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KO or MO or PG
Which Stock Would AI Choose? Coca-Cola (KO) vs. Altria (MO) vs. Procter & Gamble (PG) Stock Comparison
Key Takeaways
- MO leads YTD performance at 17.12%, outpacing KO's 12.08% and PG's 6.25%, driven by high dividend yield and tobacco pricing power.
- KO shows strong stability with a low beta of 0.33 and consistent volume growth in recent quarters, appealing for defensive positioning.
- PG faces recent share weakness amid cost pressures but invests heavily in innovation like premium diapers, supporting long-term resilience.
- MO offers the highest dividend yield at 6.25%, compared to KO (2.66%) and PG (2.81%), attracting income-focused investors.
- Valuation contrasts: MO P/E at 16.39x, PG 22.40x, KO 25.60x, highlighting MO's relative value.
- All three exhibit low betas under 0.5, underscoring defensive consumer staples exposure amid market volatility.
Introduction
This stock comparison evaluates KO, MO, and PG, three consumer staples giants known for dividend reliability and defensive qualities. KO dominates beverages, MO leads U.S. tobacco, and PG excels in household products. Traders seeking relative performance in volatile markets and investors prioritizing income and stability will find value in analyzing their recent momentum, valuations, and sector dynamics. Amid shifting consumer trends and economic uncertainty, these stocks offer insights into staples sector positioning.
KO Overview and Recent Performance
The Coca-Cola Company (KO) operates as a global beverage leader, with a portfolio emphasizing non-alcoholic drinks and strategic shifts to zero-sugar variants. In recent market activity, KO shares have advanced around 12% YTD, trading near the upper end of a 52-week range of $65.35-$82.00, with a market cap of $335B and low beta of 0.33 signaling stability. Performance reflects robust Q4 2025 organic revenue growth of 5%, improving volumes, and analyst optimism on pricing and dividend hikes. Sentiment benefits from brand strength and defensive appeal, though input costs pose ongoing challenges. Board changes and product innovations further support positioning.
MO Overview and Recent Performance
Altria Group (MO) focuses on U.S. tobacco products, including Marlboro cigarettes and smokeless alternatives like on! pouches. Recent weeks have seen MO deliver top YTD gains of 17.12%, with shares around $67.50 in a 52-week range of $52.82-$70.51, market cap $113B, and beta 0.43. Momentum stems from pricing resilience offsetting volume declines, stable cash flows, and a compelling 6.25% yield. Analyst updates highlight dividend sustainability and smoke-free progress amid industry headwinds. Investor interest grows on valuation reassessment, though regulatory risks influence sentiment.
PG Overview and Recent Performance
Procter & Gamble (PG) produces essential household and personal care items across diverse brands. In recent market activity, PG trails peers with 6.25% YTD return, shares near $151 in a 52-week range of $137.62-$174.80, market cap $353B, and beta 0.34. Weakness ties to commodity inflation, tariffs, and soft demand, despite Q2 earnings beats and innovations like Pampers AMORE diapers plus $1B Gillette investment. Analysts emphasize long-term profitability and resilient staples demand, fostering cautious optimism amid share fluctuations.
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Head-to-Head Comparison
KO, MO, and PG anchor consumer staples with business models centered on essential goods: beverages, tobacco, and household products. Growth drivers differ—KO via volume/pricing, MO smokeless shift, PG innovation—yet all prioritize dividends. Recent momentum favors MO (17% YTD), then KO, with PG lagging on costs. Risks include regulation for MO, competition for KO, inflation for PG. Low betas (0.33-0.43) highlight stability. Valuation sensitivity shows MO cheapest at 16x P/E, 6.25% yield; PG 22x, 2.81%; KO 26x, 2.66%. Market sentiment leans income toward MO, growth to KO/PG.
Tickeron AI Verdict
Tickeron’s AI currently favors MO based on superior trend consistency, highest relative YTD momentum, attractive valuation at 16x P/E versus peers, and standout 6.25% yield amid defensive demand. While KO excels in stability and PG in diversification, MO's catalysts like pricing power position it probabilistically stronger for near-term outperformance in staples rotation.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
KO’s FA Score shows that 2 FA rating(s) are green whileMO’s FA Score has 4 green FA rating(s), and PG’s FA Score reflects 1 green FA rating(s).
- KO’s FA Score: 2 green, 3 red.
- MO’s FA Score: 4 green, 1 red.
- PG’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
KO’s TA Score shows that 3 TA indicator(s) are bullish while MO’s TA Score has 4 bullish TA indicator(s), and PG’s TA Score reflects 4 bullish TA indicator(s).
- KO’s TA Score: 3 bullish, 7 bearish.
- MO’s TA Score: 4 bullish, 5 bearish.
- PG’s TA Score: 4 bullish, 6 bearish.
Price Growth
KO (@Beverages: Non-Alcoholic) experienced а -1.22% price change this week, while MO (@Tobacco) price change was -4.76% , and PG (@Household/Personal Care) price fluctuated +0.63% for the same time period.
The average weekly price growth across all stocks in the @Beverages: Non-Alcoholic industry was -1.29%. For the same industry, the average monthly price growth was +0.30%, and the average quarterly price growth was +83822.82%.
The average weekly price growth across all stocks in the @Tobacco industry was -1.21%. For the same industry, the average monthly price growth was +1.15%, and the average quarterly price growth was -8.55%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +1.15%. For the same industry, the average monthly price growth was +5.23%, and the average quarterly price growth was -9.00%.
Reported Earning Dates
KO is expected to report earnings on Apr 28, 2026.
MO is expected to report earnings on Apr 30, 2026.
PG is expected to report earnings on Apr 24, 2026.
Industries' Descriptions
@Beverages: Non-Alcoholic (-1.29% weekly)Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.
@Tobacco (-1.21% weekly)The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.
@Household/Personal Care (+1.15% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| KO | MO | PG | |
| Capitalization | 325B | 108B | 336B |
| EBITDA | 18.7B | 10.8B | 24.5B |
| Gain YTD | 8.710 | 13.931 | 1.539 |
| P/E Ratio | 24.83 | 15.68 | 21.41 |
| Revenue | 47.9B | 20.1B | 85.3B |
| Total Cash | N/A | N/A | 10.8B |
| Total Debt | 45.5B | 25.7B | 36.6B |
KO | MO | PG | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 50 | 50 | 50 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 41 Fair valued | 8 Undervalued | 39 Fair valued | |
PROFIT vs RISK RATING 1..100 | 13 | 14 | 54 | |
SMR RATING 1..100 | 20 | 9 | 30 | |
PRICE GROWTH RATING 1..100 | 52 | 34 | 59 | |
P/E GROWTH RATING 1..100 | 78 | 15 | 81 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
MO's Valuation (8) in the Tobacco industry is in the same range as PG (39) in the Household Or Personal Care industry, and is somewhat better than the same rating for KO (41) in the Beverages Non Alcoholic industry. This means that MO's stock grew similarly to PG’s and somewhat faster than KO’s over the last 12 months.
KO's Profit vs Risk Rating (13) in the Beverages Non Alcoholic industry is in the same range as MO (14) in the Tobacco industry, and is somewhat better than the same rating for PG (54) in the Household Or Personal Care industry. This means that KO's stock grew similarly to MO’s and somewhat faster than PG’s over the last 12 months.
MO's SMR Rating (9) in the Tobacco industry is in the same range as KO (20) in the Beverages Non Alcoholic industry, and is in the same range as PG (30) in the Household Or Personal Care industry. This means that MO's stock grew similarly to KO’s and similarly to PG’s over the last 12 months.
MO's Price Growth Rating (34) in the Tobacco industry is in the same range as KO (52) in the Beverages Non Alcoholic industry, and is in the same range as PG (59) in the Household Or Personal Care industry. This means that MO's stock grew similarly to KO’s and similarly to PG’s over the last 12 months.
MO's P/E Growth Rating (15) in the Tobacco industry is somewhat better than the same rating for KO (78) in the Beverages Non Alcoholic industry, and is significantly better than the same rating for PG (81) in the Household Or Personal Care industry. This means that MO's stock grew somewhat faster than KO’s and significantly faster than PG’s over the last 12 months.
| KO | MO | PG | |
|---|---|---|---|
| RSI ODDS (%) | 4 days ago 75% | N/A | 4 days ago 68% |
| Stochastic ODDS (%) | 4 days ago 42% | 4 days ago 58% | 4 days ago 45% |
| Momentum ODDS (%) | 4 days ago 43% | 4 days ago 35% | 4 days ago 41% |
| MACD ODDS (%) | 4 days ago 40% | 4 days ago 40% | 4 days ago 46% |
| TrendWeek ODDS (%) | 4 days ago 35% | 4 days ago 40% | 4 days ago 43% |
| TrendMonth ODDS (%) | 4 days ago 31% | 4 days ago 31% | 4 days ago 43% |
| Advances ODDS (%) | 12 days ago 39% | 12 days ago 53% | 12 days ago 45% |
| Declines ODDS (%) | 5 days ago 30% | 6 days ago 37% | 5 days ago 42% |
| BollingerBands ODDS (%) | 4 days ago 15% | 4 days ago 55% | 4 days ago 36% |
| Aroon ODDS (%) | 4 days ago 21% | 4 days ago 23% | 4 days ago 35% |
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| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| FYT | 66.94 | 0.39 | +0.59% |
| First Trust Small Cap Val AlphaDEX® ETF | |||
| IJR | 136.15 | 0.76 | +0.56% |
| iShares Core S&P Small-Cap ETF | |||
| ULTY | 32.26 | 0.05 | +0.16% |
| YieldMax Ultra Option Income Strat ETF | |||
| CAFG | 29.52 | N/A | N/A |
| Pacer US Small Cap Cash Cows Gr Ldrs ETF | |||
| WCPB | 25.57 | -0.02 | -0.08% |
| Weitz Core Plus Bond ETF | |||
MO and
Correlation & Price change
A.I.dvisor indicates that over the last year, MO has been loosely correlated with PM. These tickers have moved in lockstep 51% of the time. This A.I.-generated data suggests there is some statistical probability that if MO jumps, then PM could also see price increases.