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KO or MO or UL
Which Stock Would AI Choose? Coca-Cola (KO) vs. Altria Group (MO) vs. Unilever (UL) Stock Comparison
Key Takeaways
- KO delivered strong momentum with 10.4% gains over the past month, supported by a 2% revenue increase to $47.9 billion in 2025 and a 64th consecutive dividend hike.
- MO offers the highest dividend yield at around 6.4%, with YTD returns of 15.35% and analyst price target upgrades amid oral nicotine growth, though cigarette volumes decline.
- UL shows YTD gains of about 6%, but recent share weakness reflects competition and emerging market pressures, trading at a potential 15% intrinsic discount.
- All three consumer staples stocks exhibit defensive qualities with low betas (KO 0.33, MO 0.43, UL 0.26), providing stability amid market volatility.
- KO leads in relative performance with consistent earnings beats and leadership transitions focused on digital growth, while MO and UL face sector-specific headwinds.
Introduction
This stock comparison evaluates KO (Coca-Cola), MO (Altria Group), and UL (Unilever) in the consumer staples sector, highlighting their relative performance, dividend reliability, and market positioning. These defensive names appeal to income-focused investors and traders seeking stability during volatile periods, such as recent geopolitical tensions driving oil surges. With strong brand portfolios and global reach, they offer insights into beverage, tobacco, and consumer goods dynamics, aiding decisions on stock comparison and portfolio allocation in uncertain markets.
KO Overview and Recent Performance
The Coca-Cola Company (KO), a global beverage leader, reported 2025 net revenue of $47.9 billion, up 2%, with full-year EPS at $3.04. Recent market activity saw shares gain 10.4% over the past month, reflecting momentum from innovative launches, digital transformation, and a CEO transition to Henrique Braun. The board approved a 4% quarterly dividend increase to $0.53, marking the 64th consecutive hike, bolstering sentiment. Trading near $77 with a 52-week range of $65.35-$82.00, KO's low beta of 0.33 underscores stability, though valuation metrics like rising P/E signal premium pricing amid steady volume growth.
MO Overview and Recent Performance
Altria Group (MO), primarily known for Marlboro cigarettes and smokeless products, boasts a 6.38% dividend yield and YTD returns of 15.35%. Recent weeks featured Barclays raising its price target, driven by oral nicotine pouch strength despite declining cigarette shipments. Shares hover around $66.50 in a 52-week range of $52.82-$70.51, with a beta of 0.43 indicating moderate defensiveness. Q4 results showed resilient adjusted EPS amid volume pressures, with 2026 guidance reaffirming growth. Investor focus remains on next-generation products offsetting traditional declines, supporting relative outperformance versus broader staples.
UL Overview and Recent Performance
Unilever (UL), a multinational in personal care, foods, and homecare, posted YTD gains near 6% but faced recent share weakness, trading around $66.80 in a 52-week range of $60.85-$74.98. Beta at 0.26 highlights low volatility. Developments include AI investments and partnerships amid competition from local brands in emerging markets (58% of sales). Full-year underlying sales grew 3.5% with 20% operating margin, though currency headwinds pressured reported figures. Valuation scrutiny persists, with shares potentially at a 15% discount, balancing growth investments against volume challenges in developed regions.
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Head-to-Head Comparison
KO, MO, and UL operate in consumer staples but diverge in business models: KO's beverage focus drives steady volume via iconic brands, contrasting MO's tobacco reliance shifting to alternatives amid regulatory risks, and UL's broad portfolio exposed to pricing competition. Growth drivers include KO's digital innovation (13% comparable operating income growth) versus MO's high-yield appeal (6.4%) and UL's emerging market volumes. Recent momentum favors KO (10%+ monthly) and MO (YTD 15%), over UL's pullback. Risks encompass MO's volume declines, UL's FX sensitivity, and KO's premium valuation. All share low betas for sector exposure, with MO most yield-sensitive and KO sentiment-leading.
Tickeron AI Verdict
Tickeron’s AI currently favors KO due to superior trend consistency, recent 10%+ momentum, earnings reliability, and catalysts like dividend growth and leadership for digital acceleration. Its stability edges MO's yield advantage amid tobacco risks and UL's competitive pressures, positioning KO for probabilistic outperformance in defensive rotations.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
KO’s FA Score shows that 2 FA rating(s) are green whileMO’s FA Score has 4 green FA rating(s), and UL’s FA Score reflects 0 green FA rating(s).
- KO’s FA Score: 2 green, 3 red.
- MO’s FA Score: 4 green, 1 red.
- UL’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
KO’s TA Score shows that 3 TA indicator(s) are bullish while MO’s TA Score has 3 bullish TA indicator(s), and UL’s TA Score reflects 4 bullish TA indicator(s).
- KO’s TA Score: 3 bullish, 7 bearish.
- MO’s TA Score: 3 bullish, 5 bearish.
- UL’s TA Score: 4 bullish, 4 bearish.
Price Growth
KO (@Beverages: Non-Alcoholic) experienced а -2.23% price change this week, while MO (@Tobacco) price change was -4.76% , and UL (@Household/Personal Care) price fluctuated +0.33% for the same time period.
The average weekly price growth across all stocks in the @Beverages: Non-Alcoholic industry was -0.77%. For the same industry, the average monthly price growth was -1.88%, and the average quarterly price growth was +2073.90%.
The average weekly price growth across all stocks in the @Tobacco industry was -1.34%. For the same industry, the average monthly price growth was -0.47%, and the average quarterly price growth was -9.25%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +0.96%. For the same industry, the average monthly price growth was +3.95%, and the average quarterly price growth was -8.44%.
Reported Earning Dates
KO is expected to report earnings on Apr 28, 2026.
MO is expected to report earnings on Apr 30, 2026.
Industries' Descriptions
@Beverages: Non-Alcoholic (-0.77% weekly)Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.
@Tobacco (-1.34% weekly)The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.
@Household/Personal Care (+0.96% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| KO | MO | UL | |
| Capitalization | 326B | 107B | 125B |
| EBITDA | 18.7B | 10.8B | 11.3B |
| Gain YTD | 9.084 | 13.155 | -9.822 |
| P/E Ratio | 24.91 | 15.58 | 19.14 |
| Revenue | 47.9B | 20.1B | 59.8B |
| Total Cash | N/A | N/A | N/A |
| Total Debt | 45.5B | 25.7B | N/A |
KO | MO | UL | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 65 | 55 | 51 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 41 Fair valued | 8 Undervalued | 39 Fair valued | |
PROFIT vs RISK RATING 1..100 | 12 | 14 | 81 | |
SMR RATING 1..100 | 20 | 9 | 97 | |
PRICE GROWTH RATING 1..100 | 52 | 52 | 81 | |
P/E GROWTH RATING 1..100 | 78 | 15 | 83 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
MO's Valuation (8) in the Tobacco industry is in the same range as UL (39) in the Household Or Personal Care industry, and is somewhat better than the same rating for KO (41) in the Beverages Non Alcoholic industry. This means that MO's stock grew similarly to UL’s and somewhat faster than KO’s over the last 12 months.
KO's Profit vs Risk Rating (12) in the Beverages Non Alcoholic industry is in the same range as MO (14) in the Tobacco industry, and is significantly better than the same rating for UL (81) in the Household Or Personal Care industry. This means that KO's stock grew similarly to MO’s and significantly faster than UL’s over the last 12 months.
MO's SMR Rating (9) in the Tobacco industry is in the same range as KO (20) in the Beverages Non Alcoholic industry, and is significantly better than the same rating for UL (97) in the Household Or Personal Care industry. This means that MO's stock grew similarly to KO’s and significantly faster than UL’s over the last 12 months.
MO's Price Growth Rating (52) in the Tobacco industry is in the same range as KO (52) in the Beverages Non Alcoholic industry, and is in the same range as UL (81) in the Household Or Personal Care industry. This means that MO's stock grew similarly to KO’s and similarly to UL’s over the last 12 months.
MO's P/E Growth Rating (15) in the Tobacco industry is somewhat better than the same rating for KO (78) in the Beverages Non Alcoholic industry, and is significantly better than the same rating for UL (83) in the Household Or Personal Care industry. This means that MO's stock grew somewhat faster than KO’s and significantly faster than UL’s over the last 12 months.
| KO | MO | UL | |
|---|---|---|---|
| RSI ODDS (%) | 2 days ago 75% | N/A | 2 days ago 34% |
| Stochastic ODDS (%) | 2 days ago 42% | 2 days ago 58% | 2 days ago 58% |
| Momentum ODDS (%) | 2 days ago 43% | 2 days ago 35% | 2 days ago 37% |
| MACD ODDS (%) | 2 days ago 40% | 2 days ago 40% | 2 days ago 38% |
| TrendWeek ODDS (%) | 2 days ago 35% | 2 days ago 40% | 2 days ago 40% |
| TrendMonth ODDS (%) | 2 days ago 31% | 2 days ago 31% | 2 days ago 46% |
| Advances ODDS (%) | 10 days ago 39% | 10 days ago 53% | 10 days ago 42% |
| Declines ODDS (%) | 3 days ago 30% | 4 days ago 37% | 5 days ago 42% |
| BollingerBands ODDS (%) | 2 days ago 15% | N/A | N/A |
| Aroon ODDS (%) | 2 days ago 21% | 2 days ago 23% | 2 days ago 40% |
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UL and
Correlation & Price change
A.I.dvisor indicates that over the last year, UL has been loosely correlated with PG. These tickers have moved in lockstep 62% of the time. This A.I.-generated data suggests there is some statistical probability that if UL jumps, then PG could also see price increases.