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KO or PG or UL
Which Stock Would AI Choose? Coca-Cola (KO) vs. Procter & Gamble (PG) vs. Unilever (UL) Stock Comparison
Key Takeaways
- KO leads with YTD gains of approximately 12%, driven by strong organic revenue growth and zero-sugar product momentum, outperforming the consumer staples sector.
- PG shows YTD returns around 6-7%, supported by product innovations like Pampers AMORE, though facing recent share price weakness amid cost pressures.
- UL lags with modest YTD performance near 1%, reflecting share price declines and mixed regional growth amid valuation concerns.
- All three maintain defensive appeal in consumer staples, with KO exhibiting superior recent momentum and stability relative to peers.
- Market caps position PG largest at over $350B, followed by KO around $335B and UL at $140B.
- P/E ratios cluster in the low-to-mid 20s, indicating comparable valuations in a cautious market environment.
Introduction
This stock comparison examines KO, PG, and UL, three consumer staples giants known for resilient demand and dividend reliability. As defensive plays in volatile markets, they appeal to long-term investors seeking stability amid economic uncertainty. Traders may value their relative performance shifts, with KO showing strength in beverages, PG in household essentials, and UL in personal care. This analysis highlights recent market positioning, growth drivers, and sentiment to inform stock comparison decisions.
KO Overview and Recent Performance
The Coca-Cola Company (KO) dominates the global beverage sector, with a portfolio emphasizing iconic brands and expanding zero-sugar options. In recent market activity, shares have advanced around 12% YTD, trading near $78 within a 52-week range of $65.35-$82.00. This momentum stems from robust Q4 2025 results, including 5% organic revenue growth and improving volumes, bolstered by strategic shifts toward health-focused products enhancing margins. Analyst adjustments to price targets reflect cautious optimism, while board changes and dividend hikes signal governance strength. Sentiment favors KO's defensive positioning amid consumer shifts.
PG Overview and Recent Performance
Procter & Gamble (PG) leads in household and personal care products, featuring brands like Tide and Pampers. Recent weeks have seen shares around $152, with YTD gains of about 6.5% in a 52-week range of $137.62-$174.80. Performance reflects innovation, such as the Pampers AMORE diaper launch, amid challenges from commodity costs and softer demand. Earnings estimates show slight downward revisions, yet strong profitability and cash flow sustain investor interest. Share price weakness has created perceived undervaluation, supporting a balanced outlook in the staples sector.
UL Overview and Recent Performance
Unilever (UL) offers a broad array of consumer goods, from food to beauty, with emphasis on higher-margin segments. Shares hover near $64, posting modest YTD returns around 1% within a 52-week range of $61.78-$74.98. Recent activity includes share price declines of about 9-13% over the past month, influenced by FX headwinds and regional disparities despite 3-5% sales growth guidance. Focus on productivity and portfolio streamlining drives sentiment, though valuation risks persist in a competitive landscape.
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Head-to-Head Comparison
KO, PG, and UL operate in consumer staples, but differ in focus: beverages for KO, household/personal care for PG, and diversified goods for UL. Growth drivers include KO's volume recovery and zero-sugar push versus PG's premium innovations and UL's margin focus. Recent momentum favors KO with double-digit YTD gains, while PG and UL trail amid cost and demand pressures. Risk factors encompass commodity inflation for all, with UL more exposed to FX volatility. Valuations align at P/E ratios in the 20s, but UL appears cheaper post-declines. Sentiment leans positive for KO's stability over peers' trade-offs.
Tickeron AI Verdict
Tickeron’s AI currently favors KO due to its consistent trend strength, YTD outperformance, and catalysts like revenue momentum and product shifts. Relative to PG's innovation amid weakness and UL's valuation pressures, KO shows superior positioning probabilistically in the staples space.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
KO’s FA Score shows that 2 FA rating(s) are green whilePG’s FA Score has 1 green FA rating(s), and UL’s FA Score reflects 0 green FA rating(s).
- KO’s FA Score: 2 green, 3 red.
- PG’s FA Score: 1 green, 4 red.
- UL’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
KO’s TA Score shows that 3 TA indicator(s) are bullish while PG’s TA Score has 4 bullish TA indicator(s), and UL’s TA Score reflects 4 bullish TA indicator(s).
- KO’s TA Score: 3 bullish, 7 bearish.
- PG’s TA Score: 4 bullish, 4 bearish.
- UL’s TA Score: 4 bullish, 4 bearish.
Price Growth
KO (@Beverages: Non-Alcoholic) experienced а -2.23% price change this week, while PG (@Household/Personal Care) price change was +1.22% , and UL (@Household/Personal Care) price fluctuated +0.33% for the same time period.
The average weekly price growth across all stocks in the @Beverages: Non-Alcoholic industry was -0.77%. For the same industry, the average monthly price growth was -1.88%, and the average quarterly price growth was +2073.90%.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +0.96%. For the same industry, the average monthly price growth was +3.95%, and the average quarterly price growth was -8.44%.
Reported Earning Dates
KO is expected to report earnings on Apr 28, 2026.
PG is expected to report earnings on Apr 24, 2026.
Industries' Descriptions
@Beverages: Non-Alcoholic (-0.77% weekly)Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.
@Household/Personal Care (+0.96% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| KO | PG | UL | |
| Capitalization | 326B | 341B | 125B |
| EBITDA | 18.7B | 24.5B | 11.3B |
| Gain YTD | 9.084 | 3.254 | -9.822 |
| P/E Ratio | 24.91 | 21.77 | 19.14 |
| Revenue | 47.9B | 85.3B | 59.8B |
| Total Cash | N/A | 10.8B | N/A |
| Total Debt | 45.5B | 36.6B | N/A |
KO | PG | UL | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 65 | 51 | 51 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 41 Fair valued | 39 Fair valued | 39 Fair valued | |
PROFIT vs RISK RATING 1..100 | 12 | 54 | 81 | |
SMR RATING 1..100 | 20 | 30 | 97 | |
PRICE GROWTH RATING 1..100 | 52 | 60 | 81 | |
P/E GROWTH RATING 1..100 | 78 | 81 | 83 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
PG's Valuation (39) in the Household Or Personal Care industry is in the same range as UL (39) in the Household Or Personal Care industry, and is in the same range as KO (41) in the Beverages Non Alcoholic industry. This means that PG's stock grew similarly to UL’s and similarly to KO’s over the last 12 months.
KO's Profit vs Risk Rating (12) in the Beverages Non Alcoholic industry is somewhat better than the same rating for PG (54) in the Household Or Personal Care industry, and is significantly better than the same rating for UL (81) in the Household Or Personal Care industry. This means that KO's stock grew somewhat faster than PG’s and significantly faster than UL’s over the last 12 months.
KO's SMR Rating (20) in the Beverages Non Alcoholic industry is in the same range as PG (30) in the Household Or Personal Care industry, and is significantly better than the same rating for UL (97) in the Household Or Personal Care industry. This means that KO's stock grew similarly to PG’s and significantly faster than UL’s over the last 12 months.
KO's Price Growth Rating (52) in the Beverages Non Alcoholic industry is in the same range as PG (60) in the Household Or Personal Care industry, and is in the same range as UL (81) in the Household Or Personal Care industry. This means that KO's stock grew similarly to PG’s and similarly to UL’s over the last 12 months.
KO's P/E Growth Rating (78) in the Beverages Non Alcoholic industry is in the same range as PG (81) in the Household Or Personal Care industry, and is in the same range as UL (83) in the Household Or Personal Care industry. This means that KO's stock grew similarly to PG’s and similarly to UL’s over the last 12 months.
| KO | PG | UL | |
|---|---|---|---|
| RSI ODDS (%) | 2 days ago 75% | 2 days ago 68% | 2 days ago 34% |
| Stochastic ODDS (%) | 2 days ago 42% | 2 days ago 45% | 2 days ago 58% |
| Momentum ODDS (%) | 2 days ago 43% | 2 days ago 41% | 2 days ago 37% |
| MACD ODDS (%) | 2 days ago 40% | 2 days ago 46% | 2 days ago 38% |
| TrendWeek ODDS (%) | 2 days ago 35% | 2 days ago 43% | 2 days ago 40% |
| TrendMonth ODDS (%) | 2 days ago 31% | 2 days ago 43% | 2 days ago 46% |
| Advances ODDS (%) | 10 days ago 39% | 10 days ago 45% | 10 days ago 42% |
| Declines ODDS (%) | 3 days ago 30% | 3 days ago 42% | 5 days ago 42% |
| BollingerBands ODDS (%) | 2 days ago 15% | 2 days ago 36% | N/A |
| Aroon ODDS (%) | 2 days ago 21% | 2 days ago 35% | 2 days ago 40% |
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UL and
Correlation & Price change
A.I.dvisor indicates that over the last year, UL has been loosely correlated with PG. These tickers have moved in lockstep 62% of the time. This A.I.-generated data suggests there is some statistical probability that if UL jumps, then PG could also see price increases.