KVUE
Price
$17.61
Change
+$0.15 (+0.86%)
Updated
Apr 17 closing price
Capitalization
33.81B
24 days until earnings call
Intraday BUY SELL Signals
PG
Price
$146.93
Change
+$3.82 (+2.67%)
Updated
Apr 17 closing price
Capitalization
341.47B
5 days until earnings call
Intraday BUY SELL Signals
PM
Price
$157.79
Change
+$1.55 (+0.99%)
Updated
Apr 17 closing price
Capitalization
245.92B
3 days until earnings call
Intraday BUY SELL Signals
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KVUE or PG or PM

Header iconKVUE vs PG vs PM Comparison
Open Charts KVUE vs PG vs PMBanner chart's image
KVUE vs PG vs PM Comparison Chart in %
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Which Stock Would AI Choose? Kenvue (KVUE) vs. Procter & Gamble (PG) vs. Philip Morris International (PM) Stock Comparison

Key Takeaways

  • KVUE trades at a forward P/E of around 16x with a high dividend yield near 4.8%, but has lagged peers with negative recent momentum amid legal challenges and acquisition talks.
  • PG offers stability as a diversified consumer giant, yet faces recent pressure from sluggish demand, with shares down over 13% in the past month and YTD gains under 2%.
  • PM shows relative strength in smoke-free products, with YTD returns around 3% and positive longer-term trends, trading at a premium P/E of about 21x but backed by robust growth.
  • All three exhibit low betas under 0.5, appealing for defensive positioning in volatile markets, with dividend yields ranging from 2.9% for PG to 4.8% for KVUE.
  • Recent market activity highlights sector rotation pressures on consumer staples, with PM outperforming on transition catalysts while PG and KVUE contend with volume softness.

Introduction

This stock comparison examines KVUE, PG, and PM, three prominent names in consumer defensive sectors. KVUE focuses on consumer health, PG spans household essentials, and PM leads in tobacco and smoke-free alternatives. Investors seeking stability amid market volatility, dividend income, or exposure to resilient demand may find value in analyzing their relative performance, valuations, and recent developments. This overview draws on data from Yahoo Finance, TradingView, and MarketWatch to highlight contrasts in momentum, risk, and positioning for informed decision-making in today's environment.

KVUE Overview and Recent Performance

KVUE, the world's largest pure-play consumer health company spun off from Johnson & Johnson, operates in self-care, skin health, and essential health segments. Iconic brands include Tylenol, Neutrogena, Listerine, and Band-Aid, generating over $15 billion in annual net sales across global markets. In recent market activity, shares around $17.50 have shown mixed signals, with Q4 results beating estimates on organic growth and margins, prompting some analyst price target hikes to $19. However, performance has lagged, down about 9% over the past month and 27% yearly, influenced by ongoing Tylenol-related litigation and anticipation of a potential Kimberly-Clark acquisition. Low beta of 0.47 underscores defensive appeal, though sentiment reflects caution on legal risks and softer U.S. volumes.

PG Overview and Recent Performance

PG, a multinational consumer goods leader founded in 1837, provides branded products in beauty, grooming, health care, fabric care, and baby/family segments. With over $84 billion in net sales, powerhouse brands like Tide, Pampers, Gillette, and Olay serve billions daily. Recent weeks have pressured shares near $145, down over 13% monthly amid sluggish consumer sentiment and rising costs, underperforming the S&P 500. YTD gains hover around 1-2%, with one-day rebounds like 1.4% amid broader sector weakness. Analysts note premium product pushes and productivity gains, but volume softness has tempered momentum. Beta around 0.4 highlights stability, though valuation at 23x forward P/E reflects growth expectations in a challenging demand landscape.

PM Overview and Recent Performance

PM, a leading international tobacco firm, focuses on cigarettes and smoke-free products like IQOS heated tobacco and ZYN nicotine pouches, operating in over 180 markets with $40 billion-plus revenue. Transition to smoke-free now accounts for 42% of net revenues. Shares near $165 have demonstrated relative resilience, with YTD returns around 3% and modest weekly gains, outperforming peers amid sector dips. Recent activity shows 0.8% daily advances despite 12% monthly pullback, driven by smoke-free shipment growth and analyst optimism. Trading at a 21x P/E premium, low beta under 0.5 supports defensive traits, with sentiment buoyed by strategic shifts despite regulatory risks in traditional segments.

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Head-to-Head Comparison

Business models differ markedly: KVUE's niche consumer health focus contrasts PG's broad household portfolio and PM's nicotine transition, exposing PM to regulatory volatility but growth via smoke-free (42% revenues) while PG and KVUE battle volume softness. Growth drivers include PM's 14% EPS outlook versus modest single-digits for others; recent momentum favors PM (3% YTD) over PG (-13% monthly) and KVUE (-9%). Risk factors: KVUE litigation, PG cost inflation, PM policy shifts—all low-beta (<0.5). Sector exposure ties to staples resilience, but PM leans tobacco. Valuation sensitivity shows KVUE cheapest (16x forward P/E), PM premium (21x), PG 23x; yields highest for KVUE (4.8%). Sentiment tilts to PM's catalysts amid staples rotation.

Tickeron AI Verdict

Tickeron’s AI currently leans toward PM based on superior trend consistency in smoke-free growth, relative YTD outperformance, and positioning amid staples weakness. While KVUE offers value and yield, legal overhangs weigh; PG provides stability but lacks near-term catalysts. Probabilistic edge favors PM for momentum traders, though all suit defensive portfolios.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.

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COMPARISON
Comparison
Apr 19, 2026
Stock price -- (KVUE: $17.61PG: $146.93PM: $157.79)
Brand notoriety: PG and PM are notable and KVUE is not notable
KVUE and PG are part of the Household/Personal Care industry, and PM is in the Tobacco industry
Current volume relative to the 65-day Moving Average: KVUE: 80%, PG: 132%, PM: 124%
Market capitalization -- KVUE: $33.81B, PG: $341.47B, PM: $245.92B
$KVUE [@Household/Personal Care] is valued at $33.81B. $PG’s [@Household/Personal Care] market capitalization is $ $341.47B. $PM [@Tobacco] has a market capitalization of $ $245.92B. The market cap for tickers in the [@Household/Personal Care] industry ranges from $ $341.47B to $ $0. The market cap for tickers in the [@Tobacco] industry ranges from $ $245.92B to $ $0. The average market capitalization across the [@Household/Personal Care] industry is $ $19.99B. The average market capitalization across the [@Tobacco] industry is $ $32.3B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

KVUE’s FA Score shows that 1 FA rating(s) are green whilePG’s FA Score has 1 green FA rating(s), and PM’s FA Score reflects 3 green FA rating(s).

  • KVUE’s FA Score: 1 green, 4 red.
  • PG’s FA Score: 1 green, 4 red.
  • PM’s FA Score: 3 green, 2 red.
According to our system of comparison, PM is a better buy in the long-term than PG, which in turn is a better option than KVUE.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

KVUE’s TA Score shows that 5 TA indicator(s) are bullish while PG’s TA Score has 4 bullish TA indicator(s), and PM’s TA Score reflects 4 bullish TA indicator(s).

  • KVUE’s TA Score: 5 bullish, 5 bearish.
  • PG’s TA Score: 4 bullish, 6 bearish.
  • PM’s TA Score: 4 bullish, 4 bearish.
According to our system of comparison, PM is a better buy in the short-term than KVUE, which in turn is a better option than PG.

Price Growth

KVUE (@Household/Personal Care) experienced а +1.50% price change this week, while PG (@Household/Personal Care) price change was +1.22% , and PM (@Tobacco) price fluctuated -1.66% for the same time period.

The average weekly price growth across all stocks in the @Household/Personal Care industry was +0.96%. For the same industry, the average monthly price growth was +3.95%, and the average quarterly price growth was -8.44%.

The average weekly price growth across all stocks in the @Tobacco industry was -1.34%. For the same industry, the average monthly price growth was -0.47%, and the average quarterly price growth was -9.25%.

Reported Earning Dates

KVUE is expected to report earnings on May 13, 2026.

PG is expected to report earnings on Apr 24, 2026.

PM is expected to report earnings on Apr 22, 2026.

Industries' Descriptions

@Household/Personal Care (+0.96% weekly)

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

@Tobacco (-1.34% weekly)

The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.

SUMMARIES
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FUNDAMENTALS
Fundamentals
PG($341B) has a higher market cap than PM($246B) and KVUE($33.8B). KVUE has higher P/E ratio than PG and PM: KVUE (23.17) vs PG (21.77) and PM (21.72). KVUE and PG YTD gains are higher at: 3.256 and 3.254 vs. PM (-0.749). PG has higher annual earnings (EBITDA): 24.5B vs. PM (17.5B) and KVUE (2.99B). PG has more cash in the bank: 10.8B vs. KVUE (1.06B) and PM (). KVUE has less debt than PG and PM: KVUE (8.67B) vs PG (36.6B) and PM (48.8B). PG has higher revenues than PM and KVUE: PG (85.3B) vs PM (40.6B) and KVUE (15.1B).
KVUEPGPM
Capitalization33.8B341B246B
EBITDA2.99B24.5B17.5B
Gain YTD3.2563.254-0.749
P/E Ratio23.1721.7721.72
Revenue15.1B85.3B40.6B
Total Cash1.06B10.8BN/A
Total Debt8.67B36.6B48.8B
FUNDAMENTALS RATINGS
PG vs PM: Fundamental Ratings
PG
PM
OUTLOOK RATING
1..100
5176
VALUATION
overvalued / fair valued / undervalued
1..100
39
Fair valued
23
Undervalued
PROFIT vs RISK RATING
1..100
5419
SMR RATING
1..100
303
PRICE GROWTH RATING
1..100
5960
P/E GROWTH RATING
1..100
8181
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

PM's Valuation (23) in the Tobacco industry is in the same range as PG (39) in the Household Or Personal Care industry. This means that PM’s stock grew similarly to PG’s over the last 12 months.

PM's Profit vs Risk Rating (19) in the Tobacco industry is somewhat better than the same rating for PG (54) in the Household Or Personal Care industry. This means that PM’s stock grew somewhat faster than PG’s over the last 12 months.

PM's SMR Rating (3) in the Tobacco industry is in the same range as PG (30) in the Household Or Personal Care industry. This means that PM’s stock grew similarly to PG’s over the last 12 months.

PG's Price Growth Rating (59) in the Household Or Personal Care industry is in the same range as PM (60) in the Tobacco industry. This means that PG’s stock grew similarly to PM’s over the last 12 months.

PG's P/E Growth Rating (81) in the Household Or Personal Care industry is in the same range as PM (81) in the Tobacco industry. This means that PG’s stock grew similarly to PM’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
KVUEPGPM
RSI
ODDS (%)
Bullish Trend 3 days ago
59%
Bullish Trend 3 days ago
68%
Bullish Trend 3 days ago
68%
Stochastic
ODDS (%)
Bearish Trend 3 days ago
65%
Bearish Trend 3 days ago
45%
Bullish Trend 3 days ago
55%
Momentum
ODDS (%)
Bullish Trend 3 days ago
52%
Bullish Trend 3 days ago
41%
Bearish Trend 3 days ago
48%
MACD
ODDS (%)
Bullish Trend 3 days ago
62%
Bullish Trend 3 days ago
46%
Bullish Trend 3 days ago
55%
TrendWeek
ODDS (%)
Bullish Trend 3 days ago
55%
Bullish Trend 3 days ago
43%
Bearish Trend 3 days ago
50%
TrendMonth
ODDS (%)
Bearish Trend 3 days ago
62%
Bearish Trend 3 days ago
43%
Bearish Trend 3 days ago
51%
Advances
ODDS (%)
Bullish Trend 3 days ago
54%
Bullish Trend 11 days ago
45%
Bullish Trend 11 days ago
57%
Declines
ODDS (%)
Bearish Trend 7 days ago
65%
Bearish Trend 4 days ago
42%
Bearish Trend 4 days ago
48%
BollingerBands
ODDS (%)
Bullish Trend 3 days ago
54%
Bearish Trend 3 days ago
36%
N/A
Aroon
ODDS (%)
Bearish Trend 3 days ago
61%
Bearish Trend 3 days ago
35%
Bearish Trend 3 days ago
34%
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KVUE
Daily Signal:
Gain/Loss:
PG
Daily Signal:
Gain/Loss:
PM
Daily Signal:
Gain/Loss:
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KVUE and

Correlation & Price change

A.I.dvisor indicates that over the last year, KVUE has been loosely correlated with KMB. These tickers have moved in lockstep 39% of the time. This A.I.-generated data suggests there is some statistical probability that if KVUE jumps, then KMB could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To KVUE
1D Price
Change %
KVUE100%
+0.86%
KMB - KVUE
39%
Loosely correlated
+0.89%
CL - KVUE
30%
Poorly correlated
+2.62%
PG - KVUE
28%
Poorly correlated
+2.67%
UL - KVUE
27%
Poorly correlated
+2.18%
CLX - KVUE
26%
Poorly correlated
+2.15%
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