NXST
Price
$197.44
Change
-$5.35 (-2.64%)
Updated
May 12, 04:59 PM (EDT)
Capitalization
6.03B
86 days until earnings call
Intraday BUY SELL Signals
SBGI
Price
$13.95
Change
-$0.32 (-2.24%)
Updated
May 12, 04:59 PM (EDT)
Capitalization
1.03B
Intraday BUY SELL Signals
WBD
Price
$27.20
Change
-$0.04 (-0.15%)
Updated
May 12, 04:59 PM (EDT)
Capitalization
68.19B
79 days until earnings call
Intraday BUY SELL Signals
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NXST or SBGI or WBD

Header iconNXST vs SBGI vs WBD Comparison
Open Charts NXST vs SBGI vs WBDBanner chart's image
NXST vs SBGI vs WBD Comparison Chart in %
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Which Stock Would AI Choose? Nexstar Media Group (NXST) vs. Sinclair (SBGI) vs. Warner Bros. Discovery (WBD) Stock Comparison

Key Takeaways

  • NXST has delivered the strongest one-year return at approximately 45%, supported by a recent quarterly dividend declaration of $1.86 per share.
  • SBGI reported Q1 2026 revenue growth of 4% year-over-year, beating expectations, with the lowest trailing P/E ratio (price-to-earnings) among the three at 15.64.
  • WBD leads year-to-date performance with a 6.4% gain and massive 220% one-year surge, driven by merger speculation, but carries a high P/E of 93.
  • Broadcasters NXST and SBGI focus on local TV affiliates, contrasting WBD's global content and streaming exposure.
  • Analyst price targets suggest 29% upside for NXST, compared to 12% for SBGI and 10% for WBD.

Introduction

NXST, SBGI, and WBD operate in the evolving media sector, where broadcasters like Nexstar Media Group and Sinclair compete in local television while Warner Bros. Discovery spans studios, networks, and streaming. This comparison is relevant for traders eyeing relative performance amid ad cycles, content shifts, and M&A activity (mergers and acquisitions), and investors assessing valuation trade-offs in a high-interest-rate environment. Recent market activity highlights momentum differences, aiding decisions on sector positioning.

NXST Overview and Recent Performance

Nexstar Media Group (NXST) is the largest U.S. owner of local TV stations, producing news and sports content across affiliates of major networks. Trading around $202 with a $6.1 billion market cap, its 52-week range spans $150 to $254. In recent weeks, the stock has climbed roughly 15% from early April lows near $175, reflecting steady momentum amid broader media recovery. Key influences include a $1.86 quarterly dividend declaration and senior note offerings for refinancing, bolstering investor sentiment on cash flow stability despite cyclical ad reliance.

SBGI Overview and Recent Performance

Sinclair (SBGI) owns television stations and digital assets, emphasizing local news and sports distribution. At about $15 with a $1.1 billion market cap, its 52-week range is $12 to $18. Recent market activity shows stability around $15, with a post-Q1 earnings lift after 4% revenue growth to $807 million exceeded forecasts. Sentiment benefits from core revenue beats and digital momentum, though high debt levels temper gains in a cautious ad market.

WBD Overview and Recent Performance

Warner Bros. Discovery (WBD) combines Warner Bros. studios, HBO/Max streaming, and CNN/news networks in a $68 billion market cap entity. Priced near $27, its 52-week range reflects volatility from $8 to $30. Recent weeks feature modest gains amid regulatory scrutiny on a potential Paramount merger, with shares up year-to-date but pressured by valuation debates and antitrust concerns. Streaming subscriber trends and content catalysts drive sentiment, offset by leverage risks.

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Head-to-Head Comparison

NXST and SBGI share local broadcast models sensitive to political ads and retransmission fees, contrasting WBD’s diversified studios and streaming for recurring DTC (direct-to-consumer) revenue. Growth drivers differ: broadcasters leverage live events, while WBD bets on IP and bundles. Recent momentum favors NXST’s 45% one-year gain over SBGI’s 11% and WBD’s volatile surge. Risks include ad cyclicality for all, with WBD facing M&A hurdles. Valuation shows SBGI cheapest at 15.6x P/E versus 67x for NXST and 93x for WBD; broadcasters exhibit higher ad sensitivity.

Tickeron AI Verdict

Tickeron’s AI currently leans toward NXST for its trend consistency, 3.7% dividend yield, and relative stability in recent trading, positioning it favorably against SBGI’s smaller scale and WBD’s merger-driven volatility. This probabilistic edge stems from momentum and cash return metrics.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations

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COMPARISON
Comparison
May 13, 2026
Stock price -- (NXST: $197.41SBGI: $13.94WBD: $27.20)
Brand notoriety: NXST, SBGI and WBD are all not notable
NXST and SBGI are part of the Broadcasting industry, and WBD is in the Movies/Entertainment industry
Current volume relative to the 65-day Moving Average: NXST: 123%, SBGI: 102%, WBD: 63%
Market capitalization -- NXST: $6.03B, SBGI: $1.01B, WBD: $68.19B
$NXST [@Broadcasting] is valued at $6.03B. $SBGI’s [@Broadcasting] market capitalization is $ $1.01B. $WBD [@Movies/Entertainment] has a market capitalization of $ $68.19B. The market cap for tickers in the [@Broadcasting] industry ranges from $ $18.73B to $ $0. The market cap for tickers in the [@Movies/Entertainment] industry ranges from $ $369.12B to $ $0. The average market capitalization across the [@Broadcasting] industry is $ $1.43B. The average market capitalization across the [@Movies/Entertainment] industry is $ $11.1B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

NXST’s FA Score shows that 1 FA rating(s) are green whileSBGI’s FA Score has 2 green FA rating(s), and WBD’s FA Score reflects 1 green FA rating(s).

  • NXST’s FA Score: 1 green, 4 red.
  • SBGI’s FA Score: 2 green, 3 red.
  • WBD’s FA Score: 1 green, 4 red.
According to our system of comparison, NXST is a better buy in the long-term than SBGI, which in turn is a better option than WBD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

NXST’s TA Score shows that 5 TA indicator(s) are bullish while SBGI’s TA Score has 5 bullish TA indicator(s), and WBD’s TA Score reflects 4 bullish TA indicator(s).

  • NXST’s TA Score: 5 bullish, 3 bearish.
  • SBGI’s TA Score: 5 bullish, 6 bearish.
  • WBD’s TA Score: 4 bullish, 3 bearish.
According to our system of comparison, NXST is a better buy in the short-term than WBD, which in turn is a better option than SBGI.

Price Growth

NXST (@Broadcasting) experienced а -0.87% price change this week, while SBGI (@Broadcasting) price change was -5.68% , and WBD (@Movies/Entertainment) price fluctuated -0.07% for the same time period.

The average weekly price growth across all stocks in the @Broadcasting industry was -4.65%. For the same industry, the average monthly price growth was +2.56%, and the average quarterly price growth was +8.13%.

The average weekly price growth across all stocks in the @Movies/Entertainment industry was -0.37%. For the same industry, the average monthly price growth was +6.32%, and the average quarterly price growth was +4042.72%.

Reported Earning Dates

NXST is expected to report earnings on Aug 06, 2026.

WBD is expected to report earnings on Jul 30, 2026.

Industries' Descriptions

@Broadcasting (-4.65% weekly)

Broadcasting industry includes companies that operate facilities broadcasting radio and/or television programs. Sirius XM Holdings, Inc. (which provides satellite radio and online radio services); Fox Corporation (news and sports broadcasting on TV); and CBS Corporation (TV broadcasting) are some of the behemoths of this industry. The burgeoning digital space has been a disruption for the industry, propelling them to up the ante on their own digital presence.

@Movies/Entertainment (-0.37% weekly)

Movies/entertainment industry include companies that produce and distribute motion pictures, and companies that operate general entertainment facilities like amusement parks and bowling centers. Some companies in this industry also have professional sports franchises. Live Nation Entertainment, Inc., Liberty Media Corp. and Viacom Inc. are some of the biggest companies in this space.

SUMMARIES
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FUNDAMENTALS
Fundamentals
WBD($68.2B) has a higher market cap than NXST($6.03B) and SBGI($1.03B). WBD has higher P/E ratio than NXST and SBGI: WBD (93.86) vs NXST (41.82) and SBGI (14.71). NXST YTD gains are higher at: 0.702 vs. SBGI (-5.134) and WBD (-5.482). WBD has higher annual earnings (EBITDA): 17.7B vs. NXST (1.34B) and SBGI (498M). WBD has more cash in the bank: 3.26B vs. SBGI (844M) and NXST (379M). SBGI has less debt than NXST and WBD: SBGI (4.51B) vs NXST (12.2B) and WBD (32.5B). WBD has higher revenues than NXST and SBGI: WBD (37.2B) vs NXST (5.11B) and SBGI (3.2B).
NXSTSBGIWBD
Capitalization6.03B1.03B68.2B
EBITDA1.34B498M17.7B
Gain YTD0.702-5.134-5.482
P/E Ratio41.8214.7193.86
Revenue5.11B3.2B37.2B
Total Cash379M844M3.26B
Total Debt12.2B4.51B32.5B
FUNDAMENTALS RATINGS
NXST vs SBGI vs WBD: Fundamental Ratings
NXST
SBGI
WBD
OUTLOOK RATING
1..100
80776
VALUATION
overvalued / fair valued / undervalued
1..100
45
Fair valued
10
Undervalued
100
Overvalued
PROFIT vs RISK RATING
1..100
49100100
SMR RATING
1..100
805992
PRICE GROWTH RATING
1..100
495440
P/E GROWTH RATING
1..100
3116
SEASONALITY SCORE
1..100
50n/a50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

SBGI's Valuation (10) in the Broadcasting industry is somewhat better than the same rating for NXST (45) in the Broadcasting industry, and is significantly better than the same rating for WBD (100) in the Cable Or Satellite TV industry. This means that SBGI's stock grew somewhat faster than NXST’s and significantly faster than WBD’s over the last 12 months.

NXST's Profit vs Risk Rating (49) in the Broadcasting industry is somewhat better than the same rating for SBGI (100) in the Broadcasting industry, and is somewhat better than the same rating for WBD (100) in the Cable Or Satellite TV industry. This means that NXST's stock grew somewhat faster than SBGI’s and somewhat faster than WBD’s over the last 12 months.

SBGI's SMR Rating (59) in the Broadcasting industry is in the same range as NXST (80) in the Broadcasting industry, and is somewhat better than the same rating for WBD (92) in the Cable Or Satellite TV industry. This means that SBGI's stock grew similarly to NXST’s and somewhat faster than WBD’s over the last 12 months.

WBD's Price Growth Rating (40) in the Cable Or Satellite TV industry is in the same range as NXST (49) in the Broadcasting industry, and is in the same range as SBGI (54) in the Broadcasting industry. This means that WBD's stock grew similarly to NXST’s and similarly to SBGI’s over the last 12 months.

NXST's P/E Growth Rating (3) in the Broadcasting industry is in the same range as WBD (6) in the Cable Or Satellite TV industry, and is in the same range as SBGI (11) in the Broadcasting industry. This means that NXST's stock grew similarly to WBD’s and similarly to SBGI’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
NXSTSBGIWBD
RSI
ODDS (%)
Bullish Trend 2 days ago
72%
Bearish Trend 2 days ago
83%
N/A
Stochastic
ODDS (%)
Bullish Trend 2 days ago
70%
Bullish Trend 2 days ago
77%
Bearish Trend 2 days ago
81%
Momentum
ODDS (%)
Bearish Trend 2 days ago
51%
Bearish Trend 2 days ago
81%
Bullish Trend 2 days ago
67%
MACD
ODDS (%)
Bullish Trend 2 days ago
67%
Bearish Trend 2 days ago
83%
Bullish Trend 2 days ago
67%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
66%
Bearish Trend 2 days ago
80%
Bullish Trend 2 days ago
68%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
63%
Bullish Trend 2 days ago
66%
Bearish Trend 2 days ago
78%
Advances
ODDS (%)
Bullish Trend 2 days ago
65%
Bullish Trend 7 days ago
69%
Bullish Trend 14 days ago
70%
Declines
ODDS (%)
Bearish Trend 6 days ago
64%
Bearish Trend 9 days ago
83%
Bearish Trend 5 days ago
76%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
70%
Bearish Trend 6 days ago
83%
Bullish Trend 2 days ago
74%
Aroon
ODDS (%)
Bearish Trend 2 days ago
53%
Bullish Trend 2 days ago
66%
Bearish Trend 2 days ago
79%
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NXST
Daily Signal:
Gain/Loss:
SBGI
Daily Signal:
Gain/Loss:
WBD
Daily Signal:
Gain/Loss:
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Correlation & Price change

A.I.dvisor indicates that over the last year, SBGI has been loosely correlated with GTN. These tickers have moved in lockstep 60% of the time. This A.I.-generated data suggests there is some statistical probability that if SBGI jumps, then GTN could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To SBGI
1D Price
Change %
SBGI100%
-0.07%
GTN - SBGI
60%
Loosely correlated
+1.15%
FOX - SBGI
51%
Loosely correlated
+8.07%
NXST - SBGI
49%
Loosely correlated
+0.03%
FOXA - SBGI
49%
Loosely correlated
+7.59%
SSP - SBGI
46%
Loosely correlated
-16.21%
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