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PG or PM or UL
Which Stock Would AI Choose? Procter & Gamble (PG) vs. Philip Morris (PM) vs. Unilever (UL) Stock Comparison
Key Takeaways
- PG exhibits resilient year-to-date performance at around 8%, supported by its Dividend King status and analyst Buy ratings, despite recent market pressures.
- PM shows strong longer-term momentum with over 11% one-year gains, driven by smoke-free product growth, though facing quarterly earnings volatility.
- UL trades at a relatively attractive valuation with a forward P/E below 20, amid short-term share weakness but focus on AI partnerships and innovation.
- All three stocks maintain robust dividend yields near 2.7-3.4%, appealing to income-focused investors in the consumer staples sector.
- PM leads in market cap and smoke-free revenue transition, while PG and UL emphasize essential goods stability.
- Recent weeks highlight defensive positioning amid volatility, with varying exposure to pricing power and emerging market growth.
Introduction
This stock comparison examines PG, PM, and UL, three consumer staples giants offering stability in volatile markets. PG dominates household essentials, PM pivots to smoke-free alternatives, and UL spans personal care and nutrition. Traders seeking relative performance insights and investors prioritizing dividends or growth in defensive sectors will find value here. Recent market activity underscores their resilience, with focus on pricing, innovation, and global demand driving sentiment shifts.
PG Overview and Recent Performance
The Procter & Gamble Company (PG) is a multinational leader in consumer goods, operating across five sectors: Baby, Feminine and Family Care; Beauty; Health Care; Grooming; and Fabric and Home Care. Its portfolio includes trusted brands driving steady demand. In recent market activity, PG shares have shown resilience, with year-to-date gains around 8% amid broader declines. Analyst support remains firm, with Citi maintaining a Buy rating and $181 target, bolstered by product revamps and a 70-year dividend increase history. Sentiment reflects steady organic sales growth in Beauty and Health Care, offsetting margin pressures from commodities and tariffs. Recent sessions saw sharper drops than the S&P 500, yet Zacks Rank #3 (Hold) signals balanced positioning.
PM Overview and Recent Performance
Philip Morris International (PM) focuses on nicotine products, transitioning from cigarettes to smoke-free alternatives like IQOS, now serving over 43 million users across 106 markets. This shift powers revenue, with smoke-free products nearing 42% of total. Recent performance includes 11% one-year returns and YTD gains around 6%, though weekly dips of nearly 10% followed earnings misses on adjusted income. A $1.47 quarterly dividend underscores shareholder commitment. Growth in Zyn and international markets drives momentum, with gross margins at 67% reflecting cost efficiency. Regulatory and competitive risks temper sentiment, yet outperformance versus Consumer Staples peers highlights transition strength.
UL Overview and Recent Performance
Unilever PLC (UL) operates five Business Groups: Beauty & Wellbeing, Personal Care, Home Care, Nutrition, and Ice Cream, reaching 3.4 billion daily users in 190 countries. Its model emphasizes innovation and sustainability. Shares have faced short-term weakness, with YTD returns near 3% and recent 1% declines outpacing some peers. Valuation appears compelling at a forward P/E under 20, supported by AI partnerships and a new CIO for digital focus. Underlying sales growth persists via premium brands, though competitive pressures weigh. Broader exposure to emerging markets (59% turnover) aids resilience amid volatility.
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Head-to-Head Comparison
PG, PM, and UL share consumer staples defensiveness but diverge in models: PG's focused superiority in essentials contrasts PM's high-growth smoke-free pivot (42% revenue) versus traditional tobacco decline, while UL balances broad categories with emerging market tilt. Momentum favors PM (11% 1Y) over PG's stability and UL's modest YTD. Risks include PG/ UL tariff/commodity pressures versus PM's regulation. Valuations show UL cheapest (P/E ~22), PG premium for consistency, PM growth-priced. Sentiment leans toward innovation catalysts over volume sensitivity.
Tickeron AI Verdict
Tickeron’s AI currently favors PM for its trend consistency in smoke-free growth, superior one-year momentum, and catalysts like IQOS expansion amid staples volatility. Probabilistic edge stems from relative positioning and margin gains, though PG offers stability and UL value. Observable factors suggest higher near-term upside potential for PM in dynamic conditions.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
PG’s FA Score shows that 1 FA rating(s) are green whilePM’s FA Score has 3 green FA rating(s), and UL’s FA Score reflects 0 green FA rating(s).
- PG’s FA Score: 1 green, 4 red.
- PM’s FA Score: 3 green, 2 red.
- UL’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
PG’s TA Score shows that 4 TA indicator(s) are bullish while PM’s TA Score has 4 bullish TA indicator(s), and UL’s TA Score reflects 4 bullish TA indicator(s).
- PG’s TA Score: 4 bullish, 6 bearish.
- PM’s TA Score: 4 bullish, 4 bearish.
- UL’s TA Score: 4 bullish, 5 bearish.
Price Growth
PG (@Household/Personal Care) experienced а +0.63% price change this week, while PM (@Tobacco) price change was -3.20% , and UL (@Household/Personal Care) price fluctuated +0.33% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +1.15%. For the same industry, the average monthly price growth was +5.23%, and the average quarterly price growth was -9.00%.
The average weekly price growth across all stocks in the @Tobacco industry was -1.34%. For the same industry, the average monthly price growth was +1.03%, and the average quarterly price growth was -8.81%.
Reported Earning Dates
PG is expected to report earnings on Apr 24, 2026.
PM is expected to report earnings on Apr 22, 2026.
Industries' Descriptions
@Household/Personal Care (+1.15% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
@Tobacco (-1.34% weekly)The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.
| PG | PM | UL | |
| Capitalization | 336B | 246B | 127B |
| EBITDA | 24.5B | 17.5B | 11.3B |
| Gain YTD | 1.539 | -0.900 | -10.700 |
| P/E Ratio | 21.41 | 21.69 | 19.01 |
| Revenue | 85.3B | 40.6B | 59.8B |
| Total Cash | 10.8B | N/A | N/A |
| Total Debt | 36.6B | 48.8B | N/A |
PG | PM | UL | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 50 | 50 | 50 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 39 Fair valued | 23 Undervalued | 39 Fair valued | |
PROFIT vs RISK RATING 1..100 | 54 | 19 | 81 | |
SMR RATING 1..100 | 30 | 3 | 97 | |
PRICE GROWTH RATING 1..100 | 59 | 60 | 79 | |
P/E GROWTH RATING 1..100 | 81 | 81 | 83 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 65 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
PM's Valuation (23) in the Tobacco industry is in the same range as PG (39) in the Household Or Personal Care industry, and is in the same range as UL (39) in the Household Or Personal Care industry. This means that PM's stock grew similarly to PG’s and similarly to UL’s over the last 12 months.
PM's Profit vs Risk Rating (19) in the Tobacco industry is somewhat better than the same rating for PG (54) in the Household Or Personal Care industry, and is somewhat better than the same rating for UL (81) in the Household Or Personal Care industry. This means that PM's stock grew somewhat faster than PG’s and somewhat faster than UL’s over the last 12 months.
PM's SMR Rating (3) in the Tobacco industry is in the same range as PG (30) in the Household Or Personal Care industry, and is significantly better than the same rating for UL (97) in the Household Or Personal Care industry. This means that PM's stock grew similarly to PG’s and significantly faster than UL’s over the last 12 months.
PG's Price Growth Rating (59) in the Household Or Personal Care industry is in the same range as PM (60) in the Tobacco industry, and is in the same range as UL (79) in the Household Or Personal Care industry. This means that PG's stock grew similarly to PM’s and similarly to UL’s over the last 12 months.
PG's P/E Growth Rating (81) in the Household Or Personal Care industry is in the same range as PM (81) in the Tobacco industry, and is in the same range as UL (83) in the Household Or Personal Care industry. This means that PG's stock grew similarly to PM’s and similarly to UL’s over the last 12 months.
| PG | PM | UL | |
|---|---|---|---|
| RSI ODDS (%) | 4 days ago 68% | 4 days ago 68% | 4 days ago 34% |
| Stochastic ODDS (%) | 4 days ago 45% | 4 days ago 55% | 4 days ago 58% |
| Momentum ODDS (%) | 4 days ago 41% | 4 days ago 48% | 4 days ago 37% |
| MACD ODDS (%) | 4 days ago 46% | 4 days ago 55% | 4 days ago 38% |
| TrendWeek ODDS (%) | 4 days ago 43% | 4 days ago 50% | 4 days ago 40% |
| TrendMonth ODDS (%) | 4 days ago 43% | 4 days ago 51% | 4 days ago 46% |
| Advances ODDS (%) | 12 days ago 45% | 12 days ago 57% | 12 days ago 42% |
| Declines ODDS (%) | 5 days ago 42% | 5 days ago 48% | 7 days ago 42% |
| BollingerBands ODDS (%) | 4 days ago 36% | N/A | N/A |
| Aroon ODDS (%) | 4 days ago 35% | 4 days ago 34% | 4 days ago 40% |
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