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ULTA stock forecast, quote, news & analysis

Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 freestanding stores... Show more

ULTA
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Ulta Beauty (ULTA) Q4 Fiscal 2025 Earnings Recap: Revenue Beats, EPS Edges Lower

Key Takeaways

  • Ulta Beauty reported Q4 fiscal 2025 net sales of $3.90 billion, up 11.8% year-over-year and beating consensus estimates of $3.81 billion.
  • Diluted EPS came in at $8.01, down from $8.46 last year and slightly missing expectations of $8.03.
  • Comparable sales rose 5.8%, driven by higher average ticket and transaction growth.
  • Full-year net sales increased 9.7% to $12.4 billion, with diluted EPS up 1.2% to $25.64.
  • Fiscal 2026 guidance calls for 6-7% net sales growth and diluted EPS of $28.05-$28.55.
  • Shares fell about 8% in after-hours trading amid margin pressures and guidance views.

Earnings Context and Why It Matters

Ulta Beauty's fiscal fourth quarter results, covering the critical holiday period ended January 31, 2026, highlight the retailer's resilience in a competitive beauty market amid shifting consumer spending. As the leading U.S. beauty retailer with over 1,500 stores, Ulta has navigated challenges like inflation and selective discretionary purchases through strong comparable sales growth and strategic acquisitions like Space NK. Investors watch these earnings closely for signals on market share gains, margin trends, and international expansion, which could influence the stock's valuation in a sector facing e-commerce pressures and economic uncertainty. The report underscores Ulta's execution under its "Ulta Beauty Unleashed" strategy, focusing on guest experiences and merchandising.

Earnings Expectations or Reported Results

Ulta Beauty delivered Q4 fiscal 2025 net sales of $3,898.4 million, surpassing consensus estimates of $3.81 billion and reflecting 11.8% growth from $3,487.6 million in the prior year. This was fueled by 5.8% comparable sales growth—up from 1.5%—with a 4.2% rise in average ticket and 1.6% transaction increase, plus contributions from new stores and the Space NK acquisition.

Diluted EPS was $8.01, down from $8.46 year-over-year and narrowly missing expectations of $8.03, pressured by higher SG&A expenses at 25.7% of sales (up from 23.4%) due to advertising and overhead investments. Operating income fell to $476.9 million or 12.2% of sales from 14.8%.

For the full fiscal year, net sales reached $12,392.8 million, up 9.7%, with comparable sales up 5.4%. Diluted EPS rose 1.2% to $25.64, while gross margin improved to 39.1% on lower shrink and better merchandise margins.

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Market Reaction and Investor Sentiment

Despite the revenue beat and strong comparable sales, Ulta Beauty's shares dropped roughly 8% in extended trading following the March 12 release, with intraday declines reaching 10% after closing down 4.3%. Investors appeared disappointed by the slight EPS miss, operating margin contraction from elevated SG&A, and fiscal 2026 guidance seen as conservative relative to expectations. Sentiment reflects caution around ongoing investments in marketing and international growth amid softer consumer trends, though market share gains provided some offset.

Forward Outlook and Key Factors to Monitor

Ulta Beauty provided fiscal 2026 guidance projecting net sales growth of 6.0% to 7.0%, implying $13.1 billion to $13.2 billion, with comparable sales up 2.5% to 3.5%. Operating income is expected to grow 6% to 9%, and diluted EPS $28.05 to $28.55, reflecting 9.4% to 11.4% improvement, assuming a 24.2%-24.4% tax rate and continued share repurchases. Capital expenditures are slated at $400 million to $450 million for stores, supply chain, and IT.

Investors should track execution of the "Ulta Beauty Unleashed" strategy, including guest-facing investments in service, merchandising, and convenience like TikTok Shop integration. Comparable sales momentum, particularly in fragrance and hair categories that drove Q4, will signal demand resilience. Margin pressures from channel mix, advertising, and store expenses warrant scrutiny, alongside gross profit trends from inventory management and shrink reduction. International expansion via Space NK, Mexico joint venture, and Middle East franchising adds growth levers but introduces risks. Broader beauty sector dynamics, such as prestige vs. mass competition and economic sensitivity in discretionary spending, remain pivotal. Store network growth—targeting 60+ net new U.S. locations—and digital sales mix will also shape profitability trajectories.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations

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a Summary for ULTA with price predictions
May 12, 2026

ULTA sees MACD Histogram just turned negative

ULTA saw its Moving Average Convergence Divergence Histogram (MACD) turn negative on May 04, 2026. This is a bearish signal that suggests the stock could decline going forward. Tickeron's A.I.dvisor looked at 44 instances where the indicator turned negative. In of the 44 cases the stock moved lower in the days that followed. This puts the odds of a downward move at .

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The Momentum Indicator moved below the 0 level on April 29, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on ULTA as a result. In of 84 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .

The 50-day moving average for ULTA moved below the 200-day moving average on May 06, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where ULTA declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

ULTA broke above its upper Bollinger Band on April 17, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Bullish Trend Analysis

The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 9 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where ULTA advanced for three days, in of 320 cases, the price rose further within the following month. The odds of a continued upward trend are .

The Aroon Indicator entered an Uptrend today. In of 283 cases where ULTA Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .

Fundamental Analysis (Ratings)

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. ULTA’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock slightly better than average.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (7.849) is normal, around the industry mean (4.184). P/E Ratio (19.704) is within average values for comparable stocks, (42.515). Projected Growth (PEG Ratio) (1.679) is also within normal values, averaging (1.290). ULTA has a moderately low Dividend Yield (0.000) as compared to the industry average of (0.031). P/S Ratio (1.834) is also within normal values, averaging (4.384).

A.I.Advisor
published Dividends

ULTA paid dividends on May 15, 2012

Ulta Beauty ULTA Stock Dividends
А quarterly dividend of $1.00 per share was paid with a record date of May 15, 2012, and an ex-dividend date of March 16, 2012. Read more...
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published Highlights

Notable companies

The most notable companies in this group are Ulta Beauty (NASDAQ:ULTA), Tractor Supply Co (NASDAQ:TSCO), Best Buy Company (NYSE:BBY), Five Below (NASDAQ:FIVE), GameStop Corp (NYSE:GME), Bath & Body Works (NYSE:BBWI), RH (NYSE:RH), 1-800-FLOWERS.COM (NASDAQ:FLWS).

Industry description

The specialty stores sector includes companies dedicated to the sale of retail products focused on a single product category, such as clothing, carpet, books, or office supplies. A specialty store could face intense competition from big-box departmental chains, and therefore offering an adequate collection of the product type it specializes in is key in maintaining/growing its market.

Market Cap

The average market capitalization across the Specialty Stores Industry is 3.89B. The market cap for tickers in the group ranges from 4.65K to 52.77B. ANCTF holds the highest valuation in this group at 52.77B. The lowest valued company is SIMPQ at 4.65K.

High and low price notable news

The average weekly price growth across all stocks in the Specialty Stores Industry was -2%. For the same Industry, the average monthly price growth was -2%, and the average quarterly price growth was 3%. ABLV experienced the highest price growth at 48%, while CGTL experienced the biggest fall at -30%.

Volume

The average weekly volume growth across all stocks in the Specialty Stores Industry was 11%. For the same stocks of the Industry, the average monthly volume growth was 50% and the average quarterly volume growth was 41%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 44
P/E Growth Rating: 60
Price Growth Rating: 61
SMR Rating: 67
Profit Risk Rating: 87
Seasonality Score: 0 (-100 ... +100)
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published General Information

General Information

a company that retails cosmetics and other personal care products

Industry SpecialtyStores

Profile
Details
Industry
Specialty Stores
Address
1000 Remington Boulevard
Phone
+1 630 410-4800
Employees
56000
Web
https://www.ulta.com
Ulta Beauty (ULTA) Q4 Fiscal 2025 Earnings Recap: Revenue Beats, EPS Edges Lower