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What Is Crowdfunding?

What Is Crowdfunding?

In recent years, crowdfunding has emerged as a transformative force in the world of finance and entrepreneurship. This innovative approach to raising capital has enabled individuals and businesses to turn their ideas into reality, reach a global audience, and receive financial support from a diverse group of backers. In this article, we will delve into the intricacies of crowdfunding, exploring what it is, how it works, and some of the most popular crowdfunding websites.

What Is Crowdfunding?

Crowdfunding is a financing method that harnesses the power of collective contributions from a large number of individuals to fund a new business venture or project. It leverages the connectivity of social media and specialized crowdfunding platforms to connect entrepreneurs with potential investors, expanding the pool of capital beyond traditional sources like family, friends, and venture capitalists.

How Crowdfunding Works

The operation of crowdfunding varies depending on the platform and the type of crowdfunding being employed. Generally, contributors can select from a range of projects and invest as little as $10, making it accessible to a broad audience. Crowdfunding platforms typically earn revenue by taking a percentage of the funds raised.

One remarkable aspect of crowdfunding is its versatility. It has funded everything from groundbreaking tech startups to artistic endeavors to personal emergencies. For instance, a quirky project that aimed to create a new potato salad recipe garnered over $55,000 in funding from 6,911 backers, demonstrating the diverse range of opportunities crowdfunding offers.

Types of Crowdfunding

Crowdfunding can take several forms, but two primary categories encompass most activities: donation-based crowdfunding and equity-based crowdfunding.

  1. Donation-Based Crowdfunding: In this model, backers contribute money without the expectation of financial returns. Instead, they may receive rewards or incentives based on their level of contribution. Donation-based crowdfunding is commonly used for charitable causes, creative projects, and personal emergencies.

  2. Equity-Based Crowdfunding: Equity crowdfunding allows investors to receive equity in the company they are supporting. This means they have a financial stake in the business and the potential to earn returns if the venture succeeds. In the United States, the Securities and Exchange Commission (SEC) oversees equity-based crowdfunding to protect investors and regulate these financial transactions.

Popular Crowdfunding Websites

Several crowdfunding platforms have gained popularity for their unique features and niches:

1. GoFundMe: As of 2021, GoFundMe is the largest crowdfunding platform, raising over $15 billion through more than 100 million donors. It is commonly used for personal emergencies, medical expenses, and disaster relief.

2. Kickstarter: Founded in 2009, Kickstarter has funded over 220,000 projects, raising more than $6.6 billion. It is a go-to platform for entrepreneurs looking to bring new products and services to market.

3. Indiegogo: Initially focused on independent films, Indiegogo has expanded to cover a wide range of projects. It offers a flexible funding model, allowing campaign creators to receive funding pro-rata, even if they don't reach their target.

Advantages and Disadvantages of Crowdfunding


  • Access to Funding: Crowdfunding provides access to capital that may be unavailable through traditional sources, making it an attractive option for startups and creative projects.
  • Audience Engagement: Crowdfunding allows entrepreneurs to interact with potential consumers, receive feedback, and gauge public opinion on their product.
  • Rewards-Based Incentives: Many crowdfunding projects offer backers rewards or incentives, fostering a sense of community and excitement around the project.
  • Equity Opportunities: Equity-based crowdfunding offers startups the chance to raise money without ceding control to venture capitalists.


  • Platform Fees: Crowdfunding platforms typically charge fees that can range from 5% to 12%, impacting the total funds received.
  • Reputation Risk: Some individuals and businesses may face a potential reputational hit by resorting to crowdfunding, as it could be perceived as a last resort.
  • Failure to Meet Goals: If a campaign doesn't reach its funding goal, contributors may receive refunds, and the project creator may receive nothing.

Examples of Crowdfunding Success Stories

  • Oculus VR: Oculus VR raised $2.4 million on Kickstarter to develop virtual reality headsets, eventually leading to a $2.3 billion acquisition by Facebook (now Meta).

  • M3D: The creators of the Micro 3D printer raised $3.4 million on Kickstarter, and their product is now available at major retailers.

  • Critical Role: This live-streamed tabletop roleplaying game raised $4.7 million on Kickstarter in just 24 hours for an animated special.

In summary, crowdfunding has revolutionized the way individuals and businesses raise capital and turn their visions into reality. Whether you're seeking funds for a groundbreaking tech startup, a creative project, or personal relief, crowdfunding offers a diverse range of opportunities. However, it's essential to carefully consider the advantages and disadvantages and choose the right platform for your unique goals and needs. Crowdfunding isn't just about raising funds; it's about building a community of supporters who believe in your vision.

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