Academy Sports and Outdoors (ASO) and Dick's Sporting Goods (DKS) represent two prominent players in the U.S. sporting goods retail industry. Investors and traders monitoring consumer discretionary sectors often compare these names to assess relative positioning within a competitive landscape influenced by economic conditions, consumer spending patterns, and operational strategies. This analysis examines their business contexts, recent performance trends, and key differentiating factors to support informed evaluation of market positioning and momentum.
Academy Sports and Outdoors operates as a specialty retailer focused on sporting goods, outdoor recreation, and apparel, primarily serving value-conscious consumers across the southern and midwestern United States. In recent market activity, the stock has traded near the bottom of its 52-week range amid broader retail sector challenges. Developments include the planned opening of eleven new stores in the third quarter and a partnership with Instacart for same-day delivery, alongside the launch of Academy Retail Media. Analyst activity featured several downward price target adjustments in recent weeks, reflecting mixed demand trends and margin considerations, while the company raised its outlook despite tariff-related pressures.
Dick's Sporting Goods serves as a leading athletic retailer offering premium sporting goods, apparel, and footwear, with an expanded footprint following its acquisition of Foot Locker. Recent market activity shows the stock experiencing volatility, with a notable session gain ahead of its scheduled second-quarter earnings report on August 25. The company reported strong first-quarter results, including consolidated sales growth driven by the acquired business and positive comparable sales trends, leading to tightened full-year guidance. Institutional and analyst focus remains on the integration progress and upcoming earnings metrics amid ongoing retail environment pressures.
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In business model terms, ASO emphasizes a value-driven assortment and physical store expansion, while DKS leverages a premium positioning augmented by the Foot Locker acquisition for greater scale and category breadth. Growth drivers differ accordingly, with ASO highlighting new store contributions and digital partnerships, contrasted against DKS's focus on integration synergies and omnichannel enhancements. Recent momentum reflects shared exposure to consumer spending softness, though DKS's larger capitalization and earnings visibility provide distinct liquidity characteristics. Risk factors include macroeconomic sensitivity for both, with ASO facing potential margin pressures from expansion costs and DKS navigating acquisition-related execution. Market sentiment shows overlapping analyst caution on targets, yet DKS's guidance updates introduce a differentiating catalyst element ahead of its earnings.
Based on observable factors such as trend consistency, recent guidance stability, and relative positioning within the sector, Tickeron’s AI would currently assign a probabilistic preference toward DKS due to its acquisition-driven scale and upcoming earnings visibility, though outcomes remain subject to broader market conditions and execution variables.
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Disclaimers and Limitations| ASO | DKS | ASO / DKS | |
| Capitalization | 3.41B | 12B | 28% |
| EBITDA | 652M | 1.84B | 35% |
| Gain YTD | 11.460 | -30.307 | -38% |
| P/E Ratio | 9.29 | 14.90 | 62% |
| Revenue | 6.14B | 21.1B | 29% |
| Total Cash | 338M | 352M | 96% |
| Total Debt | 1.95B | 7.79B | 25% |
ASO | DKS | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 32 | 8 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 41 Fair valued | 15 Undervalued | |
PROFIT vs RISK RATING 1..100 | 68 | 76 | |
SMR RATING 1..100 | 48 | 49 | |
PRICE GROWTH RATING 1..100 | 46 | 89 | |
P/E GROWTH RATING 1..100 | 34 | 50 | |
SEASONALITY SCORE 1..100 | 85 | 90 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
DKS's Valuation (15) in the Specialty Stores industry is in the same range as ASO (41) in the null industry. This means that DKS’s stock grew similarly to ASO’s over the last 12 months.
ASO's Profit vs Risk Rating (68) in the null industry is in the same range as DKS (76) in the Specialty Stores industry. This means that ASO’s stock grew similarly to DKS’s over the last 12 months.
ASO's SMR Rating (48) in the null industry is in the same range as DKS (49) in the Specialty Stores industry. This means that ASO’s stock grew similarly to DKS’s over the last 12 months.
ASO's Price Growth Rating (46) in the null industry is somewhat better than the same rating for DKS (89) in the Specialty Stores industry. This means that ASO’s stock grew somewhat faster than DKS’s over the last 12 months.
ASO's P/E Growth Rating (34) in the null industry is in the same range as DKS (50) in the Specialty Stores industry. This means that ASO’s stock grew similarly to DKS’s over the last 12 months.
| ASO | DKS | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 83% | 2 days ago 83% |
| Stochastic ODDS (%) | 2 days ago 81% | 2 days ago 79% |
| Momentum ODDS (%) | 2 days ago 76% | 2 days ago 73% |
| MACD ODDS (%) | 2 days ago 75% | 2 days ago 65% |
| TrendWeek ODDS (%) | 2 days ago 73% | 2 days ago 68% |
| TrendMonth ODDS (%) | 2 days ago 74% | 2 days ago 71% |
| Advances ODDS (%) | 2 days ago 74% | 10 days ago 70% |
| Declines ODDS (%) | 12 days ago 76% | 5 days ago 67% |
| BollingerBands ODDS (%) | 2 days ago 78% | 2 days ago 71% |
| Aroon ODDS (%) | 2 days ago 69% | 2 days ago 85% |
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
ASO’s FA Score shows that 0 FA rating(s) are green while DKS’s FA Score has 1 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
ASO’s TA Score shows that 4 TA indicator(s) are bullish while DKS’s TA Score has 6 bullish TA indicator(s).
ASO (@Specialty Stores) experienced а +23.19% price change this week, while DKS (@Specialty Stores) price change was -2.04% for the same time period.
The average weekly price growth across all stocks in the @Specialty Stores industry was -4.09%. For the same industry, the average monthly price growth was -7.27%, and the average quarterly price growth was -0.74%.
ASO is expected to report earnings on Dec 03, 2026.
DKS is expected to report earnings on Nov 24, 2026.
The specialty stores sector includes companies dedicated to the sale of retail products focused on a single product category, such as clothing, carpet, books, or office supplies. A specialty store could face intense competition from big-box departmental chains, and therefore offering an adequate collection of the product type it specializes in is key in maintaining/growing its market.
A.I.dvisor indicates that over the last year, DKS has been loosely correlated with FND. These tickers have moved in lockstep 56% of the time. This A.I.-generated data suggests there is some statistical probability that if DKS jumps, then FND could also see price increases.