CARG
Price
$35.16
Change
+$0.16 (+0.46%)
Updated
Jul 20, 04:59 PM (EDT)
Capitalization
3.16B
17 days until earnings call
Intraday BUY SELL Signals
GOOG
Price
$351.37
Change
+$5.25 (+1.52%)
Updated
Jul 20, 04:59 PM (EDT)
Capitalization
4.23T
2 days until earnings call
Intraday BUY SELL Signals
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CARG vs GOOG

CARG vs GOOG Comparison Chart in %
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Jul 20, 2026

Which Stock Would AI Choose? CarGurus (CARG) vs. Alphabet (GOOG) Stock Comparison

Key Takeaways

  • CarGurus operates a digital automotive marketplace focused on vehicle buying and selling, while Alphabet provides search, advertising, cloud, and AI services across multiple sectors.
  • Recent market activity shows CARG benefiting from automotive sector recovery and platform enhancements, with Q1 2026 revenue growth of 15% year-over-year.
  • GOOG has demonstrated steady performance amid broader technology sector trends, trading near $346 in mid-July 2026 with positive year-to-date returns.
  • Business models differ significantly: CARG faces cyclical exposure to vehicle sales and dealer advertising, whereas GOOG benefits from diversified revenue streams including digital advertising and cloud computing.
  • Relative performance reflects contrasting sector dynamics, with CARG tied to consumer auto demand and GOOG influenced by AI adoption and regulatory developments.
  • Market sentiment for both remains shaped by macroeconomic factors, though their risk profiles and growth drivers vary substantially.

Introduction

This comparison examines CarGurus (CARG) and Alphabet (GOOG) to highlight differences in business models, recent market behavior, and positioning within their respective sectors. Investors and traders evaluating exposure to automotive technology versus large-cap internet and AI infrastructure may find the analysis relevant. The review draws on publicly available financial data and market observations to outline key contrasts without favoring either security. Both companies operate in dynamic environments influenced by consumer spending, technological innovation, and economic conditions.

CARG Overview and Recent Performance

CarGurus operates an online platform connecting consumers and dealers for vehicle transactions, generating revenue primarily through dealer subscriptions and advertising. Recent market activity has reflected the company's Q1 2026 financial results, which reported revenue of $243.6 million, a 15% increase from the prior year. Broader performance in recent weeks has been supported by ongoing platform updates and a mid-year review released in June 2026. Sentiment has responded to automotive industry trends, including dealer inventory levels and consumer demand patterns. The stock has shown modest gains since the end of March 2026 amid these developments.

GOOG Overview and Recent Performance

Alphabet serves as the parent company of Google, with core operations in online search, digital advertising, cloud computing, and artificial intelligence development. Recent market activity has placed the stock near $346 in mid-July 2026, contributing to year-to-date returns in the 11-12% range. Performance has aligned with broader technology sector movements, supported by continued AI-related investments and advertising revenue trends. Sentiment in recent weeks has incorporated updates on regulatory matters and product advancements across its ecosystem. The shares have maintained relatively stable trading patterns consistent with large-cap technology peers.

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Head-to-Head Comparison

CarGurus maintains a specialized business model centered on the automotive marketplace, exposing it to cyclical factors such as vehicle sales volumes and dealer marketing budgets. In contrast, Alphabet operates a diversified portfolio anchored by search and advertising, with expanding contributions from cloud and AI initiatives. Recent momentum for CARG has tied closely to quarterly revenue gains and sector-specific catalysts, while GOOG has tracked broader technology and AI adoption trends. Risk factors differ accordingly: CARG contends with potential volatility from economic sensitivity in consumer auto purchases, whereas GOOG faces considerations around competition, regulation, and large-scale operational scale. Sector exposure places CARG within consumer discretionary and technology applications for auto retail, and GOOG within information technology and communication services. Market sentiment reflects these distinctions, with each stock responding to unique sets of macroeconomic and industry influences.

Tickeron AI Verdict

Based on observable factors including trend consistency, business stability, and relative market positioning, Tickeron’s AI would currently assign a probabilistic preference toward GOOG. Its diversified revenue base and ongoing AI integration provide a broader foundation for sustained positioning compared with CARG’s more concentrated automotive focus. This assessment remains conditional on continued data patterns and does not constitute investment guidance.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

VS
CARG vs. GOOG commentary
Jul 21, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CARG is a Hold and GOOG is a Hold.

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COMPARISON
Comparison
Jul 21, 2026
Stock price -- (CARG: $35.00 vs. GOOG: $346.12)
Brand notoriety: CARG: Not notable vs. GOOG: Notable
CARG represents the Automotive Aftermarket, while GOOG is part of the Internet Software/Services industry
Current volume relative to the 65-day Moving Average: CARG: 56% vs. GOOG: 56%
Market capitalization -- CARG: $3.16B vs. GOOG: $4.23T
CARG [@Automotive Aftermarket] is valued at $3.16B. GOOG’s [@Internet Software/Services] market capitalization is $4.23T. The market cap for tickers in the [@Automotive Aftermarket] industry ranges from $48.23B to $0. The market cap for tickers in the [@Internet Software/Services] industry ranges from $4.23T to $0. The average market capitalization across the [@Automotive Aftermarket] industry is $4.91B. The average market capitalization across the [@Internet Software/Services] industry is $144.86B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CARG’s FA Score shows that 1 FA rating(s) are green whileGOOG’s FA Score has 4 green FA rating(s).

  • CARG’s FA Score: 1 green, 4 red.
  • GOOG’s FA Score: 4 green, 1 red.
According to our system of comparison, GOOG is a better buy in the long-term than CARG.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

CARG’s TA Score shows that 4 TA indicator(s) are bullish while GOOG’s TA Score has 3 bullish TA indicator(s).

  • CARG’s TA Score: 4 bullish, 5 bearish.
  • GOOG’s TA Score: 3 bullish, 6 bearish.
According to our system of comparison, CARG is a better buy in the short-term than GOOG.

Price Growth

CARG (@Automotive Aftermarket) experienced а +2.40% price change this week, while GOOG (@Internet Software/Services) price change was -2.51% for the same time period.

The average weekly price growth across all stocks in the @Automotive Aftermarket industry was -0.22%. For the same industry, the average monthly price growth was +4.11%, and the average quarterly price growth was -22.06%.

The average weekly price growth across all stocks in the @Internet Software/Services industry was +42.44%. For the same industry, the average monthly price growth was +49.22%, and the average quarterly price growth was +12.38%.

Reported Earning Dates

CARG is expected to report earnings on Aug 06, 2026.

GOOG is expected to report earnings on Jul 22, 2026.

Industries' Descriptions

@Automotive Aftermarket (-0.22% weekly)

The Automotive Aftermarket consists of the manufacturing, remanufacturing, distribution, retailing, and installation of vehicle parts and accessories, after the sale of the automobile by the original equipment manufacturer (OEM) to the consumer. The aftermarket parts many not be manufactured by the OEM. According to a Technavio study, the US automotive parts aftermarket size is estimated to grow by USD 24.33 billion during 2018-2022 (CAGR 3%). Like many other industries, the automotive aftermarket is also being intensely penetrated by the digital boom. The online auto parts sales market is predicted to exceed $13B by 2020 (according to a study by Mirakl).

@Internet Software/Services (+42.44% weekly)

Companies in this industry typically license software on a subscription basis and it is centrally hosted. Such products usually go by the names web-based software, on-demand software and hosted software. Cloud computing has emerged as a major force in this space, making it possible to save files to a remote database (without requiring them to be saved on local storage device); as long as a device has access to the web, it can access the data and the software programs to run it. This has in many cases facilitated cost efficiency, speed and security of data for businesses and consumers. Alphabet Inc., Facebook, Inc. and Yahoo! Inc. are some well-known names in the internet software/services industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
GOOG($4.23T) has a higher market cap than CARG($3.16B). GOOG has higher P/E ratio than CARG: GOOG (26.40) vs CARG (18.41). GOOG YTD gains are higher at: 10.444 vs. CARG (-8.735). GOOG has higher annual earnings (EBITDA): 219B vs. CARG (283M). GOOG has more cash in the bank: 15.4B vs. CARG (72M). CARG has less debt than GOOG: CARG (188M) vs GOOG (90.5B). GOOG has higher revenues than CARG: GOOG (422B) vs CARG (938M).
CARGGOOGCARG / GOOG
Capitalization3.16B4.23T0%
EBITDA283M219B0%
Gain YTD-8.73510.444-84%
P/E Ratio18.4126.4070%
Revenue938M422B0%
Total Cash72M15.4B0%
Total Debt188M90.5B0%
FUNDAMENTALS RATINGS
CARG vs GOOG: Fundamental Ratings
CARG
GOOG
OUTLOOK RATING
1..100
5050
VALUATION
overvalued / fair valued / undervalued
1..100
85
Overvalued
18
Undervalued
PROFIT vs RISK RATING
1..100
819
SMR RATING
1..100
2125
PRICE GROWTH RATING
1..100
4745
P/E GROWTH RATING
1..100
9927
SEASONALITY SCORE
1..100
n/a23

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

GOOG's Valuation (18) in the Internet Software Or Services industry is significantly better than the same rating for CARG (85) in the Miscellaneous Commercial Services industry. This means that GOOG’s stock grew significantly faster than CARG’s over the last 12 months.

GOOG's Profit vs Risk Rating (9) in the Internet Software Or Services industry is significantly better than the same rating for CARG (81) in the Miscellaneous Commercial Services industry. This means that GOOG’s stock grew significantly faster than CARG’s over the last 12 months.

CARG's SMR Rating (21) in the Miscellaneous Commercial Services industry is in the same range as GOOG (25) in the Internet Software Or Services industry. This means that CARG’s stock grew similarly to GOOG’s over the last 12 months.

GOOG's Price Growth Rating (45) in the Internet Software Or Services industry is in the same range as CARG (47) in the Miscellaneous Commercial Services industry. This means that GOOG’s stock grew similarly to CARG’s over the last 12 months.

GOOG's P/E Growth Rating (27) in the Internet Software Or Services industry is significantly better than the same rating for CARG (99) in the Miscellaneous Commercial Services industry. This means that GOOG’s stock grew significantly faster than CARG’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
CARGGOOG
RSI
ODDS (%)
Bearish Trend 4 days ago
80%
Bullish Trend 4 days ago
67%
Stochastic
ODDS (%)
Bearish Trend 4 days ago
74%
Bearish Trend 4 days ago
54%
Momentum
ODDS (%)
Bearish Trend 4 days ago
63%
Bearish Trend 4 days ago
56%
MACD
ODDS (%)
N/A
Bullish Trend 4 days ago
61%
TrendWeek
ODDS (%)
Bullish Trend 4 days ago
72%
Bearish Trend 4 days ago
59%
TrendMonth
ODDS (%)
Bullish Trend 4 days ago
74%
Bearish Trend 4 days ago
65%
Advances
ODDS (%)
Bullish Trend 5 days ago
72%
Bullish Trend 6 days ago
66%
Declines
ODDS (%)
Bearish Trend 8 days ago
69%
Bearish Trend 4 days ago
60%
BollingerBands
ODDS (%)
Bearish Trend 4 days ago
60%
N/A
Aroon
ODDS (%)
Bullish Trend 4 days ago
68%
Bearish Trend 4 days ago
64%
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CARG
Daily Signal:
Gain/Loss:
GOOG
Daily Signal:
Gain/Loss:
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Source Capital

CARG and

Correlation & Price change

A.I.dvisor indicates that over the last year, CARG has been loosely correlated with MAX. These tickers have moved in lockstep 54% of the time. This A.I.-generated data suggests there is some statistical probability that if CARG jumps, then MAX could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CARG
1D Price
Change %
CARG100%
-2.83%
MAX - CARG
54%
Loosely correlated
+0.28%
ZG - CARG
52%
Loosely correlated
-0.82%
CPRT - CARG
52%
Loosely correlated
-2.40%
Z - CARG
51%
Loosely correlated
-0.51%
FVRR - CARG
51%
Loosely correlated
-3.61%
More

GOOG and

Correlation & Price change

A.I.dvisor indicates that over the last year, GOOG has been closely correlated with GOOGL. These tickers have moved in lockstep 100% of the time. This A.I.-generated data suggests there is a high statistical probability that if GOOG jumps, then GOOGL could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To GOOG
1D Price
Change %
GOOG100%
-2.17%
GOOGL - GOOG
100%
Closely correlated
-2.17%
DASH - GOOG
49%
Loosely correlated
-1.19%
CARG - GOOG
44%
Loosely correlated
-2.83%
RUM - GOOG
36%
Loosely correlated
+0.70%
SMWB - GOOG
35%
Loosely correlated
-1.28%
More