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CPB vs KHC
Which Stock Would AI Choose? The Campbell's Company (CPB) vs. The Kraft Heinz Company (KHC) Stock Comparison
Key Takeaways
- The Campbell's Company (CPB) has delivered stronger year-to-date performance compared to The Kraft Heinz Company (KHC), with YTD returns of approximately 19-23% versus 3-6% for KHC.
- Both stocks trade in the consumer staples sector and offer high dividend yields, though CPB has experienced a steeper long-term price decline over the past year.
- Recent analyst actions include downgrades for both names, with Bernstein lowering ratings to Underperform amid broader packaged foods challenges.
- CPB faces near-term earnings scrutiny with its fiscal Q3 report scheduled for June 8, 2026, following prior-quarter organic sales declines.
- KHC reported modest Q1 2026 sales growth but organic declines and has seen recent share-price pressure.
- Relative positioning favors CPB on momentum metrics in the current environment, while KHC offers greater scale and stability.
Introduction
The Campbell's Company (CPB) and The Kraft Heinz Company (KHC) represent two established players in the packaged foods industry. Both companies operate within the consumer staples sector, offering investors exposure to staple products with relatively defensive demand characteristics. This comparison is particularly relevant for income-oriented investors seeking high dividend yields, as well as traders monitoring relative performance and sentiment shifts within the sector amid ongoing cost pressures and changing consumer preferences. The analysis focuses on verifiable market data, recent earnings trends, and observable price behavior to highlight key contrasts.
CPB Overview and Recent Performance
The Campbell's Company produces and markets soups, snacks, and other food products under well-known brands. In recent market activity, CPB shares have traded near $21.68 as of the close on June 5, 2026, within a 52-week range of $19.56 to $34.66. Year-to-date returns stand at approximately 19.64%, outperforming the broader market benchmark in that period. The stock has nevertheless declined more than 36% over the trailing twelve months. Recent weeks have featured elevated trading volumes and analyst downgrades, including a shift to Underperform by Bernstein with a reduced price target. Sentiment has been influenced by prior-quarter results showing net sales declines and an upcoming fiscal third-quarter earnings release on June 8, 2026. The company maintains a high dividend yield, providing income support amid price volatility.
KHC Overview and Recent Performance
The Kraft Heinz Company manufactures and sells a wide range of food products, including condiments, cheeses, and ready-to-eat meals. As of the June 5, 2026 close, KHC shares stood at approximately $22.58, within a 52-week range of $21.04 to $29.19. Year-to-date performance has been more modest at around 3.61%, trailing the S&P 500. Over the past year, returns have been positive but limited compared with broader indices. Recent market activity shows share-price weakness, with the stock declining roughly 5% since its first-quarter earnings release. Q1 2026 results indicated slight net sales growth alongside an organic decline, prompting continued analyst caution, including a Bernstein downgrade to Underperform. The company benefits from significant scale and has reiterated its full-year outlook, while offering an attractive dividend yield to investors.
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Head-to-Head Comparison
In terms of business model, CPB maintains a more focused portfolio centered on soups and snacks, while KHC benefits from broader diversification across condiments and meals, supporting greater overall scale with a market capitalization roughly four times larger. Growth drivers for both remain challenged by input costs and shifting consumer demand, though KHC has demonstrated slightly better recent organic stability in reported quarters. Recent momentum favors CPB on a year-to-date basis, yet both names have faced similar analyst pressure and sector-wide sentiment headwinds. Risk factors include comparable exposure to commodity inflation and retail pricing dynamics, with CPB showing higher historical price volatility. Market sentiment reflects defensive positioning in staples, tempered by valuation concerns and earnings uncertainty for CPB in the immediate term.
Tickeron AI Verdict
Based on observable factors including relative year-to-date momentum, trend consistency, and positioning within the sector, Tickeron’s AI currently assigns a higher probability of near-term resilience to CPB over KHC. This assessment draws from comparative performance data and technical indicators rather than forward projections. Both stocks carry risks typical of the packaged foods industry, and outcomes remain subject to evolving market conditions and company-specific developments.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CPB is a Hold and KHC is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CPB’s FA Score shows that 1 FA rating(s) are green whileKHC’s FA Score has 1 green FA rating(s).
- CPB’s FA Score: 1 green, 4 red.
- KHC’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CPB’s TA Score shows that 6 TA indicator(s) are bullish while KHC’s TA Score has 5 bullish TA indicator(s).
- CPB’s TA Score: 6 bullish, 4 bearish.
- KHC’s TA Score: 5 bullish, 4 bearish.
Price Growth
CPB (@Food: Major Diversified) experienced а -7.71% price change this week, while KHC (@Food: Major Diversified) price change was -3.53% for the same time period.
The average weekly price growth across all stocks in the @Food: Major Diversified industry was -1.78%. For the same industry, the average monthly price growth was -1.94%, and the average quarterly price growth was -13.71%.
Reported Earning Dates
CPB is expected to report earnings on Aug 27, 2026.
KHC is expected to report earnings on Aug 05, 2026.
Industries' Descriptions
@Food: Major Diversified (-1.78% weekly)Companies in this industry usually make a diverse range of agricultural and/or processed food. Some prominent names in this segment are Mondelez International, which makes chocolates, biscuits, cookies etc. The Kraft Heinz Company specializes in ketchups, sauces, fruit drink pouches and many more. General Mills, Inc. sells flour and cereal. Kellogg is famous for its snacks and breakfast cereal. And so on down the line. As more and more consumers are looking for healthier options in food in recent years, several legacy food companies have responded by revamping brands to include organic and no-added-sugar versions, and/or acquiring healthy food firms, and even streamlining operations.
| CPB | KHC | CPB / KHC | |
| Capitalization | 6.3B | 27.5B | 23% |
| EBITDA | 1.46B | -3.52B | -42% |
| Gain YTD | -21.731 | -0.961 | 2,261% |
| P/E Ratio | 10.35 | 13.04 | 79% |
| Revenue | 10B | 25B | 40% |
| Total Cash | 561M | 4.09B | 14% |
| Total Debt | 7.08B | 21.1B | 34% |
CPB | KHC | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 16 | 20 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 4 Undervalued | 5 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 100 | 100 | |
PRICE GROWTH RATING 1..100 | 59 | 50 | |
P/E GROWTH RATING 1..100 | 94 | 62 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
CPB's Valuation (4) in the Food Major Diversified industry is in the same range as KHC (5). This means that CPB’s stock grew similarly to KHC’s over the last 12 months.
CPB's Profit vs Risk Rating (100) in the Food Major Diversified industry is in the same range as KHC (100). This means that CPB’s stock grew similarly to KHC’s over the last 12 months.
CPB's SMR Rating (100) in the Food Major Diversified industry is in the same range as KHC (100). This means that CPB’s stock grew similarly to KHC’s over the last 12 months.
KHC's Price Growth Rating (50) in the Food Major Diversified industry is in the same range as CPB (59). This means that KHC’s stock grew similarly to CPB’s over the last 12 months.
KHC's P/E Growth Rating (62) in the Food Major Diversified industry is in the same range as CPB (94). This means that KHC’s stock grew similarly to CPB’s over the last 12 months.
| CPB | KHC | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 56% | 1 day ago 67% |
| Stochastic ODDS (%) | 1 day ago 60% | 1 day ago 67% |
| Momentum ODDS (%) | 1 day ago 47% | 1 day ago 47% |
| MACD ODDS (%) | 1 day ago 43% | 1 day ago 51% |
| TrendWeek ODDS (%) | 1 day ago 59% | 1 day ago 57% |
| TrendMonth ODDS (%) | 1 day ago 52% | 1 day ago 49% |
| Advances ODDS (%) | 9 days ago 47% | 7 days ago 48% |
| Declines ODDS (%) | 1 day ago 57% | 1 day ago 54% |
| BollingerBands ODDS (%) | 1 day ago 59% | 1 day ago 66% |
| Aroon ODDS (%) | 1 day ago 53% | 1 day ago 51% |
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CPB and
Correlation & Price change
A.I.dvisor indicates that over the last year, CPB has been closely correlated with GIS. These tickers have moved in lockstep 70% of the time. This A.I.-generated data suggests there is a high statistical probability that if CPB jumps, then GIS could also see price increases.
KHC and
Correlation & Price change
A.I.dvisor indicates that over the last year, KHC has been loosely correlated with GIS. These tickers have moved in lockstep 64% of the time. This A.I.-generated data suggests there is some statistical probability that if KHC jumps, then GIS could also see price increases.