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F vs GM
Which Stock Would AI Choose? Ford Motor Company (F) vs. General Motors (GM) Stock Comparison
Key Takeaways
- Ford recently surged on its new Ford Energy data-center storage initiative, while General Motors has outperformed on core truck and SUV profitability and margin discipline.
- GM leads the U.S. market in full-size pickup share and holds a "Strong Buy" analyst consensus; Ford trades at a lower valuation with a more mixed "Buy/Hold" view.
- Both automakers saw third-quarter U.S. sales decline year over year, with sharply lower EV (electric vehicle) volumes after federal tax credits ended.
- GM is scaling high-margin software (OnStar, Super Cruise) and returning capital through buybacks and a raised dividend; Ford leans on Ford Pro and software subscriptions.
- Tariff costs and commodity inflation remain shared headwinds, though GM has benefited from a favorable tariff-related adjustment.
- The two stocks carry different risk profiles: GM offers stronger margin momentum, while Ford offers a cheaper entry point with a newer energy-growth narrative.
Introduction
Ford Motor Company (F) and General Motors (GM) are the two largest U.S.-based legacy automakers, and their stocks are frequently weighed against one another by investors seeking exposure to the automotive cycle. This stock comparison is especially relevant for traders and long-term investors evaluating relative performance, market positioning, and the shift toward software, energy, and electrification. Although both companies face the same macro backdrop of tariffs, high vehicle prices, and cooling EV demand, their strategic responses and recent share-price behavior have diverged meaningfully, creating a useful lens for assessing which name currently offers the more compelling risk-reward profile.
F Overview and Recent Performance
Ford is a global automaker structured around three segments: Ford Blue (internal-combustion and hybrid vehicles), Ford Pro (commercial vehicles and services), and Ford Model e (electric vehicles). Recent weeks have brought a notable catalyst: the company launched Ford Energy, a roughly $2 billion initiative to repurpose battery assets toward energy storage for AI data centers, which helped lift the stock and reframe its EV write-downs as a potential new revenue stream.
At the same time, operational friction has persisted. Ford temporarily suspended F-150 production at two plants because of a supplier disruption and facility repairs, and it recalled roughly 223,000 F-150 pickups for a fuel-tank issue. Third-quarter U.S. sales fell about 6.6% year over year, and EV volumes dropped sharply after the F-150 Lightning was discontinued. Despite these pressures, Ford raised its full-year adjusted EBIT (earnings before interest and taxes) guidance, and Ford Pro's paid software subscriptions continue to grow. The stock trades near the low end of its 52-week range, at a valuation notably cheaper than GM's.
GM Overview and Recent Performance
General Motors operates across GM North America, GM International, and GM Financial, with its profit engine concentrated in full-size pickups and SUVs. In recent quarters, GM has emphasized pricing discipline, with incentives held below the industry average, and it leads the U.S. full-size pickup market with roughly 42% share. First-quarter adjusted EPS (earnings per share) rose about 33% year over year, and the company raised its full-year adjusted EBIT and adjusted EPS guidance, partly reflecting a favorable tariff-related adjustment.
GM's third-quarter U.S. sales declined around 5.5% to 6%, driven primarily by weaker EV demand, while its affordable small-SUV lineup posted record results. The company has made its China operations profitable for six consecutive quarters through restructuring, and it is scaling higher-margin digital services such as OnStar and Super Cruise. GM has also returned capital to shareholders through buybacks and a 20% dividend increase. Shares trade below their 52-week high but have generally outperformed Ford over recent months, supported by a stronger "Strong Buy" analyst consensus and higher average price targets.
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Head-to-Head Comparison
The clearest contrast between these two names is profitability versus valuation. GM has demonstrated stronger and more consistent margins in its core North American business, disciplined pricing, and a fast-growing software layer, all of which support a higher-quality earnings profile. Ford, by contrast, still carries meaningful losses in its Model e EV segment and has faced more frequent supply-chain and quality disruptions, but it trades at a substantially lower forward P/E (price-to-earnings) and price-to-sales multiple.
Growth drivers also differ. GM's catalysts include the upcoming next-generation Silverado and Sierra launches, expanding Super Cruise adoption, and a recovering China operation. Ford's nearer-term narrative centers on Ford Energy and the resilience of Ford Pro, alongside a refreshed truck lineup. On risk, GM faces launch-execution risk and tariff cost inflation, while Ford faces execution risk around energy-storage commercialization and ongoing recall and production challenges. Sector exposure is similar, but GM's margin consistency and capital returns have positioned it as the steadier performer, whereas Ford's cheaper valuation and newer energy angle offer a more speculative tilt.
Tickeron AI Verdict
Based on observable factors such as trend consistency, margin stability, catalysts, and relative positioning, Tickeron's AI would likely favor GM in the current environment. GM's steadier profitability, disciplined pricing, growing software revenues, and clearer capital-return program suggest a more consistent trend profile, while Ford's momentum has been more event-driven and tied to the still-unproven energy-storage pivot. That said, F's lower valuation could make it more attractive to strategies seeking a higher-risk, higher-upside entry point. In probabilistic terms, GM currently presents the more stable risk-reward balance, though either name could outperform depending on near-term catalysts and how each navigates tariff and EV headwinds.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is F is a Hold and GM is a Hold.
F's RSI Oscillator climbs out of oversold territory
The RSI Indicator for F moved out of oversold territory on October 05, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 27 similar instances when the indicator left oversold territory. In 23 of the 27 cases the stock moved higher. This puts the odds of a move higher at 85%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 49 of 67 cases where F's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 73%.
The Momentum Indicator moved above the 0 level on October 15, 2026. You may want to consider a long position or call options on F as a result. In 66 of 83 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 80%.
The Moving Average Convergence Divergence (MACD) for F just turned positive on October 13, 2026. Looking at past instances where F's MACD turned positive, the stock continued to rise in 37 of 48 cases over the following month. The odds of a continued upward trend are 77%.
Following a +3.15% 3-day Advance, the price is estimated to grow further. Considering data from situations where F advanced for three days, in 227 of 327 cases, the price rose further within the following month. The odds of a continued upward trend are 69%.
Bearish Trend Analysis
The 10-day moving average for F crossed bearishly below the 50-day moving average on September 10, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 12 of 18 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 67%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where F declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 66%.
F broke above its upper Bollinger Band on October 16, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for F entered a downward trend on October 16, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 8 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 16 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is 58 (best 1 - 100 worst), indicating steady price growth. F’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 72 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.382) is normal, around the industry mean (8.971). P/E Ratio (11.838) is within average values for comparable stocks, (493.775). F's Projected Growth (PEG Ratio) (8.543) is very high in comparison to the industry average of (2.450). F has a moderately high Dividend Yield (0.049) as compared to the industry average of (0.017). P/S Ratio (0.284) is also within normal values, averaging (2.648).
The Tickeron Profit vs. Risk Rating rating for this company is 79 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. F’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 91, placing this stock better than average.
The Tickeron SMR rating for this company is 95 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
Momentum Indicator for GM turns positive, indicating new upward trend
GM saw its Momentum Indicator move above the 0 level on October 08, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 93 similar instances where the indicator turned positive. In 70 of the 93 cases, the stock moved higher in the following days. The odds of a move higher are at 75%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Moving Average Convergence Divergence (MACD) for GM just turned positive on October 08, 2026. Looking at past instances where GM's MACD turned positive, the stock continued to rise in 37 of 50 cases over the following month. The odds of a continued upward trend are 74%.
Following a +1.10% 3-day Advance, the price is estimated to grow further. Considering data from situations where GM advanced for three days, in 240 of 346 cases, the price rose further within the following month. The odds of a continued upward trend are 69%.
GM may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 6 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
GM moved below its 50-day moving average on September 18, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for GM crossed bearishly below the 50-day moving average on September 22, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 9 of 14 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 64%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where GM declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 65%.
The Aroon Indicator for GM entered a downward trend on October 05, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 4 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 20 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.141) is normal, around the industry mean (8.971). P/E Ratio (36.000) is within average values for comparable stocks, (493.775). Projected Growth (PEG Ratio) (0.283) is also within normal values, averaging (2.450). Dividend Yield (0.009) settles around the average of (0.017) among similar stocks. P/S Ratio (0.426) is also within normal values, averaging (2.648).
The Tickeron Price Growth Rating for this company is 41 (best 1 - 100 worst), indicating steady price growth. GM’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 47 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 91, placing this stock slightly better than average.
The Tickeron SMR rating for this company is 88 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
F | GM | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 7 | 20 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 72 Overvalued | 20 Undervalued | |
PROFIT vs RISK RATING 1..100 | 79 | 47 | |
SMR RATING 1..100 | 95 | 88 | |
PRICE GROWTH RATING 1..100 | 58 | 41 | |
P/E GROWTH RATING 1..100 | 8 | 4 | |
SEASONALITY SCORE 1..100 | 16 | n/a |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
GM's Valuation (20) in the Motor Vehicles industry is somewhat better than the same rating for F (72). This means that GM’s stock grew somewhat faster than F’s over the last 12 months.
GM's Profit vs Risk Rating (47) in the Motor Vehicles industry is in the same range as F (79). This means that GM’s stock grew similarly to F’s over the last 12 months.
GM's SMR Rating (88) in the Motor Vehicles industry is in the same range as F (95). This means that GM’s stock grew similarly to F’s over the last 12 months.
GM's Price Growth Rating (41) in the Motor Vehicles industry is in the same range as F (58). This means that GM’s stock grew similarly to F’s over the last 12 months.
GM's P/E Growth Rating (4) in the Motor Vehicles industry is in the same range as F (8). This means that GM’s stock grew similarly to F’s over the last 12 months.
| F | GM | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 85% | N/A |
| Stochastic ODDS (%) | 2 days ago 73% | 2 days ago 67% |
| Momentum ODDS (%) | 2 days ago 80% | 2 days ago 75% |
| MACD ODDS (%) | 2 days ago 77% | 2 days ago 74% |
| TrendWeek ODDS (%) | 2 days ago 69% | 2 days ago 71% |
| TrendMonth ODDS (%) | 2 days ago 59% | 2 days ago 66% |
| Advances ODDS (%) | 2 days ago 69% | 2 days ago 69% |
| Declines ODDS (%) | 6 days ago 66% | 18 days ago 65% |
| BollingerBands ODDS (%) | 2 days ago 86% | 2 days ago 67% |
| Aroon ODDS (%) | 2 days ago 59% | 2 days ago 65% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
F’s FA Score shows that 1 FA rating(s) are green while GM’s FA Score has 2 green FA rating(s).
- F’s FA Score: 1 green, 4 red.
- GM’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
F’s TA Score shows that 5 TA indicator(s) are bullish while GM’s TA Score has 4 bullish TA indicator(s).
- F’s TA Score: 5 bullish, 4 bearish.
- GM’s TA Score: 4 bullish, 5 bearish.
Price Growth
F (@Motor Vehicles) experienced а +2.14% price change this week, while GM (@Motor Vehicles) price change was +1.49% for the same time period.
The average weekly price growth across all stocks in the @Motor Vehicles industry was -7.88%. For the same industry, the average monthly price growth was -14.69%, and the average quarterly price growth was -31.67%.
Reported Earning Dates
F is expected to report earnings on Oct 28, 2026.
GM is expected to report earnings on Oct 20, 2026.
Industries' Descriptions
@Motor Vehicles (-7.88% weekly)Automobiles continue to be arguably the most popular form of passenger travel in the U.S., and major automobile makers have revenues and market capitalizations running into multi-billions. In recent years, the industry has been experiencing some path-breaking innovations like electric vehicles and self-driving technology. While there are long-standing companies like General Motors, Ford, and Toyota Motors operating in this space, there are also emerging/rapidly growing players like Tesla – which has had a major role in the growing popularity of the electric vehicle market. With technological advancements taking steam in the auto space, we’ve also witnessed collaborations (or talks of potential partnerships) of carmakers with tech behemoths like Google’s subsidiary, Waymo.
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