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FNKO vs HAS
Which Stock Would AI Choose? Funko (FNKO) vs. Hasbro (HAS) Stock Comparison
Key Takeaways
- Funko (FNKO) is a small-cap collectibles specialist posting a sharp profitability turnaround, while Hasbro (HAS) is a diversified toy, game, and entertainment company with far larger scale and stronger cash flow.
- Both names have outperformed recently, but their drivers differ: Funko's momentum comes from margin recovery and cost discipline, whereas Hasbro's is led by the high-growth Magic: The Gathering franchise.
- Funko offers higher potential volatility and leverage risk, while Hasbro provides a more established balance sheet, dividend, and broader intellectual-property portfolio.
- Analyst sentiment leans more favorably on Hasbro, which carries multiple Buy ratings, while Funko's valuation remains debated after its year-to-date rebound.
- The two stocks occupy adjacent but distinct niches, making the comparison a study in turnaround momentum versus scaled franchise stability.
Introduction
Investors weighing exposure to the consumer discretionary and licensed-entertainment space often compare FNKO and HAS because both monetize popular culture through physical products, yet they operate at very different scales and points in their business lifecycles. Funko is a turnaround story focused on collectibles and margin repair, while Hasbro is an established player leveraging iconic game and entertainment franchises. This stock comparison examines recent relative performance, market positioning, and the observable factors that could shape how a quantitative, trend-following system such as an AI trading model might assess the two names side by side.
FNKO Overview and Recent Performance
Funko, Inc., headquartered in Everett, Washington, designs and distributes licensed pop-culture merchandise, including vinyl figures, action toys, plush, and apparel under the Funko, Loungefly, and Mondo brands. In recent quarters, the company has reported a meaningful improvement in financial results, driven by its Core Collectibles segment, reduced promotional activity, and a strategic reduction in Loungefly stock-keeping units (SKUs, or distinct product varieties). Management has cited the highest gross margin on record, supported by renewed licensing agreements and a favorable channel mix.
Recent market activity has reflected this operational reset. Funko raised its full-year adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization) guidance and reiterated flat-to-modest net sales growth, while international expansion, particularly in Europe, has contributed stronger sell-through. At the same time, the company continues to carry meaningful debt and operates at a smaller market capitalization, factors that can amplify both upside and downside in share-price movements. The appointment of new commercial leadership and the monetization of tariff-related claims have also shaped sentiment in recent weeks.
HAS Overview and Recent Performance
Hasbro, Inc. is a global play and entertainment company whose portfolio spans toys, board games, and digital gaming, anchored by the Wizards of the Coast division and the Magic: The Gathering and Dungeons & Dragons franchises. Unlike Funko's narrower collectibles focus, Hasbro benefits from diversified revenue streams, including a fast-growing gaming segment and licensing partnerships across major entertainment properties.
Recent performance has been led by exceptional strength in Magic: The Gathering, which has surpassed $500 million in quarterly revenue for the first time, alongside growth in digital and licensed gaming. Hasbro raised its full-year revenue and operating-margin outlook, supported by cost-transformation savings and stronger cash generation. However, results have also been tempered by a non-cash impairment tied to a refocused digital-games portfolio, tariff and input-cost pressures in its Consumer Products segment, and an unauthorized network-access incident that disrupted operations. Analyst coverage remains broadly constructive, with several firms maintaining Buy ratings and price targets above recent trading levels.
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Head-to-Head Comparison
The clearest contrast between the two companies is scale and diversification. HAS operates a multi-billion-dollar revenue base with recurring franchise economics, a dividend, and a strong balance sheet, while FNKO is a smaller, more leveraged business whose investment case hinges on sustained margin execution and successful product-cycle timing.
Growth drivers also differ. Hasbro's momentum is concentrated in high-margin gaming and digital licensing, offering recurring revenue but exposing results to execution within a single dominant franchise. Funko's growth is more dependent on consumer discretionary spending and timely tie-ins to entertainment releases, making its revenue stream more cyclical and event-driven.
On risk, Funko carries elevated leverage and a thinner profitability cushion, which can produce sharper drawdowns, while Hasbro faces segment-level margin pressure, tariff exposure, and concentration risk in Magic: The Gathering. In terms of market sentiment, Hasbro benefits from a more favorable analyst consensus, whereas Funko's valuation debate reflects uncertainty about whether its turnaround can persist beyond recent quarters.
Tickeron AI Verdict
Based on observable factors such as trend consistency, earnings momentum, analyst positioning, and balance-sheet stability, a quantitative model would likely lean toward HAS as the more probable current favorite. Hasbro combines a clearer growth catalyst in gaming, improving guidance, stronger cash flow, and a more established market position. FNKO, by contrast, presents a compelling but less proven turnaround whose smaller scale and leverage introduce greater variability. Any AI-driven assessment should therefore be understood in probabilistic terms: Hasbro currently offers the steadier trend and lower relative uncertainty, while Funko represents a higher-risk, potentially higher-reward momentum candidate.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is FNKO is a Buy and HAS is a Hold.
FNKO's MACD Histogram crosses above signal line
The Moving Average Convergence Divergence (MACD) for FNKO turned positive on September 28, 2026. Looking at past instances where FNKO's MACD turned positive, the stock continued to rise in 38 of 45 cases over the following month. The odds of a continued upward trend are 84%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on September 30, 2026. You may want to consider a long position or call options on FNKO as a result. In 67 of 86 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 78%.
FNKO moved above its 50-day moving average on October 05, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for FNKO crossed bullishly above the 50-day moving average on October 09, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 15 of 19 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 79%.
Following a +4.72% 3-day Advance, the price is estimated to grow further. Considering data from situations where FNKO advanced for three days, in 253 of 308 cases, the price rose further within the following month. The odds of a continued upward trend are 82%.
The Aroon Indicator entered an Uptrend today. In 146 of 212 cases where FNKO Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 69%.
Bearish Trend Analysis
The 10-day RSI Indicator for FNKO moved out of overbought territory on October 16, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 35 similar instances where the indicator moved out of overbought territory. In 27 of the 35 cases, the stock moved lower in the following days. This puts the odds of a move lower at 77%.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 12 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where FNKO declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 78%.
FNKO broke above its upper Bollinger Band on October 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 2 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.052) is normal, around the industry mean (1.695). FNKO's P/E Ratio (-229.333) is considerably lower than the industry average of (0.550). Projected Growth (PEG Ratio) (0.040) is also within normal values, averaging (1.411). Dividend Yield (0.000) settles around the average of (0.032) among similar stocks. P/S Ratio (0.312) is also within normal values, averaging (4.604).
The Tickeron Price Growth Rating for this company is 35 (best 1 - 100 worst), indicating steady price growth. FNKO’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 67 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 91 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. FNKO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock worse than average.
HAS in upward trend: 10-day moving average crossed above 50-day moving average on October 14, 2026
The 10-day moving average for HAS crossed bullishly above the 50-day moving average on October 14, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 73%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 01, 2026. You may want to consider a long position or call options on HAS as a result. In 52 of 86 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 60%.
The Moving Average Convergence Divergence (MACD) for HAS just turned positive on October 01, 2026. Looking at past instances where HAS's MACD turned positive, the stock continued to rise in 30 of 47 cases over the following month. The odds of a continued upward trend are 64%.
HAS moved above its 50-day moving average on October 08, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +15.75% 3-day Advance, the price is estimated to grow further. Considering data from situations where HAS advanced for three days, in 208 of 311 cases, the price rose further within the following month. The odds of a continued upward trend are 67%.
Bearish Trend Analysis
The RSI Indicator demonstrates that the ticker has stayed in the overbought zone for 4 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 12 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where HAS declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 61%.
HAS broke above its upper Bollinger Band on October 20, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for HAS entered a downward trend on October 05, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 5 (best 1 - 100 worst), indicating outstanding price growth. HAS’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 11 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 13 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 55 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock slightly better than average.
The Tickeron Valuation Rating of 96 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: HAS's P/B Ratio (22.801) is very high in comparison to the industry average of (1.695). P/E Ratio (20.177) is within average values for comparable stocks, (0.550). Projected Growth (PEG Ratio) (1.630) is also within normal values, averaging (1.411). Dividend Yield (0.025) settles around the average of (0.032) among similar stocks. P/S Ratio (2.546) is also within normal values, averaging (4.604).
FNKO | HAS | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 40 | 43 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 2 Undervalued | 96 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 55 | |
SMR RATING 1..100 | 91 | 11 | |
PRICE GROWTH RATING 1..100 | 35 | 5 | |
P/E GROWTH RATING 1..100 | 67 | 13 | |
SEASONALITY SCORE 1..100 | 85 | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
FNKO's Valuation (2) in the Recreational Products industry is significantly better than the same rating for HAS (96). This means that FNKO’s stock grew significantly faster than HAS’s over the last 12 months.
HAS's Profit vs Risk Rating (55) in the Recreational Products industry is somewhat better than the same rating for FNKO (100). This means that HAS’s stock grew somewhat faster than FNKO’s over the last 12 months.
HAS's SMR Rating (11) in the Recreational Products industry is significantly better than the same rating for FNKO (91). This means that HAS’s stock grew significantly faster than FNKO’s over the last 12 months.
HAS's Price Growth Rating (5) in the Recreational Products industry is in the same range as FNKO (35). This means that HAS’s stock grew similarly to FNKO’s over the last 12 months.
HAS's P/E Growth Rating (13) in the Recreational Products industry is somewhat better than the same rating for FNKO (67). This means that HAS’s stock grew somewhat faster than FNKO’s over the last 12 months.
| FNKO | HAS | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 77% | 2 days ago 50% |
| Stochastic ODDS (%) | 2 days ago 78% | 2 days ago 58% |
| Momentum ODDS (%) | 2 days ago 78% | 2 days ago 60% |
| MACD ODDS (%) | 2 days ago 84% | 2 days ago 64% |
| TrendWeek ODDS (%) | 2 days ago 82% | 2 days ago 66% |
| TrendMonth ODDS (%) | 2 days ago 81% | 2 days ago 63% |
| Advances ODDS (%) | 2 days ago 82% | 2 days ago 67% |
| Declines ODDS (%) | 4 days ago 78% | 16 days ago 61% |
| BollingerBands ODDS (%) | 2 days ago 77% | 2 days ago 56% |
| Aroon ODDS (%) | 2 days ago 69% | 2 days ago 63% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
FNKO’s FA Score shows that 1 FA rating(s) are green while HAS’s FA Score has 3 green FA rating(s).
- FNKO’s FA Score: 1 green, 4 red.
- HAS’s FA Score: 3 green, 2 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
FNKO’s TA Score shows that 6 TA indicator(s) are bullish while HAS’s TA Score has 5 bullish TA indicator(s).
- FNKO’s TA Score: 6 bullish, 4 bearish.
- HAS’s TA Score: 5 bullish, 5 bearish.
Price Growth
FNKO (@Recreational Products) experienced а +8.35% price change this week, while HAS (@Recreational Products) price change was +19.42% for the same time period.
The average weekly price growth across all stocks in the @Recreational Products industry was +0.91%. For the same industry, the average monthly price growth was +2.12%, and the average quarterly price growth was -9.17%.
Reported Earning Dates
FNKO is expected to report earnings on Nov 05, 2026.
HAS is expected to report earnings on Feb 16, 2027.
Industries' Descriptions
@Recreational Products (+0.91% weekly)The Leisure and Recreation Products industry includes companies offering recreational goods/services such as video games, swimming pools, golf courses, boats, outdoor spaces etc. Since these are mainly geared towards consumers, strong employment conditions and healthy incomes generally augur well for the recreational products industry. Some of the largest market caps in this space belong to video game developers (e.g. Activision Blizzard, Electronic Arts and Take-two Interactive), and toy /board game makers (like Hasbro).
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FNKO and
Correlation & Price change
A.I.dvisor indicates that over the last year, FNKO has been loosely correlated with JAKK. These tickers have moved in lockstep 46% of the time. This A.I.-generated data suggests there is some statistical probability that if FNKO jumps, then JAKK could also see price increases.
| Ticker / NAME | Correlation To FNKO | 1D Price Change % | ||
|---|---|---|---|---|
| FNKO | 100% | +0.15% | ||
| JAKK - FNKO | 46% Loosely correlated | +0.24% | ||
| CALY - FNKO | 36% Loosely correlated | -0.64% | ||
| HAS - FNKO | 33% Poorly correlated | +4.09% | ||
| YETI - FNKO | 33% Poorly correlated | +0.52% | ||
| CLAR - FNKO | 33% Poorly correlated | +6.11% | ||
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