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GS vs MS
Which Stock Would AI Choose? Goldman Sachs (GS) vs. Morgan Stanley (MS) Stock Comparison
Key Takeaways
- Both GS and MS delivered strong Q1 2026 earnings, with record revenues driven by trading and dealmaking activity.
- MS boasts a larger market cap at $302B compared to GS's $275B, reflecting its scale in wealth management.
- GS has outperformed over the past year with ~70% returns versus MS's ~65%.
- Recent momentum shows both stocks up significantly over the past month, with MS at ~14.6% and GS around 7-15%.
- P/E ratios are similar at ~17 for both, indicating comparable valuations in the current market.
- MS edges YTD performance slightly higher at 7.8% versus GS's 6%.
Introduction
Goldman Sachs (GS) and Morgan Stanley (MS) stand as pillars of Wall Street's investment banking landscape, offering traders and investors exposure to global dealmaking, trading, and wealth management. This comparison is particularly relevant amid recent market volatility and robust Q1 2026 earnings, where both firms capitalized on surging M&A (mergers and acquisitions) activity and equity trading. Investors seeking diversified financial sector plays or those debating between trading-oriented versus wealth-focused strategies will find insights into relative performance, growth drivers, and market positioning to inform their analysis.
GS Overview and Recent Performance
The Goldman Sachs Group, Inc. (GS) is a leading global investment bank emphasizing investment banking, securities, and asset management. In recent market activity, GS shares have shown resilience, trading around $927 with a 52-week range of $531-$985. Q1 2026 results highlighted strong performance, with net revenues of $17.23 billion and net earnings of $5.63 billion, fueled by a 19% profit rise from record equity trading and M&A surges. Sentiment has been buoyed by these results and broader capital markets recovery, though volatility in rates has pressured some areas. Year-to-date gains stand at about 6%, with recent weekly upticks amid positive analyst views on its trading prowess.
MS Overview and Recent Performance
Morgan Stanley (MS) operates a diversified platform spanning institutional securities, wealth management, and investment management. Shares recently closed near $190, within a 52-week range of $112-$195. Recent weeks saw robust momentum, supported by record Q1 2026 revenues of $20.6 billion and EPS of $3.43, beating estimates on fixed income trading gains (up 29%) and $118 billion in net new wealth assets. ROTCE (return on tangible common equity) reached 27%, reflecting operational efficiency. Performance has benefited from stable fee-based flows in wealth management, countering market swings, with YTD returns at 7.8%.
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Head-to-Head Comparison
Business models differ notably: GS leans heavily into cyclical investment banking and trading (stronger M&A revenues at $4.6B in 2025), while MS derives stability from wealth management with $118B net new assets recently. Growth drivers highlight trade-offs—GS benefits from equity underwriting surges (up 45% YoY), versus MS's fee-based flows. Recent momentum favors both, but GS shows superior 12-month returns. Risk factors include market volatility impacting trading (higher for GS) and NCOs (net credit losses, lower for MS). Sector exposure is similar in financials, but sentiment tilts toward MS for diversification.
Tickeron AI Verdict
Tickeron’s AI models currently lean toward MS with moderate conviction, citing its record revenues, superior YTD stability, and wealth management catalysts providing a buffer against trading volatility. While GS excels in dealmaking momentum, MS's higher ROTCE and asset inflows suggest better relative positioning in the near term, though both remain attractive amid favorable banking trends.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is GS is a StrongBuy and MS is a Buy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
GS’s FA Score shows that 4 FA rating(s) are green whileMS’s FA Score has 4 green FA rating(s).
- GS’s FA Score: 4 green, 1 red.
- MS’s FA Score: 4 green, 1 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
GS’s TA Score shows that 4 TA indicator(s) are bullish while MS’s TA Score has 4 bullish TA indicator(s).
- GS’s TA Score: 4 bullish, 4 bearish.
- MS’s TA Score: 4 bullish, 3 bearish.
Price Growth
GS (@Investment Banks/Brokers) experienced а +8.83% price change this week, while MS (@Investment Banks/Brokers) price change was +7.11% for the same time period.
The average weekly price growth across all stocks in the @Investment Banks/Brokers industry was -5.72%. For the same industry, the average monthly price growth was -5.17%, and the average quarterly price growth was -13.52%.
Reported Earning Dates
GS is expected to report earnings on Jul 14, 2026.
MS is expected to report earnings on Jul 15, 2026.
Industries' Descriptions
@Investment Banks/Brokers (-5.72% weekly)These banks specialize in underwriting (helping companies with debt financing or equity issuances), IPOs, facilitating mergers and other corporate reorganizations and acting as a broker or financial advisor for institutions. They might also trade securities on their own accounts. Investment banks potentially thrive on expanding its network of clients, since that could help them increase profits. Goldman Sachs, Morgan Stanley and CME Group Inc are some of the largest investment banking companies.
| GS | MS | GS / MS | |
| Capitalization | 322B | 331B | 97% |
| EBITDA | N/A | N/A | - |
| Gain YTD | 25.506 | 24.290 | 105% |
| P/E Ratio | 19.96 | 19.77 | 101% |
| Revenue | 60.4B | 68.8B | 88% |
| Total Cash | N/A | 4.29B | - |
| Total Debt | 435B | 394B | 110% |
GS | MS | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 43 | 42 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 84 Overvalued | 91 Overvalued | |
PROFIT vs RISK RATING 1..100 | 6 | 7 | |
SMR RATING 1..100 | 7 | 7 | |
PRICE GROWTH RATING 1..100 | 16 | 18 | |
P/E GROWTH RATING 1..100 | 22 | 27 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
GS's Valuation (84) in the Investment Banks Or Brokers industry is in the same range as MS (91). This means that GS’s stock grew similarly to MS’s over the last 12 months.
GS's Profit vs Risk Rating (6) in the Investment Banks Or Brokers industry is in the same range as MS (7). This means that GS’s stock grew similarly to MS’s over the last 12 months.
GS's SMR Rating (7) in the Investment Banks Or Brokers industry is in the same range as MS (7). This means that GS’s stock grew similarly to MS’s over the last 12 months.
GS's Price Growth Rating (16) in the Investment Banks Or Brokers industry is in the same range as MS (18). This means that GS’s stock grew similarly to MS’s over the last 12 months.
GS's P/E Growth Rating (22) in the Investment Banks Or Brokers industry is in the same range as MS (27). This means that GS’s stock grew similarly to MS’s over the last 12 months.
| GS | MS | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 51% | 2 days ago 50% |
| Stochastic ODDS (%) | 2 days ago 58% | 2 days ago 69% |
| Momentum ODDS (%) | 2 days ago 59% | 2 days ago 62% |
| MACD ODDS (%) | 2 days ago 60% | 2 days ago 66% |
| TrendWeek ODDS (%) | 2 days ago 65% | 2 days ago 66% |
| TrendMonth ODDS (%) | 2 days ago 58% | 2 days ago 61% |
| Advances ODDS (%) | 4 days ago 60% | 4 days ago 64% |
| Declines ODDS (%) | 18 days ago 56% | N/A |
| BollingerBands ODDS (%) | 2 days ago 55% | 2 days ago 58% |
| Aroon ODDS (%) | 2 days ago 51% | 2 days ago 50% |
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MS and
Correlation & Price change
A.I.dvisor indicates that over the last year, MS has been closely correlated with GS. These tickers have moved in lockstep 82% of the time. This A.I.-generated data suggests there is a high statistical probability that if MS jumps, then GS could also see price increases.