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GS vs MS
Which Stock Would AI Choose? Goldman Sachs (GS) vs. Morgan Stanley (MS) Stock Comparison
Key Takeaways
- Both GS and MS reported record or near-record quarterly results in the second quarter of 2026, driven by strength in investment banking and trading activities.
- GS has shown particular momentum in equities intermediation and M&A advisory, while MS has excelled in wealth management asset gathering and institutional securities.
- Over the past year through mid-September 2026, MS has delivered slightly stronger total returns compared with GS, though both have outperformed broader market benchmarks in several periods.
- Both firms maintain solid capital positions and have returned significant capital to shareholders through dividends and share repurchases in recent quarters.
- Market sentiment for both stocks remains tied to capital markets activity, interest-rate expectations, and exposure to artificial intelligence-related deal flow.
- Relative performance in recent weeks has been mixed, with modest pullbacks from near-term highs amid broader market volatility.
Introduction
Goldman Sachs (GS) and Morgan Stanley (MS) are two leading global investment banks with overlapping yet differentiated business models. Both generate revenue from investment banking, trading, wealth management, and asset management. Traders and investors often compare the pair to assess relative momentum in capital markets, institutional client activity, and wealth-management growth. This comparison is particularly relevant for those seeking exposure to financial-services equities sensitive to deal flow, market volatility, and macroeconomic factors such as interest rates and regulatory developments. The analysis draws on recent earnings, stock-price behavior, and sector positioning to highlight observable contrasts.
GS Overview and Recent Performance
The Goldman Sachs Group, Inc. (GS) operates as a global investment bank and financial-services firm with core segments in global banking and markets, asset and wealth management, and consumer and wealth management. In recent weeks, shares have traded near multi-year highs after reporting record second-quarter 2026 net revenues of approximately $20.34 billion and diluted earnings per share of $20.98. Performance was supported by elevated equities intermediation, financing activity, and debt underwriting. Sentiment has been influenced by the firm’s involvement in high-profile transactions and its positioning in artificial-intelligence infrastructure financing. Over the trailing twelve months through mid-September 2026, the stock posted gains exceeding 30 percent, though it experienced modest retracements in the most recent trading sessions amid fluctuating market conditions.
MS Overview and Recent Performance
Morgan Stanley (MS) is a global financial-services company with significant operations in institutional securities, wealth management, and investment management. Recent quarterly results highlighted record revenues of $21.3 billion in the second quarter of 2026, alongside strong net new asset inflows in wealth management. The firm has benefited from robust institutional client activity and continued expansion of its wealth-management platform, which reached $10 trillion in client assets. Stock performance over the past year has been solid, with total returns slightly ahead of GS in several intervals. In recent market activity, shares have shown resilience but also participated in broader sector pullbacks, reflecting sensitivity to capital-markets volumes and macroeconomic signals.
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Head-to-Head Comparison
GS and MS share exposure to investment banking and trading but differ in emphasis. GS maintains a historically stronger franchise in M&A advisory and equities intermediation, which can amplify results during periods of elevated deal activity. MS has built a larger wealth-management footprint, providing more stable fee-based revenue and asset-gathering momentum. Recent momentum favors both firms amid improving capital-markets conditions, though MS has shown modestly higher year-to-date returns in some analyses. Risk factors include balance-sheet leverage, regulatory capital requirements, and sensitivity to equity-market volatility for both. Sector exposure is broadly similar, centered on financials, while market sentiment reflects optimism around deal pipelines and artificial-intelligence-related mandates. Trade-offs center on GS’s cyclical upside versus MS’s relative stability from wealth-management scale.
Tickeron AI Verdict
Based on observable factors such as trend consistency in recent quarters, stability of revenue streams, and positioning in high-growth areas like wealth management and capital-markets activity, Tickeron’s AI models currently assign a modest probabilistic edge to MS. The firm’s record asset inflows and diversified fee income provide a buffer during periods of market fluctuation, while both stocks benefit from similar catalysts. This assessment reflects relative positioning rather than a definitive forecast.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is GS is a StrongBuy and MS is a Hold.
GS | MS | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 74 | 55 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 71 Overvalued | 83 Overvalued | |
PROFIT vs RISK RATING 1..100 | 18 | 14 | |
SMR RATING 1..100 | 4 | 5 | |
PRICE GROWTH RATING 1..100 | 58 | 55 | |
P/E GROWTH RATING 1..100 | 64 | 56 | |
SEASONALITY SCORE 1..100 | 85 | 85 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
GS's Valuation (71) in the Investment Banks Or Brokers industry is in the same range as MS (83). This means that GS’s stock grew similarly to MS’s over the last 12 months.
MS's Profit vs Risk Rating (14) in the Investment Banks Or Brokers industry is in the same range as GS (18). This means that MS’s stock grew similarly to GS’s over the last 12 months.
GS's SMR Rating (4) in the Investment Banks Or Brokers industry is in the same range as MS (5). This means that GS’s stock grew similarly to MS’s over the last 12 months.
MS's Price Growth Rating (55) in the Investment Banks Or Brokers industry is in the same range as GS (58). This means that MS’s stock grew similarly to GS’s over the last 12 months.
MS's P/E Growth Rating (56) in the Investment Banks Or Brokers industry is in the same range as GS (64). This means that MS’s stock grew similarly to GS’s over the last 12 months.
| GS | MS | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 90% | 1 day ago 89% |
| Stochastic ODDS (%) | 1 day ago 69% | 1 day ago 67% |
| Momentum ODDS (%) | 1 day ago 59% | 1 day ago 59% |
| MACD ODDS (%) | 1 day ago 52% | 1 day ago 60% |
| TrendWeek ODDS (%) | 1 day ago 58% | 1 day ago 57% |
| TrendMonth ODDS (%) | 1 day ago 59% | 1 day ago 56% |
| Advances ODDS (%) | 29 days ago 62% | 29 days ago 65% |
| Declines ODDS (%) | 2 days ago 55% | 2 days ago 59% |
| BollingerBands ODDS (%) | 1 day ago 80% | 1 day ago 83% |
| Aroon ODDS (%) | 1 day ago 45% | 1 day ago 56% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
GS’s FA Score shows that 2 FA rating(s) are green while MS’s FA Score has 2 green FA rating(s).
- GS’s FA Score: 2 green, 3 red.
- MS’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
GS’s TA Score shows that 4 TA indicator(s) are bullish while MS’s TA Score has 4 bullish TA indicator(s).
- GS’s TA Score: 4 bullish, 5 bearish.
- MS’s TA Score: 4 bullish, 5 bearish.
Price Growth
GS (@Investment Banks/Brokers) experienced а -3.52% price change this week, while MS (@Investment Banks/Brokers) price change was -3.06% for the same time period.
The average weekly price growth across all stocks in the @Investment Banks/Brokers industry was -4.83%. For the same industry, the average monthly price growth was -1.27%, and the average quarterly price growth was +9.74%.
Reported Earning Dates
GS is expected to report earnings on Oct 13, 2026.
MS is expected to report earnings on Oct 14, 2026.
Industries' Descriptions
@Investment Banks/Brokers (-4.83% weekly)These banks specialize in underwriting (helping companies with debt financing or equity issuances), IPOs, facilitating mergers and other corporate reorganizations and acting as a broker or financial advisor for institutions. They might also trade securities on their own accounts. Investment banks potentially thrive on expanding its network of clients, since that could help them increase profits. Goldman Sachs, Morgan Stanley and CME Group Inc are some of the largest investment banking companies.
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MS and
Correlation & Price change
A.I.dvisor indicates that over the last year, MS has been closely correlated with GS. These tickers have moved in lockstep 85% of the time. This A.I.-generated data suggests there is a high statistical probability that if MS jumps, then GS could also see price increases.