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GS vs MS
Which Stock Would AI Choose? Goldman Sachs (GS) vs. Morgan Stanley (MS) Stock Comparison
Key Takeaways
- Both GS and MS are elite Wall Street franchises benefiting from a rebound in dealmaking, underwriting, and equities trading.
- Goldman Sachs remains more tied to the capital-markets cycle, while Morgan Stanley derives a larger share of revenue from steadier wealth and investment management fees.
- Goldman recently posted a sharp surge in equities-trading and investment-banking fees; Morgan Stanley reported record wealth inflows and a fifth straight quarter of above-20% return on tangible common equity (ROTCE).
- Morgan Stanley trades at a valuation premium versus Goldman, reflecting its greater earnings predictability, while Goldman carries lower forward multiples.
- The core trade-off is cyclical upside (GS) versus consistency and lower volatility (MS).
Introduction
Goldman Sachs and Morgan Stanley are two of the most recognizable names in global finance, yet their stock comparison reveals meaningfully different business models. Both generate substantial revenue from investment banking and trading, but they diverge sharply in how much they lean on recurring, fee-based income. This relative performance analysis is relevant for investors weighing cyclical exposure against earnings stability, as well as for traders watching momentum in capital-markets activity. In recent months, strong equities markets, an active initial public offering (IPO) calendar, and resilient dealmaking have lifted both franchises, making their market positioning a timely study in contrast.
GS Overview and Recent Performance
The Goldman Sachs Group, Inc. (GS) is a leading global investment bank, securities, and investment management firm. Under CEO David Solomon, the company has been exiting non-core consumer banking—most notably transitioning the Apple Card program to JPMorgan—to refocus on its Global Banking & Markets and Asset & Wealth Management divisions. In recent weeks, the firm has reported sharply higher equities-trading revenue, driven by strong client activity, derivatives, and financing, alongside rising investment-banking fees as mergers and acquisitions (M&A) and underwriting volumes recovered. Goldman has also served as lead underwriter on high-profile listings, reinforcing its franchise strength. Management has emphasized its "One Goldman Sachs 3.0" initiative to embed artificial intelligence across operations, while a resilient capital position supports shareholder returns, including a higher dividend.
MS Overview and Recent Performance
Morgan Stanley (MS) is a global financial services firm spanning institutional securities, wealth management, and investment management. Under CEO Ted Pick, the company has built a diversified, integrated model in which wealth and investment management together account for more than half of net revenues. In recent market activity, Morgan Stanley has posted record wealth-management revenue and record net new client assets, supported by strong fee-based flows and an active IPO calendar that has funneled new money into its workplace and advisor channels. Its institutional equities franchise also grew robustly on higher client volumes, particularly in Asia, while fixed-income trading softened. The firm's return on tangible common equity (ROTCE), a measure of profitability on shareholder capital, has held above 20% for five consecutive quarters.
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Head-to-Head Comparison
The clearest contrast between these two names is the shape of their revenue. Goldman Sachs is a more cycle-sensitive institution: its results swing with M&A advisory, underwriting, and trading activity, giving it greater upside leverage when markets are strong but more volatility in downturns. Morgan Stanley, by contrast, has built a larger recurring-fee engine through wealth management, which cushions earnings when transaction volumes cool. On growth drivers, both are benefiting from the same tailwinds—an AI-driven financing boom, active equity markets, and a healthier deal pipeline—but Goldman captures more marginal upside from cycle acceleration, while Morgan Stanley compounds through asset-gathering. On valuation, Morgan Stanley typically commands a premium on forward earnings and book value, reflecting lower earnings volatility, whereas Goldman trades at comparatively lower multiples. Key risk factors include interest-rate shifts, geopolitical tensions, and any slowdown in capital-markets activity, which would weigh more directly on Goldman.
Tickeron AI Verdict
Based on observable trend consistency, stability, catalysts, and relative positioning, Tickeron's AI framework would likely favor Morgan Stanley for its smoother earnings trajectory and recurring-fee durability, while recognizing Goldman Sachs as the higher-upside, more cycle-sensitive alternative. If the data shows Goldman maintaining stronger near-term momentum amid elevated trading and IPO activity, an AI model may lean toward GS; conversely, if stability and lower volatility are prioritized, MS tends to score more favorably. The verdict is probabilistic rather than absolute and depends on the specific strategy and timeframe each model is tuned to optimize.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is GS is a Buy and MS is a Buy.
Momentum Indicator for GS turns positive, indicating new upward trend
GS saw its Momentum Indicator move above the 0 level on October 27, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 76 similar instances where the indicator turned positive. In 53 of the 76 cases, the stock moved higher in the following days. The odds of a move higher are at 70%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where GS's RSI Oscillator exited the oversold zone, 16 of 23 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 70%.
The Moving Average Convergence Divergence (MACD) for GS just turned positive on October 12, 2026. Looking at past instances where GS's MACD turned positive, the stock continued to rise in 28 of 46 cases over the following month. The odds of a continued upward trend are 61%.
Following a +1.75% 3-day Advance, the price is estimated to grow further. Considering data from situations where GS advanced for three days, in 212 of 345 cases, the price rose further within the following month. The odds of a continued upward trend are 61%.
Bearish Trend Analysis
The Stochastic Oscillator has been in the overbought zone for 2 days. Expect a price pull-back in the near future.
The 50-day moving average for GS moved below the 200-day moving average on October 28, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where GS declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 56%.
GS broke above its upper Bollinger Band on October 27, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for GS entered a downward trend on October 26, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 4 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 18 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock better than average.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is 56 (best 1 - 100 worst), indicating steady price growth. GS’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 64 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 88 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.374) is normal, around the industry mean (3.108). P/E Ratio (13.632) is within average values for comparable stocks, (6.904). Projected Growth (PEG Ratio) (1.133) is also within normal values, averaging (0.809). Dividend Yield (0.022) settles around the average of (7.800) among similar stocks. P/S Ratio (4.394) is also within normal values, averaging (16.899).
Momentum Indicator for MS turns positive, indicating new upward trend
MS saw its Momentum Indicator move above the 0 level on October 27, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 73 similar instances where the indicator turned positive. In 52 of the 73 cases, the stock moved higher in the following days. The odds of a move higher are at 71%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where MS's RSI Indicator exited the oversold zone, 14 of 21 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 67%.
The Moving Average Convergence Divergence (MACD) for MS just turned positive on October 21, 2026. Looking at past instances where MS's MACD turned positive, the stock continued to rise in 27 of 43 cases over the following month. The odds of a continued upward trend are 63%.
Following a +3.62% 3-day Advance, the price is estimated to grow further. Considering data from situations where MS advanced for three days, in 230 of 353 cases, the price rose further within the following month. The odds of a continued upward trend are 65%.
MS may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Stochastic Oscillator has been in the overbought zone for 2 days. Expect a price pull-back in the near future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MS declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 61%.
The Aroon Indicator for MS entered a downward trend on October 23, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 5 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 18 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock better than average.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is 56 (best 1 - 100 worst), indicating steady price growth. MS’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 61 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 92 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.716) is normal, around the industry mean (3.108). P/E Ratio (14.744) is within average values for comparable stocks, (6.904). Projected Growth (PEG Ratio) (1.702) is also within normal values, averaging (0.809). Dividend Yield (0.025) settles around the average of (7.800) among similar stocks. P/S Ratio (4.380) is also within normal values, averaging (16.899).
GS | MS | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 50 | 50 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 88 Overvalued | 92 Overvalued | |
PROFIT vs RISK RATING 1..100 | 18 | 18 | |
SMR RATING 1..100 | 4 | 5 | |
PRICE GROWTH RATING 1..100 | 56 | 56 | |
P/E GROWTH RATING 1..100 | 64 | 61 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
GS's Valuation (88) in the Investment Banks Or Brokers industry is in the same range as MS (92). This means that GS’s stock grew similarly to MS’s over the last 12 months.
GS's Profit vs Risk Rating (18) in the Investment Banks Or Brokers industry is in the same range as MS (18). This means that GS’s stock grew similarly to MS’s over the last 12 months.
GS's SMR Rating (4) in the Investment Banks Or Brokers industry is in the same range as MS (5). This means that GS’s stock grew similarly to MS’s over the last 12 months.
GS's Price Growth Rating (56) in the Investment Banks Or Brokers industry is in the same range as MS (56). This means that GS’s stock grew similarly to MS’s over the last 12 months.
MS's P/E Growth Rating (61) in the Investment Banks Or Brokers industry is in the same range as GS (64). This means that MS’s stock grew similarly to GS’s over the last 12 months.
| GS | MS | |
|---|---|---|
| RSI ODDS (%) | 3 days ago 70% | 3 days ago 67% |
| Stochastic ODDS (%) | 3 days ago 59% | 3 days ago 61% |
| Momentum ODDS (%) | 3 days ago 70% | 3 days ago 71% |
| MACD ODDS (%) | 3 days ago 61% | 3 days ago 63% |
| TrendWeek ODDS (%) | 3 days ago 66% | 3 days ago 66% |
| TrendMonth ODDS (%) | 3 days ago 60% | 3 days ago 58% |
| Advances ODDS (%) | 4 days ago 61% | 5 days ago 65% |
| Declines ODDS (%) | 10 days ago 56% | 3 days ago 61% |
| BollingerBands ODDS (%) | 3 days ago 52% | 3 days ago 67% |
| Aroon ODDS (%) | 3 days ago 50% | 3 days ago 56% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
GS’s FA Score shows that 2 FA rating(s) are green while MS’s FA Score has 2 green FA rating(s).
- GS’s FA Score: 2 green, 3 red.
- MS’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
GS’s TA Score shows that 4 TA indicator(s) are bullish while MS’s TA Score has 5 bullish TA indicator(s).
- GS’s TA Score: 4 bullish, 5 bearish.
- MS’s TA Score: 5 bullish, 3 bearish.
Price Growth
GS (@Investment Banks/Brokers) experienced а +2.15% price change this week, while MS (@Investment Banks/Brokers) price change was +3.31% for the same time period.
The average weekly price growth across all stocks in the @Investment Banks/Brokers industry was -6.08%. For the same industry, the average monthly price growth was -19.68%, and the average quarterly price growth was -21.39%.
Reported Earning Dates
GS is expected to report earnings on Jan 19, 2027.
MS is expected to report earnings on Jan 14, 2027.
Industries' Descriptions
@Investment Banks/Brokers (-6.08% weekly)These banks specialize in underwriting (helping companies with debt financing or equity issuances), IPOs, facilitating mergers and other corporate reorganizations and acting as a broker or financial advisor for institutions. They might also trade securities on their own accounts. Investment banks potentially thrive on expanding its network of clients, since that could help them increase profits. Goldman Sachs, Morgan Stanley and CME Group Inc are some of the largest investment banking companies.
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GS and
Correlation & Price change
A.I.dvisor indicates that over the last year, GS has been closely correlated with MS. These tickers have moved in lockstep 84% of the time. This A.I.-generated data suggests there is a high statistical probability that if GS jumps, then MS could also see price increases.
MS and
Correlation & Price change
A.I.dvisor indicates that over the last year, MS has been closely correlated with GS. These tickers have moved in lockstep 86% of the time. This A.I.-generated data suggests there is a high statistical probability that if MS jumps, then GS could also see price increases.