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HNST
Price
$7.65
Change
+$0.40 (+5.52%)
Updated
Nov 21 closing price
118 days until earnings call
KIRK
Price
$1.59
Change
-$0.00 (-0.00%)
Updated
Nov 21 closing price
6 days until earnings call
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HNST vs KIRK

Header iconHNST vs KIRK Comparison
Open Charts HNST vs KIRKBanner chart's image
Honest Company (The)
Price$7.65
Change+$0.40 (+5.52%)
Volume$4.24M
CapitalizationN/A
Kirkland's
Price$1.59
Change-$0.00 (-0.00%)
Volume$87.29K
CapitalizationN/A
HNST vs KIRK Comparison Chart
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HNST
Daily Signalchanged days ago
Gain/Loss if shorted
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KIRK
Daily Signalchanged days ago
Gain/Loss if shorted
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VS
HNST vs. KIRK commentary
Nov 22, 2024

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HNST is a Buy and KIRK is a Sell.

COMPARISON
Comparison
Nov 22, 2024
Stock price -- (HNST: $7.65 vs. KIRK: $1.59)
Brand notoriety: HNST and KIRK are both not notable
HNST represents the Household/Personal Care, while KIRK is part of the Specialty Stores industry
Current volume relative to the 65-day Moving Average: HNST: 140% vs. KIRK: 55%
Market capitalization -- HNST: $388.37M vs. KIRK: $31.15M
HNST [@Household/Personal Care] is valued at $388.37M. KIRK’s [@Specialty Stores] market capitalization is $31.15M. The market cap for tickers in the [@Household/Personal Care] industry ranges from $381.78B to $0. The market cap for tickers in the [@Specialty Stores] industry ranges from $380.15B to $0. The average market capitalization across the [@Household/Personal Care] industry is $24.72B. The average market capitalization across the [@Specialty Stores] industry is $8.73B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HNST’s FA Score shows that 0 FA rating(s) are green whileKIRK’s FA Score has 0 green FA rating(s).

  • HNST’s FA Score: 0 green, 5 red.
  • KIRK’s FA Score: 0 green, 5 red.
According to our system of comparison, HNST is a better buy in the long-term than KIRK.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HNST’s TA Score shows that 5 TA indicator(s) are bullish while KIRK’s TA Score has 5 bullish TA indicator(s).

  • HNST’s TA Score: 5 bullish, 4 bearish.
  • KIRK’s TA Score: 5 bullish, 4 bearish.
According to our system of comparison, both HNST and KIRK are a good buy in the short-term.

Price Growth

HNST (@Household/Personal Care) experienced а +17.69% price change this week, while KIRK (@Specialty Stores) price change was -1.85% for the same time period.

The average weekly price growth across all stocks in the @Household/Personal Care industry was -0.73%. For the same industry, the average monthly price growth was +0.91%, and the average quarterly price growth was +6.29%.

The average weekly price growth across all stocks in the @Specialty Stores industry was +0.92%. For the same industry, the average monthly price growth was +0.04%, and the average quarterly price growth was +1.86%.

Reported Earning Dates

HNST is expected to report earnings on Mar 20, 2025.

KIRK is expected to report earnings on Mar 14, 2025.

Industries' Descriptions

@Household/Personal Care (-0.73% weekly)

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

@Specialty Stores (+0.92% weekly)

The specialty stores sector includes companies dedicated to the sale of retail products focused on a single product category, such as clothing, carpet, books, or office supplies. A specialty store could face intense competition from big-box departmental chains, and therefore offering an adequate collection of the product type it specializes in is key in maintaining/growing its market.

SUMMARIES
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FUNDAMENTALS
Fundamentals
HNST($388M) has a higher market cap than KIRK($31.1M). HNST YTD gains are higher at: 131.818 vs. KIRK (-47.351). KIRK has higher annual earnings (EBITDA): -23.85M vs. HNST (-36.15M). HNST has more cash in the bank: 32.8M vs. KIRK (4.89M). HNST has less debt than KIRK: HNST (29.8M) vs KIRK (198M). KIRK has higher revenues than HNST: KIRK (480M) vs HNST (344M).
HNSTKIRKHNST / KIRK
Capitalization388M31.1M1,248%
EBITDA-36.15M-23.85M152%
Gain YTD131.818-47.351-278%
P/E RatioN/A4.79-
Revenue344M480M72%
Total Cash32.8M4.89M671%
Total Debt29.8M198M15%
FUNDAMENTALS RATINGS
KIRK: Fundamental Ratings
KIRK
OUTLOOK RATING
1..100
57
VALUATION
overvalued / fair valued / undervalued
1..100
59
Fair valued
PROFIT vs RISK RATING
1..100
100
SMR RATING
1..100
100
PRICE GROWTH RATING
1..100
64
P/E GROWTH RATING
1..100
97
SEASONALITY SCORE
1..100
50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
HNSTKIRK
RSI
ODDS (%)
Bearish Trend 1 day ago
86%
Bullish Trend 1 day ago
84%
Stochastic
ODDS (%)
Bearish Trend 1 day ago
90%
Bullish Trend 1 day ago
74%
Momentum
ODDS (%)
Bullish Trend 1 day ago
74%
Bearish Trend 1 day ago
85%
MACD
ODDS (%)
N/A
N/A
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
73%
Bearish Trend 1 day ago
84%
TrendMonth
ODDS (%)
Bullish Trend 1 day ago
75%
Bearish Trend 1 day ago
84%
Advances
ODDS (%)
Bullish Trend 4 days ago
70%
Bullish Trend 15 days ago
84%
Declines
ODDS (%)
Bearish Trend 23 days ago
90%
Bearish Trend 8 days ago
84%
BollingerBands
ODDS (%)
Bearish Trend 1 day ago
88%
Bullish Trend 1 day ago
85%
Aroon
ODDS (%)
Bullish Trend 1 day ago
82%
Bullish Trend 1 day ago
86%
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HNST
Daily Signalchanged days ago
Gain/Loss if shorted
Show more...
KIRK
Daily Signalchanged days ago
Gain/Loss if shorted
Show more...
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HNST and

Correlation & Price change

A.I.dvisor indicates that over the last year, HNST has been loosely correlated with GRWG. These tickers have moved in lockstep 56% of the time. This A.I.-generated data suggests there is some statistical probability that if HNST jumps, then GRWG could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HNST
1D Price
Change %
HNST100%
+5.52%
GRWG - HNST
56%
Loosely correlated
+3.93%
RH - HNST
56%
Loosely correlated
+2.35%
FND - HNST
55%
Loosely correlated
+3.42%
CHPT - HNST
54%
Loosely correlated
+3.67%
LESL - HNST
53%
Loosely correlated
+3.99%
More

KIRK and

Correlation & Price change

A.I.dvisor indicates that over the last year, KIRK has been loosely correlated with HNST. These tickers have moved in lockstep 35% of the time. This A.I.-generated data suggests there is some statistical probability that if KIRK jumps, then HNST could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To KIRK
1D Price
Change %
KIRK100%
N/A
HNST - KIRK
35%
Loosely correlated
+5.52%
LE - KIRK
33%
Loosely correlated
+1.22%
CWH - KIRK
33%
Loosely correlated
+4.29%
SBH - KIRK
31%
Poorly correlated
-1.22%
RH - KIRK
31%
Poorly correlated
+2.35%
More