HRI
Price
$150.14
Change
+$4.22 (+2.89%)
Updated
Jul 31 closing price
Capitalization
5.02B
73 days until earnings call
Intraday BUY SELL Signals
URI
Price
$1079.26
Change
+$10.63 (+0.99%)
Updated
Jul 31 closing price
Capitalization
67.18B
86 days until earnings call
Intraday BUY SELL Signals
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HRI vs URI

HRI vs URI Comparison Chart in %
View a ticker or compare two or three
Jul 20, 2026

Which Stock Would AI Choose? Herc Holdings (HRI) vs. United Rentals (URI) Stock Comparison

Key Takeaways

  • Both HRI and URI operate in the equipment rental sector, with URI holding a larger market share and broader geographic presence.
  • Recent market activity shows HRI demonstrating resilience in niche segments while URI benefits from scale-driven operational efficiencies.
  • Growth drivers for both include infrastructure spending and industrial demand, though URI exhibits more consistent revenue diversification across end markets.
  • Risk factors such as economic cyclicality and fleet utilization rates affect the pair similarly, with HRI showing relatively lower debt levels in recent periods.
  • Sector exposure remains aligned toward construction and industrial applications, positioning both stocks to respond comparably to macroeconomic shifts.
  • Market sentiment reflects steady interest in rental equipment providers amid ongoing capital expenditure trends.

Introduction

Equipment rental providers Herc Holdings (HRI) and United Rentals (URI) offer investors exposure to the industrial services sector. This comparison examines their business models, recent performance trends, and relative positioning to assist traders and long-term investors evaluating opportunities in cyclical industries. The analysis focuses on observable metrics such as operational scale, market dynamics, and risk profiles, providing context for portfolio allocation decisions without favoring either name.

HRI Overview and Recent Performance

Herc Holdings Inc. provides equipment rental and related services primarily to the construction, industrial, and government markets. In recent weeks, the stock has reflected steady demand for specialized rental fleets amid infrastructure projects. Performance has been influenced by utilization rates and pricing power in key segments, with broader market activity highlighting the company's focus on regional operations. Sentiment remains tied to economic indicators affecting capital spending, resulting in measured share price movements aligned with sector peers.

URI Overview and Recent Performance

United Rentals, Inc. is a leading provider of equipment rental solutions serving construction, industrial, and specialty markets across North America. Recent market activity has underscored the benefits of its extensive branch network and diversified customer base. The stock's behavior reflects stable fleet management and rental revenue streams, shaped by ongoing industrial activity. Sentiment has been supported by operational scale, contributing to consistent positioning within the broader equipment rental landscape.

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Head-to-Head Comparison

In terms of business model, URI operates at greater scale with a wider branch footprint, enabling broader revenue diversification compared with HRI’s more focused regional emphasis. Growth drivers center on infrastructure and industrial demand for both, though URI’s larger size supports more consistent exposure across end markets. Recent momentum has favored stability at URI, while HRI has shown relative resilience through targeted fleet utilization. Risk factors include cyclical exposure to construction spending and interest rate sensitivity; HRI generally maintains a lighter balance sheet. Market sentiment for the pair remains correlated, reflecting shared sector tailwinds without material divergence in positioning.

Tickeron AI Verdict

Based on factors such as trend consistency, operational stability, and relative market positioning, Tickeron’s AI would currently assign a modest probabilistic edge to URI due to its scale advantages and diversified revenue base. HRI remains competitive on balance sheet metrics and niche execution. This assessment draws solely from observable data patterns and carries no guarantee of future outcomes.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

VS
HRI vs. URI commentary
Aug 03, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HRI is a Buy and URI is a StrongBuy.

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COMPARISON
Comparison
Aug 03, 2026
Stock price -- (HRI: $150.14 vs. URI: $1079.26)
Brand notoriety: HRI: Not notable vs. URI: Notable
Both companies represent the Finance/Rental/Leasing industry
Current volume relative to the 65-day Moving Average: HRI: 80% vs. URI: 74%
Market capitalization -- HRI: $5.02B vs. URI: $67.18B
HRI [@Finance/Rental/Leasing] is valued at $5.02B. URI’s [@Finance/Rental/Leasing] market capitalization is $67.18B. The market cap for tickers in the [@Finance/Rental/Leasing] industry ranges from $67.18B to $0. The average market capitalization across the [@Finance/Rental/Leasing] industry is $9.05B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HRI’s FA Score shows that 0 FA rating(s) are green whileURI’s FA Score has 1 green FA rating(s).

  • HRI’s FA Score: 0 green, 5 red.
  • URI’s FA Score: 1 green, 4 red.
According to our system of comparison, URI is a better buy in the long-term than HRI.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HRI’s TA Score shows that 5 TA indicator(s) are bullish while URI’s TA Score has 4 bullish TA indicator(s).

  • HRI’s TA Score: 5 bullish, 4 bearish.
  • URI’s TA Score: 4 bullish, 4 bearish.
According to our system of comparison, HRI is a better buy in the short-term than URI.

Price Growth

HRI (@Finance/Rental/Leasing) experienced а -7.66% price change this week, while URI (@Finance/Rental/Leasing) price change was -5.46% for the same time period.

The average weekly price growth across all stocks in the @Finance/Rental/Leasing industry was -3.57%. For the same industry, the average monthly price growth was -2.21%, and the average quarterly price growth was +14.52%.

Reported Earning Dates

HRI is expected to report earnings on Oct 15, 2026.

URI is expected to report earnings on Oct 28, 2026.

Industries' Descriptions

@Finance/Rental/Leasing (-3.57% weekly)

A leasing company (e.g. United Rentals, Inc. ) is typically the legal owner of the asset for the duration of the lease, while the lessee has operating control over the asset while also having some share of the economic risks and returns from the change in the valuation of the underlying asset. Per capita disposable income and corporate earnings or cash flow could be some of the critical metrics for this business – the higher the values of these metrics, the potentially greater ability of consumers/businesses to afford apartments/office spaces for rent. Other finance companies include credit/debit card payment processing companies (e.g. Visa Inc. and Mastercard), private label credit cards providers (e.g. Synchrony Financial) and automobile finance companies (e.g. Credit Acceptance Corporation).

SUMMARIES
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FUNDAMENTALS
Fundamentals
URI($67.2B) has a higher market cap than HRI($5.02B). HRI has higher P/E ratio than URI: HRI (88.32) vs URI (25.96). URI YTD gains are higher at: 33.930 vs. HRI (2.182). URI has higher annual earnings (EBITDA): 7.45B vs. HRI (1.85B). URI has more cash in the bank: 112M vs. HRI (43M). HRI has less debt than URI: HRI (9.56B) vs URI (15.4B). URI has higher revenues than HRI: URI (16.8B) vs HRI (4.86B).
HRIURIHRI / URI
Capitalization5.02B67.2B7%
EBITDA1.85B7.45B25%
Gain YTD2.18233.9306%
P/E Ratio88.3225.96340%
Revenue4.86B16.8B29%
Total Cash43M112M38%
Total Debt9.56B15.4B62%
FUNDAMENTALS RATINGS
HRI vs URI: Fundamental Ratings
HRI
URI
OUTLOOK RATING
1..100
887
VALUATION
overvalued / fair valued / undervalued
1..100
81
Overvalued
89
Overvalued
PROFIT vs RISK RATING
1..100
7817
SMR RATING
1..100
8935
PRICE GROWTH RATING
1..100
4343
P/E GROWTH RATING
1..100
8735
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

HRI's Valuation (81) in the Finance Or Rental Or Leasing industry is in the same range as URI (89). This means that HRI’s stock grew similarly to URI’s over the last 12 months.

URI's Profit vs Risk Rating (17) in the Finance Or Rental Or Leasing industry is somewhat better than the same rating for HRI (78). This means that URI’s stock grew somewhat faster than HRI’s over the last 12 months.

URI's SMR Rating (35) in the Finance Or Rental Or Leasing industry is somewhat better than the same rating for HRI (89). This means that URI’s stock grew somewhat faster than HRI’s over the last 12 months.

URI's Price Growth Rating (43) in the Finance Or Rental Or Leasing industry is in the same range as HRI (43). This means that URI’s stock grew similarly to HRI’s over the last 12 months.

URI's P/E Growth Rating (35) in the Finance Or Rental Or Leasing industry is somewhat better than the same rating for HRI (87). This means that URI’s stock grew somewhat faster than HRI’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
HRIURI
RSI
ODDS (%)
Bearish Trend 4 days ago
74%
N/A
Stochastic
ODDS (%)
Bullish Trend 4 days ago
83%
Bearish Trend 4 days ago
64%
Momentum
ODDS (%)
Bullish Trend 4 days ago
77%
Bullish Trend 4 days ago
73%
MACD
ODDS (%)
Bearish Trend 4 days ago
73%
Bearish Trend 4 days ago
62%
TrendWeek
ODDS (%)
Bearish Trend 4 days ago
77%
Bearish Trend 4 days ago
64%
TrendMonth
ODDS (%)
Bullish Trend 4 days ago
76%
Bearish Trend 4 days ago
72%
Advances
ODDS (%)
Bullish Trend 4 days ago
73%
Bullish Trend 4 days ago
73%
Declines
ODDS (%)
Bearish Trend 6 days ago
76%
Bearish Trend 6 days ago
67%
BollingerBands
ODDS (%)
Bearish Trend 4 days ago
60%
Bearish Trend 4 days ago
53%
Aroon
ODDS (%)
N/A
Bullish Trend 4 days ago
71%
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HRI
Daily Signal:
Gain/Loss:
URI
Daily Signal:
Gain/Loss:
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HRI and

Correlation & Price change

A.I.dvisor indicates that over the last year, HRI has been loosely correlated with URI. These tickers have moved in lockstep 63% of the time. This A.I.-generated data suggests there is some statistical probability that if HRI jumps, then URI could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HRI
1D Price
Change %
HRI100%
+2.89%
URI - HRI
63%
Loosely correlated
+0.99%
OMF - HRI
59%
Loosely correlated
-1.29%
SYF - HRI
59%
Loosely correlated
-1.79%
ENVA - HRI
58%
Loosely correlated
+0.31%
AXP - HRI
56%
Loosely correlated
-0.38%
More

URI and

Correlation & Price change

A.I.dvisor indicates that over the last year, URI has been closely correlated with SYF. These tickers have moved in lockstep 71% of the time. This A.I.-generated data suggests there is a high statistical probability that if URI jumps, then SYF could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To URI
1D Price
Change %
URI100%
+0.99%
SYF - URI
71%
Closely correlated
-1.79%
AXP - URI
71%
Closely correlated
-0.38%
OMF - URI
70%
Closely correlated
-1.29%
ENVA - URI
68%
Closely correlated
+0.31%
COF - URI
66%
Loosely correlated
-0.54%
More