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SBGI vs WBD
Which Stock Would AI Choose? Sinclair, Inc. (SBGI) vs. Warner Bros. Discovery (WBD) Stock Comparison
Key Takeaways
- SBGI, a local broadcaster, recently exceeded Q1 earnings and revenue expectations, with EPS of $0.28 versus a forecasted loss and sales up 4% year-over-year.
- WBD benefits from merger discussions with Paramount, driving recent stock momentum and analyst interest, amid a YTD gain of 6.42%.
- SBGI trades at a trailing P/E (price-to-earnings ratio) of 15.64 and offers a 6.59% dividend yield, contrasting WBD's elevated trailing P/E of 93.00.
- WBD's larger market cap of $67.6 billion dwarfs SBGI's $1.09 billion, reflecting broader global exposure versus local TV focus.
- Both face high debt levels, with SBGI at 1,221% debt-to-equity and WBD at 99%, in a cyclical advertising market.
- Tickeron's AI tools highlight value in undervalued media plays like SBGI amid sector volatility.
Introduction
Sinclair, Inc. (SBGI) and Warner Bros. Discovery, Inc. (WBD) represent distinct segments of the media sector: local broadcasting versus global entertainment and streaming. This comparison is relevant for investors eyeing relative performance in advertising-driven markets, where economic shifts impact ad spending and content demand. Traders may find insights into momentum from recent earnings and M&A (mergers and acquisitions) activity, while long-term holders assess valuation trade-offs. Both stocks navigate cord-cutting trends and digital transitions, offering a lens on sector resilience in recent market activity.
SBGI Overview and Recent Performance
Sinclair, Inc. (SBGI) operates one of the largest portfolios of local television stations in the U.S., reaching nearly 40% of households with news, sports, and syndicated content. It also provides digital services and advertising platforms. In recent weeks, SBGI shares have shown resilience, trading around $15.17 within a 52-week range of $11.89 to $17.88. A key driver was the Q1 CY2026 earnings beat, with revenue rising 4% to $807 million and EPS of $0.28 surpassing consensus for a loss, fueled by live sports and digital momentum. This lifted sentiment, though high debt and ad market sensitivity temper gains. YTD performance stands at +0.85%, with a market cap of $1.09 billion.
WBD Overview and Recent Performance
Warner Bros. Discovery, Inc. (WBD) is a multinational media conglomerate spanning streaming (Max), studios, and linear networks, distributing premium content globally. Recent market activity has spotlighted potential mergers, including Paramount discussions, sparking volatility and analyst upgrades. Shares hover near $26.97, up 6.42% YTD within a wide 52-week range of $8.06 to $30.00, backed by a $67.6 billion market cap. News around antitrust scrutiny and foreign ownership approvals has influenced positioning, alongside streaming stabilization efforts. While revenue reached $37.3 billion TTM (trailing twelve months), profitability challenges persist with EPS at $0.29 TTM.
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Head-to-Head Comparison
SBGI's local TV model relies on stable affiliate fees and regional ads, contrasting WBD's global content ecosystem emphasizing streaming growth amid subscriber churn risks. Growth drivers differ: SBGI leverages sports rights, while WBD pursues scale via M&A. Recent momentum favors SBGI's earnings surprise over WBD's merger speculation. Risk factors include elevated debt/equity for both, though SBGI faces acute cyclical ad exposure. Sector-wise, both in broadcasting/entertainment, but WBD offers diversified studios. Market sentiment tilts toward WBD's catalysts versus SBGI's value play.
Tickeron AI Verdict
Tickeron's AI models lean toward SBGI in the current environment, citing its low PEG ratio of 0.37, recent earnings momentum, and dividend appeal for stability-focused positioning. WBD shows promise from scale and catalysts but carries premium valuations. This probabilistic edge reflects trend consistency and relative undervaluation, not a guaranteed outcome.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is SBGI is a Hold and WBD is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
SBGI’s FA Score shows that 2 FA rating(s) are green whileWBD’s FA Score has 1 green FA rating(s).
- SBGI’s FA Score: 2 green, 3 red.
- WBD’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
SBGI’s TA Score shows that 5 TA indicator(s) are bullish while WBD’s TA Score has 4 bullish TA indicator(s).
- SBGI’s TA Score: 5 bullish, 6 bearish.
- WBD’s TA Score: 4 bullish, 3 bearish.
Price Growth
SBGI (@Broadcasting) experienced а -3.25% price change this week, while WBD (@Movies/Entertainment) price change was +1.04% for the same time period.
The average weekly price growth across all stocks in the @Broadcasting industry was -4.65%. For the same industry, the average monthly price growth was +2.56%, and the average quarterly price growth was +8.13%.
The average weekly price growth across all stocks in the @Movies/Entertainment industry was -0.37%. For the same industry, the average monthly price growth was +6.32%, and the average quarterly price growth was +4042.72%.
Reported Earning Dates
WBD is expected to report earnings on Jul 30, 2026.
Industries' Descriptions
@Broadcasting (-4.65% weekly)Broadcasting industry includes companies that operate facilities broadcasting radio and/or television programs. Sirius XM Holdings, Inc. (which provides satellite radio and online radio services); Fox Corporation (news and sports broadcasting on TV); and CBS Corporation (TV broadcasting) are some of the behemoths of this industry. The burgeoning digital space has been a disruption for the industry, propelling them to up the ante on their own digital presence.
@Movies/Entertainment (-0.37% weekly)Movies/entertainment industry include companies that produce and distribute motion pictures, and companies that operate general entertainment facilities like amusement parks and bowling centers. Some companies in this industry also have professional sports franchises. Live Nation Entertainment, Inc., Liberty Media Corp. and Viacom Inc. are some of the biggest companies in this space.
| SBGI | WBD | SBGI / WBD | |
| Capitalization | 1.03B | 68.3B | 2% |
| EBITDA | 498M | 17.7B | 3% |
| Gain YTD | -5.134 | -5.482 | 94% |
| P/E Ratio | 14.71 | 93.86 | 16% |
| Revenue | 3.2B | 37.2B | 9% |
| Total Cash | 844M | 3.26B | 26% |
| Total Debt | 4.51B | 32.5B | 14% |
SBGI | WBD | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 77 | 6 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 10 Undervalued | 100 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 59 | 92 | |
PRICE GROWTH RATING 1..100 | 54 | 40 | |
P/E GROWTH RATING 1..100 | 11 | 6 | |
SEASONALITY SCORE 1..100 | n/a | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
SBGI's Valuation (10) in the Broadcasting industry is significantly better than the same rating for WBD (100) in the Cable Or Satellite TV industry. This means that SBGI’s stock grew significantly faster than WBD’s over the last 12 months.
SBGI's Profit vs Risk Rating (100) in the Broadcasting industry is in the same range as WBD (100) in the Cable Or Satellite TV industry. This means that SBGI’s stock grew similarly to WBD’s over the last 12 months.
SBGI's SMR Rating (59) in the Broadcasting industry is somewhat better than the same rating for WBD (92) in the Cable Or Satellite TV industry. This means that SBGI’s stock grew somewhat faster than WBD’s over the last 12 months.
WBD's Price Growth Rating (40) in the Cable Or Satellite TV industry is in the same range as SBGI (54) in the Broadcasting industry. This means that WBD’s stock grew similarly to SBGI’s over the last 12 months.
WBD's P/E Growth Rating (6) in the Cable Or Satellite TV industry is in the same range as SBGI (11) in the Broadcasting industry. This means that WBD’s stock grew similarly to SBGI’s over the last 12 months.
| SBGI | WBD | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 83% | N/A |
| Stochastic ODDS (%) | 2 days ago 77% | 2 days ago 81% |
| Momentum ODDS (%) | 2 days ago 81% | 2 days ago 67% |
| MACD ODDS (%) | 2 days ago 83% | 2 days ago 67% |
| TrendWeek ODDS (%) | 2 days ago 80% | 2 days ago 68% |
| TrendMonth ODDS (%) | 2 days ago 66% | 2 days ago 78% |
| Advances ODDS (%) | 7 days ago 69% | 14 days ago 70% |
| Declines ODDS (%) | 9 days ago 83% | 5 days ago 76% |
| BollingerBands ODDS (%) | 6 days ago 83% | 2 days ago 74% |
| Aroon ODDS (%) | 2 days ago 66% | 2 days ago 79% |
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SBGI and
Correlation & Price change
A.I.dvisor indicates that over the last year, SBGI has been loosely correlated with GTN. These tickers have moved in lockstep 60% of the time. This A.I.-generated data suggests there is some statistical probability that if SBGI jumps, then GTN could also see price increases.
| Ticker / NAME | Correlation To SBGI | 1D Price Change % | ||
|---|---|---|---|---|
| SBGI | 100% | -0.07% | ||
| GTN - SBGI | 60% Loosely correlated | +1.15% | ||
| FOX - SBGI | 51% Loosely correlated | +8.07% | ||
| NXST - SBGI | 49% Loosely correlated | +0.03% | ||
| FOXA - SBGI | 49% Loosely correlated | +7.59% | ||
| SSP - SBGI | 46% Loosely correlated | -16.21% | ||
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WBD and
Correlation & Price change
A.I.dvisor indicates that over the last year, WBD has been loosely correlated with NXST. These tickers have moved in lockstep 63% of the time. This A.I.-generated data suggests there is some statistical probability that if WBD jumps, then NXST could also see price increases.
| Ticker / NAME | Correlation To WBD | 1D Price Change % | ||
|---|---|---|---|---|
| WBD | 100% | +0.48% | ||
| NXST - WBD | 63% Loosely correlated | +0.03% | ||
| SBGI - WBD | 46% Loosely correlated | -0.07% | ||
| LION - WBD | 42% Loosely correlated | -0.08% | ||
| LUCK - WBD | 34% Loosely correlated | -3.88% | ||
| PSKY - WBD | 32% Poorly correlated | -1.71% | ||
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