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SHOO vs UAA
Which Stock Would AI Choose? Steven Madden (SHOO) vs. Under Armour (UAA) Stock Comparison
Key Takeaways
- SHOO shares recently gained after a Q1 earnings beat and raised FY26 guidance, trading around $39 with strong YTD momentum of over 6%.
- UAA stock tumbled over 18% following Q4 fiscal 2026 earnings miss and weak outlook, hovering near $5 amid ongoing turnaround challenges.
- SHOO shows relative stability with positive EPS (TTM $1.06), 2.16% dividend yield, and analyst targets averaging $45, signaling upside potential.
- UAA faces higher volatility (beta 1.73) and negative EPS (TTM -$1.22), with recent sentiment shifts due to rising costs and revenue pressures.
- Both operate in consumer discretionary apparel/footwear, but SHOO's fashion-forward brands exhibit stronger recent momentum versus UAA's performance gear struggles.
- Market positioning favors SHOO for trend consistency in recent market activity.
Introduction
This stock comparison examines SHOO (Steven Madden, Ltd.) and UAA (Under Armour, Inc.), two players in the competitive consumer discretionary sector focused on footwear, apparel, and accessories. Both companies navigate shifting consumer preferences, supply chain dynamics, and economic pressures influencing retail demand. Traders seeking short-term momentum plays and investors eyeing relative performance in fashion versus performance gear may find value in analyzing their recent trajectories, financial metrics, and market sentiment. This head-to-head review highlights key contrasts in business models, recent results, and positioning to inform stock comparison decisions.
SHOO Overview and Recent Performance
Steven Madden, Ltd. (SHOO) designs, sources, and markets fashion-forward footwear, accessories, and apparel under brands like Steve Madden, Kurt Geiger, and others. Operating through wholesale, direct-to-consumer, and licensing segments, the company distributes via department stores, e-commerce, and its retail network.
In recent market activity, SHOO shares rose over 6% post-Q1 FY26 earnings, which beat estimates with $653.1 million in revenue and $32.06 million in earnings, alongside raised full-year guidance. The stock trades near $39, above its 50-day moving average of $35.98 and 200-day average of $36.23, reflecting a 52-week range of $22.26–$46.88 and YTD gain of 6.03%. Positive sentiment stems from strong brand momentum and analyst upgrades, with an average price target of $45.44. Trailing P/E at 38.28 and EPS (TTM) of $1.06 underscore profitability, bolstered by a 2.16% dividend yield (forward). Beta of 1.13 indicates moderate volatility.
UAA Overview and Recent Performance
Under Armour, Inc. (UAA) develops and distributes performance apparel, footwear, and accessories under iconic brands like HEATGEAR and COLDGEAR, targeting athletes via wholesale, retail stores, and e-commerce across global markets.
Recent weeks saw UAA volatility, with shares dropping over 18% after Q4 fiscal 2026 results showed a $43.4 million net loss, wider than expected, despite revenue topping estimates at $1.17 billion. The stock, around $5, sits within a 52-week range of $4.13–$8.15, with flat YTD returns at 0.10% and trading above its 200-day moving average ($5.60) but below the 50-day ($6.28). Sentiment reflects concerns over rising costs, Middle East softness, and a multi-year turnaround, evidenced by negative EPS (TTM -$1.22) and no dividend. Higher beta of 1.73 highlights elevated risk amid revenue declines.
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Head-to-Head Comparison
SHOO and UAA share sector exposure in consumer discretionary but diverge in models: SHOO emphasizes fashion brands with diversified wholesale/DTC channels, while UAA focuses on performance athletic wear amid brand repositioning. Growth drivers contrast sharply—SHOO benefits from earnings beats and international expansions like Kurt Geiger, versus UAA's restructuring costs eroding margins.
Recent momentum favors SHOO (73% 1-year return) over UAA (20%), with SHOO above key moving averages. Risk factors include UAA's higher beta (1.73 vs. 1.13) and negative profitability, amplifying downside in soft demand. Market sentiment tilts positive for SHOO via upgrades, while UAA contends with downgrades. Trade-offs: SHOO offers stability/dividends; UAA potential rebound value at lower multiples (P/S 0.6x).
Tickeron AI Verdict
Tickeron’s AI currently favors SHOO over UAA, driven by superior trend consistency, positive earnings momentum, stability above moving averages, and emerging catalysts like raised guidance. UAA's higher risk profile and post-earnings weakness temper its relative positioning, though turnaround execution could shift probabilities. Observable factors suggest higher near-term conviction in SHOO for momentum traders.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is SHOO is a StrongBuy and UAA is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
SHOO’s FA Score shows that 2 FA rating(s) are green whileUAA’s FA Score has 0 green FA rating(s).
- SHOO’s FA Score: 2 green, 3 red.
- UAA’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
SHOO’s TA Score shows that 3 TA indicator(s) are bullish while UAA’s TA Score has 6 bullish TA indicator(s).
- SHOO’s TA Score: 3 bullish, 5 bearish.
- UAA’s TA Score: 6 bullish, 2 bearish.
Price Growth
SHOO (@Wholesale Distributors) experienced а -5.92% price change this week, while UAA (@Apparel/Footwear) price change was -1.83% for the same time period.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was -5.59%. For the same industry, the average monthly price growth was -1.03%, and the average quarterly price growth was +2.05%.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was -0.64%. For the same industry, the average monthly price growth was +5.24%, and the average quarterly price growth was +11.43%.
Reported Earning Dates
SHOO is expected to report earnings on Aug 05, 2026.
UAA is expected to report earnings on Aug 06, 2026.
Industries' Descriptions
@Wholesale Distributors (-5.59% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
@Apparel/Footwear (-0.64% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
| SHOO | UAA | SHOO / UAA | |
| Capitalization | 3.12B | 2.48B | 126% |
| EBITDA | 177M | 74.2M | 239% |
| Gain YTD | 3.740 | 18.913 | 20% |
| P/E Ratio | 40.31 | 20.95 | 192% |
| Revenue | 2.63B | 4.97B | 53% |
| Total Cash | 123M | 309M | 40% |
| Total Debt | 540M | 1.94B | 28% |
SHOO | UAA | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 80 | 86 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 23 Undervalued | 67 Overvalued | |
PROFIT vs RISK RATING 1..100 | 84 | 100 | |
SMR RATING 1..100 | 77 | 98 | |
PRICE GROWTH RATING 1..100 | 39 | 45 | |
P/E GROWTH RATING 1..100 | 4 | 67 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
SHOO's Valuation (23) in the Apparel Or Footwear industry is somewhat better than the same rating for UAA (67). This means that SHOO’s stock grew somewhat faster than UAA’s over the last 12 months.
SHOO's Profit vs Risk Rating (84) in the Apparel Or Footwear industry is in the same range as UAA (100). This means that SHOO’s stock grew similarly to UAA’s over the last 12 months.
SHOO's SMR Rating (77) in the Apparel Or Footwear industry is in the same range as UAA (98). This means that SHOO’s stock grew similarly to UAA’s over the last 12 months.
SHOO's Price Growth Rating (39) in the Apparel Or Footwear industry is in the same range as UAA (45). This means that SHOO’s stock grew similarly to UAA’s over the last 12 months.
SHOO's P/E Growth Rating (4) in the Apparel Or Footwear industry is somewhat better than the same rating for UAA (67). This means that SHOO’s stock grew somewhat faster than UAA’s over the last 12 months.
| SHOO | UAA | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 58% | 2 days ago 69% |
| Stochastic ODDS (%) | 2 days ago 67% | 2 days ago 76% |
| Momentum ODDS (%) | 2 days ago 65% | 2 days ago 78% |
| MACD ODDS (%) | 2 days ago 75% | 2 days ago 78% |
| TrendWeek ODDS (%) | 2 days ago 71% | 2 days ago 77% |
| TrendMonth ODDS (%) | 2 days ago 68% | 2 days ago 70% |
| Advances ODDS (%) | 12 days ago 69% | 12 days ago 67% |
| Declines ODDS (%) | 8 days ago 66% | 8 days ago 80% |
| BollingerBands ODDS (%) | 2 days ago 75% | N/A |
| Aroon ODDS (%) | 2 days ago 70% | 2 days ago 74% |
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SHOO and
Correlation & Price change
A.I.dvisor indicates that over the last year, SHOO has been loosely correlated with OXM. These tickers have moved in lockstep 64% of the time. This A.I.-generated data suggests there is some statistical probability that if SHOO jumps, then OXM could also see price increases.
| Ticker / NAME | Correlation To SHOO | 1D Price Change % | ||
|---|---|---|---|---|
| SHOO | 100% | -3.30% | ||
| OXM - SHOO | 64% Loosely correlated | +4.09% | ||
| KTB - SHOO | 64% Loosely correlated | -2.60% | ||
| COLM - SHOO | 63% Loosely correlated | -2.51% | ||
| LEVI - SHOO | 59% Loosely correlated | -0.38% | ||
| CAL - SHOO | 58% Loosely correlated | -3.58% | ||
More | ||||
UAA and
Correlation & Price change
A.I.dvisor indicates that over the last year, UAA has been closely correlated with UA. These tickers have moved in lockstep 99% of the time. This A.I.-generated data suggests there is a high statistical probability that if UAA jumps, then UA could also see price increases.
| Ticker / NAME | Correlation To UAA | 1D Price Change % | ||
|---|---|---|---|---|
| UAA | 100% | -2.48% | ||
| UA - UAA | 99% Closely correlated | -2.39% | ||
| NKE - UAA | 51% Loosely correlated | -4.45% | ||
| COLM - UAA | 48% Loosely correlated | -2.51% | ||
| SHOO - UAA | 46% Loosely correlated | -3.30% | ||
| ONON - UAA | 45% Loosely correlated | -6.87% | ||
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