SYF
Price
$74.80
Change
-$0.91 (-1.20%)
Updated
Jun 23, 04:17 PM (EDT)
Capitalization
25.47B
28 days until earnings call
Intraday BUY SELL Signals
URI
Price
$1064.19
Change
-$28.49 (-2.61%)
Updated
Jun 23, 04:59 PM (EDT)
Capitalization
68.45B
36 days until earnings call
Intraday BUY SELL Signals
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SYF vs URI

SYF vs URI Comparison Chart in %
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Which Stock Would AI Choose? Synchrony Financial (SYF) vs. United Rentals (URI) Stock Comparison

Key Takeaways

  • SYF, a consumer finance provider, trades at a forward P/E ratio of approximately 8.5x, significantly lower than URI's 21x, suggesting better relative value in the current market.
  • Both stocks show strength in recent market activity ahead of Q1 2026 earnings, with SYF shares soaring on positive analyst updates and partnerships.
  • URI, an equipment rental leader, benefits from infrastructure demand but faces cyclical risks after a Q4 revenue miss.
  • SYF's market cap stands at $28B versus URI's $51B, reflecting divergent sector dynamics in financial services and industrials.
  • Tickeron's AI robots highlight diverse strategies trading thousands of tickers, with top performers showing annualized returns up to 167%.

Introduction

This stock comparison pits SYF, a leading provider of consumer financing solutions, against URI, the largest equipment rental company in the U.S. While operating in distinct sectors—financial services versus industrials—these stocks offer insights into value versus growth plays amid shifting economic conditions. Traders seeking relative performance benchmarks and investors eyeing sector diversification will find this analysis relevant, particularly as both approach Q1 earnings with market anticipation building in recent weeks.

SYF Overview and Recent Performance

Synchrony Financial (SYF) specializes in consumer credit products, including private-label credit cards and buy-now-pay-later options for retailers like Walmart and RH. In recent market activity, SYF shares have climbed, trading around $78.58, up over 4% in a recent session and well above its 52-week low of $46.13. This momentum stems from strengthened retailer partnerships, such as expanded CareCredit on Walmart.com, and upbeat analyst ratings ahead of Q1 2026 earnings, where EPS of $2.26 and revenue near $4.67B are anticipated. Positive sentiment reflects robust purchase volumes and a low P/E ratio of 8.47 (trailing twelve months, or TTM), underscoring stability in net interest income (NII, revenue from interest on loans minus funding costs).

URI Overview and Recent Performance

United Rentals (URI) dominates the equipment rental market, serving construction, industrial, and utility sectors with a vast fleet. Shares recently hover near $812, rebounding from a 52-week low of $557 but below the high of $1,021. Recent weeks feature pre-earnings optimism for Q1 2026, tempered by a Q4 2025 revenue miss at $4.21B versus expectations. Innovations like an AI-powered equipment agent have bolstered outlook, alongside infrastructure tailwinds, though a higher P/E of 21.05 (TTM) signals growth pricing amid cyclical exposure. Analyst targets average $978, reflecting confidence in EPS trends.

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Head-to-Head Comparison

SYF and URI diverge sharply in business models: SYF thrives on consumer lending with steady NII growth, while URI leverages rental fleets amid economic cycles. Growth drivers favor URI's infrastructure boom, with historical revenue expansion outpacing SYF, but SYF exhibits superior recent momentum and valuation (P/E 8x vs. 21x). Risk factors include SYF's net charge-offs (NCO, loan losses net of recoveries) sensitivity to consumer health and URI's exposure to construction slowdowns. Sector contrasts—financials stability versus industrials volatility—shape sentiment, with both showing pre-earnings resilience.

Tickeron AI Verdict

Tickeron's AI currently leans toward SYF based on trend consistency, undervaluation at a sub-10x P/E amid positive catalysts like retailer expansions, and lower cyclical risk relative to URI's post-miss positioning. While URI offers growth potential, SYF's stability edges it in probabilistic short-term favorability.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.

VS
SYF vs. URI commentary
Jun 23, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is SYF is a Buy and URI is a StrongBuy.

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COMPARISON
Comparison
Jun 23, 2026
Stock price -- (SYF: $75.71 vs. URI: $1092.68)
Brand notoriety: SYF and URI are both notable
SYF represents the Savings Banks, while URI is part of the Finance/Rental/Leasing industry
Current volume relative to the 65-day Moving Average: SYF: 66% vs. URI: 78%
Market capitalization -- SYF: $25.47B vs. URI: $68.45B
SYF [@Savings Banks] is valued at $25.47B. URI’s [@Finance/Rental/Leasing] market capitalization is $68.45B. The market cap for tickers in the [@Savings Banks] industry ranges from $621.11B to $0. The market cap for tickers in the [@Finance/Rental/Leasing] industry ranges from $68.45B to $0. The average market capitalization across the [@Savings Banks] industry is $30.87B. The average market capitalization across the [@Finance/Rental/Leasing] industry is $9.96B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

SYF’s FA Score shows that 1 FA rating(s) are green whileURI’s FA Score has 3 green FA rating(s).

  • SYF’s FA Score: 1 green, 4 red.
  • URI’s FA Score: 3 green, 2 red.
According to our system of comparison, URI is a better buy in the long-term than SYF.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

SYF’s TA Score shows that 5 TA indicator(s) are bullish while URI’s TA Score has 4 bullish TA indicator(s).

  • SYF’s TA Score: 5 bullish, 4 bearish.
  • URI’s TA Score: 4 bullish, 5 bearish.
According to our system of comparison, SYF is a better buy in the short-term than URI.

Price Growth

SYF (@Savings Banks) experienced а +1.47% price change this week, while URI (@Finance/Rental/Leasing) price change was +0.80% for the same time period.

The average weekly price growth across all stocks in the @Savings Banks industry was -0.12%. For the same industry, the average monthly price growth was +3.49%, and the average quarterly price growth was -4.00%.

The average weekly price growth across all stocks in the @Finance/Rental/Leasing industry was +0.45%. For the same industry, the average monthly price growth was +11.61%, and the average quarterly price growth was +26.77%.

Reported Earning Dates

SYF is expected to report earnings on Jul 21, 2026.

URI is expected to report earnings on Jul 29, 2026.

Industries' Descriptions

@Savings Banks (-0.12% weekly)

A savings bank primary function is to take deposits and paying interest on those deposits. Originating in Europe during the 18th century, these banks were generally introduced to incentivize people of all stripes to save money and park them with banks. By the 1990s, the internet ushered in online savings banks that allowed savers to deposit/transact with banks digitally, without requiring to visit a branch office. Savings banks have potentially encouraged lower-income population to save and have access to a financial institution to earn interest on their money. New York Community Bancorp, Inc, Webster Financial Corporation, Washington Federal, Inc. are examples of savings banks.

@Finance/Rental/Leasing (+0.45% weekly)

A leasing company (e.g. United Rentals, Inc. ) is typically the legal owner of the asset for the duration of the lease, while the lessee has operating control over the asset while also having some share of the economic risks and returns from the change in the valuation of the underlying asset. Per capita disposable income and corporate earnings or cash flow could be some of the critical metrics for this business – the higher the values of these metrics, the potentially greater ability of consumers/businesses to afford apartments/office spaces for rent. Other finance companies include credit/debit card payment processing companies (e.g. Visa Inc. and Mastercard), private label credit cards providers (e.g. Synchrony Financial) and automobile finance companies (e.g. Credit Acceptance Corporation).

SUMMARIES
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FUNDAMENTALS
Fundamentals
URI($68.5B) has a higher market cap than SYF($25.5B). URI has higher P/E ratio than SYF: URI (27.92) vs SYF (7.84). URI YTD gains are higher at: 35.596 vs. SYF (-8.514). URI has less debt than SYF: URI (15B) vs SYF (16.4B). URI has higher revenues than SYF: URI (16.4B) vs SYF (15B).
SYFURISYF / URI
Capitalization25.5B68.5B37%
EBITDAN/A7.21B-
Gain YTD-8.51435.596-24%
P/E Ratio7.8427.9228%
Revenue15B16.4B91%
Total CashN/A156M-
Total Debt16.4B15B109%
FUNDAMENTALS RATINGS
SYF vs URI: Fundamental Ratings
SYF
URI
OUTLOOK RATING
1..100
2443
VALUATION
overvalued / fair valued / undervalued
1..100
59
Fair valued
91
Overvalued
PROFIT vs RISK RATING
1..100
3818
SMR RATING
1..100
535
PRICE GROWTH RATING
1..100
488
P/E GROWTH RATING
1..100
6019
SEASONALITY SCORE
1..100
5090

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

SYF's Valuation (59) in the Finance Or Rental Or Leasing industry is in the same range as URI (91). This means that SYF’s stock grew similarly to URI’s over the last 12 months.

URI's Profit vs Risk Rating (18) in the Finance Or Rental Or Leasing industry is in the same range as SYF (38). This means that URI’s stock grew similarly to SYF’s over the last 12 months.

SYF's SMR Rating (5) in the Finance Or Rental Or Leasing industry is in the same range as URI (35). This means that SYF’s stock grew similarly to URI’s over the last 12 months.

URI's Price Growth Rating (8) in the Finance Or Rental Or Leasing industry is somewhat better than the same rating for SYF (48). This means that URI’s stock grew somewhat faster than SYF’s over the last 12 months.

URI's P/E Growth Rating (19) in the Finance Or Rental Or Leasing industry is somewhat better than the same rating for SYF (60). This means that URI’s stock grew somewhat faster than SYF’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
SYFURI
RSI
ODDS (%)
N/A
Bearish Trend 2 days ago
55%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
58%
Bearish Trend 2 days ago
60%
Momentum
ODDS (%)
Bullish Trend 2 days ago
76%
Bullish Trend 2 days ago
74%
MACD
ODDS (%)
Bullish Trend 2 days ago
68%
Bearish Trend 2 days ago
66%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
68%
Bullish Trend 2 days ago
73%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
66%
Bullish Trend 2 days ago
73%
Advances
ODDS (%)
Bullish Trend 2 days ago
63%
Bullish Trend 2 days ago
73%
Declines
ODDS (%)
Bearish Trend 23 days ago
67%
Bearish Trend 7 days ago
67%
BollingerBands
ODDS (%)
Bearish Trend 2 days ago
63%
Bearish Trend 2 days ago
65%
Aroon
ODDS (%)
Bullish Trend 2 days ago
68%
Bullish Trend 2 days ago
74%
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SYF
Daily Signal:
Gain/Loss:
URI
Daily Signal:
Gain/Loss:
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SYF and

Correlation & Price change

A.I.dvisor indicates that over the last year, SYF has been closely correlated with COF. These tickers have moved in lockstep 83% of the time. This A.I.-generated data suggests there is a high statistical probability that if SYF jumps, then COF could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To SYF
1D Price
Change %
SYF100%
+0.60%
COF - SYF
83%
Closely correlated
-0.41%
AXP - SYF
78%
Closely correlated
+0.02%
ALLY - SYF
77%
Closely correlated
+0.18%
OMF - SYF
77%
Closely correlated
+0.09%
BFH - SYF
76%
Closely correlated
+1.24%
More