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VFC vs WWW
Which Stock Would AI Choose? VF Corporation (VFC) vs. Wolverine World Wide (WWW) Stock Comparison
Key Takeaways
- VF Corporation (VFC) trades near $18.3, showing modest upside after a BTIB upgrade, while Wolverine World Wide (WWW) hovers around $16.9 after a recent earnings beat.
- Both companies are navigating inflation‑driven consumer‑spending pressure, but VFC’s “house of brands” offers broader geographic diversification.
- WWW benefits from strong momentum in its active‑wear segment (Merrell, Saucony) and a bullish analyst consensus, yet higher volatility (beta ~1.8) adds risk.
- Liquidity is healthier for VFC (average daily volume >1 M shares) compared with WWW (≈0.7 M), which may matter for larger traders.
- Tickeron’s AI currently favors the stock with clearer trend consistency and stronger balance‑sheet metrics – see the Verdict below.
Introduction
Investors seeking exposure to the consumer‑discretionary apparel space often compare VF Corporation (VFC) and Wolverine World Wide (WWW). Both operate multi‑brand portfolios, yet they differ in scale, geographic reach, and recent performance trends. This analysis helps retail traders, institutional quants, and multi‑asset portfolio managers evaluate which of the two may better align with their risk tolerance and strategy in the current market environment.
VF Corporation (VFC) Overview and Recent Performance
VF Corporation, founded in 1899 and headquartered in Denver, Colorado, is a global “house of brands” encompassing The North Face®, Vans®, Timberland®, Dickies®, and JanSport® among others. Its three‑segment model – Outdoor, Active and Work – serves North America, Europe, Asia‑Pacific and Latin America through wholesale, e‑commerce and company‑owned stores.
During the past few weeks the stock has traded in a tight range around $18.30, close to its 50‑day moving average ($18.13) and 200‑day moving average ($18.00). Analyst sentiment shifted after BTIG raised VFC from “neutral” to “buy” with a $23 price target, implying roughly 25 % upside. The consensus rating remains “hold” with an average target of $18.74, reflecting mixed views on short‑term momentum.
Key drivers influencing VFC’s recent sentiment include:
- Earn‑out outlook: The company announced a Q4 FY2026 earnings release for May 20, forecasting revenue around $2.13 billion (flat YoY) and a modest EPS improvement.
- Cost pressures: Higher freight and inflation‑adjusted labor costs have squeezed margins, though the “Reinvent” transformation plan aims to offset these through digital‑supply‑chain efficiencies.
- Balance‑sheet strength: VFC holds $1.2 billion in cash, a debt‑to‑equity ratio of ~2.0, and a current ratio of 1.55, providing resilience amid consumer‑spending volatility.
Wolverine World Wide (WWW) Overview and Recent Performance
Wolverine World Wide, Inc., founded in 1883 and based in Rockford, Michigan, focuses on casual, work and performance footwear. Its portfolio features iconic brands such as Wolverine®, Hush Puppies®, Merrell®, Saucony®, and Chaco®, plus licensed lines for Harley‑Davidson and Caterpillar.
In recent market activity WWW has settled near $16.90, roughly 2 % below its 50‑day moving average ($17.12) but above the 200‑day average ($15.85). The stock posted a stronger-than‑expected Q4 FY2025 earnings beat, with revenue of $1.87 billion and an EPS of $1.14, lifting analyst sentiment. The consensus rating has upgraded to “buy” for several firms, and the average price target sits at $19.2, suggesting ~14 % upside.
Recent performance drivers include:
- Active‑wear tailwinds: Merrell and Saucony have experienced double‑digit sales growth, supported by “athleisure” demand and expanded DTC (direct‑to‑consumer) channels.
- Margin expansion: Adjusted gross margin rose to 46.9 % in the latest quarter, aided by improved product mix and supply‑chain cost reductions.
- Risk factors: Higher beta (≈1.8) indicates greater price sensitivity, and the company’s debt‑to‑equity ratio of 1.9 suggests a moderate leverage profile.
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Head‑to‑Head Comparison
| Dimension | VF Corporation (VFC) | Wolverine World Wide (WWW) |
|---|---|---|
| Market Capitalization | ≈ $7.2 billion | ≈ $1.4 billion |
| Revenue Base | $2.13 billion (FY2026 Q4 estimate) | $1.87 billion (FY2025 Q4 actual) |
| Geographic Diversification | True global; strong Europe & Asia‑Pacific exposure | Primarily North America; modest Europe footprint |
| Brand Portfolio | 10+ global outdoor & lifestyle brands | 5–6 core footwear brands + licensed lines |
| Profitability (Adjusted Gross Margin) | ~ 49 % (FY2025) – slightly above industry | ~ 47 % (latest quarter) – strong for footwear |
| Leverage (Debt‑to‑Equity) | ≈ 2.0 | ≈ 1.9 |
| Liquidity (Average Daily Volume) | ≈ 1.2 M shares | ≈ 0.7 M shares |
| Volatility (Beta) | 1.62 | 1.80 |
| Analyst Sentiment | Mixed: “buy” from BTIG, “hold” consensus | More bullish: majority “buy” ratings |
Tickeron AI Verdict
Based on current trend consistency, balance‑sheet depth, and analyst momentum, Tickeron’s AI leans slightly toward Wolverine World Wide (WWW). The stock displays a clearer upward trajectory post‑earnings, stronger margin expansion, and a lower relative valuation (forward P/E ≈ 15 vs. VFC’s ≈ 33). Nevertheless, the AI assigns a probabilistic bias rather than a definitive recommendation, acknowledging VFC’s broader diversification and higher liquidity as compensating strengths.
Disclaimer
“The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.” Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is VFC is a StrongBuy and WWW is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
VFC’s FA Score shows that 1 FA rating(s) are green whileWWW’s FA Score has 1 green FA rating(s).
- VFC’s FA Score: 1 green, 4 red.
- WWW’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
VFC’s TA Score shows that 5 TA indicator(s) are bullish while WWW’s TA Score has 7 bullish TA indicator(s).
- VFC’s TA Score: 5 bullish, 3 bearish.
- WWW’s TA Score: 7 bullish, 3 bearish.
Price Growth
VFC (@Apparel/Footwear) experienced а -5.23% price change this week, while WWW (@Wholesale Distributors) price change was -2.53% for the same time period.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was -1.13%. For the same industry, the average monthly price growth was +4.29%, and the average quarterly price growth was +10.64%.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was -6.96%. For the same industry, the average monthly price growth was -2.42%, and the average quarterly price growth was +0.64%.
Reported Earning Dates
VFC is expected to report earnings on Jul 30, 2026.
WWW is expected to report earnings on Aug 12, 2026.
Industries' Descriptions
@Apparel/Footwear (-1.13% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
@Wholesale Distributors (-6.96% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
| VFC | WWW | VFC / WWW | |
| Capitalization | 6.68B | 1.42B | 471% |
| EBITDA | 789M | 191M | 413% |
| Gain YTD | -4.810 | -3.453 | 139% |
| P/E Ratio | 26.61 | 14.08 | 189% |
| Revenue | 9.61B | 1.92B | 500% |
| Total Cash | 613M | 120M | 511% |
| Total Debt | 4.98B | 785M | 635% |
VFC | WWW | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 16 | 73 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 28 Undervalued | 13 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 56 | 35 | |
PRICE GROWTH RATING 1..100 | 48 | 47 | |
P/E GROWTH RATING 1..100 | 96 | 77 | |
SEASONALITY SCORE 1..100 | 50 | n/a |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
WWW's Valuation (13) in the Apparel Or Footwear industry is in the same range as VFC (28). This means that WWW’s stock grew similarly to VFC’s over the last 12 months.
WWW's Profit vs Risk Rating (100) in the Apparel Or Footwear industry is in the same range as VFC (100). This means that WWW’s stock grew similarly to VFC’s over the last 12 months.
WWW's SMR Rating (35) in the Apparel Or Footwear industry is in the same range as VFC (56). This means that WWW’s stock grew similarly to VFC’s over the last 12 months.
WWW's Price Growth Rating (47) in the Apparel Or Footwear industry is in the same range as VFC (48). This means that WWW’s stock grew similarly to VFC’s over the last 12 months.
WWW's P/E Growth Rating (77) in the Apparel Or Footwear industry is in the same range as VFC (96). This means that WWW’s stock grew similarly to VFC’s over the last 12 months.
| VFC | WWW | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 69% | 1 day ago 87% |
| Stochastic ODDS (%) | 1 day ago 78% | 1 day ago 75% |
| Momentum ODDS (%) | 1 day ago 70% | 1 day ago 78% |
| MACD ODDS (%) | 1 day ago 79% | 1 day ago 81% |
| TrendWeek ODDS (%) | 1 day ago 77% | 1 day ago 78% |
| TrendMonth ODDS (%) | 1 day ago 74% | 1 day ago 77% |
| Advances ODDS (%) | 9 days ago 67% | 13 days ago 75% |
| Declines ODDS (%) | 7 days ago 78% | 8 days ago 79% |
| BollingerBands ODDS (%) | N/A | 1 day ago 79% |
| Aroon ODDS (%) | 1 day ago 78% | 1 day ago 77% |
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VFC and
Correlation & Price change
A.I.dvisor indicates that over the last year, VFC has been loosely correlated with SHOO. These tickers have moved in lockstep 63% of the time. This A.I.-generated data suggests there is some statistical probability that if VFC jumps, then SHOO could also see price increases.
| Ticker / NAME | Correlation To VFC | 1D Price Change % | ||
|---|---|---|---|---|
| VFC | 100% | -1.73% | ||
| SHOO - VFC | 63% Loosely correlated | -3.30% | ||
| COLM - VFC | 58% Loosely correlated | -2.51% | ||
| WWW - VFC | 57% Loosely correlated | -1.59% | ||
| NKE - VFC | 57% Loosely correlated | -4.45% | ||
| DECK - VFC | 56% Loosely correlated | -3.24% | ||
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