Wolverine World Wide Inc is engaged in designing, manufacturing, sourcing, marketing, licensing, and distributing branded footwear, apparel, and accessories... Show more
Founded in 1883 and headquartered in Rockford, Michigan, Wolverine World Wide, Inc. is one of the world's leading designers, marketers, and licensors of branded footwear and apparel. Its portfolio includes well-known names such as Merrell, Saucony, Sweaty Betty, Hush Puppies, Wolverine, Chaco, Bates, HYTEST, and Stride Rite, and it serves as the global footwear licensee for the Cat and Harley-Davidson brands.
The company operates across casual, performance outdoor, athletic, kids, work, and uniform footwear categories, distributing products in roughly 170 countries and territories. Investors follow the stock closely because of its diversified brand portfolio, its turnaround strategy centered on higher-value core brands, and its efforts to expand direct-to-consumer and international distribution. As a mid-cap consumer discretionary name with a market capitalization near $1.7 billion and roughly 82 million shares outstanding, WWW offers exposure to the global branded-footwear cycle.
Over the trailing 30 days, WWW climbed approximately +11.8%, advancing from a close of about $19.20 in early October to around $21.46. The move reflects a clear upward shift after a period of rangebound trading, with the stock breaking above the $20 level in mid-to-late October and extending gains into early November.
The quarterly picture is more measured. Over the trailing three months, shares rose from roughly $19.50 in early August to about $21.46, an increase of approximately 10%. That path was uneven: the stock dipped toward $18 in mid-August following its second-quarter earnings report before recovering through September and October. In short, the recent 30-day rally represents an acceleration of momentum relative to the steadier, choppier gains seen over the full quarter.
Several factors supported the stock's advance. First, continued operational strength in the Merrell and Saucony brands — which reported year-over-year revenue growth of 10% and 9%, respectively, in the most recent quarter — has kept investor focus on the company's core-growth engine. Management's decision to raise full-year 2026 guidance after the second-quarter report gave analysts and shareholders a more constructive earnings backdrop heading into the fall.
Sentiment also improved on the back of favorable analyst coverage. The consensus rating on WWW is a "Buy," with an average one-year price target near $24.30, and several firms maintained constructive views on the shares into October. On the corporate front, the board's declaration of a $0.10 quarterly dividend in early November provided an additional signal of financial stability. Broader sector rotation into beaten-down consumer names and easing tariff-related uncertainty also contributed to the move, as the stock built momentum through late October.
The quarter's larger narrative has been a gradual re-rating of Wolverine World Wide as execution on its brand-led turnaround became more visible. Following a mid-August earnings report that topped expectations and prompted a full-year guidance increase, shares initially spiked toward $21 before consolidating. The subsequent drift lower in September and early October reflected lingering concerns around direct-to-consumer softness and tariff headwinds, which kept the stock rangebound near $19.
As those concerns eased and core-brand momentum persisted, buyers returned, driving the stock to new multi-week highs. The combination of improved guidance, disciplined cost management, and a higher-value brand mix has formed the backbone of the quarterly trend, positioning WWW for a stronger finish to the year even as macroeconomic uncertainty around tariffs and consumer spending remains.
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Looking ahead, the most important near-term catalyst is the company's third-quarter fiscal 2026 earnings report, scheduled for November 12, 2026. Investors will scrutinize revenue growth in Merrell and Saucony, gross and operating margin trends, and any updates to full-year guidance. Tariff developments, foreign-exchange effects, and the health of the U.S. consumer are key macroeconomic variables that could influence results.
Competitive dynamics in the athletic and outdoor footwear categories, the pace of direct-to-consumer and international expansion, and progress on the Sweaty Betty and Wolverine brands will also shape the outlook. Analysts' price targets and any ratings changes ahead of the report may drive additional volatility. As always, these factors carry both upside and downside risk, and market conditions can shift quickly.
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The 10-day moving average for WWW crossed bullishly above the 50-day moving average on October 22, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 12 of 13 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 90%.
The Momentum Indicator moved above the 0 level on October 15, 2026. You may want to consider a long position or call options on WWW as a result. In 79 of 95 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 83%.
The Moving Average Convergence Divergence (MACD) for WWW just turned positive on October 15, 2026. Looking at past instances where WWW's MACD turned positive, the stock continued to rise in 42 of 50 cases over the following month. The odds of a continued upward trend are 84%.
WWW moved above its 50-day moving average on October 29, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +9.81% 3-day Advance, the price is estimated to grow further. Considering data from situations where WWW advanced for three days, in 214 of 282 cases, the price rose further within the following month. The odds of a continued upward trend are 76%.
The Aroon Indicator entered an Uptrend today. In 188 of 227 cases where WWW Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 83%.
The 10-day RSI Indicator for WWW moved out of overbought territory on November 05, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 22 similar instances where the indicator moved out of overbought territory. In 17 of the 22 cases, the stock moved lower in the following days. This puts the odds of a move lower at 77%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 46 of 60 cases where WWW's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 77%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where WWW declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 76%.
WWW broke above its upper Bollinger Band on November 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron PE Growth Rating for this company is 32 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 36 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 37 (best 1 - 100 worst), indicating steady price growth. WWW’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 45 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (3.897) is normal, around the industry mean (2.998). P/E Ratio (16.664) is within average values for comparable stocks, (12.296). Projected Growth (PEG Ratio) (0.220) is also within normal values, averaging (0.949). Dividend Yield (0.019) settles around the average of (0.057) among similar stocks. P/S Ratio (0.812) is also within normal values, averaging (1.162).
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. WWW’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a footwear manufacturer
Industry WholesaleDistributors