MSFT, GOOG, META, CAT, NOW, BA, VZ, SAN, UBS, MELI, AAPL, AMZN, LLY, MA, SHEL, MRK, SPGI, COIN, ICE, MSTR, XOM, ABBV | Q3 2025 Earnings Preview: October 29-31, 2025

As the global economy navigates a period of transformation marked by artificial intelligence breakthroughs, persistent inflation pressures, and shifting monetary policy, the week of October 29-31, 2025, presents a pivotal earnings landscape across diverse sectors. These quarterly reports will provide essential insights into corporate resilience amid an environment where technology giants are driving unprecedented AI infrastructure investments while traditional industries adapt to evolving market conditions. Investors will closely scrutinize these earnings for guidance on how companies are capitalizing on innovation while managing economic headwinds and geopolitical uncertainties.

Economic Backdrop

The economic climate entering late 2025 reflects cautious optimism tempered by structural challenges. The U.S. economy is projected to show resilience with GDP growth forecasted at approximately 2.0% for 2025, though this represents a moderation from previous years. The Federal Reserve has initiated a rate-cutting cycle, having reduced rates by a quarter point in September 2025, signaling a shift in monetary policy as employment data shows weakening trends. Inflation has moderated to around 2.9% but remains above the Fed's 2% target, partly driven by trade tensions and tariff concerns. The AI revolution continues to reshape corporate strategy, with technology investments reaching unprecedented levels—the "Magnificent Seven" tech titans are anticipated to significantly outperform the broader market in earnings growth. These macroeconomic conditions create a complex backdrop for corporate earnings across all sectors, with the S&P 500 projected to report 8.0% year-over-year earnings growth, marking its ninth consecutive quarter of expansion.

Sector-by-Sector Analysis

Technology and Cloud Computing

Wednesday: Microsoft (MSFT), Alphabet (GOOG), Meta Platforms (META)

Microsoft enters Q3 2025 earnings riding momentum from its previous quarter's stellar performance, where the company reported fiscal Q3 (calendar Q1) revenue of $70.1 billion, up 13% year-over-year, driven by its Intelligent Cloud segment growing 21%. The tech giant's Microsoft Cloud revenue reached $42.4 billion with continued strong demand for AI and cloud offerings. Analysts expect the company to maintain this trajectory as Azure continues to benefit from the AI infrastructure boom, with AI capacity constraints highlighting robust demand that exceeds supply. Microsoft's strategic $80 billion infrastructure investment for fiscal 2025 demonstrates its commitment to capturing AI market share, though concerns about margin compression from scaling AI infrastructure remain a factor investors will watch closely.

Alphabet, scheduled to report on Wednesday, October 29, faces investor scrutiny on multiple fronts. Consensus estimates call for Q3 revenue of approximately $84.57 billion, representing 13.4% year-over-year growth, with EPS projected at $2.27. The company's Search business continues to dominate with over 90% global market share, and AI integration through features like AI Overviews—now reaching over 2 billion users monthly—is driving deeper engagement. Google Cloud's performance will be particularly critical, with the division targeting a $100 billion+ annual recurring revenue milestone by 2027. The company's cloud backlog is expected to hit $110 billion, reflecting strong enterprise demand. However, elevated capital expenditure guidance approaching $88-92 billion for full-year 2025 (up from $85 billion) will test investor patience as the company balances AI investments with profitability.

Meta Platforms is positioned for another strong quarter, with analysts projecting Q3 revenue around $49.4 billion, representing 21.6% year-over-year growth. The social media giant has successfully monetized its AI capabilities, with AI-powered recommendation models driving 5% more conversions on Instagram and 3% on Facebook in recent quarters. The company's Family of Apps reaches over 3 billion daily users, providing massive scale for advertising revenue growth. Meta's Reality Labs division continues to generate substantial losses—estimated at $5.58 billion for Q3—but the core advertising business remains robust. Management's ability to demonstrate tangible returns on the company's heavy AI infrastructure investments, which have prompted two upward revisions to 2025 capital expenditure guidance, will be crucial for maintaining investor confidence.

Wednesday: ServiceNow (NOW)

ServiceNow stands at the forefront of enterprise AI adoption, positioned to capitalize on the digital transformation wave sweeping corporate America. Analysts expect Q3 revenue of approximately $3.35 billion, up 19.8% year-over-year, with EPS projected at $4.21. The company's AI platform for business transformation connects people, processes, data, and devices, addressing a critical need as organizations seek to enhance productivity through automation. ServiceNow's subscription revenue model provides predictable growth, with remaining performance obligations (RPO) expected to reach $23.48 billion, up from $19.50 billion in the prior-year quarter. The company maintains a Zacks Rank #2 (Buy) rating, reflecting analyst confidence in its ability to sustain momentum despite the challenging macroeconomic environment.

Industrials and Aerospace

Wednesday: Caterpillar (CAT), Boeing (BA)

Caterpillar faces a challenging quarter with analysts projecting earnings of $4.52 per share, representing a 12.6% year-over-year decline, though revenue is expected to grow 4% to $16.75 billion. The construction equipment giant is navigating headwinds from softening global construction demand, elevated interest rates impacting capital equipment purchases, and concerns about economic growth in key markets like China. Price realization pressures are evident, with estimates suggesting negative $160 million in total price realization for Q3 compared to positive $104 million in the prior year. However, Caterpillar's market leadership position and exposure to infrastructure spending initiatives provide long-term support, even as near-term performance reflects cyclical challenges.

Boeing's Q3 earnings will be closely watched as the aerospace giant works to stabilize production and restore investor confidence under CEO Kelly Ortberg's leadership. Analysts expect the company to report a loss of $2.46 per share, though this represents improvement from the $10.44 loss in the prior-year quarter. Revenue is projected at $21.92 billion, up 22.9% year-over-year, driven by increased aircraft deliveries as the company ramps production. The recent FAA approval to increase 737 MAX production from 38 to 42 planes per month marks progress in Boeing's recovery, while the $461 million U.S. Army order for CH-47F Chinook helicopters demonstrates continued defense sector strength. However, ongoing quality concerns, supply chain challenges, and labor negotiations create uncertainty about the pace of Boeing's operational improvement.

Telecommunications and Banking

Wednesday: Verizon Communications (VZ), Banco Santander (SAN), UBS Group (UBS)

Verizon enters Q3 earnings with expectations for steady performance in a highly competitive telecommunications environment. Consensus estimates project EPS of $1.20 with revenue around $34.19 billion. The wireless carrier faces intensifying competition but benefits from strong network infrastructure investments and growing demand for 5G services. The company's ability to balance promotional spending to retain and attract customers while maintaining profitability will be key. Verizon's enterprise business and strategic positioning in network infrastructure supporting AI and edge computing applications provide growth opportunities beyond traditional consumer wireless.

Banco Santander is expected to report Q3 earnings demonstrating the resilience of its diversified international banking franchise. With operations spanning Europe, Latin America, and other key markets, the Spanish banking giant benefits from geographic diversification. Analysts project EPS of approximately $0.22 (or €0.216), with the bank's performance reflecting both the strength of its retail banking operations and exposure to interest rate dynamics across different regions. The company's digital transformation initiatives and cost efficiency programs support profitability even as economic uncertainty persists in several key markets.

UBS Group's Q3 results will showcase the progress of its Credit Suisse integration, one of the largest and most complex banking mergers in recent history. Analysts expect EPS around $0.47 with revenue projected at $9.68 billion. The Swiss banking giant has delivered $8.4 billion in cumulative cost reductions (65% of the targeted $13 billion) through Q1 2025, with branch consolidation completed ahead of main client account migration waves. Global Wealth Management continues to attract substantial net new assets ($32 billion in Q1), while the bank maintains strong capital ratios with 14.3% CET1 capital providing flexibility during the integration period. The successful execution of this integration while growing the core wealth management business will be critical to UBS's investment thesis.

E-commerce and Latin American Technology

Wednesday: MercadoLibre (MELI)

MercadoLibre, Latin America's leading e-commerce and fintech platform, faces heightened scrutiny after disappointing Q2 results. Analysts project Q3 earnings of approximately $9.88 per share with revenue around $7.19 billion. The company's dual-engine growth model—combining marketplace e-commerce with Mercado Pago financial services—continues to drive expansion across the region. However, Q2's earnings miss has prompted analyst estimate revisions, with Wedbush reducing Q3 EPS forecasts to $9.56. Currency volatility in key markets like Argentina and Brazil, competitive pressures, and the need to balance growth investments with profitability create a complex operating environment. The company's logistics network expansion and credit portfolio growth through Mercado Pago represent significant long-term opportunities, but investors will demand evidence that near-term execution challenges are being addressed.

Technology Titans and Retail

Thursday: Apple (AAPL), Amazon.com (AMZN)

Apple reports fiscal Q4 2025 results (calendar Q3) with analysts projecting EPS of $1.76 following a strong Q3 performance that saw revenue reach $94.0 billion, up 10% year-over-year. iPhone revenue surged 13.5% to $44.6 billion in the previous quarter, partly driven by consumers upgrading ahead of anticipated tariff implementations. Services revenue continues its steady climb, reaching record highs and providing high-margin, recurring revenue that stabilizes the business model. The company's installed base of active devices reached all-time highs across all product categories. Looking ahead, the trajectory of iPhone sales amid tariff uncertainties, the monetization of Apple Intelligence AI features, and continued Services growth will be focal points. Mac sales have shown strength, up 14.8%, while iPad and Wearables face some headwinds.

Amazon's Q3 report will be scrutinized for signs that the e-commerce giant's massive AI investments are translating into sustainable revenue growth. Analysts expect EPS of $1.58 with revenue projected at approximately $161-$163 billion based on management's guidance range of $154-158.5 billion. Amazon Web Services (AWS) remains the profit engine, with Q2 revenue of $30.9 billion growing 17.5% year-over-year, now running at a $123 billion annualized rate. The company's AI investments are driving both opportunity and cost, with capital expenditures rising substantially. AWS growth rates, particularly in AI-related services, will be critical, as will the company's advertising business which generated $15.7 billion in Q2, up 22%. The retail business faces margin pressure from competitive dynamics and logistics investments, but benefits from continued market share gains in e-commerce.

Pharmaceuticals and Healthcare

Thursday: Eli Lilly (LLY), Merck (MRK)

Eli Lilly stands as one of the most closely watched pharmaceutical earnings reports, driven by investor fascination with its GLP-1 franchise for obesity and diabetes. Analysts project Q3 EPS of $6.42 (though some estimates range to $6.20) with revenue around $16.09 billion, representing approximately 40% year-over-year growth. The company's blockbuster drugs tirzepatide (marketed as Mounjaro for diabetes and Zepbound for obesity) are experiencing explosive demand, though supply constraints have been a challenge. Lilly's oncology portfolio, led by Verzenio for breast cancer, contributes significantly with Q3 oncology sales projected at $2.58 billion, up over 15% year-over-year. The recent acquisition announcement of Adverum Biotechnologies for up to $261.7 million expands Lilly's presence in gene therapy for ocular diseases. The company's newly launched products Capvaxive (pneumococcal vaccine) and Winrevair (pulmonary arterial hypertension) are showing strong early uptake. With Keytruda facing loss of exclusivity in 2028, the diversification of Lilly's revenue base beyond its GLP-1 mega-franchise will be important for long-term sustainability.

Merck's Q3 earnings will focus on the performance beyond its flagship oncology drug Keytruda, which accounted for over 50% of pharmaceutical sales in the first half of 2025. Analysts expect EPS of $2.37 with revenue around $17.00 billion. While Keytruda continues to grow strongly, its 2028 patent expiration creates urgency for pipeline development. The company's newly approved products—the 21-valent pneumococcal conjugate vaccine Capvaxive and the pulmonary arterial hypertension treatment Winrevair—are critical to demonstrating future growth potential. Capvaxive generated $236 million in H1 2025 sales while Winrevair achieved $615 million, both showing promising early momentum. Merck's Animal Health division provides diversified revenue growth, with analysts projecting a 5.9% CAGR over the next three years. The recent U.S. approval of RSV antibody Enflonsia adds another growth driver as the company positions for launch ahead of the RSV season.

Financial Services and Data Analytics

Thursday: Mastercard (MA), S&P Global (SPGI), Intercontinental Exchange (ICE)

Mastercard's Q3 results will demonstrate the health of global consumer spending and the secular shift toward digital payments. Analysts project EPS of $4.30 with revenue around $8.53 billion, representing approximately 15.8% year-over-year growth. The payment network's Q2 performance showed strong momentum with net revenues up 16% and payment network revenue increasing 13%, driven by domestic and cross-border transaction growth. Value-added services and solutions revenue surged 22%, reflecting Mastercard's successful diversification beyond core payment processing. The company benefits from structural tailwinds including the ongoing digitization of cash transactions globally, particularly in emerging markets, and the growth of cross-border e-commerce. Mastercard's investments in fraud prevention, data analytics, and digital identity solutions are enhancing its value proposition to banks and merchants. With 75% of in-person switched purchase transactions now occurring on Mastercard's network globally, the company maintains strong competitive positioning.

S&P Global enters Q3 earnings with expectations for solid double-digit earnings growth. Analysts project EPS of $4.29, up 10.3% year-over-year, with revenue around $3.83 billion. The financial intelligence and analytics provider benefits from strong performance in its Ratings, Market Intelligence, and Indices divisions. S&P Dow Jones Indices continues to benefit from the ongoing shift toward passive investing and index-based products. The company's data and analytics offerings are increasingly critical as financial institutions navigate complex markets and regulatory requirements. Recent leadership changes, with Catherine Clay appointed to lead S&P Dow Jones Indices, come as the company seeks to capitalize on market volatility and elevated corporate activity. The firm's ability to grow across its diversified business model while managing the integration of acquired capabilities will be key.

Intercontinental Exchange, operator of major commodity and financial futures exchanges including ICE and NYSE, is expected to report Q3 EPS of $1.71 with revenue around $2.49 billion. The company's previous quarter showed strong performance with EPS of $1.81 beating estimates, driven by robust activity in its global exchanges. Energy futures and options trading—ICE's historical strength—faces volume pressures from reduced commodity price volatility in certain periods, but the company's diversified exchange portfolio including equities, rates, and credit provides balance. ICE's mortgage technology business and fixed income data services represent growing revenue streams. The company's ability to capture trading volume across its exchange platforms as market volatility evolves, combined with continued growth in its technology and data services, will determine whether it can sustain momentum.

Cryptocurrency and Alternative Assets

Thursday: Coinbase Global (COIN), Strategy (MSTR)

Coinbase Global's Q3 earnings will largely reflect the cryptocurrency market's price dynamics and trading volumes during the quarter. Analysts expect EPS of $1.04 with revenue projected at $1.77 billion. The company's business model remains highly correlated with crypto market sentiment, with transaction revenue from retail traders—the single largest revenue source—particularly sensitive to price movements and volatility. Bitcoin and other major cryptocurrencies experienced mixed performance in Q3, which will impact Coinbase's results. The company's strategic initiatives to diversify revenue, particularly through its USDC stablecoin partnership with Circle (now at $75 billion market cap), represent important efforts to build more predictable income streams. Coinbase's institutional services, custody solutions, and emerging staking services provide additional diversification. The company's stock has surged over 43% in 2025 through mid-October, but valuations remain elevated relative to current earnings, making execution critical.

MicroStrategy, now known as Strategy, presents a unique earnings dynamic as the company's performance is intrinsically linked to Bitcoin's price movements following adoption of ASU 2023-08 accounting standards. Under this framework, the company's Bitcoin holdings (639,835 BTC as of late September) are marked to fair value on the balance sheet, with unrealized gains and losses flowing directly to net income. Analysts project Q3 EPS of -$0.11 with revenue from the legacy software business around $116.76 million. The critical factor for profitability is Bitcoin's closing price on September 30, 2025—early analysis suggested Bitcoin needed to close above approximately $107,986 for the company to post Q3 net income breakeven, considering the company's estimated $150 million in fixed costs. With Bitcoin trading around $112,143 at quarter-end, this suggests potential for a profitable quarter. The company's aggressive Bitcoin accumulation strategy and its unique positioning as a leveraged Bitcoin play through traditional equity markets continues to generate both enthusiasm and controversy among investors.

Energy Sector

Thursday: Shell (SHEL)

Shell's Q3 results will reflect the complex dynamics facing integrated energy companies in 2025. Analysts expect EPS around $1.66 with revenue projected at $71.44 billion. The company's Q3 update in early October provided encouraging signals, with LNG liquefaction volumes expected between 7.0-7.4 million tons (up from 6.7 MT in Q2), upstream production projected at 1,790-1,890 thousand barrels of oil equivalent per day, and indicative refining margins improving to $11.6 per barrel from $8.9 in Q2. Trading and optimization activities in the Integrated Gas segment are anticipated to be "significantly higher" than Q2, highlighting Shell's ability to capitalize on market volatility. However, the Renewables division continues to face challenges with ongoing losses and a $600 million impairment for the cancelled Rotterdam HEFA project. Shell's ability to navigate energy transition investments while maintaining strong returns from traditional oil and gas operations reflects the strategic complexity facing major energy companies in a transforming global energy landscape.

Friday: Exxon Mobil (XOM)

Exxon Mobil concludes the earnings week with its Q3 report, facing analyst expectations for earnings decline amid challenging commodity price environments. Consensus estimates call for non-GAAP EPS of $1.78, down approximately 7.3% from $1.92 in the prior-year quarter, with improved upstream production partly offset by lower realized prices. The energy giant reported record Q2 upstream production since the 1999 Exxon-Mobil merger and strong product sales volumes, but revenue declined 12.4% to $81.5 billion due to lower commodity prices. The company's Q3 production is expected to benefit from recent project start-ups and continued operational efficiency improvements. Exxon's integrated business model helps cushion commodity price volatility through its refining and chemical operations, though these downstream businesses also face margin pressures. The company's disciplined capital allocation approach and strong balance sheet provide flexibility, but investors will scrutinize whether production growth can offset price weakness and how the company is balancing traditional energy investments with energy transition opportunities.

Pharmaceuticals

Friday: AbbVie (ABBV)

AbbVie closes the earnings week with Q3 results that will be particularly complex to interpret given the company's recent disclosure of $2.7 billion in acquired IPR&D (in-process research and development) expenses for the quarter. This pre-announced charge will negatively impact both GAAP and adjusted EPS by $1.50 per share. Adjusting for this, management guidance suggests Q3 adjusted EPS between $1.74-$1.78, with full-year 2025 adjusted EPS now expected at $10.38-$10.58. Underlying business performance remains strong, with the company's immunology franchise led by Skyrizi and Rinvoq experiencing robust growth as these next-generation therapies gain market share from aging predecessor Humira. AbbVie's oncology division contributes meaningfully, with recent approvals expanding the portfolio. The neuroscience and eye care businesses, including the aesthetics segment, provide diversified revenue streams. Analysts project revenue around $15.58 billion, reflecting the strength of the company's diversified pharmaceutical platform. AbbVie's strong cash flow generation supports both R&D investments and shareholder returns through dividends and share repurchases, maintaining its appeal as a pharmaceutical value play.

Investor Implications

This concentrated week of earnings will likely drive significant market movements and shape sector-specific investment sentiment through year-end. Several key themes emerge as critical for investors:

Technology Sector Dominance with Execution Scrutiny: The "Magnificent Seven" technology companies reporting this week—Microsoft, Alphabet, Meta, Apple, and Amazon—represent enormous market capitalization and index weighting. Their ability to translate massive AI infrastructure investments into revenue growth and demonstrate clear paths to profitability from these initiatives will determine whether elevated valuations remain justified. Investors should focus on metrics like Azure growth rates, Google Cloud margin expansion, AWS adoption of AI services, and concrete examples of AI monetization across Meta's advertising platform.

Margin Sustainability Amid Investment Cycles: A persistent tension exists between growth investment and margin preservation. Companies across sectors are investing heavily in technology transformation, capacity expansion, and strategic repositioning. ServiceNow, Shell, and the banking sector exemplify this challenge. Forward guidance on capital expenditure plans and expected returns on these investments will be critical.

Sector Rotation Opportunities: The divergent performance expectations across sectors create potential rotation opportunities. While technology continues to lead earnings growth, the Q3 season will test whether this leadership remains sustainable or if valuation concerns prompt reallocation toward more reasonably priced sectors. Financial services companies demonstrating resilient fee income and improving credit quality may attract defensive capital, while energy companies navigating commodity volatility provide exposure to structural themes in global energy transition.

Healthcare Innovation vs. Pricing Power: The pharmaceutical sector faces dual pressures: demonstrating pipeline innovation to replace maturing blockbusters while maintaining pricing power amid political scrutiny. Eli Lilly and Merck's performance beyond their flagship drugs will signal whether the industry can sustain growth. Healthcare's traditional defensive characteristics make it attractive in uncertain economic environments, but only if companies can prove innovation pipelines support valuations.

Global Growth Indicators: Multinational companies like Caterpillar, Exxon Mobil, Banco Santander, and UBS provide windows into global economic health. Their commentary on regional demand patterns, particularly in China, Europe, and emerging markets, will offer valuable insights into the synchronized nature of the global growth slowdown or signs of regional divergence.

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Conclusion

The October 29-31, 2025 earnings week represents a defining moment for markets as investors seek clarity on whether Q3 performance validates current valuations and forward expectations. The convergence of transformative technology trends, particularly AI adoption, with traditional economic cycles and geopolitical uncertainties creates a complex analytical challenge. Technology companies must prove that AI hype translates into tangible business value, while companies across industrials, energy, and financial services must demonstrate resilience and adaptability in navigating macroeconomic headwinds.

Success will favor companies that articulate clear strategic visions for capturing growth opportunities while maintaining operational discipline. The AI revolution is undeniably reshaping competitive dynamics across industries, but the gap between early adopters and laggards will widen. Companies providing the infrastructure for this transformation—from Microsoft and Amazon's cloud platforms to Mastercard's digital payment networks—appear well-positioned, but valuations leave little room for execution missteps.

For investors, this earnings season demands differentiation between short-term noise and long-term signal. Strong balance sheets, diversified revenue streams, demonstrable competitive moats, and management teams with track records of navigating complexity will be premium attributes. As the calendar turns toward 2026 planning cycles, the guidance provided this week will shape portfolio positioning through year-end and beyond. The companies that emerge from this earnings cycle with confirmed growth trajectories and investor confidence will likely lead market performance in the months ahead.

Disclaimers and Limitations

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