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CPB vs SJM
Which Stock Would AI Choose? The Campbell's Company (CPB) vs. The J.M. Smucker Company (SJM) Stock Comparison
Key Takeaways
- The Campbell's Company (CPB) and The J.M. Smucker Company (SJM) operate in the consumer staples food sector with established brand portfolios in soups, snacks, and packaged goods.
- As of early June 2026, CPB shares traded near $21.68 with a year-to-date return of approximately 19.64%, while SJM shares traded near $103.54 with a year-to-date return of approximately 8.10%.
- Both companies face upcoming quarterly earnings reports in June 2026, with CPB reporting on June 8 and SJM on June 9.
- Recent market activity shows CPB experiencing greater price volatility and a larger decline from 52-week highs compared to SJM.
- Sector exposure remains similar, with both companies sensitive to input costs, consumer demand shifts, and competitive pressures in packaged foods.
- Relative performance highlights trade-offs between CPB's sharper recent rebound potential and SJM's comparatively steadier positioning.
Introduction
Investors and traders frequently compare stocks within the same industry to assess relative value, momentum, and risk. The Campbell's Company (CPB) and The J.M. Smucker Company (SJM) both belong to the consumer staples sector, offering exposure to everyday food products. This comparison appeals to those evaluating defensive holdings, dividend strategies, or sector rotation within packaged foods. Market participants may use such analysis to gauge how each company responds to macroeconomic factors like inflation, consumer spending, and supply-chain dynamics in the current environment.
CPB Overview and Recent Performance
The Campbell's Company produces soups, snacks, and beverages under well-known brands. In recent market activity, shares have shown notable volatility, trading in a range that reflects both recovery attempts and ongoing pressure from prior declines. Year-to-date performance has outpaced the broader market on a percentage basis, supported by dividend declarations and anticipation around the fiscal third-quarter earnings release scheduled for June 8, 2026. Sentiment has been influenced by analyst projections of revenue contraction alongside efforts to manage costs and return capital to shareholders through dividends and buybacks.
SJM Overview and Recent Performance
The J.M. Smucker Company offers coffee, pet food, and consumer foods across multiple categories. Recent market activity indicates more measured price movements compared with peers, with shares holding relatively firmer levels amid sector headwinds. Year-to-date returns have aligned closely with benchmark performance, aided by mentions of improved cash-flow outlooks and e-commerce contributions. Upcoming fiscal fourth-quarter results, set for June 9, 2026, remain a focal point, with investors monitoring input-cost trends and overall demand stability.
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Head-to-Head Comparison
Both companies maintain asset-light models centered on branded packaged goods, yet differ in category emphasis: CPB leans toward soups and snacks while SJM spans coffee, pet food, and spreads. Growth drivers include volume trends and pricing power, with recent momentum favoring CPB's sharper rebound from depressed levels against SJM's more stable trajectory. Risk factors encompass commodity inflation and shifting consumer preferences, though SJM exhibits lower historical price swings in recent periods. Sector exposure remains defensive for both, with market sentiment reflecting caution around earnings visibility and macroeconomic resilience.
Tickeron AI Verdict
Based on observable trend consistency, relative stability, and positioning ahead of earnings, Tickeron’s AI models currently assign a modestly higher probabilistic preference to SJM for steadier performance characteristics in the near term, while acknowledging CPB's potential for volatility-driven opportunities.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CPB is a StrongBuy and SJM is a Buy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CPB’s FA Score shows that 1 FA rating(s) are green whileSJM’s FA Score has 3 green FA rating(s).
- CPB’s FA Score: 1 green, 4 red.
- SJM’s FA Score: 3 green, 2 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CPB’s TA Score shows that 6 TA indicator(s) are bullish while SJM’s TA Score has 6 bullish TA indicator(s).
- CPB’s TA Score: 6 bullish, 4 bearish.
- SJM’s TA Score: 6 bullish, 4 bearish.
Price Growth
CPB (@Food: Major Diversified) experienced а +5.21% price change this week, while SJM (@Food: Major Diversified) price change was +12.51% for the same time period.
The average weekly price growth across all stocks in the @Food: Major Diversified industry was +2.21%. For the same industry, the average monthly price growth was +1.04%, and the average quarterly price growth was -13.68%.
Reported Earning Dates
CPB is expected to report earnings on Aug 27, 2026.
SJM is expected to report earnings on Sep 01, 2026.
Industries' Descriptions
@Food: Major Diversified (+2.21% weekly)Companies in this industry usually make a diverse range of agricultural and/or processed food. Some prominent names in this segment are Mondelez International, which makes chocolates, biscuits, cookies etc. The Kraft Heinz Company specializes in ketchups, sauces, fruit drink pouches and many more. General Mills, Inc. sells flour and cereal. Kellogg is famous for its snacks and breakfast cereal. And so on down the line. As more and more consumers are looking for healthier options in food in recent years, several legacy food companies have responded by revamping brands to include organic and no-added-sugar versions, and/or acquiring healthy food firms, and even streamlining operations.
| CPB | SJM | CPB / SJM | |
| Capitalization | 6.8B | 12.4B | 55% |
| EBITDA | 1.46B | -153.6M | -952% |
| Gain YTD | -15.448 | 21.625 | -71% |
| P/E Ratio | 11.18 | 22.05 | 51% |
| Revenue | 10B | 8.93B | 112% |
| Total Cash | 561M | N/A | - |
| Total Debt | 7.08B | 7.45B | 95% |
CPB | SJM | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 19 | 20 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 4 Undervalued | 18 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 94 | |
SMR RATING 1..100 | 61 | 97 | |
PRICE GROWTH RATING 1..100 | 55 | 19 | |
P/E GROWTH RATING 1..100 | 93 | 25 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
CPB's Valuation (4) in the Food Major Diversified industry is in the same range as SJM (18) in the Food Specialty Or Candy industry. This means that CPB’s stock grew similarly to SJM’s over the last 12 months.
SJM's Profit vs Risk Rating (94) in the Food Specialty Or Candy industry is in the same range as CPB (100) in the Food Major Diversified industry. This means that SJM’s stock grew similarly to CPB’s over the last 12 months.
CPB's SMR Rating (61) in the Food Major Diversified industry is somewhat better than the same rating for SJM (97) in the Food Specialty Or Candy industry. This means that CPB’s stock grew somewhat faster than SJM’s over the last 12 months.
SJM's Price Growth Rating (19) in the Food Specialty Or Candy industry is somewhat better than the same rating for CPB (55) in the Food Major Diversified industry. This means that SJM’s stock grew somewhat faster than CPB’s over the last 12 months.
SJM's P/E Growth Rating (25) in the Food Specialty Or Candy industry is significantly better than the same rating for CPB (93) in the Food Major Diversified industry. This means that SJM’s stock grew significantly faster than CPB’s over the last 12 months.
| CPB | SJM | |
|---|---|---|
| RSI ODDS (%) | 3 days ago 60% | 3 days ago 50% |
| Stochastic ODDS (%) | 3 days ago 56% | 3 days ago 57% |
| Momentum ODDS (%) | 3 days ago 56% | 3 days ago 57% |
| MACD ODDS (%) | 3 days ago 43% | 3 days ago 52% |
| TrendWeek ODDS (%) | 3 days ago 49% | 3 days ago 53% |
| TrendMonth ODDS (%) | 3 days ago 52% | 3 days ago 53% |
| Advances ODDS (%) | 5 days ago 47% | 5 days ago 50% |
| Declines ODDS (%) | 13 days ago 57% | 3 days ago 51% |
| BollingerBands ODDS (%) | 3 days ago 63% | 3 days ago 59% |
| Aroon ODDS (%) | 3 days ago 52% | 3 days ago 50% |
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CPB and
Correlation & Price change
A.I.dvisor indicates that over the last year, CPB has been closely correlated with GIS. These tickers have moved in lockstep 70% of the time. This A.I.-generated data suggests there is a high statistical probability that if CPB jumps, then GIS could also see price increases.