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CRM vs HUBS
Which Stock Would AI Choose? Salesforce (CRM) vs. HubSpot (HUBS) Stock Comparison
Key Takeaways
- Scale and maturity differ sharply: CRM is a large-cap enterprise software leader, while HUBS is a faster-growing, mid-cap platform focused on small and mid-market businesses.
- Growth versus profitability: HUBS has posted roughly 20% revenue growth but recently lowered its customer-addition outlook, whereas CRM delivers steadier, more mature profitability with accelerating AI momentum.
- Valuation gap: CRM trades at a notably lower earnings multiple, while HUBS carries a premium tied to its higher growth profile.
- Divergent recent sentiment: CRM has absorbed an acquisition-driven pullback, while HUBS has faced a sharp reset after cutting its customer-growth forecast.
- Both lean on AI: Each company is repositioning around AI agents, but their execution paths and risk profiles differ materially.
Introduction
Salesforce (CRM) and HubSpot (HUBS) both operate in the customer relationship management (CRM) software market, yet they serve different customers, pursue different growth strategies, and trade on very different valuations. A stock comparison of these two names offers a useful lens on the broader enterprise software sector as it shifts toward artificial intelligence. Large-cap investors evaluating stability and valuation may favor one profile, while growth-oriented traders focused on momentum may find the other more compelling. Understanding their relative performance and market positioning helps clarify the trade-offs between scale, growth, and execution risk.
CRM Overview and Recent Performance
Salesforce is the world's leading CRM software provider, commanding more than 20% of the market, with a broad platform spanning sales, service, marketing, analytics, and data management. In recent weeks, investor attention has centered on its aggressive push into artificial intelligence through Agentforce, its enterprise AI agent platform, which reached $1.5 billion in annual recurring revenue (ARR) in the most recent quarter, up sharply year over year. The company's latest reported quarterly revenue rose about 11% year over year to $11.3 billion.
Recent market activity has been shaped by a steady stream of acquisitions, most recently a roughly $5.66 billion all-cash agreement to acquire customer engagement platform Braze. The deal, offered at a substantial premium, drew a cautious investor response and weighed on the stock in the immediate aftermath, as markets assessed the cash outlay and integration risk. Despite this, CRM has maintained a comparatively low earnings multiple and solid institutional backing, reflecting its durable subscription base and expanding AI roadmap.
HUBS Overview and Recent Performance
HubSpot is a cloud-based CRM platform geared toward small and mid-market businesses, offering marketing, sales, service, and operations tools in an integrated suite. The company has delivered consistently strong revenue growth, with its most recent quarter showing roughly 20% year-over-year growth to about $911.7 million, alongside improving profitability and free cash flow.
However, recent market activity has been more turbulent. HubSpot added fewer net new customers than expected in its latest quarter and subsequently reduced its customer-addition assumption for the remainder of the year, prompting a sharp single-day selloff in the stock. Management attributed the slowdown to a more deliberate enterprise buying environment and to its own pricing and packaging changes around AI agents. While the underlying business remains profitable and growing, the reset has introduced execution uncertainty that has weighed on sentiment in recent weeks.
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Head-to-Head Comparison
The clearest contrast between these two stocks is scale and target market. CRM is an enterprise behemoth with deeply embedded, sticky software and a diversified product line, while HUBS concentrates on smaller businesses that are more sensitive to economic conditions and pricing changes. This difference flows through to growth dynamics: HUBS is growing revenue faster on a percentage basis, but its recent customer-growth reset highlights how quickly expectations can shift for a high-multiple growth stock.
On valuation and profitability, the gap is pronounced. CRM trades at a comparatively modest earnings multiple relative to the software sector and generates substantial profits and cash flow. HUBS, by contrast, commands a premium valuation that reflects its faster top-line growth, leaving less room for execution missteps. On risk factors, CRM faces integration risk from its acquisition spree and questions around AI monetization, while HUBS faces near-term demand softness, longer sales cycles, and pressure on net revenue retention. Both are exposed to sector-wide AI disruption, but CRM's scale and data assets give it a different risk profile than HUBS's SMB-focused franchise.
Tickeron AI Verdict
Based on observable factors such as trend consistency, stability, catalysts, and relative positioning, Tickeron's AI would likely lean toward CRM in the current environment. The stock benefits from a more established and diversified revenue base, strong and accelerating Agentforce momentum, and a valuation that appears more conservative on an earnings basis. These attributes suggest a steadier, more durable trend profile. HUBS offers faster growth and improving cash generation, but its recent customer-growth reset and elevated valuation introduce greater near-term uncertainty. While no outcome is guaranteed, the balance of trend stability and catalysts currently appears to favor CRM over HUBS.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CRM is a Hold and HUBS is a Hold.
CRM's Stochastic Oscillator is staying in oversold zone for 1 day
Be on the lookout for a price bounce soon.
Technical Analysis (Indicators)
Bullish Trend Analysis
Following a +3.88% 3-day Advance, the price is estimated to grow further. Considering data from situations where CRM advanced for three days, in 222 of 324 cases, the price rose further within the following month. The odds of a continued upward trend are 69%.
CRM may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on October 29, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on CRM as a result. In 57 of 85 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 67%.
The Moving Average Convergence Divergence Histogram (MACD) for CRM turned negative on October 29, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 50 similar instances when the indicator turned negative. In 34 of the 50 cases the stock turned lower in the days that followed. This puts the odds of success at 68%.
CRM moved below its 50-day moving average on October 29, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CRM declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 68%.
The Aroon Indicator for CRM entered a downward trend on October 19, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 43 (best 1 - 100 worst), indicating steady price growth. CRM’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 48 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 70 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (4.850) is normal, around the industry mean (-1.884). P/E Ratio (20.675) is within average values for comparable stocks, (15.540). Projected Growth (PEG Ratio) (0.759) is also within normal values, averaging (2.824). Dividend Yield (0.008) settles around the average of (0.072) among similar stocks. P/S Ratio (5.107) is also within normal values, averaging (70.854).
The Tickeron PE Growth Rating for this company is 86 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. CRM’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
HUBS in downward trend: price dove below 50-day moving average on November 02, 2026
HUBS moved below its 50-day moving average on November 02, 2026 date and that indicates a change from an upward trend to a downward trend. In 29 of 39 similar past instances, the stock price decreased further within the following month. The odds of a continued downward trend are 74%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The 10-day RSI Indicator for HUBS moved out of overbought territory on October 26, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 27 similar instances where the indicator moved out of overbought territory. In 18 of the 27 cases, the stock moved lower in the following days. This puts the odds of a move lower at 67%.
The Momentum Indicator moved below the 0 level on November 02, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on HUBS as a result. In 71 of 96 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 74%.
The Moving Average Convergence Divergence Histogram (MACD) for HUBS turned negative on October 30, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 53 similar instances when the indicator turned negative. In 36 of the 53 cases the stock turned lower in the days that followed. This puts the odds of success at 68%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where HUBS declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 72%.
HUBS broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Bullish Trend Analysis
The Stochastic Oscillator is in the oversold zone. Keep an eye out for a move up in the foreseeable future.
The 10-day moving average for HUBS crossed bullishly above the 50-day moving average on October 20, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 9 of 12 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 75%.
The 50-day moving average for HUBS moved above the 200-day moving average on October 27, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Following a +8.39% 3-day Advance, the price is estimated to grow further. Considering data from situations where HUBS advanced for three days, in 230 of 315 cases, the price rose further within the following month. The odds of a continued upward trend are 73%.
The Aroon Indicator entered an Uptrend today. In 153 of 218 cases where HUBS Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 70%.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 56 (best 1 - 100 worst), indicating steady price growth. HUBS’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 76 (best 1 - 100 worst), indicating slightly better than average sales and a considerably profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 90 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (7.028) is normal, around the industry mean (-1.884). P/E Ratio (82.505) is within average values for comparable stocks, (15.540). Projected Growth (PEG Ratio) (0.247) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.072) among similar stocks. P/S Ratio (3.618) is also within normal values, averaging (70.854).
The Tickeron PE Growth Rating for this company is 94 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HUBS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
CRM | HUBS | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 67 | 70 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 70 Overvalued | 90 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 48 | 76 | |
PRICE GROWTH RATING 1..100 | 43 | 56 | |
P/E GROWTH RATING 1..100 | 86 | 94 | |
SEASONALITY SCORE 1..100 | 50 | n/a |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
CRM's Valuation (70) in the Packaged Software industry is in the same range as HUBS (90) in the Information Technology Services industry. This means that CRM’s stock grew similarly to HUBS’s over the last 12 months.
CRM's Profit vs Risk Rating (100) in the Packaged Software industry is in the same range as HUBS (100) in the Information Technology Services industry. This means that CRM’s stock grew similarly to HUBS’s over the last 12 months.
CRM's SMR Rating (48) in the Packaged Software industry is in the same range as HUBS (76) in the Information Technology Services industry. This means that CRM’s stock grew similarly to HUBS’s over the last 12 months.
CRM's Price Growth Rating (43) in the Packaged Software industry is in the same range as HUBS (56) in the Information Technology Services industry. This means that CRM’s stock grew similarly to HUBS’s over the last 12 months.
CRM's P/E Growth Rating (86) in the Packaged Software industry is in the same range as HUBS (94) in the Information Technology Services industry. This means that CRM’s stock grew similarly to HUBS’s over the last 12 months.
| CRM | HUBS | |
|---|---|---|
| RSI ODDS (%) | N/A | 2 days ago 67% |
| Stochastic ODDS (%) | 2 days ago 69% | 2 days ago 75% |
| Momentum ODDS (%) | 2 days ago 67% | 2 days ago 74% |
| MACD ODDS (%) | 2 days ago 68% | 2 days ago 68% |
| TrendWeek ODDS (%) | 2 days ago 69% | 2 days ago 72% |
| TrendMonth ODDS (%) | 2 days ago 71% | 2 days ago 74% |
| Advances ODDS (%) | 22 days ago 69% | 12 days ago 73% |
| Declines ODDS (%) | 2 days ago 68% | 2 days ago 72% |
| BollingerBands ODDS (%) | 2 days ago 65% | 2 days ago 68% |
| Aroon ODDS (%) | 2 days ago 84% | 2 days ago 70% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CRM’s FA Score shows that 0 FA rating(s) are green while HUBS’s FA Score has 0 green FA rating(s).
- CRM’s FA Score: 0 green, 5 red.
- HUBS’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CRM’s TA Score shows that 3 TA indicator(s) are bullish while HUBS’s TA Score has 5 bullish TA indicator(s).
- CRM’s TA Score: 3 bullish, 5 bearish.
- HUBS’s TA Score: 5 bullish, 6 bearish.
Price Growth
CRM (@Packaged Software) experienced а -8.65% price change this week, while HUBS (@Packaged Software) price change was -11.55% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -1.60%. For the same industry, the average monthly price growth was -4.01%, and the average quarterly price growth was -3.06%.
Reported Earning Dates
CRM is expected to report earnings on Dec 02, 2026.
HUBS is expected to report earnings on Nov 04, 2026.
Industries' Descriptions
@Packaged Software (-1.60% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
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