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CRM vs HUBS
Which Stock Would AI Choose? Salesforce (CRM) vs. HubSpot (HUBS) Stock Comparison
Key Takeaways
- Salesforce (CRM) reported record fiscal 2026 revenue of $41.5 billion, up 10% year-over-year, supported by strong Agentforce growth and a new $50 billion share repurchase authorization.
- HubSpot (HUBS) delivered Q1 2026 revenue growth of 23% year-over-year, exceeding expectations with non-GAAP EPS of $2.72, reflecting robust demand in its customer platform.
- CRM shares have declined approximately 30% year-to-date in 2026 and trade near the lower end of their 52-week range around $180.
- HUBS shares have experienced significant volatility, trading near $202 after substantial pullbacks from prior peaks amid broader software sector pressures.
- Both companies operate in the customer relationship management (CRM) space but target different segments, with CRM focused on large enterprises and HUBS emphasizing small-to-mid-sized businesses.
- Recent market activity shows contrasting momentum, with CRM benefiting from capital return initiatives and HUBS highlighting AI-driven product enhancements in earnings commentary.
Introduction
Investors and traders evaluating technology sector opportunities often compare established enterprise software providers with high-growth platforms serving smaller businesses. Salesforce (CRM) and HubSpot (HUBS) represent two prominent players in the customer relationship management and marketing automation space. This comparison examines their recent stock behavior, operational developments, and relative positioning within the current market environment. It is relevant for those assessing sector exposure, growth trajectories, and risk profiles in software and cloud services. The analysis draws on verifiable financial metrics and recent corporate announcements to highlight key contrasts without offering forward-looking predictions.
CRM Overview and Recent Performance
Salesforce, Inc. (CRM) provides cloud-based customer relationship management (CRM) software and related enterprise solutions. In recent market activity, the stock has traded around $180 following a year-to-date decline of approximately 30% in 2026. The company reported record fiscal 2026 revenue of $41.5 billion, representing a 10% year-over-year increase, alongside rapid expansion in its Agentforce artificial intelligence offerings. A $50 billion share repurchase program and an increased quarterly dividend were also announced. These developments have influenced sentiment by underscoring capital return priorities amid slower overall revenue growth compared to prior periods. The 52-week trading range spans roughly $163.52 to $278.81, with the stock positioned toward the lower end during recent weeks.
HUBS Overview and Recent Performance
HubSpot, Inc. (HUBS) offers an inbound marketing, sales, and customer service platform primarily targeting small and mid-sized organizations. In recent market activity, shares have traded near $202 following notable volatility and pullbacks from earlier highs. The company reported first-quarter 2026 results with revenue rising 23% year-over-year and non-GAAP earnings per share of $2.72, surpassing analyst expectations. Commentary highlighted artificial intelligence enhancements within its customer platform. The stock has faced broader sector pressures, contributing to significant drawdowns from its 52-week peak. These factors have shaped recent sentiment, emphasizing execution on growth initiatives despite valuation compression observed in recent weeks.
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Head-to-Head Comparison
Salesforce (CRM) operates at larger scale with a focus on enterprise customization, advanced analytics, and ecosystem integration, while HubSpot (HUBS) emphasizes usability and integrated marketing tools suited to smaller teams. Growth drivers differ, with CRM advancing agentic artificial intelligence capabilities and capital returns through buybacks, contrasted by HUBS’s emphasis on revenue expansion and platform enhancements. Recent momentum shows CRM supported by shareholder distributions amid slower top-line growth, whereas HUBS exhibits stronger percentage revenue increases but greater price volatility. Risk factors include CRM’s exposure to large-contract cycles and HUBS’s sensitivity to smaller-business spending patterns. Both maintain sector exposure within software applications, though differing market capitalizations and customer bases create distinct positioning relative to economic cycles and sentiment shifts.
Tickeron AI Verdict
Based on observable factors such as trend consistency, earnings delivery, and relative stability in recent periods, Tickeron’s AI models assign a probabilistic edge to Salesforce (CRM) in the current environment. Stronger capital return mechanisms and established enterprise positioning contribute to this assessment, though outcomes remain subject to broader market variables and execution on growth initiatives. HubSpot (HUBS) demonstrates competitive revenue momentum that could influence relative performance depending on sector rotation.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CRM is a StrongBuy and HUBS is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CRM’s FA Score shows that 1 FA rating(s) are green whileHUBS’s FA Score has 0 green FA rating(s).
- CRM’s FA Score: 1 green, 4 red.
- HUBS’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CRM’s TA Score shows that 3 TA indicator(s) are bullish while HUBS’s TA Score has 2 bullish TA indicator(s).
- CRM’s TA Score: 3 bullish, 7 bearish.
- HUBS’s TA Score: 2 bullish, 7 bearish.
Price Growth
CRM (@Packaged Software) experienced а -10.42% price change this week, while HUBS (@Packaged Software) price change was -11.60% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -2.27%. For the same industry, the average monthly price growth was +0.37%, and the average quarterly price growth was -8.09%.
Reported Earning Dates
CRM is expected to report earnings on Sep 02, 2026.
HUBS is expected to report earnings on Aug 05, 2026.
Industries' Descriptions
@Packaged Software (-2.27% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
| CRM | HUBS | CRM / HUBS | |
| Capitalization | 136B | 9.62B | 1,413% |
| EBITDA | 13.7B | 267M | 5,131% |
| Gain YTD | -37.060 | -53.157 | 70% |
| P/E Ratio | 19.22 | 98.94 | 19% |
| Revenue | 42.8B | 3.3B | 1,298% |
| Total Cash | 1.8B | 1.69B | 106% |
| Total Debt | 41.9B | 247M | 16,964% |
CRM | HUBS | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 58 | 67 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 15 Undervalued | 78 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 52 | 86 | |
PRICE GROWTH RATING 1..100 | 64 | 65 | |
P/E GROWTH RATING 1..100 | 94 | 96 | |
SEASONALITY SCORE 1..100 | 50 | n/a |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
CRM's Valuation (15) in the Packaged Software industry is somewhat better than the same rating for HUBS (78) in the Information Technology Services industry. This means that CRM’s stock grew somewhat faster than HUBS’s over the last 12 months.
CRM's Profit vs Risk Rating (100) in the Packaged Software industry is in the same range as HUBS (100) in the Information Technology Services industry. This means that CRM’s stock grew similarly to HUBS’s over the last 12 months.
CRM's SMR Rating (52) in the Packaged Software industry is somewhat better than the same rating for HUBS (86) in the Information Technology Services industry. This means that CRM’s stock grew somewhat faster than HUBS’s over the last 12 months.
CRM's Price Growth Rating (64) in the Packaged Software industry is in the same range as HUBS (65) in the Information Technology Services industry. This means that CRM’s stock grew similarly to HUBS’s over the last 12 months.
CRM's P/E Growth Rating (94) in the Packaged Software industry is in the same range as HUBS (96) in the Information Technology Services industry. This means that CRM’s stock grew similarly to HUBS’s over the last 12 months.
| CRM | HUBS | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 41% | 2 days ago 76% |
| Stochastic ODDS (%) | 2 days ago 73% | 2 days ago 72% |
| Momentum ODDS (%) | 2 days ago 60% | 2 days ago 72% |
| MACD ODDS (%) | 2 days ago 57% | 2 days ago 70% |
| TrendWeek ODDS (%) | 2 days ago 65% | 2 days ago 72% |
| TrendMonth ODDS (%) | 2 days ago 69% | 2 days ago 75% |
| Advances ODDS (%) | 13 days ago 69% | 13 days ago 74% |
| Declines ODDS (%) | 2 days ago 64% | 3 days ago 72% |
| BollingerBands ODDS (%) | 2 days ago 60% | 2 days ago 73% |
| Aroon ODDS (%) | 2 days ago 83% | N/A |
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HUBS and
Correlation & Price change
A.I.dvisor indicates that over the last year, HUBS has been closely correlated with CRM. These tickers have moved in lockstep 79% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then CRM could also see price increases.
| Ticker / NAME | Correlation To HUBS | 1D Price Change % | ||
|---|---|---|---|---|
| HUBS | 100% | +0.83% | ||
| CRM - HUBS | 79% Closely correlated | -0.34% | ||
| TEAM - HUBS | 72% Closely correlated | -0.76% | ||
| FRSH - HUBS | 67% Closely correlated | +2.44% | ||
| NOW - HUBS | 66% Closely correlated | -0.90% | ||
| S - HUBS | 66% Loosely correlated | +0.61% | ||
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