HUBS stock forecast, quote, news & analysis
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform... Show more
Why HubSpot (HUBS) Stock Is Up +18% in the Last 30 Days
Key Takeaways
- HubSpot shares have climbed roughly 18% over the last 30 days, rebounding from September lows reached after a sharp post-earnings selloff.
- The recovery reflects renewed investor focus on profitability and cost discipline following a workforce restructuring and reaffirmed guidance.
- Analyst sentiment has firmed, with one major firm lifting its price target, though the consensus view remains a cautious Moderate Buy.
- The longer-term growth picture is more mixed, as slower customer additions and a cautious software-buying environment continue to pressure the top-line narrative.
- AI monetization through core seats and usage-based credits remains the key swing factor investors are watching closely.
- Third-quarter results and updated full-year guidance represent the next major catalysts for the stock.
- For additional detail on this ticker, explore HubSpot's Price Targets, Earnings, and Forecast pages.
- Discover the latest market opportunities with Tickeron's Trending AI Robots.
HubSpot (HUBS) Company Overview and Market Position
HubSpot, Inc. is a cloud-based customer relationship management (CRM) platform provider serving small and mid-sized businesses across the Americas, Europe, and Asia Pacific. The company describes its offering as an "agentic customer platform" that unifies AI-powered engagement hubs spanning marketing, sales, service, and operations with a Smart CRM and a connected ecosystem of more than 2,000 App Marketplace integrations. This platform strategy lets customers consolidate go-to-market functions onto a single system of record, which HubSpot positions as the data and AI foundation for growth-focused companies.
Investors follow HUBS closely because it sits at the intersection of several high-priority themes: the expansion of AI into business software, the shift toward usage-based monetization, and the competitive dynamics of the broader CRM market, where it competes with larger rivals such as Salesforce (CRM) and Microsoft (MSFT). Key growth levers include moving upmarket into larger customers, multi-hub adoption, pricing tailwinds, and the early monetization of AI agents and usage-based credits.
HubSpot (HUBS) Stock Price Performance: Last 30 Days vs. Quarter
Over the last 30 days, HUBS has advanced roughly 18%, rising from a closing level near $213.74 in late September to around $253 in the most recent sessions. The move marks a meaningful recovery from oversold conditions after the stock slid through much of August and September.
The trailing quarter tells a more volatile story. Measured from late July, when shares closed near $223, HUBS is up roughly 13% — but that net gain masks a sharp drawdown in between. After reporting second-quarter results in early August, the stock fell about 19% in a single session, then continued lower into a September trough near the $190 to $198 range, before rallying strongly through October to reclaim the $270 level at its recent peak and then pulling back. The overall trend is one of recovery, but the path has been choppy.
What Drove HUBS Stock Price in the Last 30 Days
The 30-day rebound has been driven by a combination of cost discipline, stabilizing guidance, and a firmer analyst tone. The company disclosed a workforce reduction of roughly 7%, or about 660 roles, while reaffirming its third-quarter and full-year 2026 revenue and profitability guidance. Analysts viewed the restructuring as a necessary step to reposition the business for its next phase of growth, with estimates pointing to meaningful annualized operating-expense savings.
On the analyst front, Citi raised its price target on HubSpot to $287 from $210, citing stronger profitability expectations, while the broader consensus remained a Moderate Buy with an average target near the $250 level. At the same time, Bank of America Securities reiterated a more cautious Sell rating with a $200 target, underscoring that the recovery is not unanimous. The stock also benefited from continued buyback support, as the company completed a substantial share repurchase program and authorized additional repurchases, which helped cushion downside and support the shares.
What Drove HUBS Stock Performance Over the Last Quarter
The quarter's defining event was HubSpot's second-quarter report. Revenue grew 20% year over year to $911.7 million, and non-GAAP operating income rose 44%, lifting the adjusted operating margin to 20.3%. However, the company added roughly 7,000 net customers, short of the 9,000 to 10,000 it had guided, and management subsequently reduced its customer-growth assumption to 5,000 to 6,000 net additions per quarter for the rest of 2026. The market treated the reset harshly, sending shares down sharply.
Beyond that single event, the quarter was shaped by a more cautious buying environment. HubSpot noted longer sales cycles, larger buying committees, and more frequent C-suite and board approvals, while changes to AI product packaging and the introduction of outcome-based pricing extended some deals. These near-term pressures were offset by improving profitability, strong free cash flow, and progress in AI monetization, where active core seat usage and credit consumption accelerated. Together, these forces produced the sharp selloff and subsequent recovery that defined the period.
Trending AI Robots
For traders seeking a more systematic approach, Tickeron's Trending AI Robots page offers a curated view of AI-driven trading strategies. Tickeron hosts hundreds of AI trading bots that monitor thousands of tickers, but only the top-performing and most relevant bots are surfaced in this section, helping users cut through the noise. The bots vary widely in strategy, timeframe, and performance metrics, ranging from short-term momentum models to longer-horizon approaches, so investors can evaluate options that align with their own objectives. Browsing the page can provide a useful, data-driven complement to manual analysis.
HUBS Stock Forecast Drivers: What Investors Should Watch Next
Looking ahead, the most important catalyst is HubSpot's upcoming third-quarter earnings report, where investors will scrutinize revenue, net customer additions, and any update to full-year guidance. Whether the company can stabilize its customer-growth engine around the new 5,000-to-6,000 quarterly range will be central to the narrative. Net revenue retention, which declined to 102%, and the pace of AI monetization through core seats and credits will also be closely watched.
Beyond earnings, the health of small and mid-sized business spending, competitive pressure from established CRM vendors and AI-focused entrants, and the broader interest-rate and macroeconomic backdrop all remain relevant. The company's profitability trajectory, buyback activity, and analyst price-target revisions will continue to shape sentiment. As with any growth software name trading at an elevated multiple, execution against guidance remains the single most important variable.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
HUBS in downward trend: price dove below 50-day moving average on November 02, 2026
HUBS moved below its 50-day moving average on November 02, 2026 date and that indicates a change from an upward trend to a downward trend. In 29 of 39 similar past instances, the stock price decreased further within the following month. The odds of a continued downward trend are 74%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The 10-day RSI Indicator for HUBS moved out of overbought territory on October 26, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 27 similar instances where the indicator moved out of overbought territory. In 18 of the 27 cases, the stock moved lower in the following days. This puts the odds of a move lower at 67%.
The Momentum Indicator moved below the 0 level on November 02, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on HUBS as a result. In 71 of 96 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 74%.
The Moving Average Convergence Divergence Histogram (MACD) for HUBS turned negative on October 30, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 53 similar instances when the indicator turned negative. In 36 of the 53 cases the stock turned lower in the days that followed. This puts the odds of success at 68%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where HUBS declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 72%.
HUBS broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Bullish Trend Analysis
The Stochastic Oscillator is in the oversold zone. Keep an eye out for a move up in the foreseeable future.
The 10-day moving average for HUBS crossed bullishly above the 50-day moving average on October 20, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 9 of 12 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 75%.
The 50-day moving average for HUBS moved above the 200-day moving average on October 27, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Following a +8.39% 3-day Advance, the price is estimated to grow further. Considering data from situations where HUBS advanced for three days, in 230 of 315 cases, the price rose further within the following month. The odds of a continued upward trend are 73%.
The Aroon Indicator entered an Uptrend today. In 153 of 218 cases where HUBS Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 70%.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 56 (best 1 - 100 worst), indicating steady price growth. HUBS’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 76 (best 1 - 100 worst), indicating slightly better than average sales and a considerably profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 90 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (7.028) is normal, around the industry mean (-1.884). P/E Ratio (82.505) is within average values for comparable stocks, (15.540). Projected Growth (PEG Ratio) (0.247) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.072) among similar stocks. P/S Ratio (3.618) is also within normal values, averaging (70.854).
The Tickeron PE Growth Rating for this company is 94 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HUBS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
Notable companies
Industry description
Market Cap
High and low price notable news
Volume
Fundamental Analysis Ratings
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
Advertisement
General Information
a developer of Internet marketing software solutions
Industry PackagedSoftware