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DLX
Price
$22.95
Change
+$0.45 (+2.00%)
Updated
Nov 21 closing price
69 days until earnings call
MGNI
Price
$16.55
Change
+$0.52 (+3.24%)
Updated
Nov 21 closing price
96 days until earnings call
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DLX vs MGNI

Header iconDLX vs MGNI Comparison
Open Charts DLX vs MGNIBanner chart's image
Deluxe
Price$22.95
Change+$0.45 (+2.00%)
Volume$252.15K
CapitalizationN/A
Magnite
Price$16.55
Change+$0.52 (+3.24%)
Volume$2.57M
CapitalizationN/A
DLX vs MGNI Comparison Chart
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DLX
Daily Signalchanged days ago
Gain/Loss if shorted
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MGNI
Daily Signalchanged days ago
Gain/Loss if shorted
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VS
DLX vs. MGNI commentary
Nov 22, 2024

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DLX is a Sell and MGNI is a Buy.

COMPARISON
Comparison
Nov 22, 2024
Stock price -- (DLX: $22.95 vs. MGNI: $16.55)
Brand notoriety: DLX and MGNI are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: DLX: 106% vs. MGNI: 122%
Market capitalization -- DLX: $906.55M vs. MGNI: $1.48B
DLX [@Advertising/Marketing Services] is valued at $906.55M. MGNI’s [@Advertising/Marketing Services] market capitalization is $1.48B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.43B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

DLX’s FA Score shows that 1 FA rating(s) are green whileMGNI’s FA Score has 0 green FA rating(s).

  • DLX’s FA Score: 1 green, 4 red.
  • MGNI’s FA Score: 0 green, 5 red.
According to our system of comparison, DLX is a better buy in the long-term than MGNI.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DLX’s TA Score shows that 6 TA indicator(s) are bullish while MGNI’s TA Score has 6 bullish TA indicator(s).

  • DLX’s TA Score: 6 bullish, 4 bearish.
  • MGNI’s TA Score: 6 bullish, 4 bearish.
According to our system of comparison, MGNI is a better buy in the short-term than DLX.

Price Growth

DLX (@Advertising/Marketing Services) experienced а -0.39% price change this week, while MGNI (@Advertising/Marketing Services) price change was -0.66% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +2.10%. For the same industry, the average monthly price growth was +1.13%, and the average quarterly price growth was -2.21%.

Reported Earning Dates

DLX is expected to report earnings on Jan 30, 2025.

MGNI is expected to report earnings on Feb 26, 2025.

Industries' Descriptions

@Advertising/Marketing Services (+2.10% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
MGNI($1.48B) has a higher market cap than DLX($907M). MGNI has higher P/E ratio than DLX: MGNI (138.89) vs DLX (34.20). MGNI YTD gains are higher at: 77.195 vs. DLX (13.086). DLX has higher annual earnings (EBITDA): 335M vs. MGNI (116M). MGNI has more cash in the bank: 326M vs. DLX (72M). MGNI has less debt than DLX: MGNI (607M) vs DLX (1.67B). DLX has higher revenues than MGNI: DLX (2.19B) vs MGNI (620M).
DLXMGNIDLX / MGNI
Capitalization907M1.48B61%
EBITDA335M116M289%
Gain YTD13.08677.19517%
P/E Ratio34.20138.8925%
Revenue2.19B620M354%
Total Cash72M326M22%
Total Debt1.67B607M274%
FUNDAMENTALS RATINGS
DLX vs MGNI: Fundamental Ratings
DLX
MGNI
OUTLOOK RATING
1..100
1519
VALUATION
overvalued / fair valued / undervalued
1..100
7
Undervalued
86
Overvalued
PROFIT vs RISK RATING
1..100
10083
SMR RATING
1..100
9386
PRICE GROWTH RATING
1..100
4137
P/E GROWTH RATING
1..100
8865
SEASONALITY SCORE
1..100
n/a85

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

DLX's Valuation (7) in the Commercial Printing Or Forms industry is significantly better than the same rating for MGNI (86) in the null industry. This means that DLX’s stock grew significantly faster than MGNI’s over the last 12 months.

MGNI's Profit vs Risk Rating (83) in the null industry is in the same range as DLX (100) in the Commercial Printing Or Forms industry. This means that MGNI’s stock grew similarly to DLX’s over the last 12 months.

MGNI's SMR Rating (86) in the null industry is in the same range as DLX (93) in the Commercial Printing Or Forms industry. This means that MGNI’s stock grew similarly to DLX’s over the last 12 months.

MGNI's Price Growth Rating (37) in the null industry is in the same range as DLX (41) in the Commercial Printing Or Forms industry. This means that MGNI’s stock grew similarly to DLX’s over the last 12 months.

MGNI's P/E Growth Rating (65) in the null industry is in the same range as DLX (88) in the Commercial Printing Or Forms industry. This means that MGNI’s stock grew similarly to DLX’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
DLXMGNI
RSI
ODDS (%)
Bearish Trend 1 day ago
81%
Bearish Trend 1 day ago
89%
Stochastic
ODDS (%)
Bearish Trend 1 day ago
78%
Bearish Trend 1 day ago
82%
Momentum
ODDS (%)
Bullish Trend 1 day ago
66%
Bullish Trend 1 day ago
83%
MACD
ODDS (%)
Bullish Trend 1 day ago
64%
Bullish Trend 4 days ago
83%
TrendWeek
ODDS (%)
Bearish Trend 1 day ago
76%
Bearish Trend 1 day ago
79%
TrendMonth
ODDS (%)
Bullish Trend 1 day ago
64%
Bullish Trend 1 day ago
78%
Advances
ODDS (%)
Bullish Trend 12 days ago
62%
Bullish Trend 10 days ago
80%
Declines
ODDS (%)
Bearish Trend 3 days ago
75%
Bearish Trend 5 days ago
82%
BollingerBands
ODDS (%)
Bearish Trend 1 day ago
78%
Bearish Trend 1 day ago
81%
Aroon
ODDS (%)
Bullish Trend 1 day ago
68%
Bullish Trend 1 day ago
82%
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DLX
Daily Signalchanged days ago
Gain/Loss if shorted
Show more...
MGNI
Daily Signalchanged days ago
Gain/Loss if shorted
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DLX and

Correlation & Price change

A.I.dvisor indicates that over the last year, DLX has been loosely correlated with ZD. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if DLX jumps, then ZD could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DLX
1D Price
Change %
DLX100%
+2.00%
ZD - DLX
58%
Loosely correlated
+2.11%
CCO - DLX
49%
Loosely correlated
+1.92%
BOC - DLX
48%
Loosely correlated
+0.20%
CMPR - DLX
47%
Loosely correlated
+3.66%
WPP - DLX
46%
Loosely correlated
+0.14%
More

MGNI and

Correlation & Price change

A.I.dvisor indicates that over the last year, MGNI has been loosely correlated with DLX. These tickers have moved in lockstep 42% of the time. This A.I.-generated data suggests there is some statistical probability that if MGNI jumps, then DLX could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To MGNI
1D Price
Change %
MGNI100%
+3.24%
DLX - MGNI
42%
Loosely correlated
+2.00%
CMPR - MGNI
38%
Loosely correlated
+3.66%
ZD - MGNI
36%
Loosely correlated
+2.11%
WPP - MGNI
33%
Loosely correlated
+0.14%
CCO - MGNI
33%
Loosely correlated
+1.92%
More