DLX
Price
$18.94
Change
+$0.04 (+0.21%)
Updated
Aug 12, 10:43 AM (EDT)
Capitalization
848.33M
79 days until earnings call
WPPGF
Price
$5.42
Change
-$0.28 (-4.91%)
Updated
Aug 7 closing price
Capitalization
5.33B
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DLX vs WPPGF

Header iconDLX vs WPPGF Comparison
Open Charts DLX vs WPPGFBanner chart's image
Deluxe
Price$18.94
Change+$0.04 (+0.21%)
Volume$1.1K
Capitalization848.33M
WPP
Price$5.42
Change-$0.28 (-4.91%)
Volume$6.26K
Capitalization5.33B
DLX vs WPPGF Comparison Chart in %
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DLX
Daily Signalchanged days ago
Gain/Loss if bought
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WPPGF
Daily Signalchanged days ago
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DLX vs. WPPGF commentary
Aug 12, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DLX is a StrongBuy and WPPGF is a Hold.

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COMPARISON
Comparison
Aug 12, 2025
Stock price -- (DLX: $18.90 vs. WPPGF: $4.97)
Brand notoriety: DLX and WPPGF are both not notable
DLX represents the Industrial Conglomerates, while WPPGF is part of the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: DLX: 137% vs. WPPGF: 803%
Market capitalization -- DLX: $848.33M vs. WPPGF: $5.33B
DLX [@Industrial Conglomerates] is valued at $848.33M. WPPGF’s [@Advertising/Marketing Services] market capitalization is $5.33B. The market cap for tickers in the [@Industrial Conglomerates] industry ranges from $137.42B to $0. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $157.48B to $0. The average market capitalization across the [@Industrial Conglomerates] industry is $13.71B. The average market capitalization across the [@Advertising/Marketing Services] industry is $3.94B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

DLX’s FA Score shows that 1 FA rating(s) are green whileWPPGF’s FA Score has 1 green FA rating(s).

  • DLX’s FA Score: 1 green, 4 red.
  • WPPGF’s FA Score: 1 green, 4 red.
According to our system of comparison, DLX is a better buy in the long-term than WPPGF.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DLX’s TA Score shows that 5 TA indicator(s) are bullish while WPPGF’s TA Score has 3 bullish TA indicator(s).

  • DLX’s TA Score: 5 bullish, 4 bearish.
  • WPPGF’s TA Score: 3 bullish, 4 bearish.
According to our system of comparison, DLX is a better buy in the short-term than WPPGF.

Price Growth

DLX (@Industrial Conglomerates) experienced а +18.64% price change this week, while WPPGF (@Advertising/Marketing Services) price change was -10.88% for the same time period.

The average weekly price growth across all stocks in the @Industrial Conglomerates industry was +1.00%. For the same industry, the average monthly price growth was +4.54%, and the average quarterly price growth was +11.99%.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -3.22%. For the same industry, the average monthly price growth was -0.58%, and the average quarterly price growth was +7.01%.

Reported Earning Dates

DLX is expected to report earnings on Oct 30, 2025.

Industries' Descriptions

@Industrial Conglomerates (+1.00% weekly)

Industrial Conglomerates specialize in numerous types of products, most of which comprise industrial goods, while some also go towards meeting household needs. Honeywell (makes engineering services and aerospace systems), United Technologies Corporation(manufactures aircraft engines, aerospace systems, HVAC, elevators and escalators, fire and security, building systems, and industrial products, among others), 3M (over 60,000 products under several world-renowned brands, including adhesives, abrasives, laminates, passive fire protection, personal protective equipment, window films, paint protection films, dental and orthodontic products, electrical & electronic connecting and insulating materials, medical products, car-care products, electronic circuits, healthcare software and optical films).

@Advertising/Marketing Services (-3.22% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
WPPGF($5.33B) has a higher market cap than DLX($848M). DLX has higher P/E ratio than WPPGF: DLX (14.77) vs WPPGF (10.68). DLX YTD gains are higher at: -13.357 vs. WPPGF (-52.728).
DLXWPPGFDLX / WPPGF
Capitalization848M5.33B16%
EBITDA362MN/A-
Gain YTD-13.357-52.72825%
P/E Ratio14.7710.68138%
Revenue2.12BN/A-
Total Cash30.3MN/A-
Total Debt1.55BN/A-
FUNDAMENTALS RATINGS
DLX vs WPPGF: Fundamental Ratings
DLX
WPPGF
OUTLOOK RATING
1..100
6155
VALUATION
overvalued / fair valued / undervalued
1..100
5
Undervalued
4
Undervalued
PROFIT vs RISK RATING
1..100
90100
SMR RATING
1..100
7394
PRICE GROWTH RATING
1..100
4492
P/E GROWTH RATING
1..100
8898
SEASONALITY SCORE
1..100
8550

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

WPPGF's Valuation (4) in the null industry is in the same range as DLX (5) in the Commercial Printing Or Forms industry. This means that WPPGF’s stock grew similarly to DLX’s over the last 12 months.

DLX's Profit vs Risk Rating (90) in the Commercial Printing Or Forms industry is in the same range as WPPGF (100) in the null industry. This means that DLX’s stock grew similarly to WPPGF’s over the last 12 months.

DLX's SMR Rating (73) in the Commercial Printing Or Forms industry is in the same range as WPPGF (94) in the null industry. This means that DLX’s stock grew similarly to WPPGF’s over the last 12 months.

DLX's Price Growth Rating (44) in the Commercial Printing Or Forms industry is somewhat better than the same rating for WPPGF (92) in the null industry. This means that DLX’s stock grew somewhat faster than WPPGF’s over the last 12 months.

DLX's P/E Growth Rating (88) in the Commercial Printing Or Forms industry is in the same range as WPPGF (98) in the null industry. This means that DLX’s stock grew similarly to WPPGF’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
DLXWPPGF
RSI
ODDS (%)
Bearish Trend 1 day ago
77%
Bullish Trend 1 day ago
61%
Stochastic
ODDS (%)
Bearish Trend 1 day ago
76%
Bullish Trend 1 day ago
64%
Momentum
ODDS (%)
Bullish Trend 1 day ago
70%
Bearish Trend 1 day ago
37%
MACD
ODDS (%)
Bullish Trend 1 day ago
65%
Bearish Trend 1 day ago
45%
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
63%
Bearish Trend 1 day ago
50%
TrendMonth
ODDS (%)
Bullish Trend 1 day ago
65%
Bearish Trend 1 day ago
51%
Advances
ODDS (%)
Bullish Trend 8 days ago
63%
N/A
Declines
ODDS (%)
Bearish Trend 1 day ago
74%
Bearish Trend 30 days ago
40%
BollingerBands
ODDS (%)
Bearish Trend 1 day ago
72%
Bullish Trend 1 day ago
75%
Aroon
ODDS (%)
Bullish Trend 1 day ago
67%
Bearish Trend 1 day ago
52%
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DLX
Daily Signalchanged days ago
Gain/Loss if bought
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WPPGF
Daily Signalchanged days ago
Gain/Loss if bought
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WPPGF and

Correlation & Price change

A.I.dvisor tells us that WPPGF and DLX have been poorly correlated (+12% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that WPPGF and DLX's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To WPPGF
1D Price
Change %
WPPGF100%
-8.33%
DLX - WPPGF
12%
Poorly correlated
-1.25%
WPP - WPPGF
12%
Poorly correlated
-0.32%
TZOO - WPPGF
9%
Poorly correlated
+1.15%
CNET - WPPGF
9%
Poorly correlated
+1.15%
ADV - WPPGF
8%
Poorly correlated
+2.72%
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