ELF
Price
$71.24
Change
-$1.82 (-2.49%)
Updated
Nov 19 closing price
Capitalization
4.25B
83 days until earnings call
Intraday BUY SELL Signals
UG
Price
$6.00
Change
-$0.02 (-0.33%)
Updated
Nov 19 closing price
Capitalization
27.52M
Intraday BUY SELL Signals
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ELF vs UG

Header iconELF vs UG Comparison
Open Charts ELF vs UGBanner chart's image
elf Beauty
Price$71.24
Change-$1.82 (-2.49%)
Volume$2.24M
Capitalization4.25B
United-Guardian
Price$6.00
Change-$0.02 (-0.33%)
Volume$13.1K
Capitalization27.52M
ELF vs UG Comparison Chart in %
ELF
Daily Signal:
Gain/Loss:
UG
Daily Signal:
Gain/Loss:
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VS
ELF vs. UG commentary
Nov 20, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ELF is a Hold and UG is a Hold.

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COMPARISON
Comparison
Nov 20, 2025
Stock price -- (ELF: $71.24 vs. UG: $5.99)
Brand notoriety: ELF and UG are both not notable
Both companies represent the Household/Personal Care industry
Current volume relative to the 65-day Moving Average: ELF: 97% vs. UG: 168%
Market capitalization -- ELF: $4.25B vs. UG: $27.52M
ELF [@Household/Personal Care] is valued at $4.25B. UG’s [@Household/Personal Care] market capitalization is $27.52M. The market cap for tickers in the [@Household/Personal Care] industry ranges from $343.48B to $0. The average market capitalization across the [@Household/Personal Care] industry is $20.37B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

ELF’s FA Score shows that 0 FA rating(s) are green whileUG’s FA Score has 1 green FA rating(s).

  • ELF’s FA Score: 0 green, 5 red.
  • UG’s FA Score: 1 green, 4 red.
According to our system of comparison, UG is a better buy in the long-term than ELF.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

ELF’s TA Score shows that 4 TA indicator(s) are bullish while UG’s TA Score has 4 bullish TA indicator(s).

  • ELF’s TA Score: 4 bullish, 5 bearish.
  • UG’s TA Score: 4 bullish, 4 bearish.
According to our system of comparison, UG is a better buy in the short-term than ELF.

Price Growth

ELF (@Household/Personal Care) experienced а -8.36% price change this week, while UG (@Household/Personal Care) price change was -2.44% for the same time period.

The average weekly price growth across all stocks in the @Household/Personal Care industry was -2.77%. For the same industry, the average monthly price growth was -8.61%, and the average quarterly price growth was +2503.24%.

Reported Earning Dates

ELF is expected to report earnings on Feb 11, 2026.

Industries' Descriptions

@Household/Personal Care (-2.77% weekly)

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ELF($4.25B) has a higher market cap than UG($27.5M). ELF has higher P/E ratio than UG: ELF (50.89) vs UG (13.93). UG YTD gains are higher at: -33.555 vs. ELF (-43.258). ELF has higher annual earnings (EBITDA): 213M vs. UG (2.91M). ELF has more cash in the bank: 170M vs. UG (8.42M). UG has less debt than ELF: UG (4.66K) vs ELF (315M). ELF has higher revenues than UG: ELF (1.34B) vs UG (10.9M).
ELFUGELF / UG
Capitalization4.25B27.5M15,451%
EBITDA213M2.91M7,320%
Gain YTD-43.258-33.555129%
P/E Ratio50.8913.93365%
Revenue1.34B10.9M12,321%
Total Cash170M8.42M2,019%
Total Debt315M4.66K6,759,657%
FUNDAMENTALS RATINGS
ELF vs UG: Fundamental Ratings
ELF
UG
OUTLOOK RATING
1..100
5150
VALUATION
overvalued / fair valued / undervalued
1..100
83
Overvalued
4
Undervalued
PROFIT vs RISK RATING
1..100
77100
SMR RATING
1..100
5941
PRICE GROWTH RATING
1..100
9387
P/E GROWTH RATING
1..100
7130
SEASONALITY SCORE
1..100
1550

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

UG's Valuation (4) in the Household Or Personal Care industry is significantly better than the same rating for ELF (83). This means that UG’s stock grew significantly faster than ELF’s over the last 12 months.

ELF's Profit vs Risk Rating (77) in the Household Or Personal Care industry is in the same range as UG (100). This means that ELF’s stock grew similarly to UG’s over the last 12 months.

UG's SMR Rating (41) in the Household Or Personal Care industry is in the same range as ELF (59). This means that UG’s stock grew similarly to ELF’s over the last 12 months.

UG's Price Growth Rating (87) in the Household Or Personal Care industry is in the same range as ELF (93). This means that UG’s stock grew similarly to ELF’s over the last 12 months.

UG's P/E Growth Rating (30) in the Household Or Personal Care industry is somewhat better than the same rating for ELF (71). This means that UG’s stock grew somewhat faster than ELF’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
ELFUG
RSI
ODDS (%)
Bullish Trend 1 day ago
77%
Bullish Trend 1 day ago
83%
Stochastic
ODDS (%)
Bullish Trend 1 day ago
76%
Bullish Trend 1 day ago
66%
Momentum
ODDS (%)
Bearish Trend 1 day ago
68%
Bearish Trend 1 day ago
61%
MACD
ODDS (%)
N/A
Bearish Trend 1 day ago
57%
TrendWeek
ODDS (%)
Bearish Trend 1 day ago
74%
Bearish Trend 1 day ago
63%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
79%
Bearish Trend 1 day ago
66%
Advances
ODDS (%)
Bullish Trend 23 days ago
80%
Bullish Trend 22 days ago
76%
Declines
ODDS (%)
Bearish Trend 3 days ago
75%
Bearish Trend 1 day ago
67%
BollingerBands
ODDS (%)
Bullish Trend 1 day ago
75%
Bullish Trend 1 day ago
81%
Aroon
ODDS (%)
Bearish Trend 1 day ago
77%
Bearish Trend 1 day ago
73%
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ELF
Daily Signal:
Gain/Loss:
UG
Daily Signal:
Gain/Loss:
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