HHS
Price
$5.36
Change
-$0.05 (-0.92%)
Updated
Dec 23 closing price
79 days until earnings call
WPP
Price
$52.03
Change
-$0.26 (-0.50%)
Updated
Dec 23, 04:59 PM (EDT)
58 days until earnings call
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HHS vs WPP

Header iconHHS vs WPP Comparison
Open Charts HHS vs WPPBanner chart's image
Harte Hanks
Price$5.36
Change-$0.05 (-0.92%)
Volume$9.22K
CapitalizationN/A
WPP
Price$52.03
Change-$0.26 (-0.50%)
Volume$1.2K
CapitalizationN/A
HHS vs WPP Comparison Chart
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HHS
Daily Signalchanged days ago
Gain/Loss if bought
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WPP
Daily Signalchanged days ago
Gain/Loss if bought
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HHS vs. WPP commentary
Dec 24, 2024

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HHS is a Hold and WPP is a Buy.

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COMPARISON
Comparison
Dec 24, 2024
Stock price -- (WPP: $52.07)
Brand notoriety:
Market capitalization --

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

WPP’s FA Score shows that 2 FA rating(s) are green while.

  • WPP’s FA Score: 2 green, 3 red.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HHS’s TA Score shows that 5 TA indicator(s) are bullish while WPP’s TA Score has 4 bullish TA indicator(s).

  • HHS’s TA Score: 5 bullish, 3 bearish.
  • WPP’s TA Score: 4 bullish, 5 bearish.
According to our system of comparison, HHS is a better buy in the short-term than WPP.

Price Growth

WPP (@Advertising/Marketing Services) experienced а -6.33% price change this weekfor the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +10.27%. For the same industry, the average monthly price growth was +5.97%, and the average quarterly price growth was +9.05%.

Reported Earning Dates

WPP is expected to report earnings on Feb 20, 2025.

Industries' Descriptions

@Advertising/Marketing Services (+10.27% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
WPP($10.2B) has a higher market cap than HHS($52.8M). WPP has higher P/E ratio than HHS: WPP (73.94) vs HHS (2.38). WPP YTD gains are higher at: 15.057 vs. HHS (-21.060). WPP has higher annual earnings (EBITDA): 1.91B vs. HHS (11.8M). WPP has more cash in the bank: 2.22B vs. HHS (13.3M). HHS has less debt than WPP: HHS (19M) vs WPP (6.88B). WPP has higher revenues than HHS: WPP (14.8B) vs HHS (197M).
HHSWPPHHS / WPP
Capitalization52.8M10.2B1%
EBITDA11.8M1.91B1%
Gain YTD-21.06015.057-140%
P/E Ratio2.3873.943%
Revenue197M14.8B1%
Total Cash13.3M2.22B1%
Total Debt19M6.88B0%
FUNDAMENTALS RATINGS
HHS vs WPP: Fundamental Ratings
HHS
WPP
OUTLOOK RATING
1..100
1472
VALUATION
overvalued / fair valued / undervalued
1..100
79
Overvalued
13
Undervalued
PROFIT vs RISK RATING
1..100
76100
SMR RATING
1..100
9997
PRICE GROWTH RATING
1..100
8347
P/E GROWTH RATING
1..100
325
SEASONALITY SCORE
1..100
n/a18

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

WPP's Valuation (13) in the Advertising Or Marketing Services industry is significantly better than the same rating for HHS (79). This means that WPP’s stock grew significantly faster than HHS’s over the last 12 months.

HHS's Profit vs Risk Rating (76) in the Advertising Or Marketing Services industry is in the same range as WPP (100). This means that HHS’s stock grew similarly to WPP’s over the last 12 months.

WPP's SMR Rating (97) in the Advertising Or Marketing Services industry is in the same range as HHS (99). This means that WPP’s stock grew similarly to HHS’s over the last 12 months.

WPP's Price Growth Rating (47) in the Advertising Or Marketing Services industry is somewhat better than the same rating for HHS (83). This means that WPP’s stock grew somewhat faster than HHS’s over the last 12 months.

WPP's P/E Growth Rating (5) in the Advertising Or Marketing Services industry is in the same range as HHS (32). This means that WPP’s stock grew similarly to HHS’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
HHSWPP
RSI
ODDS (%)
Bullish Trend 1 day ago
65%
Bearish Trend 1 day ago
63%
Stochastic
ODDS (%)
Bullish Trend 1 day ago
74%
Bullish Trend 1 day ago
59%
Momentum
ODDS (%)
Bearish Trend 1 day ago
74%
Bearish Trend 1 day ago
54%
MACD
ODDS (%)
Bullish Trend 1 day ago
75%
Bearish Trend 1 day ago
55%
TrendWeek
ODDS (%)
Bearish Trend 1 day ago
80%
Bearish Trend 1 day ago
61%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
83%
Bullish Trend 1 day ago
66%
Advances
ODDS (%)
Bullish Trend 19 days ago
75%
Bullish Trend 16 days ago
59%
Declines
ODDS (%)
Bearish Trend 7 days ago
78%
Bearish Trend 1 day ago
60%
BollingerBands
ODDS (%)
Bullish Trend 7 days ago
77%
Bullish Trend 1 day ago
57%
Aroon
ODDS (%)
Bearish Trend 1 day ago
87%
Bullish Trend 1 day ago
71%
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HHS
Daily Signalchanged days ago
Gain/Loss if bought
Show more...
WPP
Daily Signalchanged days ago
Gain/Loss if bought
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HHS and

Correlation & Price change

A.I.dvisor tells us that HHS and ILLMF have been poorly correlated (+31% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that HHS and ILLMF's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HHS
1D Price
Change %
HHS100%
-0.92%
ILLMF - HHS
31%
Poorly correlated
+2.31%
WPP - HHS
28%
Poorly correlated
-0.42%
IPG - HHS
25%
Poorly correlated
-1.96%
CRTO - HHS
25%
Poorly correlated
-2.72%
ICLK - HHS
24%
Poorly correlated
+1.23%
More

WPP and

Correlation & Price change

A.I.dvisor indicates that over the last year, WPP has been loosely correlated with BOC. These tickers have moved in lockstep 48% of the time. This A.I.-generated data suggests there is some statistical probability that if WPP jumps, then BOC could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To WPP
1D Price
Change %
WPP100%
-0.42%
BOC - WPP
48%
Loosely correlated
-1.96%
PUBGY - WPP
46%
Loosely correlated
+0.07%
IPG - WPP
42%
Loosely correlated
-1.96%
DLX - WPP
40%
Loosely correlated
+0.36%
OMC - WPP
33%
Loosely correlated
-2.43%
More