HMN
Price
$40.20
Change
-$0.78 (-1.90%)
Updated
Jul 15, 04:59 PM (EDT)
Capitalization
1.49B
21 days until earnings call
ZD
Price
$30.96
Change
-$1.61 (-4.94%)
Updated
Jul 15 closing price
Capitalization
2.91B
15 days until earnings call
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HMN vs ZD

Header iconHMN vs ZD Comparison
Open Charts HMN vs ZDBanner chart's image
Horace Mann Educators
Price$40.20
Change-$0.78 (-1.90%)
Volume$1.72K
Capitalization1.49B
Ziff Davis
Price$30.96
Change-$1.61 (-4.94%)
Volume$364.59K
Capitalization2.91B
HMN vs ZD Comparison Chart in %
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HMN
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ZD
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HMN vs. ZD commentary
Jul 16, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HMN is a Hold and ZD is a Hold.

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COMPARISON
Comparison
Jul 16, 2025
Stock price -- (HMN: $40.17 vs. ZD: $30.96)
Brand notoriety: HMN and ZD are both not notable
HMN represents the Property/Casualty Insurance, while ZD is part of the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: HMN: 85% vs. ZD: 65%
Market capitalization -- HMN: $1.49B vs. ZD: $2.91B
HMN [@Property/Casualty Insurance] is valued at $1.49B. ZD’s [@Advertising/Marketing Services] market capitalization is $2.91B. The market cap for tickers in the [@Property/Casualty Insurance] industry ranges from $121.13B to $0. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The average market capitalization across the [@Property/Casualty Insurance] industry is $14.95B. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.69B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HMN’s FA Score shows that 0 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • HMN’s FA Score: 0 green, 5 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, HMN is a better buy in the long-term than ZD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HMN’s TA Score shows that 3 TA indicator(s) are bullish while ZD’s TA Score has 4 bullish TA indicator(s).

  • HMN’s TA Score: 3 bullish, 6 bearish.
  • ZD’s TA Score: 4 bullish, 5 bearish.
According to our system of comparison, ZD is a better buy in the short-term than HMN.

Price Growth

HMN (@Property/Casualty Insurance) experienced а -3.20% price change this week, while ZD (@Advertising/Marketing Services) price change was -6.61% for the same time period.

The average weekly price growth across all stocks in the @Property/Casualty Insurance industry was -1.01%. For the same industry, the average monthly price growth was -0.27%, and the average quarterly price growth was +17.45%.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -1.57%. For the same industry, the average monthly price growth was +4.22%, and the average quarterly price growth was -6.19%.

Reported Earning Dates

HMN is expected to report earnings on Oct 30, 2025.

ZD is expected to report earnings on Nov 05, 2025.

Industries' Descriptions

@Property/Casualty Insurance (-1.01% weekly)

Property and casualty companies insure against accidents of non-physical harm, such as lawsuits, damage to personal assets, car crashes and more. Progressive Corporation, Travelers Companies, Inc. and Allstate Corporation are some of the biggest providers of such products.

@Advertising/Marketing Services (-1.57% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ZD($2.91B) has a higher market cap than HMN($1.5B). ZD has higher P/E ratio than HMN: ZD (70.17) vs HMN (33.55). HMN YTD gains are higher at: 4.109 vs. ZD (-43.025). ZD has more cash in the bank: 765M vs. HMN (552M). HMN has less debt than ZD: HMN (546M) vs ZD (1B). HMN (1.43B) and ZD (1.36B) have equivalent revenues.
HMNZDHMN / ZD
Capitalization1.5B2.91B51%
EBITDAN/A332M-
Gain YTD4.109-43.025-10%
P/E Ratio33.5570.1748%
Revenue1.43B1.36B105%
Total Cash552M765M72%
Total Debt546M1B55%
FUNDAMENTALS RATINGS
HMN vs ZD: Fundamental Ratings
HMN
ZD
OUTLOOK RATING
1..100
6362
VALUATION
overvalued / fair valued / undervalued
1..100
50
Fair valued
50
Fair valued
PROFIT vs RISK RATING
1..100
46100
SMR RATING
1..100
100100
PRICE GROWTH RATING
1..100
5463
P/E GROWTH RATING
1..100
100100
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

HMN's Valuation (50) in the Multi Line Insurance industry is in the same range as ZD (50) in the Internet Software Or Services industry. This means that HMN’s stock grew similarly to ZD’s over the last 12 months.

HMN's Profit vs Risk Rating (46) in the Multi Line Insurance industry is somewhat better than the same rating for ZD (100) in the Internet Software Or Services industry. This means that HMN’s stock grew somewhat faster than ZD’s over the last 12 months.

HMN's SMR Rating (100) in the Multi Line Insurance industry is in the same range as ZD (100) in the Internet Software Or Services industry. This means that HMN’s stock grew similarly to ZD’s over the last 12 months.

HMN's Price Growth Rating (54) in the Multi Line Insurance industry is in the same range as ZD (63) in the Internet Software Or Services industry. This means that HMN’s stock grew similarly to ZD’s over the last 12 months.

HMN's P/E Growth Rating (100) in the Multi Line Insurance industry is in the same range as ZD (100) in the Internet Software Or Services industry. This means that HMN’s stock grew similarly to ZD’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
HMNZD
RSI
ODDS (%)
N/A
N/A
Stochastic
ODDS (%)
Bullish Trend 1 day ago
60%
Bearish Trend 1 day ago
66%
Momentum
ODDS (%)
Bearish Trend 1 day ago
57%
Bullish Trend 1 day ago
58%
MACD
ODDS (%)
Bearish Trend 1 day ago
53%
Bullish Trend 1 day ago
64%
TrendWeek
ODDS (%)
Bearish Trend 1 day ago
50%
Bearish Trend 1 day ago
69%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
55%
Bearish Trend 1 day ago
71%
Advances
ODDS (%)
Bullish Trend 15 days ago
56%
Bullish Trend 6 days ago
66%
Declines
ODDS (%)
Bearish Trend 6 days ago
51%
Bearish Trend 1 day ago
70%
BollingerBands
ODDS (%)
Bullish Trend 1 day ago
74%
Bearish Trend 1 day ago
54%
Aroon
ODDS (%)
Bearish Trend 1 day ago
54%
Bearish Trend 1 day ago
70%
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HMN
Daily Signalchanged days ago
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ZD
Daily Signalchanged days ago
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HMN and

Correlation & Price change

A.I.dvisor indicates that over the last year, HMN has been closely correlated with CINF. These tickers have moved in lockstep 69% of the time. This A.I.-generated data suggests there is a high statistical probability that if HMN jumps, then CINF could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HMN
1D Price
Change %
HMN100%
-1.98%
CINF - HMN
69%
Closely correlated
-2.32%
L - HMN
67%
Closely correlated
-1.98%
SAFT - HMN
67%
Closely correlated
-2.20%
THG - HMN
64%
Loosely correlated
-1.68%
CNA - HMN
62%
Loosely correlated
-1.90%
More

ZD and

Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with DLX. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then DLX could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
-4.94%
DLX - ZD
58%
Loosely correlated
-3.43%
CMPR - ZD
48%
Loosely correlated
-5.58%
STGW - ZD
47%
Loosely correlated
N/A
CCO - ZD
47%
Loosely correlated
-4.80%
MGNI - ZD
45%
Loosely correlated
+1.93%
More