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CMPR vs ZD
Which Stock Would AI Choose? Cimpress (CMPR) vs. Ziff Davis (ZD) Stock Comparison
Key Takeaways
- Cimpress (CMPR) is a mass-customization and print leader posting steady organic growth and improving profitability, supported by its Vistaprint brand and a new Canva partnership.
- Ziff Davis (ZD) is a digital media and internet company pivoting toward active portfolio monetization, highlighted by a $1.2 billion sale of its Connectivity division.
- Cimpress is delivering broad-based revenue expansion, while Ziff Davis is navigating near-term advertising headwinds despite strong share-price momentum.
- Both companies are using share buybacks and balance-sheet moves to support earnings per share (EPS), but their growth drivers and risk profiles differ meaningfully.
- Relative performance and market positioning favor different investor styles: Cimpress leans toward operational execution, while Ziff Davis leans toward capital-allocation catalysts.
Introduction
Investors comparing CMPR and ZD are weighing two very different business models within the broader technology and consumer-services landscape. Cimpress operates in physical mass customization and printing, while Ziff Davis operates in digital media, subscription, and cybersecurity. This stock comparison is relevant for traders and investors seeking to understand how contrasting growth drivers, capital-allocation strategies, and market sentiment translate into relative performance. Both names have generated meaningful share-price gains in recent periods, yet their underlying fundamentals tell different stories — one built on operational momentum and margin expansion, the other on portfolio reshaping and valuation catalysts. Understanding these trade-offs can help frame each stock's current market positioning.
CMPR Overview and Recent Performance
CMPR, Cimpress plc, is a global provider of customized physical products and print services, best known for its Vistaprint brand alongside complementary businesses such as Upload & Print, PrintBrothers, The Print Group, and National Pen. The company has shifted strategically toward higher-value customers and elevated product categories, including promotional products, apparel, packaging, and labels.
In recent market activity, Cimpress has delivered consistent, broad-based revenue growth. Full-year fiscal 2026 revenue reached $3.74 billion, up 10% on a reported basis and 4% on an organic constant-currency basis, with adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization) rising 6% to $458.5 million. Quarterly results beat consensus estimates, and management issued fiscal 2027 guidance calling for at least 7% reported revenue growth and adjusted EBITDA of at least $520 million.
Sentiment has been supported by a deepening partnership with Canva that links AI-driven design tools to Cimpress's production network, the Saxoprint acquisition, and a $200 million share repurchase authorization. Shares have outperformed the broader market over the past year. Key considerations remain elevated capital expenditures tied to a North American manufacturing buildout and net leverage of roughly 2.9 times trailing EBITDA.
ZD Overview and Recent Performance
ZD, Ziff Davis, Inc., is a digital media and internet company whose portfolio spans technology and shopping media, gaming and entertainment, health and wellness, and cybersecurity and marketing technology (MarTech). Its brands include IGN, Humble Bundle, IPVanish, and VIPRE Security.
Recent market activity has been defined by a strategic pivot rather than organic expansion. The company agreed to sell its Connectivity division — which includes properties such as Speedtest and Downdetector — to Accenture for approximately $1.2 billion, a transaction expected to close in the coming months. Management has described a broader shift from a "buy and hold" approach to active portfolio monetization. Meanwhile, first-quarter 2026 revenue from continuing operations declined 1.9% year over year, with advertising and performance-marketing revenue falling about 5%, reflecting traffic and search-related pressures in the tech and shopping segment. Gaming and entertainment, and cybersecurity and MarTech, posted more resilient results.
Despite softer top-line trends, the stock has risen sharply, aided by heavy share repurchases that reduced the share count by roughly 11% year to date and a consensus "Buy" rating among analysts. This reflects a market pricing in balance-sheet and valuation catalysts rather than clean revenue growth.
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Head-to-Head Comparison
At the business-model level, these companies occupy different ends of the technology spectrum. Cimpress is a manufacturing- and logistics-intensive operator whose margins depend on production efficiency, product mix, and customer lifetime value. Ziff Davis is a lighter, advertising- and subscription-driven media company whose economics hinge on traffic, audience engagement, and recurring revenue.
Growth drivers diverge sharply. Cimpress is compounding through organic revenue gains, higher-value product adoption, and tuck-in acquisitions that expand its fulfillment network. Ziff Davis is currently relying more on capital allocation — divestitures, buybacks, and selective acquisitions — to surface value, as several advertising-dependent segments face structural search and AI-driven traffic headwinds.
Risk profiles also differ. Cimpress carries meaningful financial leverage and elevated near-term capital spending, which can constrain free cash flow. Ziff Davis faces execution risk around its portfolio pivot and continued pressure in tech and shopping advertising. In terms of momentum, Ziff Davis has delivered stronger recent share-price gains on deal catalysts, while Cimpress's advance has been steadier and more operationally driven. Market sentiment for Ziff Davis reflects optimism about value realization, whereas sentiment for Cimpress reflects confidence in sustained profitability improvements.
Tickeron AI Verdict
Based on observable factors such as trend consistency, stability, and catalyst profile, Tickeron's AI would likely view the two names through different lenses. Cimpress presents a comparatively steadier fundamental trajectory, with consistent organic growth, improving customer economics, and a credible multiyear profitability roadmap — qualities that tend to favor trend-following and stability-oriented strategies. Ziff Davis, by contrast, exhibits stronger recent momentum and a clear near-term catalyst in its Connectivity sale and buyback program, but with more variable revenue trends across its media segments. In probabilistic terms, an AI-driven framework may currently tilt toward Cimpress for its more consistent trend structure and operational momentum, while recognizing Ziff Davis as a higher-momentum, catalyst-dependent candidate whose appeal is more event-driven. This assessment reflects relative positioning rather than a definitive forecast.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CMPR is a StrongBuy and ZD is a Buy.
CMPR's MACD Histogram crosses above signal line
The Moving Average Convergence Divergence (MACD) for CMPR turned positive on October 12, 2026. Looking at past instances where CMPR's MACD turned positive, the stock continued to rise in 37 of 46 cases over the following month. The odds of a continued upward trend are 80%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where CMPR's RSI Oscillator exited the oversold zone, 21 of 28 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 75%.
The Momentum Indicator moved above the 0 level on October 20, 2026. You may want to consider a long position or call options on CMPR as a result. In 65 of 83 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 78%.
Following a +2.10% 3-day Advance, the price is estimated to grow further. Considering data from situations where CMPR advanced for three days, in 229 of 294 cases, the price rose further within the following month. The odds of a continued upward trend are 78%.
Bearish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The 50-day moving average for CMPR moved below the 200-day moving average on October 15, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CMPR declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 80%.
CMPR broke above its upper Bollinger Band on October 20, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for CMPR entered a downward trend on October 16, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 3 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 11 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (-4.055) is normal, around the industry mean (5.965). P/E Ratio (20.934) is within average values for comparable stocks, (32.441). Projected Growth (PEG Ratio) (0.040) is also within normal values, averaging (1.946). Dividend Yield (0.000) settles around the average of (0.025) among similar stocks. P/S Ratio (0.554) is also within normal values, averaging (9.694).
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is 56 (best 1 - 100 worst), indicating steady price growth. CMPR’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 96 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. CMPR’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 83, placing this stock worse than average.
ZD in upward trend: 10-day moving average crossed above 50-day moving average on October 12, 2026
The 10-day moving average for ZD crossed bullishly above the 50-day moving average on October 12, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 69%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 09, 2026. You may want to consider a long position or call options on ZD as a result. In 49 of 83 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 59%.
The Moving Average Convergence Divergence (MACD) for ZD just turned positive on October 13, 2026. Looking at past instances where ZD's MACD turned positive, the stock continued to rise in 29 of 45 cases over the following month. The odds of a continued upward trend are 64%.
ZD moved above its 50-day moving average on October 08, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +2.04% 3-day Advance, the price is estimated to grow further. Considering data from situations where ZD advanced for three days, in 175 of 270 cases, the price rose further within the following month. The odds of a continued upward trend are 65%.
ZD may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Aroon Indicator entered an Uptrend today. In 75 of 147 cases where ZD Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 51%.
Bearish Trend Analysis
The 10-day RSI Indicator for ZD moved out of overbought territory on September 18, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 31 similar instances where the indicator moved out of overbought territory. In 19 of the 31 cases, the stock moved lower in the following days. This puts the odds of a move lower at 61%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 45 of 62 cases where ZD's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 73%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where ZD declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 74%.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 31 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 41 (best 1 - 100 worst), indicating steady price growth. ZD’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 47 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.888) is normal, around the industry mean (-1.016). P/E Ratio (3.321) is within average values for comparable stocks, (18.241). Projected Growth (PEG Ratio) (1.320) is also within normal values, averaging (1.501). Dividend Yield (0.031) settles around the average of (0.083) among similar stocks. P/S Ratio (1.571) is also within normal values, averaging (1.860).
The Tickeron PE Growth Rating for this company is 96 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. ZD’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 98, placing this stock worse than average.
CMPR | ZD | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 17 | 38 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 11 Undervalued | 47 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 3 | 31 | |
PRICE GROWTH RATING 1..100 | 56 | 41 | |
P/E GROWTH RATING 1..100 | 96 | 96 | |
SEASONALITY SCORE 1..100 | 50 | n/a |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
CMPR's Valuation (11) in the Commercial Printing Or Forms industry is somewhat better than the same rating for ZD (47) in the Internet Software Or Services industry. This means that CMPR’s stock grew somewhat faster than ZD’s over the last 12 months.
CMPR's Profit vs Risk Rating (100) in the Commercial Printing Or Forms industry is in the same range as ZD (100) in the Internet Software Or Services industry. This means that CMPR’s stock grew similarly to ZD’s over the last 12 months.
CMPR's SMR Rating (3) in the Commercial Printing Or Forms industry is in the same range as ZD (31) in the Internet Software Or Services industry. This means that CMPR’s stock grew similarly to ZD’s over the last 12 months.
ZD's Price Growth Rating (41) in the Internet Software Or Services industry is in the same range as CMPR (56) in the Commercial Printing Or Forms industry. This means that ZD’s stock grew similarly to CMPR’s over the last 12 months.
ZD's P/E Growth Rating (96) in the Internet Software Or Services industry is in the same range as CMPR (96) in the Commercial Printing Or Forms industry. This means that ZD’s stock grew similarly to CMPR’s over the last 12 months.
| CMPR | ZD | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 75% | 3 days ago 61% |
| Stochastic ODDS (%) | 1 day ago 85% | 1 day ago 73% |
| Momentum ODDS (%) | 1 day ago 78% | 1 day ago 59% |
| MACD ODDS (%) | 1 day ago 80% | 1 day ago 64% |
| TrendWeek ODDS (%) | 1 day ago 77% | 1 day ago 74% |
| TrendMonth ODDS (%) | 1 day ago 81% | 1 day ago 73% |
| Advances ODDS (%) | 1 day ago 78% | 1 day ago 65% |
| Declines ODDS (%) | 4 days ago 80% | 4 days ago 74% |
| BollingerBands ODDS (%) | 1 day ago 83% | 1 day ago 66% |
| Aroon ODDS (%) | 1 day ago 80% | 1 day ago 51% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CMPR’s FA Score shows that 2 FA rating(s) are green while ZD’s FA Score has 1 green FA rating(s).
- CMPR’s FA Score: 2 green, 3 red.
- ZD’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CMPR’s TA Score shows that 4 TA indicator(s) are bullish while ZD’s TA Score has 7 bullish TA indicator(s).
- CMPR’s TA Score: 4 bullish, 5 bearish.
- ZD’s TA Score: 7 bullish, 3 bearish.
Price Growth
CMPR (@Office Equipment/Supplies) experienced а +10.53% price change this week, while ZD (@Advertising/Marketing Services) price change was -0.84% for the same time period.
The average weekly price growth across all stocks in the @Office Equipment/Supplies industry was -1.26%. For the same industry, the average monthly price growth was -6.02%, and the average quarterly price growth was -2.49%.
The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -2.28%. For the same industry, the average monthly price growth was -6.98%, and the average quarterly price growth was +0.71%.
Reported Earning Dates
CMPR is expected to report earnings on Oct 28, 2026.
ZD is expected to report earnings on Nov 05, 2026.
Industries' Descriptions
@Office Equipment/Supplies (-1.26% weekly)The industry produces equipment regularly used in offices by businesses and other organizations, and could range from items like Blank sheet paper, calendars, Label and adhesive paper, paper clips, janitorial supplies, to larger /higher cost products like computers, printers, photocopiers, office furniture and so on. Many businesses in the office supply industry have been expanding into related markets like business cards, plus printing and binding of high quality, high volume business and engineering documents. Some companies in this industry also offer shipping services, including packaging and bulk mailing. Herman Miller, Inc., Steelcase Inc. and HNI Corporation.
@Advertising/Marketing Services (-2.28% weekly)Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.
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CMPR and
Correlation & Price change
A.I.dvisor indicates that over the last year, CMPR has been loosely correlated with DLX. These tickers have moved in lockstep 47% of the time. This A.I.-generated data suggests there is some statistical probability that if CMPR jumps, then DLX could also see price increases.
| Ticker / NAME | Correlation To CMPR | 1D Price Change % | ||
|---|---|---|---|---|
| CMPR | 100% | +1.36% | ||
| DLX - CMPR | 47% Loosely correlated | +4.01% | ||
| ZD - CMPR | 42% Loosely correlated | +1.61% | ||
| BOC - CMPR | 37% Loosely correlated | +0.88% | ||
| STGW - CMPR | 36% Loosely correlated | +0.78% | ||
| OMC - CMPR | 35% Loosely correlated | +2.56% | ||
More | ||||
ZD and
Correlation & Price change
A.I.dvisor indicates that over the last year, ZD has been loosely correlated with DLX. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then DLX could also see price increases.