IAS
Price
$7.07
Change
-$0.15 (-2.08%)
Updated
Apr 30, 04:59 PM (EDT)
Capitalization
1.59B
11 days until earnings call
MORN
Price
$284.70
Change
+$2.37 (+0.84%)
Updated
Apr 30, 04:59 PM (EDT)
Capitalization
13.18B
83 days until earnings call
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IAS vs MORN

Header iconIAS vs MORN Comparison
Open Charts IAS vs MORNBanner chart's image
Integral Ad Science Holding
Price$7.07
Change-$0.15 (-2.08%)
Volume$14.98K
Capitalization1.59B
Morningstar
Price$284.70
Change+$2.37 (+0.84%)
Volume$2.22K
Capitalization13.18B
IAS vs MORN Comparison Chart
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IAS
Daily Signalchanged days ago
Gain/Loss if bought
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MORN
Daily Signalchanged days ago
Gain/Loss if bought
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IAS vs. MORN commentary
May 01, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is IAS is a StrongBuy and MORN is a StrongBuy.

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COMPARISON
Comparison
May 01, 2025
Stock price -- (IAS: $7.22 vs. MORN: $282.33)
Brand notoriety: IAS and MORN are both not notable
IAS represents the Advertising/Marketing Services, while MORN is part of the Investment Banks/Brokers industry
Current volume relative to the 65-day Moving Average: IAS: 52% vs. MORN: 122%
Market capitalization -- IAS: $1.59B vs. MORN: $13.18B
IAS [@Advertising/Marketing Services] is valued at $1.59B. MORN’s [@Investment Banks/Brokers] market capitalization is $13.18B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The market cap for tickers in the [@Investment Banks/Brokers] industry ranges from $928.5B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.61B. The average market capitalization across the [@Investment Banks/Brokers] industry is $12.02B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

IAS’s FA Score shows that 0 FA rating(s) are green whileMORN’s FA Score has 0 green FA rating(s).

  • IAS’s FA Score: 0 green, 5 red.
  • MORN’s FA Score: 0 green, 5 red.
According to our system of comparison, MORN is a better buy in the long-term than IAS.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

IAS’s TA Score shows that 5 TA indicator(s) are bullish while MORN’s TA Score has 5 bullish TA indicator(s).

  • IAS’s TA Score: 5 bullish, 3 bearish.
  • MORN’s TA Score: 5 bullish, 2 bearish.
According to our system of comparison, MORN is a better buy in the short-term than IAS.

Price Growth

IAS (@Advertising/Marketing Services) experienced а +12.11% price change this week, while MORN (@Investment Banks/Brokers) price change was +3.43% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +3.16%. For the same industry, the average monthly price growth was +2.97%, and the average quarterly price growth was -6.26%.

The average weekly price growth across all stocks in the @Investment Banks/Brokers industry was +2.69%. For the same industry, the average monthly price growth was +2.05%, and the average quarterly price growth was +92.69%.

Reported Earning Dates

IAS is expected to report earnings on Jul 31, 2025.

MORN is expected to report earnings on Jul 23, 2025.

Industries' Descriptions

@Advertising/Marketing Services (+3.16% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

@Investment Banks/Brokers (+2.69% weekly)

These banks specialize in underwriting (helping companies with debt financing or equity issuances), IPOs, facilitating mergers and other corporate reorganizations and acting as a broker or financial advisor for institutions. They might also trade securities on their own accounts. Investment banks potentially thrive on expanding its network of clients, since that could help them increase profits. Goldman Sachs, Morgan Stanley and CME Group Inc are some of the largest investment banking companies.

SUMMARIES
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FUNDAMENTALS
Fundamentals
MORN($13.2B) has a higher market cap than IAS($1.59B). IAS has higher P/E ratio than MORN: IAS (242.75) vs MORN (93.13). MORN YTD gains are higher at: -15.916 vs. IAS (-30.843). MORN has higher annual earnings (EBITDA): 427M vs. IAS (72.1M). MORN has more cash in the bank: 389M vs. IAS (125M). IAS has less debt than MORN: IAS (183M) vs MORN (1.16B). MORN has higher revenues than IAS: MORN (2.04B) vs IAS (474M).
IASMORNIAS / MORN
Capitalization1.59B13.2B12%
EBITDA72.1M427M17%
Gain YTD-30.843-15.916194%
P/E Ratio242.7593.13261%
Revenue474M2.04B23%
Total Cash125M389M32%
Total Debt183M1.16B16%
FUNDAMENTALS RATINGS
MORN: Fundamental Ratings
MORN
OUTLOOK RATING
1..100
16
VALUATION
overvalued / fair valued / undervalued
1..100
83
Overvalued
PROFIT vs RISK RATING
1..100
38
SMR RATING
1..100
39
PRICE GROWTH RATING
1..100
75
P/E GROWTH RATING
1..100
91
SEASONALITY SCORE
1..100
n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
IASMORN
RSI
ODDS (%)
Bullish Trend 2 days ago
61%
Bullish Trend 2 days ago
58%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
76%
Bullish Trend 2 days ago
65%
Momentum
ODDS (%)
Bullish Trend 2 days ago
78%
Bearish Trend 2 days ago
54%
MACD
ODDS (%)
Bullish Trend 2 days ago
83%
Bullish Trend 2 days ago
65%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
78%
Bullish Trend 2 days ago
63%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
83%
Bearish Trend 2 days ago
48%
Advances
ODDS (%)
Bullish Trend 3 days ago
79%
Bullish Trend 6 days ago
65%
Declines
ODDS (%)
Bearish Trend 15 days ago
75%
Bearish Trend 23 days ago
53%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
63%
Bullish Trend 2 days ago
77%
Aroon
ODDS (%)
Bearish Trend 2 days ago
79%
N/A
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IAS
Daily Signalchanged days ago
Gain/Loss if bought
Show more...
MORN
Daily Signalchanged days ago
Gain/Loss if bought
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MORN and

Correlation & Price change

A.I.dvisor indicates that over the last year, MORN has been closely correlated with MCO. These tickers have moved in lockstep 74% of the time. This A.I.-generated data suggests there is a high statistical probability that if MORN jumps, then MCO could also see price increases.

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Ticker /
NAME
Correlation
To MORN
1D Price
Change %
MORN100%
+1.29%
MCO - MORN
74%
Closely correlated
+1.64%
NDAQ - MORN
73%
Closely correlated
+1.12%
SPGI - MORN
71%
Closely correlated
+2.58%
MC - MORN
63%
Loosely correlated
+0.91%
GS - MORN
61%
Loosely correlated
+0.46%
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