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KO vs MO
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is KO is a StrongBuy and MO is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
KO’s FA Score shows that 2 FA rating(s) are green whileMO’s FA Score has 5 green FA rating(s).
- KO’s FA Score: 2 green, 3 red.
- MO’s FA Score: 5 green, 0 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
KO’s TA Score shows that 4 TA indicator(s) are bullish while MO’s TA Score has 3 bullish TA indicator(s).
- KO’s TA Score: 4 bullish, 4 bearish.
- MO’s TA Score: 3 bullish, 4 bearish.
Price Growth
KO (@Beverages: Non-Alcoholic) experienced а +0.59% price change this week, while MO (@Tobacco) price change was +1.20% for the same time period.
The average weekly price growth across all stocks in the @Beverages: Non-Alcoholic industry was -2.37%. For the same industry, the average monthly price growth was -3.26%, and the average quarterly price growth was +10.54%.
The average weekly price growth across all stocks in the @Tobacco industry was +0.68%. For the same industry, the average monthly price growth was -3.67%, and the average quarterly price growth was +20.20%.
Reported Earning Dates
KO is expected to report earnings on Oct 21, 2025.
MO is expected to report earnings on Oct 30, 2025.
Industries' Descriptions
@Beverages: Non-Alcoholic (-2.37% weekly)Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.
@Tobacco (+0.68% weekly)The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.
| KO | MO | KO / MO | |
| Capitalization | 289B | 112B | 258% |
| EBITDA | 17.8B | 12B | 148% |
| Gain YTD | 10.081 | 33.921 | 30% |
| P/E Ratio | 23.77 | 12.87 | 185% |
| Revenue | 47.1B | 20.3B | 232% |
| Total Cash | N/A | N/A | - |
| Total Debt | 49.4B | 24.7B | 200% |
KO | MO | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 50 | 27 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 34 Fair valued | 11 Undervalued | |
PROFIT vs RISK RATING 1..100 | 19 | 7 | |
SMR RATING 1..100 | 21 | 8 | |
PRICE GROWTH RATING 1..100 | 59 | 16 | |
P/E GROWTH RATING 1..100 | 63 | 16 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
MO's Valuation (11) in the Tobacco industry is in the same range as KO (34) in the Beverages Non Alcoholic industry. This means that MO’s stock grew similarly to KO’s over the last 12 months.
MO's Profit vs Risk Rating (7) in the Tobacco industry is in the same range as KO (19) in the Beverages Non Alcoholic industry. This means that MO’s stock grew similarly to KO’s over the last 12 months.
MO's SMR Rating (8) in the Tobacco industry is in the same range as KO (21) in the Beverages Non Alcoholic industry. This means that MO’s stock grew similarly to KO’s over the last 12 months.
MO's Price Growth Rating (16) in the Tobacco industry is somewhat better than the same rating for KO (59) in the Beverages Non Alcoholic industry. This means that MO’s stock grew somewhat faster than KO’s over the last 12 months.
MO's P/E Growth Rating (16) in the Tobacco industry is somewhat better than the same rating for KO (63) in the Beverages Non Alcoholic industry. This means that MO’s stock grew somewhat faster than KO’s over the last 12 months.
| KO | MO | |
|---|---|---|
| RSI ODDS (%) | 4 days ago 65% | N/A |
| Stochastic ODDS (%) | 4 days ago 31% | 4 days ago 42% |
| Momentum ODDS (%) | 4 days ago 31% | 4 days ago 65% |
| MACD ODDS (%) | 4 days ago 36% | 4 days ago 38% |
| TrendWeek ODDS (%) | 4 days ago 37% | 4 days ago 54% |
| TrendMonth ODDS (%) | 4 days ago 32% | 4 days ago 49% |
| Advances ODDS (%) | 4 days ago 39% | 4 days ago 56% |
| Declines ODDS (%) | 18 days ago 32% | 8 days ago 36% |
| BollingerBands ODDS (%) | N/A | 4 days ago 70% |
| Aroon ODDS (%) | 4 days ago 28% | 4 days ago 17% |
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