MGNI
Price
$12.61
Change
+$0.31 (+2.52%)
Updated
Mar 11, 02:49 PM (EDT)
Capitalization
1.48B
57 days until earnings call
ZD
Price
$40.59
Change
+$0.90 (+2.27%)
Updated
Mar 11, 03:48 PM (EDT)
Capitalization
2.91B
63 days until earnings call
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MGNI vs ZD

Header iconMGNI vs ZD Comparison
Open Charts MGNI vs ZDBanner chart's image
Magnite
Price$12.61
Change+$0.31 (+2.52%)
Volume$1.2K
Capitalization1.48B
Ziff Davis
Price$40.59
Change+$0.90 (+2.27%)
Volume$400
Capitalization2.91B
MGNI vs ZD Comparison Chart
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MGNI
Daily Signalchanged days ago
Gain/Loss if bought
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ZD
Daily Signalchanged days ago
Gain/Loss if bought
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MGNI vs. ZD commentary
Mar 11, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is MGNI is a StrongBuy and ZD is a Buy.

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COMPARISON
Comparison
Mar 11, 2025
Stock price -- (MGNI: $12.31 vs. ZD: $39.74)
Brand notoriety: MGNI and ZD are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: MGNI: 154% vs. ZD: 137%
Market capitalization -- MGNI: $1.48B vs. ZD: $2.91B
MGNI [@Advertising/Marketing Services] is valued at $1.48B. ZD’s [@Advertising/Marketing Services] market capitalization is $2.91B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.57B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

MGNI’s FA Score shows that 0 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • MGNI’s FA Score: 0 green, 5 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, both MGNI and ZD are a bad buy in the long-term.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

MGNI’s TA Score shows that 3 TA indicator(s) are bullish while ZD’s TA Score has 4 bullish TA indicator(s).

  • MGNI’s TA Score: 3 bullish, 6 bearish.
  • ZD’s TA Score: 4 bullish, 4 bearish.
According to our system of comparison, ZD is a better buy in the short-term than MGNI.

Price Growth

MGNI (@Advertising/Marketing Services) experienced а -16.20% price change this week, while ZD (@Advertising/Marketing Services) price change was -0.50% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +0.74%. For the same industry, the average monthly price growth was +5.04%, and the average quarterly price growth was -2.07%.

Reported Earning Dates

MGNI is expected to report earnings on May 07, 2025.

ZD is expected to report earnings on May 13, 2025.

Industries' Descriptions

@Advertising/Marketing Services (+0.74% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ZD($2.91B) has a higher market cap than MGNI($1.48B). MGNI has higher P/E ratio than ZD: MGNI (138.89) vs ZD (70.17). MGNI YTD gains are higher at: -22.676 vs. ZD (-26.868). ZD has higher annual earnings (EBITDA): 332M vs. MGNI (116M). ZD has more cash in the bank: 765M vs. MGNI (326M). MGNI has less debt than ZD: MGNI (607M) vs ZD (1B). ZD has higher revenues than MGNI: ZD (1.36B) vs MGNI (620M).
MGNIZDMGNI / ZD
Capitalization1.48B2.91B51%
EBITDA116M332M35%
Gain YTD-22.676-26.86884%
P/E Ratio138.8970.17198%
Revenue620M1.36B45%
Total Cash326M765M43%
Total Debt607M1B61%
FUNDAMENTALS RATINGS
MGNI vs ZD: Fundamental Ratings
MGNI
ZD
OUTLOOK RATING
1..100
5853
VALUATION
overvalued / fair valued / undervalued
1..100
85
Overvalued
81
Overvalued
PROFIT vs RISK RATING
1..100
93100
SMR RATING
1..100
8382
PRICE GROWTH RATING
1..100
8996
P/E GROWTH RATING
1..100
9097
SEASONALITY SCORE
1..100
n/an/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

ZD's Valuation (81) in the Internet Software Or Services industry is in the same range as MGNI (85) in the null industry. This means that ZD’s stock grew similarly to MGNI’s over the last 12 months.

MGNI's Profit vs Risk Rating (93) in the null industry is in the same range as ZD (100) in the Internet Software Or Services industry. This means that MGNI’s stock grew similarly to ZD’s over the last 12 months.

ZD's SMR Rating (82) in the Internet Software Or Services industry is in the same range as MGNI (83) in the null industry. This means that ZD’s stock grew similarly to MGNI’s over the last 12 months.

MGNI's Price Growth Rating (89) in the null industry is in the same range as ZD (96) in the Internet Software Or Services industry. This means that MGNI’s stock grew similarly to ZD’s over the last 12 months.

MGNI's P/E Growth Rating (90) in the null industry is in the same range as ZD (97) in the Internet Software Or Services industry. This means that MGNI’s stock grew similarly to ZD’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
MGNIZD
RSI
ODDS (%)
Bullish Trend 2 days ago
86%
Bullish Trend 2 days ago
69%
Stochastic
ODDS (%)
Bullish Trend 2 days ago
85%
Bullish Trend 2 days ago
59%
Momentum
ODDS (%)
Bearish Trend 2 days ago
76%
Bearish Trend 2 days ago
70%
MACD
ODDS (%)
Bearish Trend 2 days ago
75%
Bearish Trend 2 days ago
66%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
79%
Bearish Trend 2 days ago
69%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
80%
Bearish Trend 2 days ago
69%
Advances
ODDS (%)
N/A
Bullish Trend 5 days ago
65%
Declines
ODDS (%)
Bearish Trend 2 days ago
80%
Bearish Trend 7 days ago
69%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
90%
Bullish Trend 2 days ago
55%
Aroon
ODDS (%)
Bearish Trend 2 days ago
81%
Bearish Trend 2 days ago
65%
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MGNI
Daily Signalchanged days ago
Gain/Loss if bought
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ZD
Daily Signalchanged days ago
Gain/Loss if bought
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MGNI and

Correlation & Price change

A.I.dvisor indicates that over the last year, MGNI has been loosely correlated with DLX. These tickers have moved in lockstep 42% of the time. This A.I.-generated data suggests there is some statistical probability that if MGNI jumps, then DLX could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To MGNI
1D Price
Change %
MGNI100%
-5.99%
DLX - MGNI
42%
Loosely correlated
-0.61%
WPP - MGNI
33%
Loosely correlated
-0.89%
XNET - MGNI
32%
Poorly correlated
-0.02%
ILLMF - MGNI
31%
Poorly correlated
-5.82%
ZD - MGNI
29%
Poorly correlated
-2.72%
More

ZD and

Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with DLX. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then DLX could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
-2.72%
DLX - ZD
58%
Loosely correlated
-0.61%
STGW - ZD
44%
Loosely correlated
-1.93%
CCO - ZD
38%
Loosely correlated
-3.12%
IPG - ZD
36%
Loosely correlated
+0.04%
BOC - ZD
35%
Loosely correlated
-2.33%
More