MGNI
Price
$24.85
Change
-$0.00 (-0.00%)
Updated
Sep 5 closing price
Capitalization
3.54B
60 days until earnings call
ZD
Price
$38.09
Change
+$0.73 (+1.95%)
Updated
Sep 5 closing price
Capitalization
1.56B
60 days until earnings call
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MGNI vs ZD

Header iconMGNI vs ZD Comparison
Open Charts MGNI vs ZDBanner chart's image
Magnite
Price$24.85
Change-$0.00 (-0.00%)
Volume$2.44M
Capitalization3.54B
Ziff Davis
Price$38.09
Change+$0.73 (+1.95%)
Volume$383.91K
Capitalization1.56B
MGNI vs ZD Comparison Chart in %
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MGNI
Daily Signalchanged days ago
Gain/Loss if bought
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ZD
Daily Signalchanged days ago
Gain/Loss if bought
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MGNI vs. ZD commentary
Sep 06, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is MGNI is a Hold and ZD is a Hold.

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COMPARISON
Comparison
Sep 06, 2025
Stock price -- (MGNI: $24.85 vs. ZD: $38.09)
Brand notoriety: MGNI and ZD are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: MGNI: 78% vs. ZD: 67%
Market capitalization -- MGNI: $3.54B vs. ZD: $1.56B
MGNI [@Advertising/Marketing Services] is valued at $3.54B. ZD’s [@Advertising/Marketing Services] market capitalization is $1.56B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $165.82B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.25B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

MGNI’s FA Score shows that 0 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • MGNI’s FA Score: 0 green, 5 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, ZD is a better buy in the long-term than MGNI.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

MGNI’s TA Score shows that 5 TA indicator(s) are bullish while ZD’s TA Score has 5 bullish TA indicator(s).

  • MGNI’s TA Score: 5 bullish, 4 bearish.
  • ZD’s TA Score: 5 bullish, 5 bearish.
According to our system of comparison, MGNI is a better buy in the short-term than ZD.

Price Growth

MGNI (@Advertising/Marketing Services) experienced а -4.24% price change this week, while ZD (@Advertising/Marketing Services) price change was -0.31% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +0.56%. For the same industry, the average monthly price growth was +1.28%, and the average quarterly price growth was +11.01%.

Reported Earning Dates

MGNI is expected to report earnings on Nov 05, 2025.

ZD is expected to report earnings on Nov 05, 2025.

Industries' Descriptions

@Advertising/Marketing Services (+0.56% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
MGNI($3.54B) has a higher market cap than ZD($1.56B). MGNI has higher P/E ratio than ZD: MGNI (82.83) vs ZD (24.11). MGNI YTD gains are higher at: 56.093 vs. ZD (-29.904). ZD has higher annual earnings (EBITDA): 338M vs. MGNI (131M). ZD has more cash in the bank: 457M vs. MGNI (426M). MGNI has less debt than ZD: MGNI (619M) vs ZD (865M). ZD has higher revenues than MGNI: ZD (1.45B) vs MGNI (685M).
MGNIZDMGNI / ZD
Capitalization3.54B1.56B227%
EBITDA131M338M39%
Gain YTD56.093-29.904-188%
P/E Ratio82.8324.11344%
Revenue685M1.45B47%
Total Cash426M457M93%
Total Debt619M865M72%
FUNDAMENTALS RATINGS
MGNI vs ZD: Fundamental Ratings
MGNI
ZD
OUTLOOK RATING
1..100
8277
VALUATION
overvalued / fair valued / undervalued
1..100
81
Overvalued
70
Overvalued
PROFIT vs RISK RATING
1..100
75100
SMR RATING
1..100
8387
PRICE GROWTH RATING
1..100
3748
P/E GROWTH RATING
1..100
8965
SEASONALITY SCORE
1..100
5025

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

ZD's Valuation (70) in the Internet Software Or Services industry is in the same range as MGNI (81) in the null industry. This means that ZD’s stock grew similarly to MGNI’s over the last 12 months.

MGNI's Profit vs Risk Rating (75) in the null industry is in the same range as ZD (100) in the Internet Software Or Services industry. This means that MGNI’s stock grew similarly to ZD’s over the last 12 months.

MGNI's SMR Rating (83) in the null industry is in the same range as ZD (87) in the Internet Software Or Services industry. This means that MGNI’s stock grew similarly to ZD’s over the last 12 months.

MGNI's Price Growth Rating (37) in the null industry is in the same range as ZD (48) in the Internet Software Or Services industry. This means that MGNI’s stock grew similarly to ZD’s over the last 12 months.

ZD's P/E Growth Rating (65) in the Internet Software Or Services industry is in the same range as MGNI (89) in the null industry. This means that ZD’s stock grew similarly to MGNI’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
MGNIZD
RSI
ODDS (%)
Bearish Trend 1 day ago
72%
Bearish Trend 1 day ago
67%
Stochastic
ODDS (%)
Bearish Trend 1 day ago
77%
Bearish Trend 1 day ago
74%
Momentum
ODDS (%)
Bullish Trend 1 day ago
85%
Bullish Trend 1 day ago
62%
MACD
ODDS (%)
Bullish Trend 1 day ago
90%
Bearish Trend 1 day ago
74%
TrendWeek
ODDS (%)
Bearish Trend 1 day ago
78%
Bullish Trend 1 day ago
67%
TrendMonth
ODDS (%)
Bullish Trend 1 day ago
78%
Bullish Trend 1 day ago
69%
Advances
ODDS (%)
Bullish Trend 9 days ago
80%
Bullish Trend 1 day ago
66%
Declines
ODDS (%)
Bearish Trend 3 days ago
79%
Bearish Trend 3 days ago
71%
BollingerBands
ODDS (%)
Bearish Trend 1 day ago
77%
Bearish Trend 1 day ago
68%
Aroon
ODDS (%)
Bullish Trend 1 day ago
83%
Bullish Trend 1 day ago
63%
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MGNI
Daily Signalchanged days ago
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ZD
Daily Signalchanged days ago
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MGNI and

Correlation & Price change

A.I.dvisor indicates that over the last year, MGNI has been loosely correlated with IAS. These tickers have moved in lockstep 47% of the time. This A.I.-generated data suggests there is some statistical probability that if MGNI jumps, then IAS could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To MGNI
1D Price
Change %
MGNI100%
N/A
IAS - MGNI
47%
Loosely correlated
-0.23%
DLX - MGNI
42%
Loosely correlated
+0.57%
APP - MGNI
40%
Loosely correlated
-1.95%
CRTO - MGNI
38%
Loosely correlated
-0.30%
ZD - MGNI
37%
Loosely correlated
+1.95%
More