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OMC vs WPP
Which Stock Would AI Choose? Omnicom Group (OMC) vs. WPP (WPP) Stock Comparison
Key Takeaways
- OMC boasts a larger market capitalization of $23.5 billion compared to WPP's $3.8 billion, underscoring its greater scale in the advertising sector.
- Recent market activity shows OMC shares stabilizing around the mid-$70s after earlier peaks, driven by strong quarterly results and AI partnerships, while WPP has rebounded from lows near $15.
- Year-to-date, WPP has gained 22.92%, outpacing OMC's 5.27%, though OMC leads over the past 12 months with positive returns versus WPP's steeper decline.
- Both stocks exhibit negative trailing twelve months (TTM) earnings per share (EPS), but OMC maintains a positive return on equity (ROE) of 0.48% versus WPP's -5.29%.
- OMC projects robust Q1 revenue growth of 65% year-over-year, fueling optimism, while WPP reports recent quarterly revenue contraction.
- Tickeron's AI tools highlight diverse strategies, with OMC appearing better positioned for trend consistency.
Introduction
Omnicom Group (OMC) and WPP plc (WPP) stand as leading global players in the advertising and marketing services industry, offering investors exposure to evolving trends like digital transformation and AI integration. This stock comparison analyzes their recent performance, financial metrics, and market positioning amid shifting client spending and economic conditions. Traders seeking short-term momentum and long-term value in the communication services sector, as well as portfolio diversifiers in media and advertising, will find insights into relative strengths, risks, and potential trade-offs between these peers.
OMC Overview and Recent Performance
Omnicom Group (OMC) is a multinational advertising holding company providing services in advertising, strategic media planning, and customer relationship management across global markets. In recent market activity, OMC shares have traded around the mid-$70s, down from a 52-week high near $87 but above the low of $66. This reflects consolidation following a strong Q4 revenue beat of 27.9% year-over-year and strategic partnerships, such as with Adobe to bolster AI-driven digital capabilities. Sentiment has been supported by analyst upgrades, including UBS raising its price target to $114, ahead of anticipated Q1 earnings with 65% projected revenue growth to $6.09 billion. Positive return on equity and healthy cash flows have underpinned stability, though integration costs from recent deals temper gains.
WPP Overview and Recent Performance
WPP plc (WPP) operates as a global communications services firm, encompassing advertising, public relations, and data analytics through diverse agency networks. Shares have climbed to around $17.66 in recent weeks, recovering from a 52-week low of $14.81 after a sharp prior decline from highs near $41, amid broader sector volatility. Performance reflects YTD gains of 22.92%, driven by market rebound, though quarterly revenue growth contracted 8.3% year-over-year. Elevated total debt-to-equity ratio (246%) weighs on sentiment, contrasted by lower forward price-to-earnings (P/E) multiples appealing to value seekers. Steady cash reserves provide some buffer, but profitability challenges persist in a competitive landscape.
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Head-to-Head Comparison
Both OMC and WPP operate similar business models centered on integrated advertising and marketing solutions, but OMC's larger scale offers broader diversification. Growth drivers favor OMC with positive revenue momentum versus WPP's contraction, while recent momentum shows WPP's sharper YTD rebound at the cost of higher volatility. Risk factors include WPP's elevated leverage (246% debt-to-equity) compared to OMC's 86%, amplifying sensitivity to economic slowdowns. Sector exposure is aligned in communication services, yet OMC garners stronger analyst sentiment through AI catalysts. WPP trades at a discount forward P/E (4.19 vs. 6.87), presenting value trade-offs against OMC's superior profitability metrics.
Tickeron AI Verdict
Tickeron's AI currently favors OMC over WPP, based on greater trend consistency, positive return on equity, robust upcoming revenue catalysts, and relatively lower leverage. While WPP offers short-term momentum and cheaper valuation, OMC's stability and growth positioning suggest higher probability of outperformance in the near term amid ad sector recovery.
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is OMC is a Buy and WPP is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
OMC’s FA Score shows that 0 FA rating(s) are green whileWPP’s FA Score has 1 green FA rating(s).
- OMC’s FA Score: 0 green, 5 red.
- WPP’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
OMC’s TA Score shows that 5 TA indicator(s) are bullish while WPP’s TA Score has 3 bullish TA indicator(s).
- OMC’s TA Score: 5 bullish, 5 bearish.
- WPP’s TA Score: 3 bullish, 4 bearish.
Price Growth
OMC (@Advertising/Marketing Services) experienced а -5.18% price change this week, while WPP (@Advertising/Marketing Services) price change was -3.79% for the same time period.
The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -1.68%. For the same industry, the average monthly price growth was +6.84%, and the average quarterly price growth was -0.49%.
Reported Earning Dates
OMC is expected to report earnings on Jul 21, 2026.
WPP is expected to report earnings on Jul 31, 2026.
Industries' Descriptions
@Advertising/Marketing Services (-1.68% weekly)Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.
| OMC | WPP | OMC / WPP | |
| Capitalization | 20.7B | 3.87B | 535% |
| EBITDA | 1.14B | 930M | 122% |
| Gain YTD | -8.288 | -15.115 | 55% |
| P/E Ratio | 12.16 | 7.39 | 165% |
| Revenue | 19.8B | 13.6B | 146% |
| Total Cash | N/A | N/A | - |
| Total Debt | 11.5B | N/A | - |
OMC | WPP | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 57 | 15 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 93 Overvalued | 12 Undervalued | |
PROFIT vs RISK RATING 1..100 | 91 | 100 | |
SMR RATING 1..100 | 91 | 96 | |
PRICE GROWTH RATING 1..100 | 58 | 57 | |
P/E GROWTH RATING 1..100 | 44 | 88 | |
SEASONALITY SCORE 1..100 | 50 | 90 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
WPP's Valuation (12) in the Advertising Or Marketing Services industry is significantly better than the same rating for OMC (93). This means that WPP’s stock grew significantly faster than OMC’s over the last 12 months.
OMC's Profit vs Risk Rating (91) in the Advertising Or Marketing Services industry is in the same range as WPP (100). This means that OMC’s stock grew similarly to WPP’s over the last 12 months.
OMC's SMR Rating (91) in the Advertising Or Marketing Services industry is in the same range as WPP (96). This means that OMC’s stock grew similarly to WPP’s over the last 12 months.
WPP's Price Growth Rating (57) in the Advertising Or Marketing Services industry is in the same range as OMC (58). This means that WPP’s stock grew similarly to OMC’s over the last 12 months.
OMC's P/E Growth Rating (44) in the Advertising Or Marketing Services industry is somewhat better than the same rating for WPP (88). This means that OMC’s stock grew somewhat faster than WPP’s over the last 12 months.
| OMC | WPP | |
|---|---|---|
| RSI ODDS (%) | 6 days ago 65% | N/A |
| Stochastic ODDS (%) | 2 days ago 50% | 2 days ago 67% |
| Momentum ODDS (%) | 2 days ago 56% | 2 days ago 57% |
| MACD ODDS (%) | 2 days ago 62% | 2 days ago 74% |
| TrendWeek ODDS (%) | 2 days ago 53% | 2 days ago 67% |
| TrendMonth ODDS (%) | 2 days ago 62% | 2 days ago 55% |
| Advances ODDS (%) | 12 days ago 58% | 12 days ago 53% |
| Declines ODDS (%) | 6 days ago 54% | 6 days ago 67% |
| BollingerBands ODDS (%) | 2 days ago 65% | 2 days ago 57% |
| Aroon ODDS (%) | 2 days ago 71% | 2 days ago 58% |
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OMC and
Correlation & Price change
A.I.dvisor indicates that over the last year, OMC has been loosely correlated with WPP. These tickers have moved in lockstep 48% of the time. This A.I.-generated data suggests there is some statistical probability that if OMC jumps, then WPP could also see price increases.
| Ticker / NAME | Correlation To OMC | 1D Price Change % | ||
|---|---|---|---|---|
| OMC | 100% | +1.68% | ||
| WPP - OMC | 48% Loosely correlated | +0.33% | ||
| DLX - OMC | 39% Loosely correlated | -3.01% | ||
| CMPR - OMC | 35% Loosely correlated | +2.16% | ||
| MGNI - OMC | 34% Loosely correlated | -2.46% | ||
| STGW - OMC | 33% Loosely correlated | -0.75% | ||
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WPP and
Correlation & Price change
A.I.dvisor indicates that over the last year, WPP has been loosely correlated with OMC. These tickers have moved in lockstep 48% of the time. This A.I.-generated data suggests there is some statistical probability that if WPP jumps, then OMC could also see price increases.
| Ticker / NAME | Correlation To WPP | 1D Price Change % | ||
|---|---|---|---|---|
| WPP | 100% | +0.33% | ||
| OMC - WPP | 48% Loosely correlated | +1.68% | ||
| BOC - WPP | 48% Loosely correlated | +0.15% | ||
| DLX - WPP | 40% Loosely correlated | -3.01% | ||
| QNST - WPP | 34% Loosely correlated | -0.54% | ||
| MGNI - WPP | 33% Loosely correlated | -2.46% | ||
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