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OMC vs WPP
Which Stock Would AI Choose? Omnicom Group Inc. (OMC) vs. WPP plc (WPP) Stock Comparison
Key Takeaways
- Omnicom is a scale-up growth story following its acquisition of Interpublic Group, while WPP is an active turnaround under a new CEO and restructuring program.
- Omnicom is growing revenue and expanding margins, whereas WPP is still reporting declining like-for-like revenue, albeit with improving quarterly trends.
- Omnicom carries a consensus "Buy" rating with notable upside to price targets; WPP holds a "Hold" rating with targets below its recent share price.
- Both companies face the same structural pressure from artificial intelligence, tech-platform competition, and shifting client budgets, but are positioned very differently.
- Omnicom is concentrated in the U.S. and equity-heavy, while WPP offers a higher dividend yield and a discounted valuation tied to execution risk.
Introduction
This stock comparison examines two of the world's largest advertising and marketing services holding companies: Omnicom Group Inc. (OMC) and WPP plc (WPP). Although they compete directly for global client budgets, their recent market positioning has diverged sharply. Omnicom has consolidated scale through a major acquisition, while WPP has been restructuring to restore growth. For investors weighing relative performance, market positioning, and risk, the contrast is instructive: one is a momentum-driven consolidator, the other a value-oriented recovery play. Comparing them side by side can help traders and longer-term investors assess which profile better suits current market conditions.
OMC Overview and Recent Performance
Omnicom Group Inc. (OMC) is a U.S.-based advertising, marketing, and communications holding company spanning media, creative advertising, healthcare, public relations, and experiential services. Its defining recent event was the closing of its roughly $13.25 billion acquisition of rival Interpublic Group, which substantially increased the combined company's revenue base. In recent quarters, Omnicom has reported double-digit headline revenue growth driven largely by that acquisition, alongside low-single-digit organic growth in core operations and improving margins. The company announced a $5 billion share repurchase authorization and has emphasized cost synergies and its AI-powered "Omni" data platform. Analyst sentiment is generally constructive, with a consensus "Buy" rating and price targets above its recent trading range, though some analysts remain cautious about integration complexity and acquisition-driven revenue visibility.
WPP Overview and Recent Performance
WPP plc (WPP) is a London-headquartered global marketing and communications company, listed in London and New York as an American Depositary Receipt, or ADR (a U.S.-traded certificate representing foreign shares). After years of underperformance, WPP was demoted from the FTSE 100 index to the FTSE 250 in late 2025 and cut its dividend by roughly 62%. Under a new chief executive, the group launched a restructuring program to simplify into four units—Creative, Media, Production, and Enterprise Solutions—while targeting cost savings and asset disposals. In its most recent half-year results, like-for-like revenue still declined, though the rate of decline narrowed materially quarter over quarter, and headline operating margin improved. Recent wins, including a large UK government media contract, have supported sentiment, but the company is guiding toward a return to growth only in 2027.
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Head-to-Head Comparison
The two companies differ most in business trajectory. Omnicom is expanding through acquisition-driven scale, with revenue growth, margin expansion, and a large buyback program supporting earnings per share (EPS, a measure of profit allocated to each share). WPP is shrinking its footprint and revenue base to protect profitability, with a reset dividend and disposals funding reinvestment.
Geographic and client exposure also diverge. Omnicom is heavily weighted toward the United States, while WPP has broader international reach, including a meaningful UK and Asia-Pacific presence. This affects both currency sensitivity and sector momentum.
On risk factors, Omnicom faces integration execution risk and questions about how much of its growth is acquisition-driven versus organic. WPP faces continued client losses and the challenge of stabilizing revenue while competitors grow. Both contend with the rise of AI-generated content and direct buying through digital platforms.
On valuation and sentiment, Omnicom trades at a premium multiple with buy-side analyst support, while WPP trades at a discounted valuation with a higher dividend yield, reflecting a market that is waiting for the turnaround to be proven.
Tickeron AI Verdict
Based on observable trend consistency, relative momentum, and earnings direction, Tickeron's AI would likely favor OMC in the current environment. Omnicom's expanding revenue, rising margins, analyst support, and shareholder-return program present a more consistent, stable trend profile than WPP's still-declining organic revenue and restructuring-heavy execution path. That said, the assessment is probabilistic rather than definitive: WPP's improving quarterly trajectory and discounted valuation could shift the balance if its stabilization continues and growth returns. The AI's preference reflects relative positioning today—favoring the stock with steadier momentum and clearer near-term catalysts—rather than a judgment that one company is inherently superior.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is OMC is a Hold and WPP is a Buy.
OMC in upward trend: price rose above 50-day moving average on October 20, 2026
OMC moved above its 50-day moving average on October 20, 2026 date and that indicates a change from a downward trend to an upward trend. In 37 of 45 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 82%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on OMC as a result. In 64 of 93 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 69%.
The Moving Average Convergence Divergence (MACD) for OMC just turned positive on October 06, 2026. Looking at past instances where OMC's MACD turned positive, the stock continued to rise in 28 of 54 cases over the following month. The odds of a continued upward trend are 52%.
Following a +2.63% 3-day Advance, the price is estimated to grow further. Considering data from situations where OMC advanced for three days, in 195 of 321 cases, the price rose further within the following month. The odds of a continued upward trend are 61%.
Bearish Trend Analysis
The 10-day RSI Indicator for OMC moved out of overbought territory on October 16, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 38 similar instances where the indicator moved out of overbought territory. In 16 of the 38 cases, the stock moved lower in the following days. This puts the odds of a move lower at 42%.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 7 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where OMC declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 55%.
OMC broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for OMC entered a downward trend on October 09, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 1 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 43 (best 1 - 100 worst), indicating steady price growth. OMC’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is 62 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 98, placing this stock slightly better than average.
The Tickeron SMR rating for this company is 82 (best 1 - 100 worst), indicating slightly better than average sales and a considerably profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 100 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.303) is normal, around the industry mean (-1.197). OMC's P/E Ratio (213.447) is considerably higher than the industry average of (17.318). OMC's Projected Growth (PEG Ratio) (15.971) is very high in comparison to the industry average of (2.156). Dividend Yield (0.039) settles around the average of (0.080) among similar stocks. P/S Ratio (0.892) is also within normal values, averaging (1.831).
WPP in upward trend: 10-day moving average broke above 50-day moving average on October 16, 2026
The 10-day moving average for WPP crossed bullishly above the 50-day moving average on October 16, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 7 of 10 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 70%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 13, 2026. You may want to consider a long position or call options on WPP as a result. In 43 of 73 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 59%.
The Moving Average Convergence Divergence (MACD) for WPP just turned positive on October 13, 2026. Looking at past instances where WPP's MACD turned positive, the stock continued to rise in 28 of 43 cases over the following month. The odds of a continued upward trend are 65%.
WPP moved above its 50-day moving average on October 13, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +6.69% 3-day Advance, the price is estimated to grow further. Considering data from situations where WPP advanced for three days, in 175 of 314 cases, the price rose further within the following month. The odds of a continued upward trend are 56%.
Bearish Trend Analysis
The 10-day RSI Indicator for WPP moved out of overbought territory on October 19, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 31 similar instances where the indicator moved out of overbought territory. In 22 of the 31 cases, the stock moved lower in the following days. This puts the odds of a move lower at 71%.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where WPP declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 68%.
WPP broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 30 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.200) is normal, around the industry mean (-1.197). P/E Ratio (-23.803) is within average values for comparable stocks, (17.318). Projected Growth (PEG Ratio) (4.229) is also within normal values, averaging (2.156). Dividend Yield (0.075) settles around the average of (0.080) among similar stocks. P/S Ratio (0.306) is also within normal values, averaging (1.831).
The Tickeron Price Growth Rating for this company is 36 (best 1 - 100 worst), indicating steady price growth. WPP’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is 98 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 100 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. WPP’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 98, placing this stock worse than average.
OMC | WPP | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 15 | 26 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 100 Overvalued | 30 Undervalued | |
PROFIT vs RISK RATING 1..100 | 62 | 100 | |
SMR RATING 1..100 | 82 | 98 | |
PRICE GROWTH RATING 1..100 | 43 | 36 | |
P/E GROWTH RATING 1..100 | 1 | 100 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
WPP's Valuation (30) in the Advertising Or Marketing Services industry is significantly better than the same rating for OMC (100). This means that WPP’s stock grew significantly faster than OMC’s over the last 12 months.
OMC's Profit vs Risk Rating (62) in the Advertising Or Marketing Services industry is somewhat better than the same rating for WPP (100). This means that OMC’s stock grew somewhat faster than WPP’s over the last 12 months.
OMC's SMR Rating (82) in the Advertising Or Marketing Services industry is in the same range as WPP (98). This means that OMC’s stock grew similarly to WPP’s over the last 12 months.
WPP's Price Growth Rating (36) in the Advertising Or Marketing Services industry is in the same range as OMC (43). This means that WPP’s stock grew similarly to OMC’s over the last 12 months.
OMC's P/E Growth Rating (1) in the Advertising Or Marketing Services industry is significantly better than the same rating for WPP (100). This means that OMC’s stock grew significantly faster than WPP’s over the last 12 months.
| OMC | WPP | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 42% | 1 day ago 71% |
| Stochastic ODDS (%) | 1 day ago 54% | 1 day ago 67% |
| Momentum ODDS (%) | 1 day ago 69% | 1 day ago 59% |
| MACD ODDS (%) | 1 day ago 52% | 1 day ago 65% |
| TrendWeek ODDS (%) | 1 day ago 64% | 1 day ago 58% |
| TrendMonth ODDS (%) | 1 day ago 63% | 1 day ago 58% |
| Advances ODDS (%) | 9 days ago 61% | 6 days ago 56% |
| Declines ODDS (%) | 3 days ago 55% | 1 day ago 68% |
| BollingerBands ODDS (%) | 1 day ago 63% | 1 day ago 46% |
| Aroon ODDS (%) | 1 day ago 51% | N/A |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
OMC’s FA Score shows that 1 FA rating(s) are green while WPP’s FA Score has 1 green FA rating(s).
- OMC’s FA Score: 1 green, 4 red.
- WPP’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
OMC’s TA Score shows that 4 TA indicator(s) are bullish while WPP’s TA Score has 5 bullish TA indicator(s).
- OMC’s TA Score: 4 bullish, 5 bearish.
- WPP’s TA Score: 5 bullish, 4 bearish.
Price Growth
OMC (@Advertising/Marketing Services) experienced а +3.34% price change this week, while WPP (@Advertising/Marketing Services) price change was +2.35% for the same time period.
The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -0.14%. For the same industry, the average monthly price growth was -7.05%, and the average quarterly price growth was +0.70%.
Reported Earning Dates
OMC is expected to report earnings on Feb 09, 2027.
WPP is expected to report earnings on Oct 29, 2026.
Industries' Descriptions
@Advertising/Marketing Services (-0.14% weekly)Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.
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OMC and
Correlation & Price change
A.I.dvisor indicates that over the last year, OMC has been loosely correlated with WPP. These tickers have moved in lockstep 51% of the time. This A.I.-generated data suggests there is some statistical probability that if OMC jumps, then WPP could also see price increases.
| Ticker / NAME | Correlation To OMC | 1D Price Change % | ||
|---|---|---|---|---|
| OMC | 100% | +2.10% | ||
| WPP - OMC | 51% Loosely correlated | -0.45% | ||
| DLX - OMC | 39% Loosely correlated | +2.06% | ||
| MGNI - OMC | 38% Loosely correlated | +1.10% | ||
| CMPR - OMC | 35% Loosely correlated | +5.98% | ||
| BOC - OMC | 32% Poorly correlated | +1.37% | ||
More | ||||
WPP and
Correlation & Price change
A.I.dvisor indicates that over the last year, WPP has been loosely correlated with OMC. These tickers have moved in lockstep 51% of the time. This A.I.-generated data suggests there is some statistical probability that if WPP jumps, then OMC could also see price increases.