Cardlytics Inc is a commerce media platform that is designed to make commerce smarter and rewarding for everyone... Show more
Cardlytics, Inc. (CDLX) operates a commerce media platform powered by first-party purchase data from financial institutions (FIs). The company partners with banks to deliver targeted advertising and personalized cash-back offers directly through digital banking channels, reaching nearly 215 million consumers in the U.S. and U.K. Its core business model leverages anonymized transaction data—visibility into about half of U.S. card spend and a quarter in the U.K.—to enable marketers to drive incremental sales while enhancing rewards for bank customers.
In the competitive digital advertising landscape, Cardlytics holds a unique position in card-linked offers (CLOs), differentiating from broader platforms through deterministic purchase intelligence. Its fundamentals, including growing monthly qualified users (MQUs), explain recent stock behavior: revenue pressures from partner exits like Bank of America have weighed on prices, but cost discipline and international expansion support resilience.
Over the last 30 days, CDLX stock climbed +45%, from a close of about $0.78 on March 6, 2026, to $1.13 on April 2, 2026. The movement was volatile and trend-driven, with a sharp low near $0.66 in mid-March followed by steady gains into late March and early April, reflecting post-earnings recovery.
For the quarter, shares fell -14%, from $1.31 around January 6 to $1.13. The period featured an initial decline amid broader pressures, a mid-quarter trough, and partial rebound, characterized by high volatility with daily swings amid news flow.
The 30-day surge stemmed primarily from market reactions to Q4 2025 earnings released March 4, which beat adjusted EBITDA expectations at $8.5 million despite revenue of $56.1 million (-24% YoY). Investors focused on positives like MQUs at 227 million (+18% YoY), positive free cash flow, and UK revenue growth of 35%, overshadowing ACPU declines to $0.12 (-35%).
Cost reductions, including staff cuts and cloud optimization, narrowed net losses, boosting sentiment. The announcement of Bridg asset sale completion provided balance sheet relief. Analyst actions, such as price target cuts but neutral tones, added to choppy trading, with shares rebounding from March lows on perceived undervaluation in stock analysis.
The quarterly downtrend reflected sustained revenue headwinds from the Bank of America partnership conclusion in January, content restrictions, and pricing adjustments, leading to FY 2025 revenue of $233.3 million (-16% YoY). Billings fell 13%, pressuring sentiment in a challenging ad market.
Macro factors like economic uncertainty curbed marketer budgets, while sector shifts toward retail media competed for spend. Positive offsets included Adjusted EBITDA turning $10.1 million positive and U.K. momentum. Institutional behavior showed mixed holdings, with volatility amplified by Q3/Q4 earnings. Cumulative impact favored caution, though recovery signals emerged late-quarter.
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Investors should monitor Q1 2026 results amid guidance for billings of $57.5-$63.5 million (-41% to -35% YoY) and negative Adjusted EBITDA. Track U.S. advertiser retention post-Bank of America and Bridg sale proceeds for liquidity. UK expansion and new FI partnerships could counter domestic pressures.
Broader ad market trends, including consumer spending and inflation impacts on budgets, remain key. Regulatory scrutiny on data privacy and competitive dynamics in commerce media warrant attention. Upcoming earnings will clarify execution on cost savings and MQU growth versus ACPU stability.
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CDLX may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In of 42 cases where CDLX's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are .
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where CDLX's RSI Indicator exited the oversold zone, of 45 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 6 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a +1 3-day Advance, the price is estimated to grow further. Considering data from situations where CDLX advanced for three days, in of 263 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Momentum Indicator moved below the 0 level on June 04, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on CDLX as a result. In of 89 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for CDLX turned negative on June 08, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 44 similar instances when the indicator turned negative. In of the 44 cases the stock turned lower in the days that followed. This puts the odds of success at .
The 10-day moving average for CDLX crossed bearishly below the 50-day moving average on May 06, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In of 15 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CDLX declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for CDLX entered a downward trend on June 12, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.578) is normal, around the industry mean (47.231). P/E Ratio (0.000) is within average values for comparable stocks, (64.227). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (4.565). CDLX has a moderately low Dividend Yield (0.000) as compared to the industry average of (0.047). P/S Ratio (0.138) is also within normal values, averaging (28.578).
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating slightly worse than average price growth. CDLX’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. CDLX’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 96, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a developer of technology that enables online banking, mobile banking and card-linked marketing
Industry AdvertisingMarketingServices