CDLX stock forecast, quote, news & analysis
Cardlytics Inc is a commerce media platform that is designed to make commerce smarter and rewarding for everyone... Show more
Why Cardlytics (CDLX) Is Up +45% in the Last 30 Days
Key Takeaways
- CDLX stock rose approximately +45% over the last 30 days from around $0.78 to $1.13, driven by volatility and partial recovery amid earnings reactions.
- Over the past quarter, the stock is down about -14% from $1.31, reflecting revenue declines but improved adjusted EBITDA.
- Key drivers include Q4 2025 earnings showing revenue drop due to Bank of America exit, offset by UK growth and cost cuts.
- Sale of Bridg assets and analyst adjustments contributed to sentiment shifts.
- MQUs grew 18%, but ACPU fell 35%, highlighting supply growth versus pricing pressures.
Cardlytics (CDLX) Company Overview and Market Position
Cardlytics, Inc. (CDLX) operates a commerce media platform powered by first-party purchase data from financial institutions (FIs). The company partners with banks to deliver targeted advertising and personalized cash-back offers directly through digital banking channels, reaching nearly 215 million consumers in the U.S. and U.K. Its core business model leverages anonymized transaction data—visibility into about half of U.S. card spend and a quarter in the U.K.—to enable marketers to drive incremental sales while enhancing rewards for bank customers.
In the competitive digital advertising landscape, Cardlytics holds a unique position in card-linked offers (CLOs), differentiating from broader platforms through deterministic purchase intelligence. Its fundamentals, including growing monthly qualified users (MQUs), explain recent stock behavior: revenue pressures from partner exits like Bank of America have weighed on prices, but cost discipline and international expansion support resilience.
Cardlytics (CDLX) Stock Price Performance: Last 30 Days vs. Quarter
Over the last 30 days, CDLX stock climbed +45%, from a close of about $0.78 on March 6, 2026, to $1.13 on April 2, 2026. The movement was volatile and trend-driven, with a sharp low near $0.66 in mid-March followed by steady gains into late March and early April, reflecting post-earnings recovery.
For the quarter, shares fell -14%, from $1.31 around January 6 to $1.13. The period featured an initial decline amid broader pressures, a mid-quarter trough, and partial rebound, characterized by high volatility with daily swings amid news flow.
What Drove CDLX Stock Price in the Last 30 Days
The 30-day surge stemmed primarily from market reactions to Q4 2025 earnings released March 4, which beat adjusted EBITDA expectations at $8.5 million despite revenue of $56.1 million (-24% YoY). Investors focused on positives like MQUs at 227 million (+18% YoY), positive free cash flow, and UK revenue growth of 35%, overshadowing ACPU declines to $0.12 (-35%).
Cost reductions, including staff cuts and cloud optimization, narrowed net losses, boosting sentiment. The announcement of Bridg asset sale completion provided balance sheet relief. Analyst actions, such as price target cuts but neutral tones, added to choppy trading, with shares rebounding from March lows on perceived undervaluation in stock analysis.
What Drove CDLX Stock Performance Over the Last Quarter
The quarterly downtrend reflected sustained revenue headwinds from the Bank of America partnership conclusion in January, content restrictions, and pricing adjustments, leading to FY 2025 revenue of $233.3 million (-16% YoY). Billings fell 13%, pressuring sentiment in a challenging ad market.
Macro factors like economic uncertainty curbed marketer budgets, while sector shifts toward retail media competed for spend. Positive offsets included Adjusted EBITDA turning $10.1 million positive and U.K. momentum. Institutional behavior showed mixed holdings, with volatility amplified by Q3/Q4 earnings. Cumulative impact favored caution, though recovery signals emerged late-quarter.
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CDLX Stock Forecast Drivers: What Investors Should Watch Next
Investors should monitor Q1 2026 results amid guidance for billings of $57.5-$63.5 million (-41% to -35% YoY) and negative Adjusted EBITDA. Track U.S. advertiser retention post-Bank of America and Bridg sale proceeds for liquidity. UK expansion and new FI partnerships could counter domestic pressures.
Broader ad market trends, including consumer spending and inflation impacts on budgets, remain key. Regulatory scrutiny on data privacy and competitive dynamics in commerce media warrant attention. Upcoming earnings will clarify execution on cost savings and MQU growth versus ACPU stability.
Disclaimer
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CDLX in upward trend: price rose above 50-day moving average on March 31, 2026
CDLX moved above its 50-day moving average on March 31, 2026 date and that indicates a change from a downward trend to an upward trend. In of 39 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. of 72 cases where CDLX's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The 10-day moving average for CDLX crossed bullishly above the 50-day moving average on March 31, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where CDLX advanced for three days, in of 268 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 140 cases where CDLX Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
Bearish Trend Analysis
The 10-day RSI Indicator for CDLX moved out of overbought territory on April 07, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 21 similar instances where the indicator moved out of overbought territory. In of the 21 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Momentum Indicator moved below the 0 level on April 15, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on CDLX as a result. In of 88 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for CDLX turned negative on April 13, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 45 similar instances when the indicator turned negative. In of the 45 cases the stock turned lower in the days that followed. This puts the odds of success at .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CDLX declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
CDLX broke above its upper Bollinger Band on March 23, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.578) is normal, around the industry mean (31.418). P/E Ratio (0.000) is within average values for comparable stocks, (44.440). Projected Growth (PEG Ratio) (0.000) is also within normal values, averaging (3.867). CDLX has a moderately low Dividend Yield (0.000) as compared to the industry average of (0.046). P/S Ratio (0.232) is also within normal values, averaging (186.628).
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. CDLX’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. CDLX’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 96, placing this stock worse than average.
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General Information
a developer of technology that enables online banking, mobile banking and card-linked marketing
Industry AdvertisingMarketingServices