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Vitalii Liubimov's Avatar
published in Blogs
Jan 08, 2019

Church & Dwight Maintained its Upward Trend in Recent Months

Looking through thousands of charts each week, it is hard to find many stocks that have been able to maintain any kind of upward momentum in the last six months. One stock that I took not of last night was Church & Dwight (NYSE: CHD). The company is part of the consumer staples sector and it manufactures things like baking soda, laundry detergents, and toothpaste.

As the rest of the market was experiencing a pretty sharp downturn in the fourth quarter, Church & Dwight just kept on climbing. The stock dipped in early October jumped at the end of the month when the company posted better than expected earnings’ results.

For the most part Church & Dwight has been trending higher since the beginning of June and has really outperformed the rest of the market in the last three months. We see that the stock only dipped slightly in December and if we connect the low there with the low in October, we get a trend line that could help the stock continue to move higher.

Besides the chart for Church & Dwight, the fundamentals are really strong. The company boasts a return on equity of 23.7% and a profit margin of 19.4%. It has seen its earnings grow by 11% annually over the last three years, but they grew by 18% in the most recent quarter and are expected to grow by 18% for the year.

Related Ticker: CHD

CHD's RSI Indicator ascending out of oversold territory

The RSI Oscillator for CHD moved out of oversold territory on May 12, 2025. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 27 similar instances when the indicator left oversold territory. In of the 27 cases the stock moved higher. This puts the odds of a move higher at .

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on May 15, 2025. You may want to consider a long position or call options on CHD as a result. In of 93 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .

The Moving Average Convergence Divergence (MACD) for CHD just turned positive on May 14, 2025. Looking at past instances where CHD's MACD turned positive, the stock continued to rise in of 51 cases over the following month. The odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where CHD advanced for three days, in of 343 cases, the price rose further within the following month. The odds of a continued upward trend are .

CHD may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

Bearish Trend Analysis

The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 13 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

The 50-day moving average for CHD moved below the 200-day moving average on May 13, 2025. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where CHD declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

The Aroon Indicator for CHD entered a downward trend on May 21, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 83, placing this stock slightly better than average.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.645) is normal, around the industry mean (17.380). P/E Ratio (34.433) is within average values for comparable stocks, (204.360). Projected Growth (PEG Ratio) (3.925) is also within normal values, averaging (3.832). Dividend Yield (0.010) settles around the average of (0.107) among similar stocks. P/S Ratio (4.431) is also within normal values, averaging (116.662).

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. CHD’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

Notable companies

The most notable companies in this group are Procter & Gamble Company (NYSE:PG), Colgate-Palmolive Company (NYSE:CL).

Industry description

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

Market Cap

The average market capitalization across the Household/Personal Care Industry is 25.65B. The market cap for tickers in the group ranges from 81.32K to 381.78B. PG holds the highest valuation in this group at 381.78B. The lowest valued company is QNTA at 81.32K.

High and low price notable news

The average weekly price growth across all stocks in the Household/Personal Care Industry was 1%. For the same Industry, the average monthly price growth was 6%, and the average quarterly price growth was -0%. PURE experienced the highest price growth at 21%, while SNBH experienced the biggest fall at -16%.

Volume

The average weekly volume growth across all stocks in the Household/Personal Care Industry was 9%. For the same stocks of the Industry, the average monthly volume growth was -51% and the average quarterly volume growth was 62%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 50
P/E Growth Rating: 58
Price Growth Rating: 56
SMR Rating: 66
Profit Risk Rating: 83
Seasonality Score: 3 (-100 ... +100)
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General Information

a manufacturer of sodium bicarbonate and sodium bicarbonate based products

Industry HouseholdPersonalCare

Profile
Fundamentals
Details
Industry
Household Or Personal Care
Address
500 Charles Ewing Boulevard
Phone
+1 609 806-1200
Employees
5500
Web
https://www.churchdwight.com