At year-end 2025, Choice Hotels operated 657,000 rooms across the economy, midscale, upscale, and extended-stay segments... Show more
Choice Hotels International, Inc. (CHH) is a prominent hotel franchisor operating primarily in the United States and internationally. The company franchises over 7,000 hotels under well-known brands such as Comfort Inn, Quality Inn, Clarion, Cambria, and Radisson Americas, focusing on economy, midscale, and upscale segments. Its asset-light business model generates revenue through franchise royalties, initial fees, and procurement services, providing resilience amid economic cycles. In the competitive lodging industry, CHH holds a strong position in the upper midscale and extended-stay categories, benefiting from high occupancy rates and system-wide growth. These fundamentals, including consistent revenue from royalty streams, underpin recent stock resilience as travel demand rebounds post-pandemic.
Over the last 30 days, CHH stock climbed from a closing price of approximately $97 on March 18, 2026, to $118.05 as of April 16, 2026, marking a +22% gain. The movement featured a volatile yet trend-driven upswing, breaking out from mid-March lows amid building momentum.
In the past quarter, shares advanced from around $104 in mid-January to the current level, delivering a +14% return. Performance was range-bound early on, dipped to $95-$97 in mid-March, then recovered sharply in late March and April, reflecting broader quarterly volatility tied to earnings cycles.
The 30-day rally built on momentum from February's strong Q4 earnings, where revenue hit $390 million (beating estimates by 5.4%) and adjusted EPS reached $1.60 (above forecasts by 3.7%). This propelled shares higher into March before a brief pullback, followed by renewed buying as investors digested full-year record adjusted EBITDA of $625.6 million. Analyst actions, such as Barclays raising its price target to $112 while maintaining an Underweight rating, added mixed but constructive sentiment. Sector tailwinds from rising leisure travel demand and stable economic conditions further supported the upward price movement, with CHH outperforming peers in franchise growth metrics.
The quarterly uptrend was anchored by the February 19, 2026, earnings release, which highlighted full-year 2025 net income of $369.9 million and diluted EPS of $7.90, alongside robust royalty revenue growth. Earlier pressures from macroeconomic uncertainty and a competitive landscape led to early-quarter consolidation around $102-$105 levels. A mid-March dip reflected broader market rotation away from consumer discretionary stocks amid rate concerns, but CHH rebounded on its defensive franchise model and exposure to value-oriented travel segments. Institutional accumulation and positive industry developments, such as sustained domestic hotel demand, provided cumulative lift, outweighing headwinds like inflation in operating costs.
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Investors should monitor the Q1 2026 earnings release scheduled for April 30, 2026, for updates on system-wide revenue per available room (RevPAR), unit growth, and forward guidance amid evolving travel patterns. Key industry trends like leisure demand sustainability and business travel recovery will influence sentiment. Macro factors, including interest rates, consumer spending, and inflation impacts on hotel operations, remain critical. Strategic developments such as new brand expansions or M&A (mergers and acquisitions) activity could act as catalysts, while risks from economic slowdowns or competitive pressures warrant attention.
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CHH moved above its 50-day moving average on June 23, 2026 date and that indicates a change from a downward trend to an upward trend. In of 38 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are .
The Momentum Indicator moved above the 0 level on June 12, 2026. You may want to consider a long position or call options on CHH as a result. In of 92 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for CHH just turned positive on June 15, 2026. Looking at past instances where CHH's MACD turned positive, the stock continued to rise in of 47 cases over the following month. The odds of a continued upward trend are .
The 10-day moving average for CHH crossed bullishly above the 50-day moving average on June 24, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In of 18 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where CHH advanced for three days, in of 306 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 55 cases where CHH's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CHH declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
CHH broke above its upper Bollinger Band on June 16, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. CHH’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: CHH's P/B Ratio (36.364) is very high in comparison to the industry average of (10.651). P/E Ratio (14.849) is within average values for comparable stocks, (26.469). Projected Growth (PEG Ratio) (2.429) is also within normal values, averaging (28.767). Dividend Yield (0.010) settles around the average of (0.019) among similar stocks. P/S Ratio (3.172) is also within normal values, averaging (3.172).
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. CHH’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 61, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a franchiser of hotel properties
Industry CableSatelliteTV