Since its founding in 1806, Colgate-Palmolive has grown into a leading player in the household and personal care industry... Show more
Colgate-Palmolive Company (CL) closed at $92.98 on July 17, 2026, down 1.2% on the session but firmly positioned above both its 50-day and 200-day simple moving averages of approximately $90.46 and $88.54, respectively. The stock has carved out a measured upward trajectory in recent weeks, trading within a range that reflects the steady, low-beta character investors have long associated with this consumer staples giant. With a beta of just 0.33, CL has historically exhibited far less volatility than the broader market, making it a favored holding among institutional investors seeking reliable total return — 80.41% of outstanding shares are held by institutions. The stock's 52-week range of $74.54 to $99.33 underscores the meaningful recovery and compounding gains achieved over the past year, even as macroeconomic uncertainties persist globally.
Colgate-Palmolive is one of the world's largest and most recognized consumer products companies, operating across four core segments: Oral Care, Personal Care, Home Care, and Pet Nutrition. The company's product portfolio spans everyday essentials — toothpaste, toothbrushes, mouthwash, soaps, body washes, deodorants, dishwashing liquids, surface cleaners, fabric softeners, and scientifically formulated pet foods — sold in more than 200 countries and territories. Iconic brands include Colgate, Palmolive, Ajax, Fabuloso, Softsoap, Irish Spring, Hill's Science Diet, Hill's Prescription Diet, and Tom's of Maine, among many others.
Colgate-Palmolive commands dominant global market share in its flagship oral care category, with year-to-date 2026 toothpaste market share at 41.1% and manual toothbrush share at 32.6%. International markets account for roughly 70% of total sales, with significant exposure to Latin America, Asia-Pacific, Europe, and Africa/Eurasia. The company's pet nutrition division, anchored by Hill's, represents approximately 22.6% of total revenue and is a global leader in veterinary-recommended pet food. This diversified revenue base — spanning geographies, product categories, and price tiers — provides a durable competitive moat that has enabled Colgate-Palmolive to pay uninterrupted dividends since 1895.
Several factors have shaped investor sentiment around CL in recent weeks. On May 1, 2026, the company reported Q1 2026 earnings that surpassed Wall Street expectations: base business earnings per share came in at $0.97, exceeding the consensus estimate of $0.94, while revenue of $5.32 billion topped the $5.22 billion consensus. Organic sales grew 2.9%, with Chairman and CEO Noel Wallace highlighting broad-based growth across every category and four of five geographic divisions.
Analyst activity has been notably constructive. JPMorgan reaffirmed its Overweight rating and raised its price target to $104 from $96 on July 16, 2026. Piper Sandler lifted its target to $96 with an Overweight rating on July 9. Citigroup raised its target to $110 with a Buy rating. Wells Fargo increased its target to $95 while maintaining an Equal Weight stance. Overall, twelve analysts rate CL a Buy against seven Holds, with the average target of $97.41 suggesting room for appreciation.
On the corporate governance front, Colgate-Palmolive declared its regular quarterly dividend of $0.53 per share, payable August 14, 2026, to shareholders of record on July 20, 2026. The company has also scheduled its Q2 2026 earnings conference call for July 31, 2026, which will provide the next comprehensive update on organic sales trends, margin performance, and full-year guidance. Institutional activity has been active, with notable position increases from Principal Financial Group, Wealthfront Advisers, and Mediolanum International Funds, partially offset by position reductions from CalPERS.
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Looking ahead, the Q2 2026 earnings report on July 31 represents the most immediate and consequential event for CL shareholders. Analysts expect Q2 earnings per share of approximately $0.96 on revenue near $5.31 billion, and any deviation — particularly around organic sales growth, gross margin trajectory, and geographic performance — will likely drive near-term price action. Full-year 2026 consensus estimates project earnings of approximately $3.86 per share on revenue of roughly $21.24 billion.
Broader macroeconomic factors remain critical. Persistent currency headwinds, input cost inflation, and varying rates of category growth across global markets present ongoing challenges that management has acknowledged. The company's 2030 strategy emphasizes consistent compounded earnings per share growth, and investors will closely monitor whether second-half 2026 performance stays on track against these long-term targets. Competitive dynamics in oral care — where Colgate's 41.1% global toothpaste share leads the industry — and the growth trajectory of the Hill's Pet Nutrition division are also key themes. Additionally, the consumer defensive sector's relative appeal in an uncertain economic environment may continue to provide a tailwind for low-beta, dividend-paying equities like CL, though elevated valuation levels — the stock trades at roughly 24 times forward earnings — mean execution must remain precise.
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CL saw its Momentum Indicator move below the 0 level on July 17, 2026. This is an indication that the stock could be shifting in to a new downward move. Traders may want to consider selling the stock or exploring put options. Tickeron's A.I.dvisor looked at 68 similar instances where the indicator turned negative. In of the 68 cases, the stock moved further down in the following days. The odds of a decline are at .
The 10-day RSI Indicator for CL moved out of overbought territory on July 06, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 38 similar instances where the indicator moved out of overbought territory. In of the 38 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Moving Average Convergence Divergence Histogram (MACD) for CL turned negative on July 10, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 44 similar instances when the indicator turned negative. In of the 44 cases the stock turned lower in the days that followed. This puts the odds of success at .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CL declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
CL broke above its upper Bollinger Band on July 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Stochastic Oscillator is in the oversold zone. Keep an eye out for a move up in the foreseeable future.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where CL advanced for three days, in of 312 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 282 cases where CL Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. CL’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock slightly better than average.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: CL's P/B Ratio (500.000) is very high in comparison to the industry average of (27.137). P/E Ratio (34.915) is within average values for comparable stocks, (57.015). Projected Growth (PEG Ratio) (1.609) is also within normal values, averaging (2.866). Dividend Yield (0.023) settles around the average of (0.034) among similar stocks. P/S Ratio (3.503) is also within normal values, averaging (2.336).
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a maker of oral, personal, and household products
Industry HouseholdPersonalCare