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COTY stock forecast, quote, news & analysis

Coty Inc is beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care... Show more

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Sep 16, 2026

Coty Inc. (COTY) Stock Analysis: Turnaround Progress Meets Portfolio Transition Risk

Key Takeaways

  • Coty Inc. (COTY) has traded in a narrow range around the mid-$2.60s over the trailing 30 days, slipping roughly 1% as investors digest fiscal 2026 results and the upcoming Gucci Beauty exit.
  • Fourth-quarter fiscal 2026 net revenue rose 1% on a reported basis (down 1% like-for-like), while adjusted EBITDA fell 26% year over year amid continued margin pressure.
  • The agreement to transition the Gucci Beauty license back to Kering for $400 million in cash plus inventory is reshaping the portfolio and remains a central source of uncertainty.
  • Free cash flow improved to about $348 million in fiscal 2026, supporting debt reduction even as profitability weakened.
  • Management has framed fiscal 2027 as a "transition year," prioritizing sell-out growth, market share, and cost savings over near-term expansion.

Current Market Snapshot

Coty shares have been range-bound in recent weeks, hovering near the low-to-mid $2.60s and trading well off their 52-week range of roughly $1.82 to $4.56. The muted price action reflects a market weighing two competing narratives: early signs of execution improvement against a still-challenged profitability profile and the structural changes tied to the Gucci transition.

Sentiment remains cautious. While the broader beauty category has proven resilient — prestige beauty grew about 6% and mass beauty about 5% in fiscal 2026 — Coty's sell-out has trailed the market, a gap management has explicitly targeted for closure. The result is a stock that has largely consolidated as investors await clearer evidence of a sustained turnaround.

Coty Inc. (COTY) Business Overview and Competitive Position

Coty is a global beauty company operating across two divisions: Prestige, which accounts for roughly 61% of sales, and Consumer Beauty, representing about 39%. Its portfolio spans fragrances, color cosmetics, skin care, and body care, anchored by well-known consumer brands such as CoverGirl, Rimmel, Max Factor, Bourjois, and Sally Hansen, alongside prestige fragrances and cosmetics developed under licenses including Burberry, Calvin Klein, Hugo Boss, Kylie Cosmetics, and Marc Jacobs.

The company holds a leading position in global fragrances — ranking among the top players in both prestige and total fragrance on a like-for-like basis, excluding Gucci — and benefits from long-duration licenses, with approximately 97% of its portfolio owned outright or held under licenses of six years or more. Investors follow the stock for its exposure to resilient beauty categories, its deleveraging progress, and the credibility of management's "Coty.Curated" framework for sharper prioritization and improved execution.

Recent Developments Driving COTY

The most consequential development has been Coty's fourth-quarter fiscal 2026 results, reported in August 2026. Net revenue reached $1,269.2 million, up 1% on a reported basis but down 1% like-for-like, coming in ahead of management's guidance for a mid-single-digit decline. Adjusted earnings per share were a loss of $0.02, an improvement from the prior-year loss of $0.05 but wider than the consensus estimate of a $0.01 loss. Adjusted EBITDA declined 26% year over year to $93.6 million, with adjusted gross margin contracting 140 basis points to 60.9% on lower cost absorption, elevated excess and obsolescence charges, and tariffs.

Strategically, Coty has agreed to transition the Gucci Beauty license back to Kering for $400 million in cash plus inventory, with operations continuing until at least June 30, 2027. Gucci represented a low-double-digit percentage of Coty's sales, making its eventual departure a material gap to offset. In parallel, the company's "All-in-to-Win" program delivered more than $250 million in productivity and fixed-cost savings during fiscal 2026, and Coty plans a roughly 20% SKU reduction tied to shelf resets.

Free cash flow of approximately $348 million for fiscal 2026 — up about $70 million year over year — helped lower net debt to $2.9 billion, down nearly $840 million, and continues to anchor the company's deleveraging agenda.

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2026 Outlook and What Investors Should Watch

Looking ahead, Coty has characterized fiscal 2027 as a transition year and, reflecting continued uncertainty, has issued guidance only for the first quarter — an expected low-to-mid-single-digit like-for-like revenue decline and adjusted EPS of $0.11 to $0.13 excluding the equity swap. Investors will be watching whether sell-out trends close the gap against category growth, a key performance indicator now embedded in management incentives.

Several factors are worth monitoring: the execution and timing of the Gucci transition and its impact on revenue and profit; the strategic review of the Consumer Beauty business, targeted for completion by calendar 2026; potential upside from an estimated $30 million tariff refund; and sensitivity to oil prices, with roughly $20 million to $30 million of cost assumptions tied to energy levels. Progress on deleveraging toward the company's roughly 2x leverage target will also remain central to the investment case.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

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a Summary for COTY with price predictions
Sep 23, 2026

COTY in downward trend: price dove below 50-day moving average on September 15, 2026

COTY moved below its 50-day moving average on September 15, 2026 date and that indicates a change from an upward trend to a downward trend. In 38 of 41 similar past instances, the stock price decreased further within the following month. The odds of a continued downward trend are 90%.

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The Momentum Indicator moved below the 0 level on September 10, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on COTY as a result. In 66 of 83 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 80%.

The Moving Average Convergence Divergence Histogram (MACD) for COTY turned negative on September 08, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 49 similar instances when the indicator turned negative. In 42 of the 49 cases the stock turned lower in the days that followed. This puts the odds of success at 86%.

The 10-day moving average for COTY crossed bearishly below the 50-day moving average on September 18, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 15 of 18 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 83%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where COTY declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 77%.

The Aroon Indicator for COTY entered a downward trend on September 23, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Bullish Trend Analysis

The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where COTY's RSI Oscillator exited the oversold zone, 27 of 35 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 77%.

The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 51 of 69 cases where COTY's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 74%.

The 50-day moving average for COTY moved above the 200-day moving average on September 04, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.

Following a +9.88% 3-day Advance, the price is estimated to grow further. Considering data from situations where COTY advanced for three days, in 195 of 279 cases, the price rose further within the following month. The odds of a continued upward trend are 70%.

COTY may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

Fundamental Analysis (Ratings)

The Tickeron PE Growth Rating for this company is 29 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Price Growth Rating for this company is 43 (best 1 - 100 worst), indicating steady price growth. COTY’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Valuation Rating of 70 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.778) is normal, around the industry mean (17.770). P/E Ratio (37.145) is within average values for comparable stocks, (44.305). Projected Growth (PEG Ratio) (0.182) is also within normal values, averaging (1.720). Dividend Yield (0.000) settles around the average of (0.023) among similar stocks. P/S Ratio (0.397) is also within normal values, averaging (1.884).

The Tickeron SMR rating for this company is 95 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. COTY’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 90, placing this stock worse than average.

A.I.Advisor
published Dividends

COTY paid dividends on March 27, 2020

COTY COTY Stock Dividends
А dividend of $0.12 per share was paid with a record date of March 27, 2020, and an ex-dividend date of February 14, 2020. Read more...
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published Highlights

Notable companies

The most notable companies in this group are Procter & Gamble Company (NYSE:PG), Colgate-Palmolive Company (NYSE:CL).

Industry description

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

Market Cap

The average market capitalization across the Household/Personal Care Industry is 22.66B. The market cap for tickers in the group ranges from 60.48K to 342.34B. PG holds the highest valuation in this group at 342.34B. The lowest valued company is EOSS at 60.48K.

High and low price notable news

The average weekly price growth across all stocks in the Household/Personal Care Industry was 0%. For the same Industry, the average monthly price growth was -5%, and the average quarterly price growth was 13%. BYAH experienced the highest price growth at 11%, while WALD experienced the biggest fall at -11%.

Volume

The average weekly volume growth across all stocks in the Household/Personal Care Industry was -20%. For the same stocks of the Industry, the average monthly volume growth was -9% and the average quarterly volume growth was -27%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 54
P/E Growth Rating: 45
Price Growth Rating: 55
SMR Rating: 73
Profit Risk Rating: 90
Seasonality Score: -39 (-100 ... +100)
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published General Information

General Information

a maker of beauty products, fragrances, color cosmetics and skin care products

Industry HouseholdPersonalCare

Industry
Household Or Personal Care
Address
350 Fifth Avenue
Phone
+1 212 389-7300
Employees
11335
Web
https://www.coty.com
Coty Inc. (COTY) Stock Analysis: Turnaround Progress Meets Portfolio Transition Risk