Carter's Inc makes apparel for babies and children under brand names including Carter's and OshKosh B'gosh... Show more
Carter's, Inc. (CRI) has traded in a relatively contained range in recent weeks, with shares holding near $32.87 as of the latest session. Over the trailing 30-day period, the stock advanced approximately 5.1% from a closing price of $31.28, reflecting a modestly constructive tone rather than a sharp directional break. The broader consumer discretionary backdrop remains mixed, with investors weighing resilient demand for children's essentials against softer macro spending, elevated cotton and oil input costs, and persistent pressure from lower birth rates in the United States.
The stock continues to sit well below its 52-week range high, and a relatively high short interest near 21% signals ongoing skepticism in parts of the market. Dividend-oriented investors also monitor the name, which has carried a forward annual dividend near $1.00 per share, translating to a yield in the high-single-digit-percentage range of recent prices.
Carter's is the largest branded marketer of apparel for babies and young children in North America. The company designs, sources, and markets products under its flagship Carter's brand alongside complementary labels including OshKosh B'gosh, Skip Hop, and Little Planet. Its product assortment spans baby, toddler, and young children's apparel, sleepwear, accessories, and related gear.
The business operates through an omnichannel model combining company-owned retail stores, e-commerce, and a substantial wholesale presence with major retail partners. This diversified distribution helps the company reach shoppers through multiple channels while preserving brand consistency. Carter's competitive strengths include deep brand recognition among parents, a broad size and price-point offering, and scale in a category where repeat purchasing is frequent. Its margin and efficiency story has become increasingly central to the investment narrative as management works to optimize its store footprint and shift toward more productive locations and digital channels.
Carter's most recent reported quarter, ended in late June 2026, showed meaningful operating improvement. Net sales of $615.5 million increased 5.2% year over year, and adjusted operating profit rose 54%, supported by marketing improvements, early productivity gains, and progress in the critical baby segment. A one-time tariff refund of approximately $128 million, recovered from the U.S. government, inflated reported profitability in the quarter and added roughly $30 million in related taxes.
Investor attention has focused on the quality and durability of that improvement. Analysts have taken a cautious stance ahead of the next report, with UBS trimming its price target to $38 from $41 while maintaining a Neutral rating, and Wells Fargo lowering its target to $30 from $42. By contrast, BMO Capital initiated coverage with an Outperform rating and a $40 target, citing new leadership and an improving wholesale mix. Consensus sits near a Hold or Neutral rating, with average price targets clustered in the mid-to-high $30s.
Beyond earnings, the company's store rationalization program continues to shape the story. Carter's closed 29 stores in the first half and is executing a longer-term plan to exit roughly 150 lower-margin North American locations through 2028, concentrating the business in more productive stores and online channels.
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Looking ahead, the immediate focus is Carter's fiscal third-quarter 2026 report and its fourth-quarter guidance. Consensus expectations call for adjusted EPS near $0.85 on revenue of roughly $747 million, with analysts watching whether recent comparable-sales momentum can be sustained against a softer demand backdrop. The quality of the beat, the trajectory of gross margin excluding the tariff refund, and management's commentary on cotton and oil input costs will be closely scrutinized.
Structural factors also matter. Declining U.S. birth rates represent a long-term demand challenge, making market-share gains, brand appeal, and disciplined inventory management essential offsets. Progress on the store-closure program, wholesale partner behavior, and e-commerce growth will indicate whether the company can protect operating leverage while reshaping its footprint. Tariff policy and broader consumer spending trends remain external variables that could influence margins and guidance. Investors should monitor earnings execution, margin durability, and any updates to the company's full-year outlook.
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CRI broke above its upper Bollinger Band on October 06, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options. The A.I.dvisor looked at 28 similar instances where the stock broke above the upper band. In 22 of the 28 cases the stock fell afterwards. This puts the odds of success at 79%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CRI declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 74%.
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 41 of 62 cases where CRI's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 66%.
The Momentum Indicator moved above the 0 level on November 04, 2026. You may want to consider a long position or call options on CRI as a result. In 60 of 97 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 62%.
The Moving Average Convergence Divergence (MACD) for CRI just turned positive on November 04, 2026. Looking at past instances where CRI's MACD turned positive, the stock continued to rise in 33 of 56 cases over the following month. The odds of a continued upward trend are 59%.
CRI moved above its 50-day moving average on November 04, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for CRI crossed bullishly above the 50-day moving average on October 23, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 14 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 79%.
Following a +7.00% 3-day Advance, the price is estimated to grow further. Considering data from situations where CRI advanced for three days, in 194 of 307 cases, the price rose further within the following month. The odds of a continued upward trend are 63%.
The Aroon Indicator entered an Uptrend today. In 121 of 189 cases where CRI Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 64%.
The Tickeron Valuation Rating of 25 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.119) is normal, around the industry mean (1.914). P/E Ratio (5.841) is within average values for comparable stocks, (13.137). Projected Growth (PEG Ratio) (0.070) is also within normal values, averaging (0.517). Dividend Yield (0.032) settles around the average of (0.065) among similar stocks. P/S Ratio (0.346) is also within normal values, averaging (0.652).
The Tickeron SMR rating for this company is 46 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 60 (best 1 - 100 worst), indicating fairly steady price growth. CRI’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron PE Growth Rating for this company is 91 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. CRI’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 85, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a provider of apparel and related products for babies and young children
Industry ApparelFootwearRetail