DKNG stock forecast, quote, news & analysis
DraftKings got its start in 2012 as an innovator in daily fantasy sports... Show more
Why DraftKings (DKNG) Stock Is Down -14.6% in the Last 30 Days
Key Takeaways
- DraftKings shares declined roughly 14.6% over the past 30 days, falling from about $24.78 to around $21.17 and extending a broader year-to-date selloff.
- The slide accelerated after Needham data showed prediction-market rival Kalshi holding a dominant share of NFL Week 1 volume, far outpacing DraftKings' own DKeX exchange.
- Comments from CEO Jason Robins about pulling forward marketing spend behind prediction markets renewed near-term margin concerns among investors.
- The core sportsbook remains resilient, with management citing 15% year-over-year handle growth early in the NFL season and reaffirming roughly $1 billion in 2026 adjusted EBITDA.
- Unsettled regulation around prediction markets, including the CFTC-versus-states dispute, continues to generate headline-driven volatility in the stock.
DraftKings (DKNG) Company Overview and Market Position
DraftKings Inc. is a digital sports entertainment and gaming company offering daily fantasy sports, an online sportsbook, iGaming and casino products, and a newer prediction-markets business. The company launched its Predictions product in December 2025 and its proprietary DKeX exchange in June 2026, positioning itself as one of the largest regulated operators in the U.S. online betting market. Investors follow DKNG closely because of its leadership position in the sportsbook market, its expanding licensed state footprint, and its push into prediction markets, which pits it against both traditional rivals and newer venues such as Kalshi, Polymarket, and HOOD-affiliated event contracts.
DraftKings (DKNG) Stock Price Performance: Last 30 Days vs. Quarter
Over the last 30 days, DraftKings shares fell approximately 14.6%, declining from a closing price of $24.78 to roughly $21.17. The move was not uniform: shares held near the mid-$24 range through early September before a sharp two-day drop in mid-September pushed the stock into the low-$22 range, followed by further declines toward $21. The stock has traded near its 52-week low during this stretch, indicating sustained downward pressure rather than a single isolated event.
Over the last quarter, the decline has been more moderate. From roughly $23.10 about three months earlier, the stock is down approximately 8.4%, reflecting a longer-running downtrend that predates the most recent 30-day catalyst. The multi-month pattern shows lower highs and weaker rally attempts, with the stock trading below key moving averages and struggling to reclaim lost ground after each relief bounce.
What Drove DKNG Stock Price in the Last 30 Days
The most significant single-day catalyst came in mid-September, when investment bank Needham published NFL Week 1 prediction-market data showing Kalshi capturing roughly 76% of sports prediction-market volume, while DraftKings' DKeX accounted for about 3%. The figures, even after adjusting for professional trader activity that narrowed Kalshi's lead to roughly 67% on a consumer-equivalent basis, underscored how far behind DraftKings' young exchange remains in a rapidly growing category. Shares fell about 7.6% on the session following the data's release.
Days later, CEO Jason Robins told a Wells Fargo conference that early customer-acquisition efficiency in states without licensed sports betting could lead the company to pull forward marketing and promotional investment previously planned for next year. While he reiterated the roughly $1 billion 2026 adjusted EBITDA target and cited 15% year-over-year sportsbook handle growth to start the NFL season, the prospect of higher near-term spending into an unsettled regulatory environment weighed on margins and pressured the stock further. A New York Times report questioning the company's use of AI to identify gamblers also added to broader reputational and regulatory scrutiny during the period.
What Drove DKNG Stock Performance Over the Last Quarter
The quarterly downtrend reflects a larger narrative shift in the online gaming sector. The rapid rise of prediction markets has introduced a new competitive dynamic that investors are still pricing, with DraftKings' core sportsbook business — its dominant revenue driver — being partly overshadowed by questions about the long-term economics and regulatory footing of prediction markets. A Ninth Circuit ruling last month that dealt a setback to unregulated prediction markets briefly lifted DraftKings and rival FLUT shares, but those gains faded as the market refocused on near-term competitive share data. The result has been a stock that is down meaningfully year to date despite management describing healthy trends in the underlying sportsbook and iGaming segments.
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DKNG Stock Forecast Drivers: What Investors Should Watch Next
Investors should monitor several forward-looking factors. DraftKings is expected to provide a more detailed 2027 outlook during its November earnings call, which could clarify spending plans and the trajectory of adjusted EBITDA. Weekly NFL prediction-market volume data will remain a key gauge of whether DKeX can close the share gap with Kalshi and Polymarket as the football season progresses. Regulatory developments — including the ongoing dispute between the CFTC and states and any potential Supreme Court review — carry significant weight for the prediction-markets business. Finally, continued progress in iGaming share recovery, customer acquisition costs, and the company's commitment to its long-term margin targets will be central to how investors reassess the stock.
Disclaimer
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DKNG in upward trend: price may ascend as a result of having broken its lower Bollinger Band on September 17, 2026
DKNG may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In 34 of 40 cases where DKNG's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are 85%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Indicator shows that the ticker has stayed in the oversold zone for 3 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an Uptrend is expected.
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 10 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a +3.62% 3-day Advance, the price is estimated to grow further. Considering data from situations where DKNG advanced for three days, in 240 of 297 cases, the price rose further within the following month. The odds of a continued upward trend are 81%.
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on September 17, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on DKNG as a result. In 68 of 87 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 78%.
The Moving Average Convergence Divergence Histogram (MACD) for DKNG turned negative on September 17, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 46 similar instances when the indicator turned negative. In 38 of the 46 cases the stock turned lower in the days that followed. This puts the odds of success at 83%.
DKNG moved below its 50-day moving average on September 16, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for DKNG crossed bearishly below the 50-day moving average on September 04, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 12 of 15 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 80%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where DKNG declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 78%.
The Aroon Indicator for DKNG entered a downward trend on October 02, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is 85 (best 1 - 100 worst), indicating slightly worse than average price growth. DKNG’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 91 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: DKNG's P/B Ratio (18.450) is very high in comparison to the industry average of (4.801). DKNG has a moderately high P/E Ratio (241.778) as compared to the industry average of (74.206). Projected Growth (PEG Ratio) (0.052) is also within normal values, averaging (0.476). Dividend Yield (0.000) settles around the average of (0.010) among similar stocks. P/S Ratio (1.935) is also within normal values, averaging (1.692).
The Tickeron SMR rating for this company is 96 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 100 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. DKNG’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 99, placing this stock worse than average.
Industry description
Market Cap
High and low price notable news
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Fundamental Analysis Ratings
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
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General Information
a digital sports entertainment and gaming company, which provides online and retail sports wagering offerings, online daily fantasy contests and online casino games
Industry CasinosGaming