Expedia is the world's second-largest online travel agency by bookings, offering services for lodging (80% of 2025 sales), air tickets (3%), rental cars, cruises, in-destination, and other (9%), and advertising revenue (8%)... Show more
Expedia Group, Inc. is one of the world's largest online travel platforms, connecting travelers with hotels, vacation rentals, flights, car rentals, cruises, and destination experiences. Its portfolio includes consumer brands such as Expedia.com, Hotels.com, Vrbo, Orbitz, Travelocity, and Hotwire, alongside a growing business-to-business segment that supplies travel inventory to banks, airlines, and other partners.
The company generates revenue primarily through commissions and fees on bookings, as well as advertising and B2B services. Its competitive strengths include scale, a broad loyalty ecosystem, and the Vrbo vacation-rental platform, which positions it against peers such as Airbnb (ABNB) and Booking Holdings (BKNG). Investors track EXPE closely because of its exposure to global travel demand, its growing advertising business, and its sensitivity to AI-driven shifts in how consumers search for and book travel.
Over the trailing 30 days, EXPE fell from a closing price near $333.44 on August 26 to approximately $261.75 by September 24, a decline of roughly 21.5%. The drop accelerated in mid-to-late September, with the stock posting several single-session declines of more than 5% as AI-disruption concerns intensified across the travel sector.
The picture over the full quarter is more balanced. EXPE began July near the mid-$260s, rallied through the summer to a 52-week high around $342 in late August, and then surrendered those gains as the September repricing unfolded. Measured from early July levels to late September, the stock was essentially flat to slightly lower—down roughly 1%—despite significant intra-quarter volatility.
The primary catalyst was the launch of Meta Platforms' personal AI agent, Muse (META), on September 8. Because Muse can search, compare, and complete travel bookings directly, investors repriced the commission-based online travel agency model. The selling spread across the sector, but Expedia—with a more pure-play aggregation model—saw some of the sharpest declines, alongside Airbnb (ABNB), Booking Holdings (BKNG), and Tripadvisor (TRIP).
Separately, on September 16, Morgan Stanley downgraded EXPE to Underweight from Equal Weight with a $235 price target, citing flat monthly active-user growth in the second quarter compared with roughly 6% growth at Booking.com and about 10% at Airbnb. The firm also flagged Expedia's concentration in chain hotels, airfare, and the U.S. market as areas of greater exposure to AI-powered travel search.
Other developments weighed on sentiment. Families from Massachusetts filed a civil lawsuit in King County Superior Court against Expedia and its Vrbo entities over a deadly June vacation-rental fire in the Dominican Republic, alleging inadequate safety warnings. The company also announced a multi-year travel-insurance advertising collaboration with Redion, which carried no disclosed financial terms.
The broader quarterly narrative was one of strong fundamentals colliding with a structural re-rating. On August 5, Expedia reported second-quarter adjusted EPS of $5.76, beating consensus of $5.16, on revenue of $4.315 billion, up 14% year over year. Net income rose sharply, adjusted EBITDA climbed 23% to $1.119 billion, and management raised full-year revenue guidance to a range of $16.05 billion to $16.22 billion.
Beneath those results, the B2B segment remained the fastest-growing engine, with bookings rising more than 20%—well ahead of the consumer business. That strength helped push the stock to its 52-week high near $342 in late August. However, as September brought the Muse launch and the Morgan Stanley downgrade, the market shifted its focus from near-term earnings execution to the longer-term risk of disintermediation, erasing the summer's gains.
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Investors should monitor Expedia's third-quarter earnings, expected in early November, for evidence of whether consumer bookings and user growth are stabilizing relative to Booking Holdings and Airbnb. The company's monthly active-user trends, full-year guidance updates, and B2B and advertising momentum will be central to the debate over whether the recent decline reflects a temporary re-rating or a structural shift.
Beyond earnings, the evolution of AI travel agents—including Meta's Muse—will remain a key variable, as will merchant acceptance of agent-driven bookings and the cost of completed transactions. Macroeconomic factors such as consumer travel demand, airfare and lodging pricing, and foreign-exchange movements also carry weight. Regulatory and legal developments, including the pending Vrbo litigation, round out the list of factors investors should follow.
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Expect a price pull-back in the near future.
EXPE moved below its 50-day moving average on September 08, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for EXPE crossed bearishly below the 50-day moving average on September 14, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 7 of 14 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 50%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where EXPE declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 66%.
The Aroon Indicator for EXPE entered a downward trend on October 13, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where EXPE's RSI Oscillator exited the oversold zone, 18 of 25 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 72%.
The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on EXPE as a result. In 60 of 85 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 71%.
The Moving Average Convergence Divergence (MACD) for EXPE just turned positive on October 08, 2026. Looking at past instances where EXPE's MACD turned positive, the stock continued to rise in 39 of 48 cases over the following month. The odds of a continued upward trend are 81%.
Following a +5.93% 3-day Advance, the price is estimated to grow further. Considering data from situations where EXPE advanced for three days, in 234 of 306 cases, the price rose further within the following month. The odds of a continued upward trend are 76%.
EXPE may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Tickeron SMR rating for this company is 10 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 47 (best 1 - 100 worst), indicating steady price growth. EXPE’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 48 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 79, placing this stock slightly better than average.
The Tickeron Valuation Rating of 80 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (26.247) is normal, around the industry mean (24.492). P/E Ratio (16.619) is within average values for comparable stocks, (52.914). Projected Growth (PEG Ratio) (0.694) is also within normal values, averaging (1.617). Dividend Yield (0.007) settles around the average of (0.024) among similar stocks. P/S Ratio (2.315) is also within normal values, averaging (2.686).
The Tickeron PE Growth Rating for this company is 85 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 95 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a provider of on-line travel services
Industry ConsumerSundries