Lululemon Athletica designs, distributes, and markets athletic apparel, footwear, and accessories for women, men, and girls... Show more
Lululemon Athletica Inc. is a Canadian-founded designer and retailer of premium athletic apparel, footwear, and accessories, best known for its technical yoga and training wear. The company operates a global network of company-owned stores alongside a substantial direct-to-consumer digital channel. Its products span women's and men's apparel, with a historical strength in core categories such as leggings and tops. Investors follow LULU closely because it has long represented a premium, community-driven brand with strong margins, but the stock has come under pressure as demand softens in the Americas and competition from emerging athleisure brands intensifies.
Over the last 30 days, LULU has gained approximately 13%, moving from a closing price near $96.87 to about $109.66. This advance marks a sharp recovery after the stock bottomed near its 52-week low of $90.38 in early October. In contrast, the stock remains lower over the last quarter. Measured from a late-July level around $119, LULU is down roughly 8% over the past three months. The divergence between the two timeframes highlights that the recent 30-day rally is a rebound within a broader downward trend that was driven by a major guidance reset in early September.
The last 30 days have been defined by a recovery from deeply oversold levels rather than a single earnings catalyst. After Lululemon's shares fell to multi-year lows near $90 in early October, buyers stepped in amid a sharply compressed valuation. The stock traded at a single-digit price-to-earnings multiple, well below its historical average, attracting value-oriented and contrarian interest. Newly installed CEO Heidi O'Neill, who took the helm in September, moved quickly to reshape the leadership team, including the appointment of a new Chief Product Officer in early October. Some analysts described the risk-reward as "slightly more favorable" following the selloff, even while lowering price targets. The combination of bargain hunting, leadership changes, and a stabilization in sentiment helped fuel the rebound from the lows.
The broader three-month trend was shaped primarily by Lululemon's second-quarter fiscal 2026 results, reported on September 3. The company posted a 4% decline in net revenue to $2.42 billion, missing consensus estimates, with comparable sales down 9%. Americas revenue fell 8% and comparable sales in the region dropped 12%, while leggings sales declined roughly 20%. Although reported earnings per share of $2.92 topped expectations, the figure included about $0.86 per share from a one-time tariff refund. Management cut its full-year guidance for the second time, now projecting revenue of $10.35 billion to $10.50 billion, a decline of 5% to 7%. The stock fell roughly 17% to 18% following the report, and multiple analysts lowered price targets, with several issuing Underperform or Sell ratings. This earnings-driven reset defined the quarter's overall negative performance.
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Investors should monitor several key factors heading into Lululemon's next earnings report, expected around December 2026. The company guided third-quarter revenue of $2.29 billion to $2.32 billion, implying a decline of 10% to 11%, with diluted earnings per share of $0.93 to $0.98. Whether actual results land at or above the top of that range will be a critical test of the demand recovery narrative. Beyond the quarter, watch for signs of stabilization in North American comparable sales, any improvement in core leggings and women's apparel categories, and progress on the new leadership team's product and marketing strategy. Competitive pressure from brands such as Alo and Vuori, promotional intensity across the athleisure sector, and macroeconomic pressure on discretionary consumer spending all remain key risks. The information in this article is provided for educational purposes and should not be interpreted as investment advice.
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The 10-day moving average for LULU crossed bullishly above the 50-day moving average on November 02, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 10 of 13 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 77%.
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where LULU's RSI Indicator exited the oversold zone, 30 of 41 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 73%.
The Momentum Indicator moved above the 0 level on October 15, 2026. You may want to consider a long position or call options on LULU as a result. In 62 of 83 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 75%.
The Moving Average Convergence Divergence (MACD) for LULU just turned positive on October 09, 2026. Looking at past instances where LULU's MACD turned positive, the stock continued to rise in 31 of 44 cases over the following month. The odds of a continued upward trend are 70%.
LULU moved above its 50-day moving average on October 27, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +5.00% 3-day Advance, the price is estimated to grow further. Considering data from situations where LULU advanced for three days, in 203 of 321 cases, the price rose further within the following month. The odds of a continued upward trend are 63%.
The Aroon Indicator entered an Uptrend today. In 103 of 167 cases where LULU Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 62%.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 14 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where LULU declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 75%.
LULU broke above its upper Bollinger Band on October 29, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron SMR rating for this company is 33 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 56 (best 1 - 100 worst), indicating steady price growth. LULU’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 68 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.560) is normal, around the industry mean (1.858). P/E Ratio (9.119) is within average values for comparable stocks, (12.576). Projected Growth (PEG Ratio) (1.096) is also within normal values, averaging (0.517). Dividend Yield (0.000) settles around the average of (0.067) among similar stocks. P/S Ratio (1.004) is also within normal values, averaging (0.652).
The Tickeron PE Growth Rating for this company is 71 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. LULU’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 85, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a retailer of athletic apparels
Industry ApparelFootwearRetail