McDonald’s is the world’s largest restaurant brand, with nearly $139 billion in systemwide sales across more than 45,000 restaurants and over 100 markets... Show more
McDonald's Corporation (MCD) demonstrated notable relative stability during a volatile stretch for equities. After briefly dipping to levels near $290 in early April 2025 during the broad market selloff triggered by trade policy announcements, the stock rebounded steadily and traded near $309 by mid-April. The modest net movement over the trailing 30-day period underscored McDonald's role as a defensive holding within consumer discretionary portfolios. With a market capitalization above $215 billion and a beta significantly below 1.0, MCD has historically served as a relative safe haven during risk-off rotations, even as investors weigh mounting evidence of consumer belt-tightening across the quick-service restaurant industry.
McDonald's is the world's largest quick-service restaurant chain, operating more than 43,700 locations across over 100 countries. The company's asset-light, franchise-heavy model—roughly 95% of restaurants are franchised—generates predictable royalty streams and high operating margins consistently in the mid-to-high 40% range. Beyond its core burger business, McDonald's has invested heavily in digital transformation, with its loyalty program surpassing 170 million 90-day active users and generating billions in systemwide sales each quarter. The brand's scale, real estate portfolio, and supply chain infrastructure create formidable competitive moats. Investors closely track the stock for its combination of dividend reliability—the company has raised its payout for 49 consecutive years—and its ability to navigate shifting consumer preferences through menu innovation and value-oriented marketing.
Several important developments shaped MCD's trajectory during March and April 2025. The initial market shock from U.S. tariff announcements on April 2–3 triggered a sharp multi-day selloff that pulled MCD from approximately $318 to an intraday low near $290.50 on April 7. The stock's recovery thereafter was supported by its reputation as a defensive name and by company-specific catalysts, most notably a well-received Minecraft movie promotion that BTIG identified as driving mid-to-high single-digit comparable sales growth in April, a marked improvement from the flat-to-low-single-digit trends observed earlier in the quarter.
On the analyst front, Loop Capital maintained a Buy rating on April 7 while Bernstein issued a Hold with a $300 price target on April 10. Gordon Haskett subsequently raised its target to $340 from $335, keeping a Buy rating. Separately, McDonald's enhanced its lobbying-related disclosures in response to shareholder feedback, and the company continued to urge support for its board nominees ahead of the 2025 annual meeting. Institutional activity was mixed—Capital Investment Advisors increased its MCD position by over 12% during the first quarter, while other filers modestly reduced holdings.
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Looking ahead, McDonald's trajectory will likely be shaped by the interplay between consumer spending health and the company's operational execution. The McValue platform, including the $5 Meal Deal and Buy-One-Add-One promotions, is expected to remain central to defending traffic among lower- and middle-income cohorts—a segment management has identified as increasingly pressured. Menu innovation items such as McCrispy Chicken Strips and expanded beverage offerings are poised to contribute incremental sales. On the expansion side, McDonald's plans to open approximately 2,200 new restaurants globally in 2025, with a significant emphasis on developmental licensed markets including China. Investors should monitor same-store sales trends, margin stability in the face of commodity inflation, foreign exchange headwinds, and the company's ability to maintain its digital engagement momentum. While the consensus analyst view remains constructive, a prolonged consumer slowdown or renewed tariff escalation would represent meaningful downside risks to the outlook.
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Moving higher for three straight days is viewed as a bullish sign. Keep an eye on this stock for future growth. Considering data from situations where MCD advanced for three days, in of 326 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Momentum Indicator moved above the 0 level on July 06, 2026. You may want to consider a long position or call options on MCD as a result. In of 87 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for MCD just turned positive on July 02, 2026. Looking at past instances where MCD's MACD turned positive, the stock continued to rise in of 46 cases over the following month. The odds of a continued upward trend are .
MCD may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Aroon Indicator entered an Uptrend today. In of 312 cases where MCD Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The Stochastic Oscillator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.
MCD moved below its 50-day moving average on July 08, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MCD declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.000) is normal, around the industry mean (5.771). P/E Ratio (22.939) is within average values for comparable stocks, (39.695). MCD's Projected Growth (PEG Ratio) (2.555) is slightly higher than the industry average of (1.727). Dividend Yield (0.026) settles around the average of (0.027) among similar stocks. MCD's P/S Ratio (7.252) is very high in comparison to the industry average of (1.912).
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock slightly better than average.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. MCD’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
an operator of food restaurant chain
Industry Restaurants