Since its founding in 1837, Procter & Gamble has become one of the world's largest consumer product manufacturers, with annual sales of more than $87 billion... Show more
Procter & Gamble shares have been trading in a relatively tight band, closing most recently near the $145 level. The stock sits well below its 52-week high of $167.25 and above its 52-week low of $137.62, with a market capitalization of roughly $340 billion. The company's forward annual dividend of about $4.35 per share translates to a dividend yield near 3%, while the trailing price-to-earnings ratio sits in the low-20s. A beta of approximately 0.37 reflects the stock's reputation as a low-volatility holding that historically moves less than the broader market. Within the consumer staples sector, PG is widely regarded as a benchmark defensive name, and its performance is closely watched as a barometer for household spending and pricing power across the packaged-goods industry.
The Procter & Gamble Company is a global consumer packaged-goods leader headquartered in Cincinnati, Ohio, with origins dating back to 1837. The company operates across five reportable segments: Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care. Its portfolio includes some of the world's most recognized household brands, including Tide, Pampers, Gillette, Crest, Charmin, Bounty, Dawn, Head & Shoulders, Olay, Oral-B, and SK-II, sold in approximately 70 countries.
PG's competitive strengths center on brand equity, scale-driven cost advantages, broad retail distribution, and a disciplined productivity program. The company has historically used innovation and marketing investment to support pricing power, and it maintains one of the longest-running dividend records among large U.S. companies. These characteristics make PG a frequent holding for investors seeking stability, steady cash returns, and resilience during economic downturns.
The most significant recent catalyst for PG was its fiscal fourth-quarter and full-year 2026 earnings report, released in late July. The company reported fiscal 2026 net sales of $87.0 billion, up 3%, and core EPS of $6.89, up 1%. For the fourth quarter, net sales rose 2% to $21.2 billion, while organic sales were flat and core EPS declined 3% to $1.43. The report highlighted a slowdown in organic growth and intensifying cost pressures, and shares fell roughly 3% on the announcement as investors digested cautious fiscal 2027 guidance.
Management pointed to several headwinds, including a spike in raw-material, energy, and transportation costs, and estimated a roughly $1 billion after-tax earnings drag for fiscal 2027. In response, the company continues to execute a portfolio and productivity restructuring plan announced in June 2025, with non-core restructuring costs expected to total $1 billion to $1.6 billion before tax over two years. On the shareholder-return front, P&G paid its quarterly dividend in August 2026 and reaffirmed plans to return around $15 billion to shareholders in the current fiscal year through dividends and buybacks. These factors have kept the stock range-bound as investors weigh near-term margin pressure against the company's long-term resilience.
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Looking across the remainder of 2026, several factors are likely to shape PG's trajectory. The company's fiscal 2027 guidance calls for organic sales growth of 1%–3% and core EPS growth of 0%–3%, with management estimating that first-quarter EPS could decline 5% or more as elevated input costs flow through results. Commodity prices, particularly energy, remain a key variable, given the company's assumption of Brent crude near $90 per barrel. Foreign-exchange movements, higher net interest expense, and lower non-operating income add further drag.
Investors will also monitor demand trends and competitive dynamics, including pressure from private-label and value brands, especially in North America and Europe. Positive signals to watch include market-share stabilization, continued strength in Greater China and Latin America, and the performance of recent innovations such as the upgraded Tide liquid detergent and the SK-II brand. The next quarterly earnings report, scheduled for October 22, 2026, and any updates to guidance, productivity savings, and capital-return plans will be central to the stock's near-term direction.
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Be on the lookout for a price bounce soon.
The Momentum Indicator moved above the 0 level on September 11, 2026. You may want to consider a long position or call options on PG as a result. In 36 of 87 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 41%.
Following a +1.84% 3-day Advance, the price is estimated to grow further. Considering data from situations where PG advanced for three days, in 155 of 347 cases, the price rose further within the following month. The odds of a continued upward trend are 45%.
The Moving Average Convergence Divergence Histogram (MACD) for PG turned negative on September 10, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 46 similar instances when the indicator turned negative. In 21 of the 46 cases the stock turned lower in the days that followed. This puts the odds of success at 46%.
PG moved below its 50-day moving average on September 08, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where PG declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 43%.
PG broke above its upper Bollinger Band on September 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron Valuation Rating of 33 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.329) is normal, around the industry mean (17.701). P/E Ratio (21.944) is within average values for comparable stocks, (45.207). Projected Growth (PEG Ratio) (3.717) is also within normal values, averaging (2.655). Dividend Yield (0.030) settles around the average of (0.035) among similar stocks. P/S Ratio (4.044) is also within normal values, averaging (1.899).
The Tickeron SMR rating for this company is 33 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 53 (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 56 (best 1 - 100 worst), indicating steady price growth. PG’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 67 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. PG’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 91, placing this stock better than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a provider of branded consumer packaged goods
Industry HouseholdPersonalCare