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PRU
Stock ticker: NYSE
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PRU stock forecast, quote, news & analysis

Prudential Financial is one of the largest US life insurers, offering annuities, life insurance, and asset-management products... Show more

PRU
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a Summary for PRU with price predictions
Sep 18, 2026

Momentum Indicator for PRU turns negative, indicating new downward trend

PRU saw its Momentum Indicator move below the 0 level on September 16, 2026. This is an indication that the stock could be shifting in to a new downward move. Traders may want to consider selling the stock or exploring put options. Tickeron's A.I.dvisor looked at 92 similar instances where the indicator turned negative. In 52 of the 92 cases, the stock moved further down in the following days. The odds of a decline are at 57%.

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The 10-day RSI Indicator for PRU moved out of overbought territory on August 17, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 37 similar instances where the indicator moved out of overbought territory. In 19 of the 37 cases, the stock moved lower in the following days. This puts the odds of a move lower at 51%.

PRU moved below its 50-day moving average on September 16, 2026 date and that indicates a change from an upward trend to a downward trend.

The 10-day moving average for PRU crossed bearishly below the 50-day moving average on September 18, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 7 of 16 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 44%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where PRU declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 54%.

PRU broke above its upper Bollinger Band on August 13, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

The Aroon Indicator for PRU entered a downward trend on September 18, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Bullish Trend Analysis

The Stochastic Oscillator is in the oversold zone. Keep an eye out for a move up in the foreseeable future.

Following a +1.16% 3-day Advance, the price is estimated to grow further. Considering data from situations where PRU advanced for three days, in 215 of 352 cases, the price rose further within the following month. The odds of a continued upward trend are 61%.

Fundamental Analysis (Ratings)

The Tickeron Valuation Rating of 12 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.294) is normal, around the industry mean (1.398). P/E Ratio (10.734) is within average values for comparable stocks, (20.801). Projected Growth (PEG Ratio) (0.688) is also within normal values, averaging (0.468). Dividend Yield (0.047) settles around the average of (0.037) among similar stocks. P/S Ratio (0.632) is also within normal values, averaging (1.303).

The Tickeron Profit vs. Risk Rating rating for this company is 41 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 64, placing this stock slightly better than average.

The Tickeron Price Growth Rating for this company is 43 (best 1 - 100 worst), indicating steady price growth. PRU’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron PE Growth Rating for this company is 94 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron SMR rating for this company is 100 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

A.I.Advisor
published Dividends

PRU paid dividends on September 10, 2026

Prudential Financial PRU Stock Dividends
А dividend of $1.40 per share was paid with a record date of September 10, 2026, and an ex-dividend date of August 25, 2026. Read more...
A.I.Advisor
published Highlights

Notable companies

The most notable companies in this group are MetLife (NYSE:MET), Prudential Financial (NYSE:PRU), Lincoln National Corp (NYSE:LNC), Genworth Financial (NYSE:GNW).

Industry description

Life insurance companies mainly sell policies that pay a death benefit as a lump sum upon the death of the insured to their beneficiaries. Life insurance policies may be sold as term life, (which guarantees payment of a stated death benefit and expires at the end of a specified term) or permanent /typically whole life (which is more expensive but lasts a lifetime and carries a cash accumulation component). Life insurance firms may also sell long-term disability policies that help to replace the insured individual’s income if they become sick or disabled. Health insurance, on the other hand, helps pay for medical expenses. Anthem, Inc., MetLife, Inc. and Aflac Incorporated are some of the largest U.S. companies in this industry.

Market Cap

The average market capitalization across the Life/Health Insurance Industry is 18.71B. The market cap for tickers in the group ranges from 228.36K to 145.21B. CILJF holds the highest valuation in this group at 145.21B. The lowest valued company is GWGHQ at 228.36K.

High and low price notable news

The average weekly price growth across all stocks in the Life/Health Insurance Industry was -1%. For the same Industry, the average monthly price growth was 1%, and the average quarterly price growth was 7%. AAME experienced the highest price growth at 5%, while ABX experienced the biggest fall at -8%.

Volume

The average weekly volume growth across all stocks in the Life/Health Insurance Industry was 201%. For the same stocks of the Industry, the average monthly volume growth was 133% and the average quarterly volume growth was 0%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 36
P/E Growth Rating: 71
Price Growth Rating: 53
SMR Rating: 91
Profit Risk Rating: 63
Seasonality Score: 4 (-100 ... +100)
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published General Information

General Information

a financial conglomerate

Industry LifeHealthInsurance

Profile
Details
Industry
Financial Conglomerates
Address
751 Broad Street
Phone
+1 973 802-6000
Employees
36824
Web
https://www.prudential.com
Momentum Indicator for PRU turns negative, indicating new downward trend