Ross Stores, founded in 1982, is a US-focused off-price apparel and home fashion retailer operating more than 2,100 stores across 43 states, primarily under the Ross Dress for Less banner, with a smaller footprint through dd’s Discounts... Show more
Ross Stores shares have settled into a consolidation phase near the $233 level as of mid-July 2026, essentially flat versus 30 days prior. The sideways price action follows a sharp multi-week rally that began with the company's May 21 earnings release and carried the stock from approximately $212 to a 52-week high of $242.81 in early June. Since then, ROST has retraced modestly, briefly dipping below $207 in late June before recovering steadily. The stock's 50-day moving average sits near $224 and its 200-day moving average near $212, both well below the current price, suggesting a constructive intermediate-term technical posture. With a market capitalization of roughly $75 billion and a P/E ratio around 32.6, the stock reflects premium valuation that investors are willing to assign to a proven off-price growth story.
Ross Stores, Inc., headquartered in Dublin, California, is the second-largest off-price apparel and home fashion retailer in the United States. The company operates more than 2,100 stores across 43 states under two banners: Ross Dress for Less and dd's DISCOUNTS. Its merchandise spans branded apparel, footwear, accessories, home goods, and beauty products, typically priced 20% to 60% below department and specialty store prices.
The company's competitive moat rests on an opportunistic buying model — purchasing excess inventory, closeouts, and cancelled orders from thousands of manufacturers and vendors worldwide. This strategy allows Ross to offer compelling value to shoppers while maintaining healthy margins. Morningstar assigns Ross Stores a wide economic moat rating, citing fast inventory turns and deep vendor relationships. The company generated over $22 billion in revenue in fiscal 2025 and employs approximately 111,000 associates. With no meaningful e-commerce operation, Ross has leaned into the brick-and-mortar treasure-hunt experience that continues to resonate with value-conscious consumers.
The most significant catalyst for ROST in recent months was the company's first-quarter fiscal 2026 earnings report on May 21. Ross posted total sales of $6.01 billion, up 21% year-over-year and well above the $5.64 billion analyst consensus. Comparable store sales jumped 17% — a pace JPMorgan analysts described as the strongest in 20 years. Earnings per share reached $2.02, handily exceeding the $1.73 consensus estimate. CEO Jim Conroy attributed the strength to broad-based momentum, compelling spring assortments, higher customer acquisition through marketing initiatives, and an improved in-store experience.
Following the blowout quarter, management raised its full-year fiscal 2026 EPS guidance to a range of $7.50 to $7.74, up from the prior $7.02–$7.36, and lifted comparable sales growth expectations to 6%–7%. Several Wall Street firms responded with upward price target revisions: Truist raised its target to $290, Citigroup to $270, Telsey Advisory Group to $265, and Barclays to $260. However, not all analyst actions were bullish — Wells Fargo downgraded ROST from Overweight to Equal Weight in late June, setting a $245 target.
In late June, the stock experienced a sharp multi-day selloff from approximately $237 to below $207, coinciding with broader market volatility and possibly reflecting profit-taking after the stock's rapid year-to-date ascent. The selloff proved short-lived, and ROST recovered much of the lost ground within two weeks. The company also paid a quarterly dividend of $0.445 per share on June 30 and continued executing its share repurchase program, having completed a $319 million buyback earlier in the year.
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Ross Stores enters the second half of fiscal 2026 with considerable operational momentum. The company plans to open approximately 110 new stores during the year, expanding its off-price footprint in both existing and new markets. Execution on this store rollout will be a critical factor for investors monitoring top-line growth and margin sustainability. The second-quarter earnings report, expected in August, carries particular weight — management has guided for comparable store sales growth of 6%–7% and EPS of $1.85–$1.93, representing year-over-year growth of 19%–24%.
Macroeconomic conditions remain a key variable. Consumer spending resilience, inflation trends, and potential shifts in discretionary purchasing power will influence foot traffic across Ross's store base. The off-price retail segment tends to perform well during periods of consumer caution, as shoppers trade down from full-price retailers — a dynamic that could benefit Ross if economic headwinds intensify. Conversely, any deterioration in labor markets or consumer confidence could pressure even value-oriented retailers. Competitive dynamics with peers such as TJX and BURL also merit attention, particularly as all three chains compete for prime real estate, merchandise access, and retail talent. Finally, the elevated valuation — with ROST trading at roughly 32 times earnings — means the market has already priced in a fair amount of good news, leaving modest room for disappointment if execution falters.
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The 10-day moving average for ROST crossed bullishly above the 50-day moving average on July 20, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In of 12 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where ROST's RSI Oscillator exited the oversold zone, of 29 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Momentum Indicator moved above the 0 level on July 10, 2026. You may want to consider a long position or call options on ROST as a result. In of 87 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for ROST just turned positive on July 13, 2026. Looking at past instances where ROST's MACD turned positive, the stock continued to rise in of 52 cases over the following month. The odds of a continued upward trend are .
ROST moved above its 50-day moving average on July 15, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where ROST advanced for three days, in of 340 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 307 cases where ROST Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 5 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where ROST declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
ROST broke above its upper Bollinger Band on July 16, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock better than average.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating outstanding price growth. ROST’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: ROST's P/B Ratio (11.990) is very high in comparison to the industry average of (3.477). ROST has a moderately high P/E Ratio (32.930) as compared to the industry average of (18.082). Projected Growth (PEG Ratio) (2.789) is also within normal values, averaging (1.894). ROST has a moderately low Dividend Yield (0.007) as compared to the industry average of (0.033). ROST's P/S Ratio (3.203) is very high in comparison to the industry average of (0.726).
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
an operator of discount clothing chains & sells closeout merchandise
Industry ApparelFootwearRetail