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ROST
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ROST stock forecast, quote, news & analysis

Ross Stores, founded in 1982, is a US-focused off-price apparel and home fashion retailer operating more than 2,100 stores across 43 states, primarily under the Ross Dress for Less banner, with a smaller footprint through dd’s Discounts... Show more

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A.I.Advisor
Oct 20, 2026

Ross Stores (ROST) Stock Analysis: Off-Price Momentum Faces Tougher Comparisons

Key Takeaways

  • Ross Stores traded near $238.91 in mid-October 2026, up roughly 5.4% over the prior 30 days.
  • Fiscal second-quarter comparable-store sales rose 10% on higher customer traffic, with total sales up 13% to $6.3 billion.
  • A one-time $253 million IEEPA tariff refund added about $0.60 per share to second-quarter earnings.
  • Management raised full-year earnings guidance to $8.61–$8.77 per share and lifted its 2026 store-opening plan to 115 locations.
  • Investors are watching whether momentum can continue against tougher year-over-year comparisons in the second half.

Current Market Snapshot

Ross Stores, Inc. (ROST) has trended higher in recent weeks, holding near multi-month highs after a strong run through 2026. The stock has advanced approximately 5.4% over the trailing 30 days, a moderate move that keeps it below the threshold typically associated with sharp, catalyst-driven repricing. The shares continue to reflect investor confidence in the off-price retail model, which has benefited from sustained customer traffic, broader merchandise assortments, and a resilient value-oriented consumer.

Ross Stores (ROST) Business Overview and Competitive Position

Ross Stores is one of the largest off-price apparel and home fashion retailers in the United States. Headquartered in Dublin, California, the company operates two banners — Ross Dress for Less and dd's DISCOUNTS — with a combined network of more than 2,300 locations. The company is a member of the S&P 500, Fortune 500, and Nasdaq 100, and reported fiscal 2025 revenues of $22.8 billion.

Ross's business model centers on purchasing brand-name and designer merchandise at significant discounts and passing value on to shoppers through a "treasure hunt" shopping experience. Its flexible buying and packaway inventory strategy allow it to capture closeout opportunities and adjust assortments quickly, a structural advantage in an environment where consumers remain price-sensitive. Investors follow the stock closely because comparable-store sales and gross-margin trends serve as a barometer for discretionary consumer spending.

Recent Developments Driving ROST

Ross Stores reported a notably strong fiscal second quarter ended August 1, 2026. Total sales increased 13% year over year to $6.3 billion, while comparable-store sales rose 10%, the second consecutive quarter of double-digit growth. Management attributed the gains primarily to an increase in transactions, reflecting new customers, returning lapsed shoppers, and higher visit frequency and spending among existing customers. Strength was broad-based across merchandise categories and regions, with home and cosmetics among the top performers.

Profitability improved sharply, though a meaningful portion came from a one-time item. Second-quarter operating margin expanded 610 basis points, including a 405-basis-point benefit from $253 million in IEEPA tariff refunds. Excluding that benefit, operating margin still rose 205 basis points. Net income climbed to $851 million from $508 million a year earlier, and diluted earnings per share reached $2.66 versus $1.56.

Management raised its outlook despite facing more difficult comparisons in the back half. Third-quarter comparable-store sales are now projected to rise 6% to 7%, with fourth-quarter growth of 4% to 5%. Full-year earnings guidance was lifted to $8.61–$8.77 per share, up from $6.61 in fiscal 2025, including roughly $0.60 from tariff refunds. The company also increased its 2026 new-store plan to 115 locations and remains on track for about $1.275 billion in share repurchases.

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2026 Outlook and What Investors Should Watch

The central question for Ross Stores in the months ahead is whether its elevated growth can be sustained. Fourth-quarter guidance assumes comparable-store sales growth of 4% to 5% on top of a 9% increase in the prior-year period, meaning the company is cycling progressively tougher comparisons. Third-quarter results, which management has said will include roughly 51 new store openings, will offer an early read on how the business is holding up.

Several factors merit monitoring. Freight and fuel costs remain a margin headwind, and higher incentive compensation has contributed to modest SG&A deleverage. Consumer spending trends and any shift in the value-versus-price competitive landscape could also influence demand, particularly against off-price rivals such as TJX and BURL. Finally, because a portion of the recent profit gains stemmed from one-time tariff refunds, investors will likely focus on underlying operating-margin performance when assessing the durability of the company's momentum.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

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a Summary for ROST with price predictions
Oct 30, 2026

ROST in downward trend: price dove below 50-day moving average on October 30, 2026

ROST moved below its 50-day moving average on October 30, 2026 date and that indicates a change from an upward trend to a downward trend. In 15 of 26 similar past instances, the stock price decreased further within the following month. The odds of a continued downward trend are 58%.

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The Momentum Indicator moved below the 0 level on October 28, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on ROST as a result. In 45 of 87 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 52%.

The Moving Average Convergence Divergence Histogram (MACD) for ROST turned negative on October 28, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 50 similar instances when the indicator turned negative. In 24 of the 50 cases the stock turned lower in the days that followed. This puts the odds of success at 48%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where ROST declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 53%.

The Aroon Indicator for ROST entered a downward trend on September 25, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Bullish Trend Analysis

The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 1 day, which means it's wise to expect a price bounce in the near future.

The 10-day moving average for ROST crossed bullishly above the 50-day moving average on October 22, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 9 of 12 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 75%.

Following a +1.63% 3-day Advance, the price is estimated to grow further. Considering data from situations where ROST advanced for three days, in 212 of 344 cases, the price rose further within the following month. The odds of a continued upward trend are 62%.

Fundamental Analysis (Ratings)

The Tickeron Profit vs. Risk Rating rating for this company is 11 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock better than average.

The Tickeron SMR rating for this company is 24 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron PE Growth Rating for this company is 33 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Price Growth Rating for this company is 49 (best 1 - 100 worst), indicating steady price growth. ROST’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Valuation Rating of 94 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: ROST's P/B Ratio (10.815) is slightly higher than the industry average of (1.829). P/E Ratio (27.405) is within average values for comparable stocks, (12.506). ROST's Projected Growth (PEG Ratio) (2.542) is very high in comparison to the industry average of (0.517). Dividend Yield (0.008) settles around the average of (0.067) among similar stocks. ROST's P/S Ratio (2.952) is very high in comparison to the industry average of (0.652).

The Tickeron Seasonality Score of 95 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

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published Dividends

ROST paid dividends on September 30, 2026

Ross Stores ROST Stock Dividends
А dividend of $0.44 per share was paid with a record date of September 30, 2026, and an ex-dividend date of September 08, 2026. Read more...
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published Highlights

Notable companies

The most notable companies in this group are TJX Companies (NYSE:TJX), lululemon athletica (NASDAQ:LULU), Gap Inc (The) (NYSE:GAP), Abercrombie & Fitch Co (NYSE:ANF), Stitch Fix (NASDAQ:SFIX).

Industry description

Companies in the apparel and/or footwear retail industry sell clothing, accessories and footwear, for different age groups and genders. The industry’s product categories could range from basics, such as underwear, to luxury items. Some retailers source items from wholesalers or an apparel brand to sell in their stores; some others are licensed to make and market their own retail goods under particular brands. Several companies outsource production of clothing to developing/emerging economies where labor costs are relatively inexpensive. Apparel retail is often influenced by fashion trends, and many companies feel the need to adapt to what’s “in vogue” to retain customers and attract new ones. A major disruption in this industry has been the burgeoning trend in digital shopping – to compete with rapidly growing e-commerce, even traditional retail players are upping the ante on their online platforms. Much of the products’ performance in apparel/footwear retail is cyclical, i.e., economic boom times encourage consumer spending, while recessions induce thriftiness among people. Some large-cap U.S. apparel/footwear retail companies include TJX Companies Inc., Ross Stores, Inc., Lululemon Athletica Inc. and Burlington Stores, Inc.

Market Cap

The average market capitalization across the Apparel/Footwear Retail Industry is 9.09B. The market cap for tickers in the group ranges from 131.6K to 189.04B. IDEXF holds the highest valuation in this group at 189.04B. The lowest valued company is DESTQ at 131.6K.

High and low price notable news

The average weekly price growth across all stocks in the Apparel/Footwear Retail Industry was 2%. For the same Industry, the average monthly price growth was 1%, and the average quarterly price growth was -6%. CURV experienced the highest price growth at 19%, while DBGI experienced the biggest fall at -38%.

Volume

The average weekly volume growth across all stocks in the Apparel/Footwear Retail Industry was 23%. For the same stocks of the Industry, the average monthly volume growth was -17% and the average quarterly volume growth was 1%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 45
P/E Growth Rating: 52
Price Growth Rating: 56
SMR Rating: 64
Profit Risk Rating: 85
Seasonality Score: 12 (-100 ... +100)
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published General Information

General Information

an operator of discount clothing chains & sells closeout merchandise

Industry ApparelFootwearRetail

Industry
Apparel Or Footwear Retail
Address
5130 Hacienda Drive
Phone
+1 925 965-4400
Employees
111000
Web
https://www.rossstores.com
Ross Stores (ROST) Stock Analysis: Off-Price Momentum Faces Tougher Comparisons