Starbucks stands out as the world’s biggest and most recognizable coffee brand, powered by ultracustomizable beverages in-store and a sweeping footprint of nearly 41,000 cafes in over 80 countries... Show more
Starbucks Corporation (SBUX) has traded in a broad range in recent months, recovering from a late-September pullback to reclaim the $100 level by late October 2026. After climbing toward a 52-week high near $111 following strong fiscal Q3 results in July, shares consolidated through the late summer and dipped to the low $90s in early October before rebounding. The stock's roughly 6% gain over the trailing 30 days reflects renewed optimism around the company's turnaround, tempered by questions about how much of the recovery is already reflected in the share price.
Starbucks is the world's largest coffeehouse chain, roasting, marketing, and retailing coffee alongside a growing portfolio of beverages and food. The Seattle-based company operates thousands of company-owned and licensed stores globally, with the United States as its dominant market. Under CEO Brian Niccol, the "Back to Starbucks" strategy has focused on simplifying the menu, improving service speed, and reinvesting in the in-store experience to win back customers. The company also moved to an asset-light model in China by forming a joint venture with Boyu Capital, retaining a 40% stake in the business. Investors follow SBUX for its brand strength, global footprint, and the progress of a margin-recovery story that remains central to the investment case.
Several verified developments shaped Starbucks' share price over the trailing 30 days. On October 7, the company announced a 1.6% increase in its quarterly dividend, raising the payout from $0.62 to $0.63 per share, a move management framed as a reflection of confidence in the "Back to Starbucks" plan. Ahead of the fiscal Q4 report, analysts including Morgan Stanley reiterated positive ratings, with the firm maintaining an Overweight rating and a $115 price target, citing operating leverage and margin expansion as key drivers for fiscal 2027.
The broader narrative remains anchored to the fiscal Q3 results reported on July 29, when global comparable sales rose 7.9% and adjusted EPS of $0.85 exceeded estimates, prompting Starbucks to raise its full-year outlook. Separately, the company has outlined plans to close roughly 1% of North American coffeehouses while adding 600 to 650 net new stores, and it expects about $300 million in restructuring charges. These operational moves, combined with commodity-price and labor considerations, have kept sentiment constructive but cautious heading into the next earnings release.
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The most immediate event for Starbucks investors is the fiscal Q4 2026 earnings report on October 29, 2026, when analysts expect adjusted EPS of roughly $0.72–$0.73 on revenue near $9.23 billion. Beyond the quarter, investors are watching whether North American comparable sales can sustain momentum, how quickly operating margins expand toward the company's fiscal 2028 target of 13.5% to 15%, and whether the $2 billion cost-savings program materializes. Labor relations, coffee and dairy input costs, and the transition of the China business to a licensed model all carry execution risk. While consensus estimates call for meaningful EPS growth in fiscal 2027, the stock's elevated multiple means the market has already priced in a considerable portion of that recovery.
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The 10-day moving average for SBUX crossed bullishly above the 50-day moving average on October 28, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 12 of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 75%.
The Momentum Indicator moved above the 0 level on October 15, 2026. You may want to consider a long position or call options on SBUX as a result. In 46 of 86 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 53%.
The Moving Average Convergence Divergence (MACD) for SBUX just turned positive on October 02, 2026. Looking at past instances where SBUX's MACD turned positive, the stock continued to rise in 31 of 49 cases over the following month. The odds of a continued upward trend are 63%.
SBUX moved above its 50-day moving average on October 22, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +2.40% 3-day Advance, the price is estimated to grow further. Considering data from situations where SBUX advanced for three days, in 172 of 292 cases, the price rose further within the following month. The odds of a continued upward trend are 59%.
SBUX may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The 10-day RSI Indicator for SBUX moved out of overbought territory on October 30, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 27 similar instances where the indicator moved out of overbought territory. In 18 of the 27 cases, the stock moved lower in the following days. This puts the odds of a move lower at 67%.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 12 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where SBUX declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 58%.
The Aroon Indicator for SBUX entered a downward trend on October 19, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron SMR rating for this company is 10 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 21 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 44 (best 1 - 100 worst), indicating steady price growth. SBUX’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 55 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (-15.508) is normal, around the industry mean (-0.482). P/E Ratio (60.347) is within average values for comparable stocks, (17.524). Projected Growth (PEG Ratio) (1.128) is also within normal values, averaging (7.754). Dividend Yield (0.024) settles around the average of (0.048) among similar stocks. P/S Ratio (2.901) is also within normal values, averaging (2.618).
The Tickeron Profit vs. Risk Rating rating for this company is 89 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. SBUX’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 84, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a producer of coffee and tea
Industry Restaurants