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Jan 08, 2019
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Church & Dwight Maintained its Upward Trend in Recent Months

Church & Dwight Maintained its Upward Trend in Recent Months

Looking through thousands of charts each week, it is hard to find many stocks that have been able to maintain any kind of upward momentum in the last six months. One stock that I took not of last night was Church & Dwight (NYSE: CHD). The company is part of the consumer staples sector and it manufactures things like baking soda, laundry detergents, and toothpaste.

As the rest of the market was experiencing a pretty sharp downturn in the fourth quarter, Church & Dwight just kept on climbing. The stock dipped in early October jumped at the end of the month when the company posted better than expected earnings’ results.

For the most part Church & Dwight has been trending higher since the beginning of June and has really outperformed the rest of the market in the last three months. We see that the stock only dipped slightly in December and if we connect the low there with the low in October, we get a trend line that could help the stock continue to move higher.

Besides the chart for Church & Dwight, the fundamentals are really strong. The company boasts a return on equity of 23.7% and a profit margin of 19.4%. It has seen its earnings grow by 11% annually over the last three years, but they grew by 18% in the most recent quarter and are expected to grow by 18% for the year.

Related Ticker: CHD

Contributor

Harry Richardson — Algorithmic Trader & Strategy Developer Harry is an algorithmic trader specializing in impulse and breakout trading strategies across cryptocurrency and equity markets. With more than 10 years of experience in developing automated trading systems, he focuses on building structured algorithms designed to capture momentum while maintaining strict risk control. His approach combines quantitative analysis, real-market execution, and continuous performance monitoring. Vitalii prioritizes risk management, drawdown control, and strategy stability over short-term optimization, ensuring algorithms are adaptable to changing market conditions. He has developed and tested hundreds of automated strategies, working extensively with live trading environments, forward testing, and portfolio-level algorithm management. His work centers on transforming trading ideas into fully operational, scalable automated systems.


CHD's MACD Histogram just turned positive

The Moving Average Convergence Divergence (MACD) for CHD turned positive on October 05, 2026. Looking at past instances where CHD's MACD turned positive, the stock continued to rise in 26 of 51 cases over the following month. The odds of a continued upward trend are 51%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on October 05, 2026. You may want to consider a long position or call options on CHD as a result. In 46 of 94 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 49%.

CHD moved above its 50-day moving average on October 12, 2026 date and that indicates a change from a downward trend to an upward trend.

The 10-day moving average for CHD crossed bullishly above the 50-day moving average on October 15, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 7 of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 44%.

Following a +4.20% 3-day Advance, the price is estimated to grow further. Considering data from situations where CHD advanced for three days, in 166 of 337 cases, the price rose further within the following month. The odds of a continued upward trend are 49%.

The Aroon Indicator entered an Uptrend today. In 90 of 219 cases where CHD Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 41%.

Bearish Trend Analysis

The RSI Indicator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.

The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 33 of 65 cases where CHD's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 51%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where CHD declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 48%.

CHD broke above its upper Bollinger Band on November 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Fundamental Analysis (Ratings)

The Tickeron Price Growth Rating for this company is 23 (best 1 - 100 worst), indicating outstanding price growth. CHD’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 42 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock slightly better than average.

The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron SMR rating for this company is 52 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron PE Growth Rating for this company is 59 (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Valuation Rating of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.026) is normal, around the industry mean (20.672). P/E Ratio (35.288) is within average values for comparable stocks, (16.840). Projected Growth (PEG Ratio) (2.688) is also within normal values, averaging (1.518). Dividend Yield (0.011) settles around the average of (0.033) among similar stocks. P/S Ratio (3.676) is also within normal values, averaging (1.902).

Notable companies

The most notable companies in this group are Procter & Gamble Company (NYSE:PG), Colgate-Palmolive Company (NYSE:CL).

Industry description

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

Market Cap

The average market capitalization across the Household/Personal Care Industry is 24.66B. The market cap for tickers in the group ranges from 60.48K to 379.9B. PG holds the highest valuation in this group at 379.9B. The lowest valued company is EOSS at 60.48K.

High and low price notable news

The average weekly price growth across all stocks in the Household/Personal Care Industry was -1%. For the same Industry, the average monthly price growth was 1%, and the average quarterly price growth was 8%. SLSN experienced the highest price growth at 11%, while FRTT experienced the biggest fall at -26%.

Volume

The average weekly volume growth across all stocks in the Household/Personal Care Industry was 169%. For the same stocks of the Industry, the average monthly volume growth was 148% and the average quarterly volume growth was 27%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 52
P/E Growth Rating: 50
Price Growth Rating: 51
SMR Rating: 73
Profit Risk Rating: 87
Seasonality Score: 18 (-100 ... +100)
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General Information

a manufacturer of sodium bicarbonate and sodium bicarbonate based products

Industry HouseholdPersonalCare

Industry
Household Or Personal Care
Address
500 Charles Ewing Boulevard
Phone
+1 609 806-1200
Employees
5550
Web
https://www.churchdwight.com
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